The brand guidelines created by our copywriting and graphic design departments paved the way for the website design. In this phase, our graphic design team invented a website layout that would expedite the ordering process and fully reflect the core values and brand pillars that define Buddha Bowl.

 

Negative space frees up the density on the site. Our designers wanted the site to breathe, so they reduced the clutter and spaced out the content. This reflects Buddha Bowl’s core value that simple ingredients can create more abundant flavors. We did not want to overwhelm our consumers. That was the intention. The site needed to feel light. This aesthetic, in a way, personifies the food. Additionally, we focused a lot of content blocks on call to actions in order to exemplify the Buddha Bowl value that more time should be spent enjoying food rather than waiting for it. This is fast food made healthy. This needed to be signaled throughout the site. No matter which page the consumer lands on or where they navigate to, the option to place an order is always at their fingertips.

 

One of the challenges in building Buddha Bowl’s website is that we had to work with imagery provided by the client. As content creators, we love total creative control. This is especially valuable when, in the case of Buddha Bowl, we are branding the business and creating their narrative from the ground up. Creating our own content to support our copy would have elevated the appeal of the website and the overall message. For instance, a company profile video showcasing the values and philosophy of the Buddha Bowl fresh kitchen would have been a great addition. But, in the end, it all came together to deliver the function the client needed to propel their business. And that is most important.

For more information on our Web Department, check out our website design and development service.

Buddha Bowl is a fresh kitchen based in Pembroke Pines, Florida. Their brand philosophy unites healthy eating with mind, body and soul.

 

Buddha Bowl hired us in the earliest stage of business development. At the time, all they had was a vision. We put that vision into words and designed the entire look and feel for their brand. This required an entire branding campaign, including mission/vision statement, core values, brand pillars, tone of voice, and other collateral that would distinguish their brand from competitors.

 

A Foundation in Branding

 

Buddha bowls are a part of the latest dining fads. Many businesses in this market share similar philosophies on healthy eating. Creating a personality that would differentiate Buddha Bowl from every other fresh kitchen was essential. Therefore, we gave a lot of attention to branding. All the language crafted in the branding phase would be included throughout the website and menu, so it needed to remain true to the brand entirely. The challenge was that we needed to remain unique yet understandable and relatable. Deciding on the right language meant creating the best narrative. This is where we started.

 

Before moving into the Graphic Design or Web Design & Development phases, we created a full brand guideline for Buddha Bowl. This provided the blueprint for how they would present their brand to consumers, as well as how their employees would speak and interact day-to-day.

Buddha Bowl’s mission is to prove that food should propel our lives, not slow them down.

 

“We seek to reconnect people with their food; to show consumers how to rethink the way they approach eating by infusing original recipes, natural ingredients, and creative culinary action.”

When ReconVelocity approached us for creative marketing and content creation, they were a few months away from introducing their software to the market. They had absolutely no media, and also needed a website where they could convert consumers. In two months, we filmed and photographed a whole menu of branded messaging to spearhead their debut. We got to work filming educational videos, consumer-centric videos, walkthroughs and testimonials, and photographing content to support all social media marketing. As our content creators produced media, our marketing and web development teams got to work on the website. Not only did we have to design and build the entire site in less than a month, but we also had to write all of the copy and build a custom calculator.

Our first objective was to introduce ReconVelocity to automotive dealers. Hugh Hathcock’s eagerness to be involved in this phase was a huge advantage. Hugh Hathcock is one of the most well-known names in the automotive industry, so our message already carried significant weight. Hugh’s network of dealers, who he has been building relationships with since ELEAD1ONE and who now use ReconVelocity, also helped with the testimonials. One of ReconVelocity’s guiding core values is centered around building lasting relationships with dealers. The testimonials really drove this point home and helped distinguish ReconVelocity from the competition. Releasing this series of media on the launch days of ReconVelocity provided an immediate foothold in the market. It gave our website substance and attracted immediate attention on various social platforms, especially on LinkedIn.

CarOffer is the Industry’s First Instant Trade Platform. Their software marks the largest automotive technology disruption in decades. Their instant trade suite is designed to reverse margin compression by establishing a used car trading ecosystem composed of disciplined dealer groups and the nation’s largest pre-owned operators.

 

CarOffer was founded by Bruce Thompson, one of the most well-known names in the automotive industry. Bruce has been responsible for some of the most astounding tech innovations over the past few decades. His reputation as an innovator and business expert added a bit of pressure on our creative team. We had to make sure every piece of content was perfect and effective at the time of launch, which was two months after signing.

 

When CarOffer approached us, they had nothing in terms of content. They needed a whole menu of multimedia, from video production, graphic design, and professional photography. And they needed a brand new website to house their content and convert consumers. The main challenge was that they needed all of this in two months time, so we had our work cut out for us. Not only did we have to learn about the brand and their product, create mood boards, and quickly move into the production phase, but we also had to blend technology with automotive tastefully. This was the only way we would appeal to our consumer-base and properly represent the brand.

We worked on tight timelines. So, we included both our video and photography departments on the first media days. We split up, filming instructional videos in one warehouse and photographing website content in another. During this time our marketing and web development teams collaborated to design, build and populate a new website in a month.

 

During our deep-dive into the brand, we decided that the best way to portray CarOffer was through moody, dimly lit media. Given that the brands in the used car industry, especially dealerships, use bright colors and sterile photography, we chose to flip the script. We needed the CarOffer image to dominate the visual field just as their software was expected to dominate the industry.

 

During the first media day, we filmed six videos, which explain CarOffer’s proprietary features, and photographed the majority of content that would be used to launch the website and populate social media.

Whereas our video addresses the consumers who would benefit and appreciate the Black Mile Travel Bag, our product photography showcases its many features.

The photography reinforces the message articulated in the branding video: that Black Mile Travel Bag is a perfect companion for any type of traveler in any type of situation. Though this is stated in the video, the product deserved additional verification. Our product photography for Black Mile Travel Bag, therefore, showcases the product in its entirety.

 

We approached our product photography from two angles: full-scope (shooting the entire bag) and granular (shooting close-ups of the features). Not only does this prove the message stated in the video, but it also adds value and appeal to the product.

 

Regardless of consumer archetype, the photography shows all of the ways this bag benefits those who travel. These photos are proof of its durability, versatility, quality, and style. Nothing is omitted. Every canvas — every layer — is photographed to fully capture the bags function and lack of limitation.

 

These photos are perfect for online sales, which is the primary medium Black Mile Travel Bag markets to their consumers. Once their website is complete, these photos will become the centerpiece. They will lead online sales and expand their digital marketing to include social media — a resource they have yet to tap into.

When The Kennedy Center decided to create a video introduction honoring the recipients of their 2019 Award for the Human Spirit, they knew we’d be perfect for the task.

 

We were asked to write and produce a 6-minute video introduction honoring Chicago based philanthropists Patrick G. and Shirley W. Ryan, and Academy Award-winning actor and producer Forest Whitaker. Pat and Shirley Ryan were honored with this year’s Distinguished Philanthropist Award for their charitable contributions to the arts, education, healthcare and beyond.

 

Forest Whitaker was honored with the Kennedy Center Citizen Artist Award for his involvement with The Kennedy Center Turnaround Arts Program and the Whitaker Peace & Development Initiative. Our video introduction reflects on the life and legacy of these amazing individuals by showcasing their involvement in the arts and how their selfless deeds have inspired citizens at large to connect through artistic expression. Contact us to discuss your marketing needs and learn how we can craft ultra-specific content for your brand.

Komuso Design provides a simple and natural means of reconnecting with the self. Their product — The Shift — encourages people to slow down, steady their breathing and embrace the present. Their philosophy is backed by ancient wisdom. They embody the Komuso way of life, using teachings from Japan’s Edo period to spread their messaging.

 

Komuso Design only offers one product to consumers. Yet their brand is rich and vibrant. They invest a lot of time telling their story. And that narrative is what has elevated their company to a global presence. When the owners, Todd and Vanessa, came to us, their company was young and quite unknown. They had a vision for what they wanted to accomplish — the story they needed to share with the world — but weren’t sure how to go about it. That’s where we came in. We immediately connected with their vision. We understood the value their product offered to people and were eager to help share those healing powers with the world.

 

Our branding mission started with video production. The first video we filmed (below left) was essentially an introduction to the brand, the product, and the modern problem they solve through The Shift. The video to the left is much more impressive. What started as a 2-minute company profile video grew into a massive 6-minute story. It is the truest representation of the Komuso brand and a must-see. The third video we produced (below right) is a tutorial on how to best use The Shift.