At the mercy of time, Alpina Frederique Constant Watches hired our team of photographers to photograph, edit and deliver six product shots, because our commitment to delivering quality work is not limited by a tight schedule. With a 24-hour turnaround from inception to creation, our team needed to maintain a detailed consistency in approach and appeal that highlighted the luxurious qualities of Alpina Frederique Constant Watches without sacrificing the cohesive aesthetic of the product line.

Our process required the utmost precision and accuracy. The placement of each watch in each photograph needed to be exact and consistent across the board. Furthermore, each image had to capture subtle idiosyncrasies of the varying styles of watched without diminishing the collective appeal of the entire product line. The lighting was the hardest (and most important) element to tame. Not only did the radiance have to remain consistent across each product showcase, but we could not sacrifice highlighting the ornate designs to compensate for clarity.

Luxury product photography demands a level of precision that separates professional results from amateur attempts. For Frederique Constant, every reflection on the watch face, every shadow on the band, and every highlight on the bezel had to be intentional. Our team built custom lighting setups for each watch, adjusting the angle and intensity to bring out the unique characteristics of each model while maintaining visual consistency across the full product line. The 24-hour turnaround added pressure, but our photography team thrives under tight deadlines because we have refined our workflow through years of product shoots. At C&I Studios, we understand that high-end brands cannot afford inconsistency in their visual assets. Whether the product is a timepiece, jewelry, or consumer electronics, our studio is equipped with the lighting, backdrops, and post-production tools to deliver polished results on schedule. See more of our product and commercial work in our portfolio.

We filmed this video ad for AllSaints in front of a live audience at our monthly artwalk event. We often invite the community to join us in the studio so they can be a part of our work. But we have never done this on such an important project, which meant the pressure was on. As per usual, our team stepped up to the challenge, used the presence of the live audience as fuel, and executed a stellar production.

All Saints Fashion Video Production

As if filming a commercial like this in front of a live audience wasn’t enough, we also built the stage just for the event. Our studio is a blank slate, so we can transform a corner of the room into, say, an AllSaints outlet. This still takes quite a bit of work! It was a little nerve-wracking putting the finishing touches up in front of an eager audience, while also preparing lighting and setting up the cameras, but we made it work and everyone who attended got to see how real movie magic is born. Contact us to learn more about our video production capabilities and services.

Whereas our video addresses the consumers who would benefit and appreciate the Black Mile Travel Bag, our product photography showcases its many features.

The photography reinforces the message articulated in the branding video: that Black Mile Travel Bag is a perfect companion for any type of traveler in any type of situation. Though this is stated in the video, the product deserved additional verification. Our product photography for Black Mile Travel Bag, therefore, showcases the product in its entirety.

We approached our product photography from two angles: full-scope (shooting the entire bag) and granular (shooting close-ups of the features). Not only does this prove the message stated in the video, but it also adds value and appeal to the product.

Regardless of consumer archetype, the photography shows all of the ways this bag benefits those who travel. These photos are proof of its durability, versatility, quality, and style. Nothing is omitted. Every canvas — every layer — is photographed to fully capture the bags function and lack of limitation.

These photos are perfect for online sales, which is the primary medium Black Mile Travel Bag markets to their consumers. Once their website is complete, these photos will become the centerpiece. They will lead online sales and expand their digital marketing to include social media — a resource they have yet to tap into.

Komuso Design provides a simple and natural means of reconnecting with the self. Their product — The Shift — encourages people to slow down, steady their breathing and embrace the present. Their philosophy is backed by ancient wisdom. They embody the Komuso way of life, using teachings from Japan’s Edo period to spread their messaging.

Komuso Design only offers one product to consumers. Yet their brand is rich and vibrant. They invest a lot of time telling their story. And that narrative is what has elevated their company to a global presence. When the owners, Todd and Vanessa, came to us, their company was young and quite unknown. They had a vision for what they wanted to accomplish — the story they needed to share with the world — but weren’t sure how to go about it. That’s where we came in. We immediately connected with their vision. We understood the value their product offered to people and were eager to help share those healing powers with the world.

Our branding mission started with video production. The first video we filmed (below left) was essentially an introduction to the brand, the product, and the modern problem they solve through The Shift. The video to the left is much more impressive. What started as a 2-minute company profile video grew into a massive 6-minute story. It is the truest representation of the Komuso brand and a must-see. The third video we produced (below right) is a tutorial on how to best use The Shift.

A big part of our mission at C&I involves creating quality media for small nonprofits around the world and right here in our backyard for free. This allows these small underfunded organizations to inform the world of their ongoing mission, which helps them to improve more lives than what was originally possible. This branch of C&I is known as Reach and it is one of our greatest motivators.

Alexandra was so appreciative of the additional video edits we made for Montce that she repaid the favor in the most thoughtful way possible… She designed a signature Montce Swim bikini for Reach and dedicated all the profits to our nonprofit.

To put Montce’s brand face-to-face with their consumer-base, we partnered with W Fort Lauderdale during Swim Week. This was a great opportunity to showcase the brand’s culture while converting leads into loyal consumers. Alexandra, the founder of Montce Swim and the lead designer, debuted her new summer line at Swim Week in Fort Lauderdale. The whole experience was tons of fun and it also led to Montce Swim being integrated into Miami Swim Week in the years to follow.

Swimwear is one of the most vital parts of the fashion industry, and our job was to make this campaign tasteful and unique. We kept the light as naturalistic as possible while adding vibrant colors that would fit within the alluring subtropic feel of our creative campaign! The architecture at the South Florida Bonnet House not only represented the brand’s authenticity but also added the glamour, mystique, and wholesome aesthetic to make this shoot iconic. Everything fell into place to create electrifying videos that perfectly portrayed the identity of Montce Swim.

This is a project we worked on with American Apparel.

We shot the commercial in our Fort Lauderdale studio, and some of the models we used included some of our own staff which made it an enjoyable experience for the team.

Working with American Apparel on this proved to be way more play than work. It’s no wonder they’re the sartorial monolith they are today.

Shooting in our Fort Lauderdale studio gave us full control over lighting and set design, which was essential for capturing the clean, minimal aesthetic American Apparel is known for. Using a mix of our own team members as models brought an organic, unforced energy to the spot that a traditional casting approach might not have achieved. The final piece blended quick cuts with longer, lifestyle-driven moments to keep the viewer engaged.

Fashion and apparel brands benefit from a production partner that understands both the creative vision and the commercial purpose behind the content. At C&I Studios, our video production process is built to serve both. From wardrobe-driven commercials to full lookbook campaigns, we bring the same dedication to craft. View more of our fashion work across our portfolio.

Our team faced certain challenges on this assignment, primarily concerning time and space. When marketing via flyposting [a.k.a., wild-posting] every square inch of public space is free-game considering it is all unowned real estate. Where one poster is plastered a second may immediately cover it up. Therefore, we needed to act quickly. And that meant responding to the tireless pace of New York City.

This, combined with the fact that it is illegal to film the activity of flyposting in New York City, made it increasingly difficult to photograph 6up’s guerilla marketing before it was tainted by another brand. Furthermore, to completely capture the full scope of this campaign, we needed to cover a lot of ground in a finite amount of time. From 7:30 AM to 1:30 PM our team traveled between Brooklyn, Manhattan, and Soho—from one grungy city corner to the next.

A second challenge [but, in the end, an aesthetic gateway] was the fact that it rained all day long! The client was so pleased by the way our team overcame the elements and adapted to the lugubrious filter that had been cast on that winter day in New York City. By means of dark corners, mirrored images, puddled reflections and the piercing eye-contact of passersby our team was able to turn damp, grungy cityscapes into an icon for Off-White™️ clothing and a statement for NYFW. 

Therafit Shoe commissioned a set of product videos from us, as well as a commercial for advertisement purposes. Their philosophy is simple: Make Your Whole Body Happy. At Therafit, they stay focused on giving you a really comfortable shoe. Their patented technology provides unique cushioning and impact absorption to improve posture & support.

Geared towards a woman’s day-to-day life, Therafit tries to incorporate the comfort women so often covet, while maintaining a stylish aesthetic that can be worn up or down. Endorsed by the National Posture Institute, Therafit has worked very closely to with Cornell University Professor Dr. Richard Lennihan, to develop the technology behind its shoes.

We wanted to show the practical uses of the shoes while simultaneously highlighting the fashionable nature of the design.

For this project, our client, Therafit Shoe, needed us to develop a message on Plantar Fasciitis prevention in a fun, attractive way. A message is only as effective as the way in which it is communicated, so we needed to establish the best possible medium.

We needed to capture our audience’s attention and keep their focus long enough to drive our message home. To overcome those hurdles we needed to make a topic as unattractive as plantar fasciitis prevention fun. We are a full-service agency so we operate across a spectrum of creative practices and insights. Sensory overload can obscure the clarity of a message, though. We had to keep our approach basic, which meant aligning two of our best departments. In this case, graphic design and video production.

We use research to identify trends. We study data on where and how audiences gather information. If you do not know your audience you cannot expect to capture their attention. If you fail in that first step, you will most definitely fail in translating your message. We already know how the Therafit Shoe Community likes their information packaged, so we combined elements of graphic design and video production to market this content the best way possible.

The graphic design elements were key in making our Therafit Shoe content approachable and engaging. We used hand-drawn frames, because it kept the style of the message on brand, and also added some really attractive motion to the design. Combining hand-drawn graphic design with hyper-lapse techniques from video production really situated this conversation in present time, as if it was being told from a classroom. The whiteboard approach solidified this appeal and helped translate the message effectively.

We developed visuals with the narration in mind. By uniting visual and written rhetoric we delivered a cohesive message that was equal parts motion, message, and aesthetic. The narration could not overshadow or contradict the illustrations and vice-versa, otherwise, the translation of our message would have been muddled. It took a few takes, and a few different illustrations, to get the picture just right, but that is what was needed to say ‘bye, bye to plantar fasciitis.” ?