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Triumph Motorcycles

Triumph Motorcycles Euro Bike Photography

Edward Turner, the designer of Triumph’s Bonneville T120 and arguably the most famous name in motorcycles, created the iconic British classic in 1958. The T120 inspired a new generation of teenage cafe racers and established a proud reputation for action and performance. It has remained a beacon of British motorcycle engineering, finding a resurgence in 2006 after the launch of its successor the Bonneville T100.

In part, the Bonneville T120 gave rise to the Bonneville T100, which launched in 2002 and quickly earned acclaim as a modern vintage ride with stylish appeal and all-performance handling. The T100 played a pivotal role in the birth of the modern custom scene, bringing the classic Bonneville into the modern era and instigating the rebirth of the T120 four years later.

Though the Triumph Bonneville T100 is only 13 years old, its reputation is bound to the vintage classics of the 1950s and 1960s. It is a young piece of machinery from a brand with a rich history, and is styled as such. The T100 is bound to both the past and present, tying modern motorcyclists to the heyday of 1950s engineering and vice-versa. At the time of its creation, the T100 was already acclaimed alongside the classics, which has emboldened motorcyclists to follow in the tracks of the earliest roadwarriors. For these reasons, we chose the Bonneville T100 to be the centerpiece of this Euro Bike photography concept.

In a word, Triumph Motorcycles represent freedom. It is a means to venture beyond limitations; to bypass roadways and barriers and claim the liberty of the open road and unbeaten path in the most exciting way we can think of. The Triumph lifestyle is only made possible through its products. Therefore, we paired lifestyle alongside the product to show they are dependent on one another. Our media is intentionally commercial, casual and candid. Nothing is random, but it feels so. Sudden pitstops along the side of the road, obvious product shots, inviting lifestyle shots… they all share in telling the narrative.

Rider pushing the Bonneville T100 up a bend on the side of the road.

Black and white closeup of the motorcycle rider on his motorcycle

For The Ride

Triumph

navigate in either direction to learn more about the products, location and production gear.

Location: Angeles National Forest

No where else in the world can you get these types of views. Everywhere you venture are magical landscapes that stretch between colorful vegetation, dense forests, and clouds rolling over mountains and blanketing the city of angels below.

Production Gear

Camera: Nikon d5
Lenses: Nikon 24 MM 1.4 / Sigma Art 50 mm 1.4
lighting: Profoto A1 Wireless system (x2)
Bag: Peak Design 45L Travel Backpack

roducts

Bell Bullitt Helmet
Bilt Drago Leather Jacket
Street and Steel Fingerless Gloves
Ray Ban Clubmaster

Motorcycle rider restarting the road trip after a brief pitstop

Motorcycle rider adjusts Ray-Ban Clubmaster sunglasses on his motorcycle before resuming the road trip.

Motorcycle rider overlooking the canyon, standing above the clouds with yellow wildflowers in the background.

Bell Bullitt Helmet, Bilt Drago Leather Jacket, and Street & Steel fingerless gloves.

Triumph Motorcycles Euro Bike Artistic Vision

To emphasize the quality, style, and classic vibe of the Bonneville T100 we styled the talent with quality, vintage-style clothing. We chose to play up Triumph’s identity as a luxury and masculine brand by outfitting the model with a Bilt Drago Leather Jacket, Street & Steel Fingerless Gloves, Ray-Ban Clubmaster, and Bell Bullitt Helmet. These accessories played to the strengths of the narrative: a solo road trip through Angeles National Forest with nothing but the atmosphere and the steady rumbling of the Bonneville T100.

We chose to work in Angeles National Forest because of its dynamic landscape and unique micro-climates. The setting and terrain change regularly, which helped diversify the imagery and create a longer, more adventurous feeling road trip. The changing land also helps the consumer see and understand that this is more than a motorcycle advertisement–that it is a lifestyle awakening.

In a few of the photographs, we showcased the application of the product beyond style and into the utility (another area where landscape really came into play). Pairing the products with the setting added a lot of variation to the photoshoot, which helps tell a deeper story. In some photographs, the narrative becomes more about the individual riding the Bonneville T100–his curiosity, demeanor, and passion for adventure. While other photographs (the majority), show why and how the T100 is a centerpiece to his life; how it activates his personality. When viewed as a whole, the gallery shines with a very defined purpose and emotion that would have otherwise been dulled without the character and scenario we invented.

We’d like to give a shout-out to Eaglerider in Los Angeles, where we rented the Triumph Bonneville T100. It was the exact bike we needed for the occasion. The Triumph was a comfortable ride through the city and up the highway to Angeles National Forest. It was a perfect combination between a street bike and destination bike, climbing up the mountains and across unique terrain effortlessly. We love the fact that the T100 is a lighter, sit-up bike with 100cc and a smooth clutch. It was a super comfortable ride. The coolant system, which prevents overheating, was another awesome feature for a long day riding in the mountains. If you plan to visit California and want to enjoy a day riding through the mountains like this, check out Eaglerider in Inglewood. You can also contact us for more information on our exact route.

Motorcycle rider standing on top of the Bonneville T100 with large antennae structure dominating the backdrop.

Motorcycle rider wearing a helmet and motorcycle gear riding up the mountain on a hazy morning.

Motorcycle rider standing in front of a Bonneville T100 motorcycle with mountain peak in the backdrop

Motorcycle rider resting on the pavement in front of the Bonneville T100 motorcycle with his helmet nearby

Motorcycle rider riding through a shallow creek in Angeles National Forest with feet in the air

Closeup of motorcycle with rider in the foreground sitting in front of it wearing shades

Motorcycle rider wearing shades poses in the middle of the forest, pointing a shining headlight towards the camera

Motorcycle rider wearing shades sitting on the motorcycle using the back tire to churn up dirt in Angeles National Forest

View from behind of motorcycle rider sitting on the motorcycle slowly cruising through the forest

Motorcycle rider wearing shades and leather gear poses for the camera in the middle of the forest holding his Bell helmet

Closeup of backside of motorcycle with lower half of man in leather boots along with burnt orange pants and black leather jacket sitting on it

Black and white photo of motorcycle rider wearing shades relaxing sitting near the motorcycle posing for the camera and looking up at the sky

Motorcycle rider relaxes sitting in leaves near the motorcycle posing for the camera and looking off to the side

The motorcycle rider relaxes on the side of the road with his Bell Bullet helmet and motorcycle nearby.

Black and white photo of a motorcycle rider resting above the clouds overlooking a mountain range.

The motorcycle rider relaxes laying on the back of the motorcycle posing for the camera

Behind The Scenes

What a day! What a day!

Our photographer, Justin Mein, road his Ducati Monster 1200 S during the shoot. He and a good friend Curtis Blank captured this really awesome behind the scenes photography.

A little bit about our gear…

Our gear made the transition between micro-climates and scenarios seamless. We packed two Peak Design 45L Travel Backpacks. These camera bags held all of our gear, water, and food. For a lightweight, versatile bag, the Peak Design Travel Backpack was super spacious, so we didn’t need to take more than one bag on each motorcycle. Without them, we wouldn’t have been able to bike through the mountains for 6+ hours comfortably.

We shot the entire gallery on the Nikon D5, rotating between the Nikon 24mm 1.4 and Sigma Art 50mm 1.4. We primarily used the Nikon 24mm lens. In some scenarios, we used two Profoto A1 Wireless Systems with air remote trigger to set the scene.

During the photoshoot we road through a magnitude 5 earthquake! We felt the rumbling but didn’t know how serious it was until we checked our phones and saw the notification. Throughout the rest of the day, we had to be on high alert for debris in the roadway and had to be conscious of unsecured rockfaces when venturing around bends and offroad. Fortunately, we had really awesome gear, expertly crafted motorcycles and some of the best motorcycle helmets on the market. Safety first!

Photographer overlooking forest canopy while perched atop a slanted rock face.

View of the back side of the bike along with helmet with camera, backpack and leather gloves on the ground

Cameraman taking picture of something on the ground near the motorcycle.

Closeup of photographer looking at camera display

New Belgium Brewing

New Belgium Brewing Co., brews out of Fort Collins, Colorado. They are most known for their Belgium style brews and juicy IPAs. We created this video advertisement for New Belgium Brewing for their holiday promotion. This was a lifestyle production, showing how New Belgium beers bring friends together. Given that the holidays are a time when friends revisit their hometowns and reconnect, we felt this video really captured the emotional value of gathering for a round of beers… and a little reminiscing.

The production was shot on location in South Florida, using warm interior lighting and handheld camera work to create an intimate, documentary feel. We cast real friend groups rather than actors to keep the interactions genuine. The edit leaned into slow, contemplative pacing with quick moments of laughter and connection, mirroring the rhythm of a real evening spent catching up over drinks.

Beverage brands benefit most from content that captures the feeling their product creates, not just the product itself. C&I Studios brings that philosophy to every video production project, especially in the lifestyle and food and beverage space. For New Belgium Brewing, the result was a holiday spot that felt earned and authentic. See more of our brand work in the portfolio.

Kelley & Uustal Trial Attorneys

The Law Offices of Kelley & Uustal specialize in personal injury law. Their team consists of expereinced trial attorneys who have gone up against the largest corporations to deliver justice for their clients. Kelley & Uustal are well-established attorneys in Fort Lauderdale, having successfully built their practice over the past decade. To address changes in the market and equip their brand with a more contemporary appeal, they came to us for a whole menu of multimedia content. We delivered both Video Production and Professional Photography for use on their new website. In both arenas, we pushed traditional concepts with radical new ideas that are uncommon in the law industry.

Light of Mine

The Brand

Light of Mine is a young company — an artisan candle maker — breaking into the industy. Their brand and product converges on multiple lifestlyle frontiers, so the expanse of their marketing needs is vast. Light of Mine appeals to many demographics, weaving a line between grassroots, artisan, luxury, and homely groups. This required that we represent their brand and product under unique lights to appeal to all of their audiences. The scope and versatility alloted by this project was tons of fun for our team of photographers, who painted Light of Mine in so many differnet ways.

Product Photography

First, we wanted to introduce Light of Mine’s product to the market. Again, Light of Mine appeals to multiple lifestlyes, so we needed to diversify our style, dressing the product differently in each shoot. Our photographers utilized setting, ingredient, and pacakaging to contextualize the product. Consumers who shop for holistic products gravitated towards the photographs showcasing the ingredients in each product. Those who are guided by nostalgia and sensation agreed with photography that incorporated setting as the primary artistic driver.While those who shop with their eyes, preferred photography that highlighted product packaging.

Lifestyle Photography

Once Light of Mine’s product infiltrated the market, we got to work creating a lifestyle campaign. This served two puproses:

To attach the product with an intimate way of living.
To extend Light of Mine’s reach into untapped markets.

An entire video campaign was born from the following product shoot. The photography was beautifully rustic and passionate. It shows two people in love embracing for different reasons with a Light of Mine candle at their side. In this photo shoot, we saw how beautifully the power of people — the human spirit — played with the product. So, we created a video campaign highlighting the power of the humna spirit.

The YMCA

The YMCA has 11 locations throughout Miami-Dade and Broward County. They are expected to open two brand new locations along North Federal Highway and Sistrunk Boulevard in Fort Lauderdale. From 2017, we handled all of The YMCA’s marketing needs, from strategy, content creation, print and digital distribution, and tracking. Given the scope of The YMCA’s influence in South Florida, they required a full-service package. We provided Video Production, Professional Photography, Graphic Design, Copywriting, Web Development, and Advertising services. All of these were necessary for the launch of 4 annual campaigns: Summer Camp, Healthy Kids Day, Fall Campaign, and Winter Campaign. Each campaign was supported by a unique menu of collateral curated for specific purposes, such as to boost online enrollment or adult memberships at YMCA family centers.

Following the success of our YMCA campaigns in 2017 and 2018, the YMCA marketing team hired us to brand, develop and launch a brand new center in downtown Miami. This facility was targeted exclusively at young professionals in the area. This campaign was different than anything we provided the YMCA of South Florida and, therefore, required a new stylistic approach in order to differentiate the new facility from the family centers.

For the sake of this case study — given the expansive array of marketing materials provided for the YMCA over the years — we will focus exclusively on our 2018 Winter Campaign.

Phases 1 & 2

PHASE 1

Each campaign started with a Case For Business. This was a proposal for marketing direction, outlining budget, timeline, and forecasts. Included were campaign themes, taglines, sample copy, and content direction focused on each of the YMCA’s lead programs: After School Care, Aquatics, Youth Sports, and Health & Wellness. The style guide, complete with web and mobile samples, dictated the upcoming phases of marketing, especially photography, video production, and graphic design.

PHASE 2

Following approval of the Case For Business, we gathered media to be used across all platforms. Photography and Video production led the charge. Photography was pivotal in the creation of all assets associated with the campaign. Both the website, print and digital ads relied on quality photography. Each campaign had various focus areas. For the Winter 2018 campaign, we focused on boosting family membership and individual enrollment. Since we were targeting two different demographics we had to cater stylistic elements to appeal to these consumers. For family membership, we employed bright colors, open spaces, and family activities. This was essentially a tour of the best parts of the YMCA facility from a family’s perspective. Conversely, for individual memberships (which predominantly targeted at young professionals) we used a more dominant color palette and included group shots to motivate consumers to enroll immediately.

AQUATICS

AFTER-SCHOOL CARE

YOUTH SPORTS

HEALTH & WELLNESS

Phase 3

Once media was created we were able to design marketing assets to be used online and via print. We covered all the bases: Dedicated Landing Pages, Facebook Banner Ads, Google Display Ads, Web Pop-up Ads, Email Templates, Fence Banners, Direct Mailers, Billboards, Palm Cards, Program Guides, et cetera. Each campaign employed unique color palettes to differentiate the seasons and show the transition from the old campaign offer to the new one.

Our comprehensive marekting strategy ensured The YMCA would convert warm leads into sales, and generate increased interest amongst cold leads both online and in-person. By presenting the value prop in various ways, while offering various enrollment benefits, we appealed to a large swatch of consumers who prioritize different values in their spending habits. Additionally, we targeted these audience on the online platforms where they are most active, for instance, Facebook and Google. This kept our marketing collateral front and center throughout the entire enrollment campaign.

What made our marketing strategy so effective, was the way these materials came together to make one cohesive sales pitch. Certain collateral focused on particular incentives while other collateral targeted particular demographics. By appealing to a larger group of consumers (who we knew would bre receptive to our messaging) while also diversifying the value proposition, we increased enrollment at both YMCA family centers and thier newest Miami Downtown Fitness Center season after season.

Here a few examples of our work.

HighTower Financial Advisors

Pioneering Wealth Management

HighTower Financial Advisors offers leading-edge financial advisory services out of Boca Raton. They have a strict obligation to prioritize their client’s best interests in order to enhance their wealth and a foundation for long-term financial gains. In this capacity, they are more akin to business consultants than wealth managers.

HighTower came to us for two branding videos. They wanted media that would vocalize and profile their company; something that would distinguish them from their competition and succinctly relay their expertise in the industry of financial management. The end goal for these videos was to showcase their expertise while generating business leads.

Make the best first impression with content that sells your brand.

Hightower Advisors needed to translate two pivotal facts:

1) They are the industry experts in wealth management

2) They have a legal and personal obligation to deliver results. These video productions answer both those consumer concerns.

Handy

The Brand

Handy is a non-profit organization in Broward County that empowers disadvantaged youth through mentorship, academic support, life skills training, food, housing, clothing and more. Their mission is to provide every child in need a personalized program to help them excel from childhood into early adulthood.

Handy was founded in 1985. When they came to us, their entire brand was in need of an overhaul. Their consumer-facing image was extremely outdated and they were not engaging potential donors effectively. We were hired to redesign their branding to give their organization a more contemporary and active personality. This was no small task. Every department in our agency had to collaborate to get the job done. From branding and graphic design to professional photography and video production, through to web development, marketing and distribution.

Our overall marketing and branding strategy was to capture the side of Handy only those close to the curriculum would know. So, we decided to create a brand narrative that cycled between various perspectives in order to paint Handy’s story through the experiences of those in the program. This approach decided a lot of the stylistic components.

Branding

This was the first step in transforming Handy. Their former logo [the image shown to the right] was stale and unimpressive. As was their original Handy acronym: Helping Abused, Neglected, Disadvantaged Youth. This both upset the mentor staff and children in Handy’s care as it did not properly represent what the organization stood for, nor the ability and power possessed by Handy youth. We needed to change that. Our graphic design team wanted to associate Handy with unity, love, and friendship. They refused to allow these emotes to stand alone, so they got to work on creating an icon that would denote all of these feelings. One of the challenges we faced in this early stage was creating a symbol that clearly represented Handy and their ongoing mission without being too busy or cluttered. In the end, we designed a logo that spoke to all of Handy’s core values.

The Website

Following our complete branding overhaul, we moved into the web development phase. Handy’s former site was outdated. They were not converting donors, engaging volunteers, nor representing their mission effectively. We designed and developed a massive 21-page website to both cover the core areas of the organization (from the mission, history, life skills programs, events, and more) and generate maximum conversions. The homepage is clean and informative. Along the right-hand side is a sticky tab with a call to action to “Donate” that follows users as they navigate the page. It is noninvasive but prevalent enough to encourage first time and recurring donorship.

The newly redesigned website was perhaps the most integral piece in Handy’s complete brand overhaul. It created living space for all assets produced for their brand, acting as a home base to connect Handy youth with donors, volunteers, mentors, alumni and community at large. From the website, you can navigate the entire history of Handy, accessing social media, reports, infographics, and more with a simple click of the mouse.

Multimedia

Once brand guidelines were developed, we needed to create an abundance of media to assist in launching their new site and gaining a foothold on social media. Since we wanted to tell Handy’s story through people, professional photography and video production were the obvious mediums. We chose to combine both services since Handy’s mission is so expansive.

One of the challenges we faced was piecing all of these segments into a cohesive narrative. Not one aspect of Handy stands apart from the rest. The organization serves youth ages 9 to 25 years old, staffs many mentors and volunteers, hosts various community events and outreach programs, celebrates the arrival of Handy youth and the departure of Handy graduates, offers a range of programs, and much more. We had to pay tribute to all of these important areas as if they were a never-ending story. This was tough. In the end, we delivered.

Handy Next Gen Field Day at Jaco Pastorious Park flyer

from youth

to young adults

Community Coverage

Event coverage is a huge deal to a nonprofit organization as active as Handy. It generates a ton of leads, acknowledges donors for their philanthropy and informs their community of their progress and future initiatives. Not only did we help lead the charge in creating events and raising awareness, but we were also present at every Handy celebration to ensure proper media coverage was recorded. This was essential in Handy’s outreach initiatives and was an integral piece to their social media campaign, email marketing initiatives, and more.

Stat concerning increase in life skills.

Social Media

A nonprofit’s ability to actively engage their community of donors, recipients, and volunteers regularly is essential. So, we invested a lot of effort in increasing Handy’s social media presence. Our approach was to keep the content organic and our presence user-driven, which ultimately made the content more emotive and personal, thus allowing the Handy community to interact on more profound levels. Our outreach focused on Handy youth, the programs they were involved with, the volunteers and mentors who make it all possible and the donors who support their organization every step of the way. One of the more notable portions of our social media strategy was the unveiling of Handy’s new logo that we designed. This post drew a lot of traffic and engagement, marking a turning point in their overall online image. This wave of publicity allowed us to reach new donors and fully embed Handy as a pillar in the community.

Before we developed our social media strategy (as we do with all clients) we focus the beginning stages around social listening. This informs our marketing and content strategy team who is already interacting with Handy, who isn’t, and who can be converted into an active follower. Knowing our demographic not only reveals our starting point but also informs of our overall potential, which was profound (and something we delivered on quickly). The research revealed that Handy’s overall mission is not well known. We fought to change that. Throughout our social media strategy, we incorporated graphic elements to inform our community of Handy’s impact on youth in Broward County. Situated alongside informative content were graphics for holidays to remain relevant month after month.

The Results

We worked with Handy for a number of years. In that time, we completely revamped their brand, which helped expand their organization’s influence to more households and deserving children throughout Broward County. With our help, Handy was recognized nationally for their outstanding philanthropy and activism. The work they do is crucial for the youth and the future of Broward County. Their impact is now greater than it has ever been before. We look forward to seeing what Handy does for our community in the future.

In the realm of social media, we grew Handy’s presence exponentially. Their Facebook audience was bleak and unengaged. They were missing out on pivotal interactions that would further their mission. They also only had 200 followers on Instagram. There was room for growth in both areas. We capitalized on the opportunity. [The following reports are from December 2017. They do no show the full scope of growth on social media. However, they show that month-over-month we increased engagement and followership in accordance with the outlines social media strategy.]

If you’d like to see what we can do to help elevate your nonprofit organization or philanthropic brand, we recommend reading the Integrated Marketing Communications plan we invented and executed for Handy. We’d be happy to do the same for you.

HANDY INC. IMC

Inspire Me Bracelets

The Brand

Inspire Me Bracelets is a designer of inspirational jewelry. They are stationed in downtown Fort Lauderdale — right in the heart of a new, burgeoning artistic district. Their mission and vision rely on the power of words as a means to uplift people from all walks of life. Their faith-based messages of love and encouragement do more than just inspire happiness, though. They excite, impress, and warm the heart.

Inspire Me Bracelets lived predominantly in the retail sector, which posed certain challenges for their business. They had to rely on foot traffic and word of mouth to grow their brand. When we learned of their brand, we knew we could extend their reach to new markets in a short amount of time by going digital. Through Video Production, Professional Photography, and Digital Marketing we created and distributed a brand narrative that has captivated and grown their audience. Moreover, we produced crisp images for online sales, which have increased revenue significantly.

The Narrative

Before we could transition Inspire Me Bracelets into the digital marketing landscape, we recognized the imperative need to narrate their brand story. Statistics reveal that marketers who harness video production experience a 49% faster revenue growth compared to non-video users. Evidently, video production wields immense influence in this sphere, and thus, we concentrated our initial efforts in this direction.

Additionally, we strategically employed a time-sensitive context for the two videos showcased below, emphasizing pivotal occasions such as school graduations and Mother’s Day. This approach not only bolstered our keyword searchability on Google but also positioned the brand in a context that resonated more profoundly with the target audience than an evergreen company profile video would have allowed.

Product Photography

Story-driven video production was instrumental in forging an emotional connection between the brand and its consumer base. Simultaneously, professional photography served as the catalyst for motivating action. By harmonizing these two facets of content creation, we effectively mitigated the risk of losing consumers within a critical segment of the digital marketing funnel. Furthermore, professional photography substantially enhanced our digital marketing capabilities, equipping us to reach new heights in the online landscape. Leveraging this branded content, our team of digital marketing experts skillfully devised and promoted digital ads in locations where the highest conversion potential resided.

The results were nothing short of remarkable. Below (following the Professional Photography gallery) we’ll showcase Inspire Me Bracelets’ digital marketing triumph after just two months of collaboration with us, providing a compelling testament to the power of strategic content integration that drives exceptional outcomes. This success story underscores the transformative impact of our multimedia approach in driving brand growth and engagement. What could we achieve working together on your brand?

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Inspire Me Bracelets Infographics about users and revenue

Adsspend for Facebook and Instagram stats

Inspire Me Bracelets Infographics Bar graph of age and gender

Inspire Me Bracelets Infographics Bar Graph of Sessions

Inspire Me Bracelets Infographics Adspend for Facebook and Instagram

Inspire Me Bracelets Infographics about Revenue

Thunder Studios

Elevating Esports

Thunder Studios hired us to cover their latest Thunder Gaming competition in Los Angeles. This is the arena “Where esports stories are told.” This year’s Thunder Gaming competition featured the industry’s top video gaming personalities facing off in a Super Smash Bros Ultimate tournament for a $20,000 grand prize.

We were brought in to provide video production services during the event to support their existing internal team. We’re excellent team players when we need to be and this event was a great example of our ability to slot into and existing production structure to help cover any gaps in man power and production.

INDUSTRY

PROFESSIONAL

SERVICES

VIDEO PRODUCTION

Thunder Studios

Elevating Esports

INDUSTRY

PROFESSIONAL

SERVICES

VIDEO PRODUCTION

Versatile Production

Our team played a crucial role during Thunder Studios’ broadcast of the Thunder Smash Tournament Series event. We conducted live interviews with gamers and commentators, capturing their insights and reactions in real-time. To enhance the live broadcast, we performed on-the-spot video edits right there in the arena, ensuring that the most exciting moments were seamlessly integrated into the live stream. Additionally, we filmed extensive B-roll footage, providing valuable material for future event coverage and promotional content.

We produced this exciting highlight reel which we filmed and edited ourselves, showcasing the intense progression of the competition as it unfolded. This reel captures the energy, skill, and drama of the Thunder Gaming competition, offering a glimpse into the vibrant world of esports at Thunder Studios.

Valuable Production Partners

Thunder Studios’ competition demonstrated the power of seamless collaboration in high-energy live environments. Working alongside their internal team, we helped capture the authentic excitement and technical skill that makes competitive gaming so compelling. The real-time editing and live interview coordination required adaptability and precision. That’s what makes event coverage successful.

If your organization needs additional production support for live events, tournament coverage, or brand activations, we can integrate smoothly with existing teams to deliver professional results. Event production works best when everyone’s focused on the same goal: telling great stories as they unfold. Ready to discuss how we can support your next event?

Valuable Production Partners

Dalmar Hotel

The Dal Mar Hotel

Our Team

Behind The Scenes

Crazy Faith Coffee

Our Mission

Crazy Faith Coffee came to C&I Studios looking to launch a new coffee brand with a unique mission – to pair incredible coffee with inspirational stories of people whose faith helped them overcome adversity and achieve the extraordinary. They wanted bold branding that would make an impact on shelf and online while authentically representing their uplifting concept.

Crazy Faith Coffee centered on providing a “Daily Uplift” by combining outstanding coffee with real stories of faith, courage and perseverance. The brand language and visual identity system took inspiration from an eclectic mix of influences from coffee culture, street art, zines and indie publishing.

While the majority of images have a desaturated, grainy film aesthetic, selective color tinting with the brand’s deep red and navy blue anchors the photographs in the Crazy Faith Coffee’s visual identity. Typographic story excerpts overlaid in a scrapbook collage styling completes the raw, analog feel.

The resulting photography has amassed praise both internally and externally for Crazy Faith Coffee for capturing their brand in such an immersive and emotive way. The powerful imagery elevated their product launches to feel like the release of an indie film or zine each time – captivating audiences with slices of real life rendered in a highly stylized yet unvarnished way.

Gray coffee cup next to story being held by someone

How it works

A subscription based coffee company

Black Mile

Black Mile Travel Bag

The best way to introduce the Black Mile Travel Bag to the market was through story-driven media, so that is exactly what we created.

The Black Mile Travel Bag is a compact, space-saving, and versatile travel bag. It was designed by a United States Military Veteran to be lightweight, functional, and fashionable in both adventurous rural settings and bustling urban locales. The Black Mile Travel Bag can be worn as a backpack, used as a suitcase or modified into a carry-on travel bag.

We were tasked with branding the Black Mile Travel Bag to appeal to three types of consumers, which were outlined by the client: the rugged adventurer, the wanderlust, and the creative professional. All three audiences share a respect for nature and travel, however, their personalities are wildly different. We created a concept that would appeal to all three.

Our narrative follows a creative professional on a trip abroad for a client. Upon landing his identity shifts. He is not purely a creative professional. He embodies deep respect and appreciation for the country and the culture he is experiencing — he begins to wander and admire. Similarly, he ventures off the beaten path, which appeals to the rugged adventurer. All three of these archetypes converge yet they do not conflict with one another. This situated the Black Mile Travel Bag as the universal companion for all types of travelers and businessmen.

Product Photography

Whereas our video addresses the consumers who would benefit and appreciate the Black Mile Travel Bag, our product photography showcases its many features.

The photography reinforces the message articulated in the branding video: that Black Mile Travel Bag is a perfect companion for any type of traveler in any type of situation. Though this is stated in the video, the product deserved additional verification. Our product photography for Black Mile Travel Bag, therefore, showcases the product in its entirety.

We approached our product photography from two angles: full-scope (shooting the entire bag) and granular (shooting close-ups of the features). Not only does this prove the message stated in the video, but it also adds value and appeal to the product.

Regardless of consumer archetype, the photography shows all of the ways this bag benefits those who travel. These photos are proof of its durability, versatility, quality, and style. Nothing is omitted. Every canvas — every layer — is photographed to fully capture the bags function and lack of limitation.

These photos are perfect for online sales, which is the primary medium Black Mile Travel Bag markets to their consumers. Once their website is complete, these photos will become the centerpiece. They will lead online sales and expand their digital marketing to include social media — a resource they have yet to tap into.

View from behind of man wearing a black backpack and a black coat standing by a metal garage door

Small backpack and large black bag on display

View from behind of a man walking carrying a black bag on his shoulder

Closeup view of an opened black purse bag

The Kennedy Center

The Kennedy Center for the Performing Arts is located on the banks of the Potomac River near the Lincoln Memorial in Washington, D.C. and was opened to the public in September 1971.

Its roots date back to 1958 when President Dwight D. Eisenhower signed bipartisan legislation creating a National Cultural Center. To this day, The Kennedy Center stands as a beacon of artistic excellence, perpetuating love for arts and culture in America. That is what our video series for the Kennedy Center represents: an unfathomable love for the arts and artists around the world.

In our video series, Arts Across America and Turnaround Arts, we showcase the humble beginnings of art while accompanied by some of the most profound artists of our time, such as famed concert musician Yo-Yo Ma and violin duo Black Violin.

This is where art is born.

Arts Across America with Yo-Yo Ma

We house all of the work we produce for our clients. This means that at any time we can repackage the final product to infuse new emotion or appeal to a different audience. With the Arts Across America series, we provided two additional edits to The Kennedy Center, all of which paint a new picture of arts in America, the individuals helping to extend arts to our youth, and the children who benefit from this amazing outreach.

We worked with Yo Yo Ma on the Arts Across America series and with Black Violin for the Kennedy Center Turnaround Arts Program. We shot a lot of footage on each occasion, so we were able to piece together additional material for The Kennedy Center.

Turnaround Arts with Black Violin

Turnaround Arts at The Kennedy Center began in 2011 with Obama’s President’s Committee on the Arts and the Humanities.

This program truly elevates the arts by instilling a deeper appreciation of its value in our youth. This whole-school adventure in the arts helps move the needle of education by teaching children how to express themselves and how to appreciate the perceptions of different individuals and their cultures.

A part of their outreach is introducing young and ambitious students to their idols. Black Violin joined The Kennedy Center at Walker Elementary to share in the value of art. We captured the event, filming video and shooting photography for The Kennedy Center to promote on their website.

If you’d like to see more we created with Black Violin, check out the “One Step” music video we conceptualized and produced to promote their latest album Take The Stairs.

The Kennedy Center Gala

When The Kennedy Center decided to create a video introduction honoring the recipients of their 2019 Award for the Human Spirit, they knew we’d be perfect for the task.

We were asked to write and produce a 6-minute video introduction honoring Chicago based philanthropists Patrick G. and Shirley W. Ryan, and Academy Award-winning actor and producer Forest Whitaker. Pat and Shirley Ryan were honored with this year’s Distinguished Philanthropist Award for their charitable contributions to the arts, education, healthcare and beyond.

Forest Whitaker was honored with the Kennedy Center Citizen Artist Award for his involvement with The Kennedy Center Turnaround Arts Program and the Whitaker Peace & Development Initiative. Our video introduction reflects on the life and legacy of these amazing individuals by showcasing their involvement in the arts and how their selfless deeds have inspired citizens at large to connect through artistic expression. Contact us to discuss your marketing needs and learn how we can craft ultra-specific content for your brand.

Lipton Iced Tea

The Brand

Lipton Iced Tea is committed to bringing consumers sustainable solutions and innovations. We were challenged to create a new design for a potential new bottle. The proposed challenge called for a total reimagining of their current plastic design in order to make their product packaging more eco-friendly. Different approaches to sustainability were welcome as long as they showcased environmental consciousness. The use of recyclable materials was not required. However, the design and materials used would have to provide clear environmental benefits.

To grade our concepts, Lipton Iced Tea required that the results answer the following criteria:

How does your packaging idea help people to engage in sustainability while drinking their favorite drink?
How does your idea benefit environmental sustainability in the context of packaging?
How is your idea different? How does it stand out compared to other sustainable packaging solutions available in the marketplace?

The Design

Our graphic design solution was created to benefit both the consumer and the manufacturer. We were confident our sustainable design would appeal to the manufacturer because it would save their business shipping and production costs. To attract consumers — and convert them into loyal customers — we needed to design packaging that would not only embody everything they already know and expect from Lipton’s brand but also to present an attitude of environmental consciousness they could assimilate with. These were the core tenants of our design process — the creation of product packaging that would serve the consumer experience while alleviating specific monetary burdens for the business. This was only half the battle, however. Foremost, our design had to be approachable and attractive while improving brand standards and consumer loyalty.

The Results

We created two options, both of which suited Lipton Iced Tea’s brand guidelines and delivered on the required criteria. Each concept would attract consumers, clearly demonstrate environmental consciousness and bolster Lipton Iced Tea’s famous image in their own unique way.

Option 1 is dynamic.

It is designed to showcase movement and embody natural elements that lead consumers to fantasize of drinking Lipton Iced Tea. This design taps into experiential factors. We wanted to fuse sensation with nature. By doing so we added another benefit to the consumer experience: flavor, health, and green living.

Option 2 is crisp and delightful.

This design is bright, embodying the clean, natural flavor of Lipton Iced Tea. The minimalist design presents impactful information, showcasing Lipton’s attention on sustainability. This was purposed to attract new consumers and convert existing ones into loyal customers. Whenever a consumer drinks Lipton they would be serving the environment by helping to reduce waste.

PH5

393 NYC, now known as LUME Studios — a pop-up event space located on one of New York City’s most dynamic streets — recently hosted an event for advanced contemporary woman’s fashion brand PH5. PH5 was looking for a creative agency that could capture the energy of their latest fashion show, how they transform LUME’s space, and how their audience experiences their art.

PH5 Fashion Show Video Production

They asked for one video that would tie all of this together. What we created was the first piece of story-driven media that is going to elevate PH5 as one of the most adventurous and outgoing fashion brands in New York City.

LUME

PH5

Komuso Design

Komuso Design provides a simple and natural means of reconnecting with the self. Their product — The Shift — encourages people to slow down, steady their breathing and embrace the present. Their philosophy is backed by ancient wisdom. They embody the Komuso way of life, using teachings from Japan’s Edo period to spread their messaging.

Komuso Design only offers one product to consumers. Yet their brand is rich and vibrant. They invest a lot of time telling their story. And that narrative is what has elevated their company to a global presence. When the owners, Todd and Vanessa, came to us, their company was young and quite unknown. They had a vision for what they wanted to accomplish — the story they needed to share with the world — but weren’t sure how to go about it. That’s where we came in. We immediately connected with their vision. We understood the value their product offered to people and were eager to help share those healing powers with the world.

Our branding mission started with video production. The first video we filmed (below left) was essentially an introduction to the brand, the product, and the modern problem they solve through The Shift. The video to the left is much more impressive. What started as a 2-minute company profile video grew into a massive 6-minute story. It is the truest representation of the Komuso brand and a must-see. The third video we produced (below right) is a tutorial on how to best use The Shift.

We choose to work with C&I because you evoke a special feeling in everything you touch. The feeling of this piece is off the charts! We sat there after watching it with hearts pumping…tears flowing…and simply awestruck. Dammmmmmmm you guys are good!

Todd & Vanessa Steinberg, Owners & Founders of Komuso Design

Photographing The Shift

The Shift is the centerpiece of the Komuso brand. Don’t let its simple appearance fool you. It was developed by a psychotherapist and meditation teacher who used data from over a year of testing to engineer the ideal length, diameter, and quality of metal. Part of The Shift’s charm is its apparent simplicity. It may seem ordinary but it is, in fact, profound. Its design is, in a way, a clever nod to the power of breath, which when harnessed has an immense influence on our bodies and mind.

Given that simplicity is the namesake of The Shift, we chose to keep the aesthetic of their product photography minimal. This was also a stylistic nod to the natural form of The Shift and the philosophy behind the product.

When we took our photography outside of a controlled setting, our methodology and purpose had to change. We needed to connect The Shift to a mindset. After listening to our audience, we realized that many people underestimate the power of breathing. They often take it for granted and that leads them to disregard it as a healing modality. Because of this, people were failing to see The Shift for what it is and what it provides.

We realized that our photography needed to teach our audience about breathing and The Shift’s place therein. So, we chose to place The Shift in magnificent settings around the world, like the Mojave Desert. Our photography associates The Shift with these landscapes, ultimately connecting the tool to nature. The environments we chose are calm, vast, isolated, and ancient. They are timeless and powerful, as is the power of breathing. When the viewer sees these tranquil photos and notices The Shift is the reason the models are so relaxed, they immediately have an epiphany.

Display of silver colored whistle, beige pouch and black box on a wooden table

Marketing Komuso

We handle all asset creation, strategy, and distribution for social media and email marketing.

Instagram & Pinterest

The imagery above is created with our social media audience in mind. We thoroughly researched their online behavior to create media that we knew would resonate. The imagery and messaging unite the Komuso aesthetic with what they preach. This effective combination has grown their Instagram audience to 27.6k followers and opened avenues for additional marketing on Pinterest and through email.

The ad to the left was created specifically for Pinterest. This is an untapped frontier for Komuso, so our first step was introducing the product and the Komuso philosophy to users on the platform. In less than 15 seconds, we educate this consumer base on the purpose, functionality, and reward of using the Komuso Shift. There are no hard sales. This video conditions our audience for additional programming while encouraging them to be proactive in their search for a quality and proven anxiety treatment method.

Email Marketing

The success of our social media marketing campaign inspired similar programming in email marketing. Our team strategized to develop 5 separate marketing funnels to appeal to consumers at various stages in the conversion process. Some of these flows are evergreen and are automatically triggered when consumers either abandon their cart, sign up for our mailing list, or order a product. These series often push sales and, ultimately, lead to our Nurture Series — an educational sequence that informs on the company culture, the founders, and the science of The Shift.

Whereas the evergreen series encourage sales, the Nurture Series aims to strengthen the consumer-brand relationship. There is virtually no sales language. Instead, they inspire and provide meaningful tips. Though these emails don’t push sales, they have been highly effective at shuttling viewers to Komuso’s e-commerce site. They account for thousands of dollars in sales while deepening the brand story in the process.

Below, is also an example of our Re-engagement Series, which offers promotions on select holidays. These value-based emails subtly push sales, using the context of the holiday to inspire consumers to take action and make a purchase.

FEBRUARY NURTURE SERIES

(click to enlarge the image)

VALENTINE'S DAY PROMO SERIES

(click to enlarge the image)

EDSA

EDSA, Inc.

EDSA is a global planning, landscape architecture, themed entertainment design, and urban design firm. Their ability to unite people and place organically and functionally has inspired regional transformations that rank above some of the most sought-after destinations in the world. Founded in 1960 and headquartered in Fort Lauderdale, EDSA has since spread to major cities all across the world and continue to lead their industry with sustainable, holistically propelled concepts, techniques, and applications.

A Massive Branding Campaign

EDSA has a long-standing reputation as a beacon of progress, conscionable professionalism and innovation.

The leaders at EDSA came to us to repackage the legacy of their prestigious brand with a contemporary aesthetic. Our branding concepts were purposed to show how EDSA’s thought leadership continues to motive designers across industries while inspiring thoughtful environmental awareness in people and communities worldwide.

The magnitude of EDSA’s legacy demanded a full scale multimedia combination of photography, video production, graphic design, and web development. All of these services had to tell a single story. We had our work cut our for us.

A look inside the rebranding process.

Photography

EDSA is such a large, expansive brand that the fine details which make their company so unique can be smothered by what seems like a never-ending wave of media.Our mission was to create a stream of evergreen content that would serve EDSA’s ongoing mission even as their business continues to grow and evolve. Rather than create photography that supports EDSA’s story, we created photography that tells a more specific tale — that of the designer, the emotional stimuli in each design project, and the functionality of people and place. The biggest challenge was telling a single story through so many different human and landscape portraits.

Portraits of EDSA Principals

We focused on highlighting the small, important details. When photographing EDSA profiles we integrated the setting to fully capture the pioneering mentality of each designer and principal. We chose to showcase them in their natural habitat surrounded by the literature that inspires their work.

This storytelling mechanic demanded that we take the time to learn about their passions and their motivation. Getting to know each subject added a lot of value to each photograph. It allowed our photographers to empathize with their creativity and their passions, which positively reflected in the quality of each headshot. Every photoshoot began with a 5-minute conversation, and from there we were able to truly highlight the personality of each EDSA principal.

Visual Narratives Drives EDSA's Story

Producing a consistent and effective narrative that would highlight the magnitude of the EDSA brand was a huge task.

Our video production strategy needed to show how EDSA’s many successes birthed such a deeply ingrained company culture — one that has elevated continuously over the last 100 years. Not only did we have to identify the key elements that make their brand so unique, but we also had to translate those values to external audiences as well as long-standing EDSA employees.

Moreover, the various stories we were telling needed to connect into a grand, wholesome narrative. The biggest challenge here was capturing the fire and energy of a brand that has dominated the market for the past 100 years in a 2-minute video.

Inside The Design Studio

When filming EDSA’s video profiles it was essential that we take audience preferences into consideration.

Our content needed to be eye-catching and motivational — a conduit of inspiration to students and industry professionals alike. Simultaneously, the style and language needed to remain consistent with EDSA’s professionalism. That was our recipe for delivering powerful content and producing effective results regardless of the viewer.

To external audiences, EDSA is a pioneering force shaping humanity’s connection to time and place through amazing design concepts. To the internal audience — the EDSA employee and principal — EDSA is a lifestyle. In that, their brand exceeds their industry. EDSA represents more than just landscape architecture. Our video series weaved in these important brand elements, ultimately appealing to various audiences without segregating or alienating any of our readers.

The EDSA Website

With so many offices in so many major cities across the world, the EDSA website needed to inform audiences on their far-reaching global presence. Their longstanding history provided a library of content which was both restricting and liberating. Though there was no shortage of media there were limitations on what webpages they could live on and how we could connect all these areas of focus seamlessly. Segmenting EDSA principles concerning planning, landscape architecture, and urban design while showing how these practices come together to facilitate each project was crucial in establishing the professional nature and magnitude of EDSA’s global mission.

We adjusted the header functionality next. The header titles become visible upon first scroll and stick to the top of the site. Because of this we needed to immediately introduce EDSA's services. We inserted their four core services directly under the About Us text block so viewers could locate their primary disciplines without clicking through to a new page.

The "Take A Look" section was redeveloped to deliver more information. Ultimately, we wanted more ways to hook EDSA's audience. So, we shifted to include more industry-specific content. This section is now titled "Insights" and operates as a news source in addition to case studies.

The web development process shifted the original design of the EDSA website. Our Lead Web Developer recognized minor limitations that would ultimately affect navigation and access to vital information, and therefore made specific alterations.

First, we improved the hero section at the top of the website to deliver immediate snippets of information to show EDSA's expertise. This new introduction helped guide viewers through the site the way we wanted them to navigate it.

Our decision to move the services section to the top of the homepage opened up additional space for us to dedicate to EDSA's magnificent portfolio.

Given that EDSA's portfolio is so large, we needed to streamline access to their best work. This ultimately changed the layout from a comprehensive "Works" page to a "Featured Works" section. In the end, it was the user experience that led to these improvements in the interface.

The next big challenge on the EDSA portfolio was making sure their projects were easy to locate. We provided two filtering options to fullfil this need. Users can either segment EDSA's project based on institution and discipline or via location, which was also instrumental in showcasing how expansive the brand is.

To support the above sections, we integrated a legacy portion to the site. This reinforced EDSA's presence as pioneers in their industry, The timeline format and slide functionality make this section very easy to use. It also does a great job at hooking the reader. Once the viewer begins to scroll through the decades to learn of EDSA's legacy they tend to slow down and actually read their history, which we think is a great way of increasing brand loyalty.

The Leadership section of the website was not originally a part of the sitemap. It was added during the web development process because our team wanted a better way to showcase EDSA's core group of leaders. On the main page of the site, the grid of headshots shown here moves from right to left and loops continuously.

Upon completion of the site, we integrated a function so users can select between English, Spanish and Mandarin Chinese. The selected language would alter certain elements in the site, such as the contact form. When selecting Mandarin Chinese, the contact form would update to include WeChat -- the primary Chinese communication service.

Fortune Magazine

When Fortune Magazine invited Dwayne “The Rock” Johnson to our studio for a private photo shoot, we asked Hollywood’s biggest star if we could take his photograph. This is the result.

Dwayne, if you’re seeing this, you’re welcome back any time.

Hosting a shoot of this caliber required precision at every stage: controlled studio lighting designed to capture texture and detail, seamless coordination with the talent’s schedule, and a team that could execute under tight timelines. The final images balance the larger-than-life presence Johnson brings with a raw, editorial quality that Fortune’s audience expects.

Our Fort Lauderdale studio provides the space and infrastructure to handle high-profile photography assignments from concept through delivery. Whether the subject is a global icon or an emerging brand, C&I Studios brings the same level of preparation and craft to every session. To learn more about our capabilities, explore our full range of creative services.

Hard Rock Energy

Hard Rock with Chris "The Birdman" Andersen

After spending $25,000/month on a marketing retainer with a different agency, Hard Rock Energy had very little to show for it.

Upon seeing a newspaper article about C&I Studios, they approached us, confident that we were the perfect fit for their company. Our primary goals for Hard Rock Energy were content creation and distribution, and establishing a well-known spokesperson for the brand. In a very short window of time, we had to deliver a full advertising plate of Graphic Design, Photography, and Video Production to market their new product nationwide.

Due to pitfalls with their former marketing agency, Hard Rock Energy had absolutely no product photos of their new energy drink collection, so that’s where we started.

Bold, seductive lighting was the main aesthetic for the product shoot. This, combined with a few tricks of the trade, made this simple product shoot POP! It was important to show that the three flavors coexist while also standing independently, so we photographed a diverse collection of their product in groups and individually.

Three cans of Hard Rock Energy drinks on display

Closeup of three cans of Hard Rock Energy drinks on display

Closeup of can of original Hard Rock Energy drink

Can of Paradise Punch Hard Rock Energy drink on display

Closeup of can of Sugar Free Hard Rock Energy drink

Ad with three cans of Hard Rock Energy drinks on display

Bearded tattooed man posing for camera with arms crossed

Bearded tattooed man posing for camera holding a can of Hard Rock Energy drink

Branding For A New Audience

Content is absolutely necessary, but it isn’t effective unless you place it in front of the right audience. So, in phase 2 we tackled distribution. The initial test markets were in Chicago and South Florida.

In order for our distribution tests to provide valuable information on Hard Rock Energy’s prime consumer-base, we needed diversity. In Hollywood, FL there is a very popular Hard Rock Hotel & Casino, so we placed select advertisements in this location. Chicago, Illinois, on the other hand, is only home to Hard Rock Cafe. We chose this location to see how consumers outside of the casino culture would respond to our ads.

We produced billboards to be erected on heavily-traveled highways in both locations, took out ad space in several major newspapers, promoted videos, and digital ads, and initiated online takeovers of news sites, all using the tagline we helped to develop, “Give Your Tastebuds A Break.”

Bearded tattooed man wearing a red Hard Rock Energy jersey and black shorts holding a guitar

Bearded tattooed man wearing a red Hard Rock Energy jersey and black shorts holding part of a guitar with other guitar parts flying around

Photographing Chris "The Birdman" Andersen

Finally, we wanted to make sure that Hard Rock Energy had a recognizable name attached to their brand. When they informed us about their relationship with Chris “The Birdman” Andersen, we knew he’d be the perfect fit.

We needed to produce enough content to last about a year so we developed multiple concepts for the upcoming photo shoot. However, working under such short notice meant that Chris Andersen was only available for two hours — one of which was consumed by local media interviewing him. What happened in that next hour was a flurry of activity, make-up artists, lights flashing, and models posing.

In the end, we pulled it off! Generally, one hour is not nearly enough time to allow for a wide array of concepts, but we were able to work within the constraints and provide a superior plate of marketing materials for Hard Rock Energy to circulate throughout the year.

Bearded tattooed man holding guitar in one hand and a basketball in the other sitting on a throne posing for camera wearing a black Hard Rock tshirt

Bearded tattooed man holding Hard Rock Energy drink in one hand and a guitar in the other sitting on a throne posing for camera wearing a black hooded jacket

Bearded tattooed man playing a guitar on a throne posing for camera wearing a black Hard Rock tshirt

Bearded tattooed man holding two women holding Hard Rock Energy drinks next to him posing for camera

Bearded tattooed man holding guitar in one hand sitting on a throne surrounded by women posing for camera wearing a black Hard Rock tshirt with a cameraman taking a picture of them

Bearded tattooed man holding Hard Rock Energy drinks with tattoo artist working on a tattoo with an assistant standing nearby

Tattooed man with mohawk posing with letters on his knuckles spelling out Hard Rock

Behind The Scenes

Tattooed man with mohawk getting tattooed by tattoo artist

Tattooed man with mohawk posing for camera with two women holding Hard Rock Energy drinks

Tattooed man with mohawk posing for camera man and crew

Tattooed man with mohawk posing for camera man and crew holding two Hard Rock Energy drinks

Tattooed man with mohawk talking to crew member

Crew members working near motorcycle in the dark with a light

Woman opening a can of Hard Rock Energy drink surrounded by equipment

Montce Swim

To keep pace with the ebbs and flows of the industry, Montce Swim hired us to film a series of fun, vibrant, and sexy video content that would vibe from season to season just as their products continue to do.

Our video series spearheaded their emergence into the global market and helped establish Montce Swim as a leading swim brand since debuting from the designer’s apartment in Fort Lauderdale, Florida. Today, Montce Swim is worn by some of the most famous celebrities, including Kendell Jenner, Jennifer Lopez, and Emily Ratajkowski.

We repurposed the extra footage we filmed for the main video and cut six additional edits for Montce Swim to use on social media.

The "ReachKini"

A big part of our mission at C&I involves creating quality media for small nonprofits around the world and right here in our backyard for free. This allows these small underfunded organizations to inform the world of their ongoing mission, which helps them to improve more lives than what was originally possible. This branch of C&I is known as Reach and it is one of our greatest motivators.

Alexandra was so appreciative of the additional video edits we made for Montce that she repaid the favor in the most thoughtful way possible… She designed a signature Montce Swim bikini for Reach and dedicated all the profits to our nonprofit.

Swim Week
At W Fort Lauderdale

To put Montce’s brand face-to-face with their consumer-base, we partnered with W Fort Lauderdale during Swim Week. This was a great opportunity to showcase the brand’s culture while converting leads into loyal consumers. Alexandra, the founder of Montce Swim and the lead designer, debuted her new summer line at Swim Week in Fort Lauderdale. The whole experience was tons of fun and it also led to Montce Swim being integrated into Miami Swim Week in the years to follow.

Montce's audience lives on social media

At the time, our audience’s primary social platform was Instagram so we focused on engaging consumers through snippets of eye-catching, emotive video production that harnessed the confidence and appeal of the Montce Swim brand. Delivering this type of organic, effortless content to consumers at regular intervals helped build the brand locally, which allowed Montce to access nearby markets more easily and ultimately tap into the global swim fashion industry. With over 300k followers on Instagram, Montce Swim has been able to build a strong brand culture that distinguishes their designs from their competitors.

Marketing Montce From Coast To Coast

To step into the international market, we took Montce from Fort Lauderdale to Los Angeles. Contrasting Florida’s beaches with L.A.’s downtown proved an effective segue into a much larger consumer base. From L.A. Montce Swim went worldwide.

Behind The Scenes

Montce at Bonnet House

Swimwear is one of the most vital parts of the fashion industry, and our job was to make this campaign tasteful and unique. We kept the light as naturalistic as possible while adding vibrant colors that would fit within the alluring subtropic feel of our creative campaign! The architecture at the South Florida Bonnet House not only represented the brand’s authenticity but also added the glamour, mystique, and wholesome aesthetic to make this shoot iconic. Everything fell into place to create electrifying videos that perfectly portrayed the identity of Montce Swim.

Let’s Work Together