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Facebook Story Ads | Social Media Marketing

Facebook Story Ads/Social Media Marketing

Why you need Facebook Story Ads in your social media marketing campaign.

[how to add this trend to your strengths]

Facebook is one of the biggest assets in a marketer’s toolbox. If you aren’t using the platform the right way, you’re missing out on their huge interactive market.

Facebook’s social media marketing revolves around storytelling. This is how businesses and brands connect with consumers on a personal level.

Business-consumer relationships created through Facebook are more emotionally charged. These are bonds established by mutual trust and genuine interest. The Facebook algorithm encourages (and, in a way, requires) businesses and consumers to interact with each other in thoughtful ways in order to create this type of relationship.

Facebook is encouraging business-consumer interactions that revolve around authentic, story-driven content.

That is where facebook story ads are making a huge impact on the market.

Makeup women applying makeup to tattooed man on a throne wearing baseball cap
Tattooed man sitting on a throne holding a basketball
Man sitting on a throne holding a guitar

They are quickly gaining popularity and already reach over 150 million users each day.

Their immediate popularity is partly due to the fact that Facebook Story Ads are more artistically focused than standard paid ads. The platform calls for more thoughtful content and when marketers deliver on that their ads become more relevant, reach more people, and show up in Facebook feeds more frequently.

This focus on storytelling marketing is sure to gain more attraction over the years. Already, Instagram announced their newest concept — a video sharing platform comparable to youtube. This will give marketers access to even more potential consumers — roughly 800 million — and will also open the floodgates for a whole new genre of brand marketing via video storytelling.

Black and white on woman sitting on a Jetplane wing
It starts with the stories you tell.

Research shows that design-forward content is the way to go.

By capturing the consumer’s attention with artistic content, marketers open consumers up to their messaging. By holding a consumer’s attention long enough, marketers convince those viewers to take action — whether that is a click through to a landing page, a blog, an email subscription or an online purchase is a win by digital marketing standards.

This idea of design-driven content is further reinforced by the fact that 85% of videos are watched without sound. This, therefore, calls for content with text. Copywriting that sells combined with designs that garner attention is valuable messaging for any brand… no matter how established.

Black and white side profile of woman sitting near a plane
Black and white side profile of woman putting suitcase in a car

Don’t use flashy content.

You’re going shopping for your first car. You’ve been saving for years. There are two cars in your price range in the car lot. They are the same make and model but have totally different cosmetics. The first car is a deep blue with polished rims and black tint; the second is neon green with red and orange flames painted down the side, and every available inch covered in shiny chrome.

Which car are you most likely to buy?

Just as an overly flashy car is a turn-off for a new car shopper, flashy video content is a turn-off for someone casually viewing cool videos. Never underestimate the consumer’s control, especially considering the new Facebook algorithm. Annoy a consumer and they will make sure you no longer show up in their media stream. Do that and you lose out on a lot of business.

Storytelling is genuine by nature.
Don’t go corporate.

Good storytelling works. Bad storytelling damages. The better your story the more people engage, share and come back for more. If you can drive users on to the next image, the next web page, the next source of branded media then you are using Facebook Ads successfully.

Storytelling is our bread and butter.

View from above of model with curly blond hair wearing a black top laying on bed

There are many reasons we are a full-service marketing agency, and one of those is because we refuse to limit our storytelling abilities. The more options we have at our disposal — the more creative tools we have to work with — the better the story.

Specifically, regarding Facebook Story Ads, we’ve noticed that shorter video ads and attention-grabbing GIFs are most effective. They’re simple, quick and get the messaging out fast enough to keep pace with the latest trends and conversations.

We know how to stay relevant. Do you?

Artist Profile | of Montreal

Artist Profile | of Montreal

The thing about of Montreal is that they aren’t cool.

of Montreal’s music videos don’t show off the artsy cinematographic mirage that every other band in their “genre” is doing. They have been around since 1996, have released 22 full-length albums, and have toured around the world, and yet their recent West Palm Beach show was held on a stage so small, that the band barely all fit on it at one time.

They’ve been on the cusp of the mainstream for years — lurking behind T-Mobile commercials, stock exchange advertisements, and that really catchy Outback Steakhouse jingle. In fact, lead singer and founding member Kevin Barnes recently produced Solange Knowles’ latest album. But they never lost their novelty, they never slowed down, and their creativity was never hindered by big industry.

Putting them into a genre box would be a disservice (as it usually is for most bands) but I’m going to do it anyway: indie rock inspired by psychedelic 60s pop, this band has created something that can be best described as mystical, unexpected, multi-faceted and, honestly, just odd.

Every track is “catchy” in its own right — but not at the expense of losing depth and complexity. It doesn’t follow the formula of a general “good song.” They are an experience, but not experimental. They are able to take vintage conventions and turn them into brand new sounds. Their quirkiness doesn’t feel like a gimmick (even though, by definition, it is).

When we first heard of Montreal’s “The Past is a Grotesque Animal,” an 11 min and 52 second wormhole of a track, we knew that this was what music was supposed to do. If you’re able to sit still and listen to a song without doing anything else, you know that you’ve found something out of this world. While listening, you feel pulled through the vortex of time and space. It’s a whirlwind of emotional genius that doesn’t make you feel happy or sad, but somewhere in between.

It’s not made for this world and you wouldn’t want it to be.

Back in 2008 while releasing their 13th album “Skeletal Lamping,” Barnes decided that the conventional CD and vinyl were obsolete. Instead, the band released the album in 10 different formats ranging from T-shirt’s, wall decals, and tote bags, to paper lanterns. Rather than create another object with a single purpose, the band wanted to create something that was not only beautiful but functional.

And that’s the thing about C&I. We don’t just create art, we create ideas that have purpose. Because ideas with no purpose end up sitting on the shelf, forgotten.

Ultimately, of Montreal’s music has always posed the question “if you’re going to be conventional, then why make anything at all?”

Original Photography vs. Stock Imagery

Original Photography vs. Stock Imagery

Original Photography for Visbiome Vet of a dog for High Potency Pet Probiotics.

We shoot original photography because we take pride in our work

Using stock photography for a branding campaign is like using cliff notes. They’re cheap. They’re boring. And they devalue the integrity of the content.

Sure they sum up the message, but the fact that a marketing agency would even want to “sum up” their client’s brand is odd enough. They’re easy substitutes for good work. And easy is bad.

We strongly discourage taking such a shallow approach. Aside from the fact that stock photography is unoriginal… it’s boring. Way too boring for us to have any part in, at least. Stock imagery is just a generic approach to an idea or project.

Creativity will always have a place at C&I Studios

Like Leo Burnet said, “Curiosity about life in all its aspects, I think, is still the secret of great creative people.”

Couldn’t have said it any better. It’s true, too. Why would we cut our experiences short by eliminating creative vision?

Short answer: we don’t.

Take our recent branding campaign for Visbiome Vet – High Potency Pet Probiotics. This is a really unique frontier, and Visbiome is essentially pioneering this new industry. They’re disrupting standards on pet health in a really positive way.

We felt their branding campaign should do the same. So, we shot original photography to create a unique brand persona for their new line of pet probiotics. Our approach was designed to distance Visbiome Vet from the competitors, just as their product has.

Why?

In certain industries, it is common practice to use stock imagery. It’s an immediate placeholder, and saves a lot of time, money and resources. But really, it’s a substitute for hard work, and original ideas.

It’s an easy, lazy way of branding a product. We repeat, it’s boring!

The medical industry is one of the more obvious examples of this approach. The pet industry is also devalued by rampant stock imagery.

Visbiome Vet — High Potency Pet Probiotics is a combination of the two industries: pets and medicine.

We had our work cut out for us.

Original Photography closeup for Visbiome Vet of a dog laying down for High Potency Pet Probiotics.

The Challenge

We needed to create original imagery that would be the face of this medical food for quite some time. When your product is lined up with 20 others on a store shelf this is really important.

Our challenge was positioning Visbiome Vet as the more advanced, effective solution to pet health. We needed to position their brand above the competitors in a way that was still approachable to consumers, while highlighting their primary brand standards.

So we did some hunting until we found the right pup. Let’s call him Rex.

Rex was unique. From the pattern of his coat, to his personality, to the color of his eyes. He was also very smart so we were able to take a lot of really unique photos for their new campaign. There was no way the competition could replicate the same feels.

And as it would turn out, they didn’t.

When Visbiome Vet showcased their new brand of pet probiotics at a trade fair that was attended by basically all of their competitors, they were the ONLY business with original imagery.

Every other competitor used stock photography (some even used the same stock photo!). It was a big win for their brand. And pretty funny for our team of professional photographers to witness.

Original Photography closeup for Visbiome Vet of a dog for High Potency Pet Probiotics.

The Results

The trade fair was a big success for Visbiome Vet.

Their original branding showed consumers that their product was, well, unique.

More importantly, it proved they truly cared about their business, and wanted to offer the consumer an experience that the competition couldn’t match.

In today’s age of rapid, cluttered content it is so important to invest in quality work. Your brand should never compromise on stock imagery because there is no way it will properly capture your brand’s intentions.

Check out our portfolio to see how we can elevate your brand with some cool, original photography.

Booth for Visbiome Vet for High Potency Pet Probiotics with a woman and three men posing for a camera with promotion materials.
Booth for Visbiome Vet for High Potency Pet Probiotics with promotion materials.

For the Love Music Festival

For the Love Music Festival

For the Love is a true example of what happens when you manifest the hell out of your visions and dreams. C&I Studios and ExposedPR came together for a project that encompassed the love they cultivate for their community in a way that allowed everyone interested the ability to participate.

For the Love was built brick-by-brick and with the help of great and innovative sponsors. Over 30 bands played the festival and the provided Ft Lauderdale with the means to celebrate life, music, and our city; For the Love became a staple moment that was shared with everyone.

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The band Kids explain what music means to them  show you what they brought to the table at For the Love Music Festival.

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We met up with our long time friends Forlorn Strangers in Nashville to document what music means to their hearts and minds. Forlorn Strangers played the main stage at the For The Love Music Festival on February 7th, 2015.

Black and white ad for For The Love Music Festival, featuring Kyle Cox

Kyle Cox is from Fort Lauderdale and moved to Nashville to pursue his musical dreams. He performed on the main stage at For the Love. It was great working with Kyle Cox again for his Live @ C&I Studios spot.

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Tennessee based artist Corey James Bost played the main stage at the For The Love music Festival on February 7th, 2015. Corey James Bost explains his approach to music and why its important.

Ad for For The Love Music Festival, featuring Bleu Bird

BleuBird is a local rapper from Miami who came to perform for us on the main stage at For the Love.

Photography
Checkin/Entry gate for 2015 for For the Love Music Festival,
Band performing in front of crowd at For the Love Music Festival.
Woman holding red guitar at a Hard Rock Energy Drink booth with a man sitting nearby looking off sides at For the Love Music Festival.
Band performing for a crowd indoors at For the Love Music Festival,
For the Love Music Festival-Smiling bartender serving a drink to a customer at a bar with lots of alcoholic and non-alcoholic drinks on the table,
Singer with orange snowcap performs for crowd indoors at For the Love Music Festival,
Black and white of female guitarist performing with male sitting nearby at For the Love Music Festival,
Performing for small crowd with bar with alcoholic and non-alcoholic drinks in the foreground For at the Love Music Festival. 
Woman doing chalk art with another woman walking by at the Love Music Festival, 
Band consisting of a guitarist, drummer and singer performing on a flatbed trailer in front of storefront at For the Love Music Festival.
Man preparing a coconut drink for customer from a cart at For the Love Music Festival.
Music gear trunks with COPELAND written on one at For the Love Music Festival.
Black and white  of a guitarist at For the Love Music Festival,
Man with glasses and eyes closed playing a saxophone in a band
Band consisting of two guitarists and drummer performing

Summer Soundtrack 2014 Announcement Teasers

Summer Soundtrack 2014
Announcement Teasers

Summer Soundtrack was a pop-up concert event we designed as a fun thing for Fort Lauderdalians to do. People think that Fort Lauderdale’s music scene is popping, but in reality, there really aren’t that many events where local artists can perform other than at late-night bar sets.

The idea of Summer Soundtrack was to have people sign up for an email list from which they would receive a secret email a day or so before the concert telling them when and where the concert would take place. We wanted it to be kind of like a game, so only people receiving the emails knew when and where the band would be playing – and hopefully invite all their friends.

It ended up being a huge success, and the last week of the event, we had each of the bands that played in the pop-up sessions play one big blowout event in Next Door. The turnout was perfect, and that’s what led us to the idea of a full on music festival – For the Love.

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