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Frederique Constant Watches

White Frederique Constant Geneve logo with mark
Closeup of Frederique Constant Watch with black band
Closeup of Frederique Constant Watch with black band

Frederique Constant Watches

At the mercy of time, Alpina Frederique Constant Watches hired our team of photographers to photograph, edit and deliver six product shots, because our commitment to delivering quality work is not limited by a tight schedule. With a 24-hour turnaround from inception to creation, our team needed to maintain a detailed consistency in approach and appeal that highlighted the luxurious qualities of Alpina Frederique Constant Watches without sacrificing the cohesive aesthetic of the product line.

 

Our process required the utmost precision and accuracy. The placement of each watch in each photograph needed to be exact and consistent across the board. Furthermore, each image had to capture subtle idiosyncrasies of the varying styles of watched without diminishing the collective appeal of the entire product line. The lighting was the hardest (and most important) element to tame. Not only did the radiance have to remain consistent across each product showcase, but we could not sacrifice highlighting the ornate designs to compensate for clarity.

Closeup of Frederique Constant Watch with beige band
Closeup of Frederique Constant Watch with beige band
Closeup of Frederique Constant Watch with black band
Closeup of Frederique Constant Watch with black band

AllSaints

White AllSaints logo
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AllSaints

This project that we put together for AllSaints expands in different dimensions, tapping into different aesthetics, which really makes this project special.

 

We filmed this project during Art Walk, which live streamed onto our cyc-wall for anyone who attended that night to witness, a fully engaging experience that we all do daily: getting dressed.

 

As you watch this, your focus is geared towards reflecting what it’s like rummaging through your closet to find the perfect outfit, you as the viewer plays the part of the mirror in the closet, as the two actors; Kathrin and Hugh play the part of anyone who goes through this.

 

This video was totally fun and interactive. It highlights the casual, cool style of AllSaints, while engaging the audience as a whole.

Side profile of man and woman holding outstretched hands in a wardrobe room
Man wearing a black hat and dark blue shirt standing with his back against a woman wearing a dress and long blond hair in a wardrobe room smiling and posing for the camera
Man looking at a woman laughing and holding a dress on a hanger up
Young man with short hair wearing a black tank top that says Stop Watching Start Living in a wardrobe room with a woman putting on a dress in the background

Filming for All Saints during Artwalk

We filmed this video ad for AllSaints in front of a live audience at our monthly artwalk event. We often invite the community to join us in the studio so they can be a part of our work. But we have never done this on such an important project, which meant the pressure was on. As per usual, our team stepped up to the challenge, used the presence of the live audience as fuel, and executed a stellar production.

As if filming a commercial like this in front of a live audience wasn’t enough, we also built the stage just for the event. Our studio is a blank slate, so we can transform a corner of the room into, say, an AllSaints outlet. This still takes quite a bit of work! It was a little nerve-wracking putting the finishing touches up in front of an eager audience, while also preparing lighting and setting up the cameras, but we made it work and everyone who attended got to see how real movie magic is born. Contact us to learn more about our video production capabilities and services.

Behind the scenes look at a shirtless man with a woman wearing a long gray t shirt being filmed by videographer in a studio
Side profile of woman getting makeup applied by a makeup artist
Man wearing light blue shirt and gray t shirt and woman wearing a yellow and gray striped shirt posing for the camera
Closeup of videographer equipment in a studio
View from behind videographer and camera equipment of wardrobe room
View of videographing equipment and make up being applied to woman
View of a wardrobe room
Group of staff members in a studio with one leaning on a director's chair with a little girl sitting on it. There is a makeup room with light blue walls in the background
Group of staff members in a studio

Roya Zangoui

ROYA

Model Profile

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Roya Zangoui

Roya Zangoui is a Miami-born, Brooklyn-based CPC certified life coach and professional model. Her perception of femininity, sexuality, and the self truly distinguish her from other models we’ve worked with.

 

We’ve worked with Roya on a number of productions over the years. She starred in both our #UNCREATIVE clothing launch promotion as well as select advertisements we produced for Archives — a hip clothing brand located on Las Olas Boulevard in Downtown Fort Lauderdale.

 

If you want to work with us to elevate your personal image then click the button below to get in contact with our management team.

 

From her caring personality to working with children with autism, Roya uses her creativity to help people every single day. She is passionate about the world, using her platform as a model to send out a message of love and find new ways to fight for real change. We photographed and filmed this model profile for Roya Zangoui before she left for New York City.

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Uncreative Shop & Archives

#UNCREATIVE has evolved from this t-shirt into a full-on creative mission.

The Uncreative Blog highlight artists, like Roya, Mercedes, Sabela and those using their art to connect with the world. We shed light on undergound artists breaking out into the industry through our Freestyle Friday series (we recommend starting the series with the debut episode featuring South Florida rapper, Sam Stan, and go from there). And we also host Uncreative Radio, a podcast series that explores politics, pop culture, modern art, activism and more with well-known creative professionals who are making waves in their industry, such as 103.5 The Beat radio personality, Stichiz.

 

Within this creative umbrella exists the Uncreative Shop. This is the artist’s calling card. We design and sell limited apparel (hoodies, hats, t-shirts, shoes, headphones, etc.) to further our creative mission. Our morals are grounded in artistic expression — no matter the art form. Our style is clean, simple, and comfortable. Look out for the Uncreative X.

 

Roya Zangoui helped to bring the Uncreative brand to life. Her involvement in our first marketing campaign showed the world who wears Uncreative apparel and why the Uncreative lifestyle belongs to you and us.

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Roya headshot posing for camera
Side profile of Roya posing for camera wearing a red, lacy bra and off white colored thong
Black and white of Roya posing for the camera sitting on a bench surrounded my visual equipment
Roya headshot posing for camera
Side profile of Roya posing for camera wearing ripped jeans and white top
Roya posing for camera with her head tilted wearing red, lacy bra
Side profile of Roya posing for camera wearing a red, lacy bra and off white colored thong
Roya headshot posing for camera looking down and smiling wearing an orange sweater
Roya posing for camera looking offsides wearing a white top
Side profile of Roya headshot posing for camera wearing an orange sweater
Roya posing for camera

Sabela Artist Profile

Sabela artist

artist profile

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Sabela Artist Profile

Sabela is a model and singer/songwriter.

From the very first time we worked with Sabela, we knew she had an affinity for the spotlight. Her mannerisms are effortelss when placed in front of the camera. And her personality is nothing less than captivating. Everything we’ve produced with her is supercharged with charisma and glamour. She possesses this rare sense of authenticity and mysticism that makes you want to get to know her on a deeper level.

Sabela's Model Reel

In addition to being a stellar performer, Sabela is a beautiful and talented model. She’s relaxed on camera, which is intoxicating to the viewer. For her model reel, we invited her to the studio to film a short, seductive video to a musical soundtrack. It was all on a whim. We asked her to bring a beautiful outfit, handed her a cigar and watched the magic come to life.

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Closeup of Sabela posing for camera laying down and smoking a cigar
Closeup of Sabela posing for camera holding a cigar
Sabela posing for camera sitting at a piano wearing a red dress and high heels holding a cigar
Closeup of Sabela's chest area and red dress
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Love Jones Live

We first worked with Sabela in the filming of her music vide “Love Jones,” one of her breakout singles (shown above). “Love Jones” has an upbeat, pop music vibe with notes of longing, romance, and desire. The official music video captures these emotions by showing Sabela’s various intoxicating personalities. Following the successful release of the “Love Jones” music video, we invited Sabela to perform live in our studio at the FATVillage monthly artwalk.

 

We wanted to inject new meaning into Sabela’s song. With her artistic guidance, we repainted the atmosphere, using lighting, visuals, and authenticity to manipulate the way the song is perceived. The live performance equips “Love Jones” with a new sensation. It blends provocation with artistry, creating a sensual experience that the audience was able to vibe with.

Sabela and woman performing
Sabela singing
Sabela and woman performing
Sabela and woman performing
Sabela singing
Sabela and woman performing
Sabela and woman being filmed by videographer
Sabela and woman performing
Closeup of videographer filming two women
Sabela and woman being filmed by videographer
Sabela and woman being filmed by videographer
Sabela and woman concert videography

Mary Danielle Model Profile

MH
model profile
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Mary Danielle Herman

Mary Danielle Herman, also known as Dani Oliveros, is a professional actress and model based out of Los Angeles. To take her modeling career to new heights, she came to us to film this model profile reel. When working with artists to help brand their personal image it is always great when they want to assist in the artistic direction. In a way, it strengthens the bond between the talent and the video production team, which really resonates in the final product. Mary was a pleasure to work with and (as you can see) amazing at what she does.

 

If your business is based out of L.A. then we highly recommend working with Mary on your next project. If you want to work with us to elevate your personal image then click the button below to get in contact with our management team.

Let’s Work Together
Mary Danielle posing for the camera by the windows wearing a long black dress
Headshot of Mary Danielle posing for the camera
Headshot of Mary Danielle posing for the camera
Mary Danielle posing for the camera by the windows wearing a long black dress
Side profile headshot of Mary Danielle holding her necklace
Side profile headshot of Mary Danielle
Mary Danielle Headshot
Mary Danielle posing for the camera by a window wearing a white top
Headshot of Mary Danielle looking off into the distance
Side profile of Mary Danielle posing for the camera
Headshot of Mary Danielle looking off into the distance
Side profile headshot of Mary Danielle looking over her shoulder

Triumph Motorcycles

White Triumph Logo

Triumph Motorcycles Euro Bike Photography

Edward Turner, the designer of Triumph’s Bonneville T120 and arguably the most famous name in motorcycles, created the iconic British classic in 1958. The T120 inspired a new generation of teenage cafe racers and established a proud reputation for action and performance. It has remained a beacon of British motorcycle engineering, finding a resurgence in 2006 after the launch of its successor the Bonneville T100.

 

In part, the Bonneville T120 gave rise to the Bonneville T100, which launched in 2002 and quickly earned acclaim as a modern vintage ride with stylish appeal and all-performance handling. The T100 played a pivotal role in the birth of the modern custom scene, bringing the classic Bonneville into the modern era and instigating the rebirth of the T120 four years later.

 

Though the Triumph Bonneville T100 is only 13 years old, its reputation is bound to the vintage classics of the 1950s and 1960s. It is a young piece of machinery from a brand with a rich history, and is styled as such. The T100 is bound to both the past and present, tying modern motorcyclists to the heyday of 1950s engineering and vice-versa. At the time of its creation, the T100 was already acclaimed alongside the classics, which has emboldened motorcyclists to follow in the tracks of the earliest roadwarriors. For these reasons, we chose the Bonneville T100 to be the centerpiece of this Euro Bike photography concept.

 

In a word, Triumph Motorcycles represent freedom. It is a means to venture beyond limitations; to bypass roadways and barriers and claim the liberty of the open road and unbeaten path in the most exciting way we can think of. The Triumph lifestyle is only made possible through its products. Therefore, we paired lifestyle alongside the product to show they are dependent on one another. Our media is intentionally commercial, casual and candid. Nothing is random, but it feels so. Sudden pitstops along the side of the road, obvious product shots, inviting lifestyle shots… they all share in telling the narrative.

Rider pushing the Bonneville T100 up a bend on the side of the road.
Black and white closeup of the motorcycle rider on his motorcycle

Motorcycle rider restarting the road trip after a brief pitstop
Motorcycle rider adjusts Ray-Ban Clubmaster sunglasses on his motorcycle before resuming the road trip.
Motorcycle rider overlooking the canyon, standing above the clouds with yellow wildflowers in the background.
Bell Bullitt Helmet, Bilt Drago Leather Jacket, and Street & Steel fingerless gloves.

Triumph Motorcycles Euro Bike Artistic Vision

To emphasize the quality, style, and classic vibe of the Bonneville T100 we styled the talent with quality, vintage-style clothing. We chose to play up Triumph’s identity as a luxury and masculine brand by outfitting the model with a Bilt Drago Leather Jacket, Street & Steel Fingerless Gloves, Ray-Ban Clubmaster, and Bell Bullitt Helmet. These accessories played to the strengths of the narrative: a solo road trip through Angeles National Forest with nothing but the atmosphere and the steady rumbling of the Bonneville T100.

 

We chose to work in Angeles National Forest because of its dynamic landscape and unique micro-climates. The setting and terrain change regularly, which helped diversify the imagery and create a longer, more adventurous feeling road trip. The changing land also helps the consumer see and understand that this is more than a motorcycle advertisement–that it is a lifestyle awakening.

 

In a few of the photographs, we showcased the application of the product beyond style and into the utility (another area where landscape really came into play). Pairing the products with the setting added a lot of variation to the photoshoot, which helps tell a deeper story. In some photographs, the narrative becomes more about the individual riding the Bonneville T100–his curiosity, demeanor, and passion for adventure. While other photographs (the majority), show why and how the T100 is a centerpiece to his life; how it activates his personality. When viewed as a whole, the gallery shines with a very defined purpose and emotion that would have otherwise been dulled without the character and scenario we invented.

 

We’d like to give a shout-out to Eaglerider in Los Angeles, where we rented the Triumph Bonneville T100. It was the exact bike we needed for the occasion. The Triumph was a comfortable ride through the city and up the highway to Angeles National Forest. It was a perfect combination between a street bike and destination bike, climbing up the mountains and across unique terrain effortlessly. We love the fact that the T100 is a lighter, sit-up bike with 100cc and a smooth clutch. It was a super comfortable ride. The coolant system, which prevents overheating, was another awesome feature for a long day riding in the mountains. If you plan to visit California and want to enjoy a day riding through the mountains like this, check out Eaglerider in Inglewood. You can also contact us for more information on our exact route.

Motorcycle rider standing on top of the Bonneville T100 with large antennae structure dominating the backdrop.
Motorcycle rider wearing a helmet and motorcycle gear riding up the mountain on a hazy morning.
Motorcycle rider standing on top of the Bonneville T100 with large antennae structure dominating the backdrop.
Motorcycle rider standing in front of a Bonneville T100 motorcycle with mountain peak in the backdrop
Motorcycle rider resting on the pavement in front of the Bonneville T100 motorcycle with his helmet nearby
Motorcycle rider riding through a shallow creek in Angeles National Forest with feet in the air
Closeup of motorcycle with rider in the foreground sitting in front of it wearing shades
Motorcycle rider wearing shades poses in the middle of the forest, pointing a shining headlight towards the camera
Motorcycle rider wearing shades sitting on the motorcycle using the back tire to churn up dirt in Angeles National Forest
View from behind of motorcycle rider sitting on the motorcycle slowly cruising through the forest
Motorcycle rider wearing shades and leather gear poses for the camera in the middle of the forest holding his Bell helmet
Closeup of backside of motorcycle with lower half of man in leather boots along with burnt orange pants and black leather jacket sitting on it
Black and white photo of motorcycle rider wearing shades relaxing sitting near the motorcycle posing for the camera and looking up at the sky
Motorcycle rider relaxes sitting in leaves near the motorcycle posing for the camera and looking off to the side
The motorcycle rider relaxes on the side of the road with his Bell Bullet helmet and motorcycle nearby.
Black and white photo of a motorcycle rider resting above the clouds overlooking a mountain range.
The motorcycle rider relaxes laying on the back of the motorcycle posing for the camera

Behind The Scenes

What a day! What a day!

Our photographer, Justin Mein, road his Ducati Monster 1200 S during the shoot. He and a good friend Curtis Blank captured this really awesome behind the scenes photography.

 

A little bit about our gear…

Our gear made the transition between micro-climates and scenarios seamless. We packed two Peak Design 45L Travel Backpacks. These camera bags held all of our gear, water, and food. For a lightweight, versatile bag, the Peak Design Travel Backpack was super spacious, so we didn’t need to take more than one bag on each motorcycle. Without them, we wouldn’t have been able to bike through the mountains for 6+ hours comfortably.

 

We shot the entire gallery on the Nikon D5, rotating between the Nikon 24mm 1.4 and Sigma Art 50mm 1.4. We primarily used the Nikon 24mm lens. In some scenarios, we used two Profoto A1 Wireless Systems with air remote trigger to set the scene.

 

During the photoshoot we road through a magnitude 5 earthquake! We felt the rumbling but didn’t know how serious it was until we checked our phones and saw the notification. Throughout the rest of the day, we had to be on high alert for debris in the roadway and had to be conscious of unsecured rockfaces when venturing around bends and offroad. Fortunately, we had really awesome gear, expertly crafted motorcycles and some of the best motorcycle helmets on the market. Safety first!

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Photographer overlooking forest canopy while perched atop a slanted rock face.
View of the back side of the bike along with helmet with camera, backpack and leather gloves on the ground
Red motorcycle on display
Cameraman taking picture of something on the ground near the motorcycle.
Closeup of photographer using camera
Closeup of photographer looking at camera display

Pretty Vulgar

White Pretty Vulgar logo

Beauty Personified

Pretty Vulgar is a vintage-inspired makeup, beauty, and cosmetic supplier. Their brand philosophy lies in the dichotomy of the individual — how we as people are beautiful in our multifaceted contradictions. We are not just one shade of anything. Rather, we are a storm of emotion that swings from utterly beautiful and gritty to sinister and seductive.

 

Pretty Vulgar came to us to create a video production that embodied these shifting personalities (that of the white dove and the black swan). Their products had just been accepted into Sephora, which was a big deal for their brand. This actually made our job more challenging. Sephora wanted Pretty Vulgar to create a video that synced elements of a company profile with that of a tutorial. Even more difficult, we had just one day to complete the project. In the end, we created a video with a convincing brand narrative and seamlessly included enough information about Pretty Vulgar products for Sephora employees to inform their clients with.

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Woman with long blond hair and red lipstick applying makeup to eyes.
Dimmed image of a female with short blond hair in a bun wearing a black backpack looking offsides by a paned window.
Dimmed image of a female dancer with short blond hair in a bun, long sleeved shirt and short dress skirt.
Side profile of woman applying makeup to cheek with a brush. She has blue eyeshadow and pink lipstick.
Close up of woman with long blond hair and red lipstick applying makeup to eyes.
Woman with long blond hair and pink lipstick posing for camera in makeup room. She has three, small black birds tattooed on her left shoulder.
Closeup of various makeup products. One is shaped like an egg with flower patterns.
Closeup of black nail polish hand held makeup kit with brush.
Close up of Pretty Birdie Makeup kit
Close up of Pretty Vulgar makeup jug surrounded by pearls.
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Side profile closeup of woman with blond hair and pink lipstick applying makeup
Side profile of woman with long blond hair in a dressing room looking up and smiling
Woman with long blond hair looking down at makeup she is using
Marielle with red hair posing for the camera wearing a black bra and shawl
Marielle with red hair posing for the camera looking down wearing a black bra, thong and shawl
Marielle with red hair posing for the camera smiling with a pink lollypop
Side view of Marielle with red hair licking a pink lollypop with eyes closed
Marielle with red hair posing for the camera wearing a pink flower patterned bikini biting the eyeglass ear of pink glasses
Closeup of makeup
Headshot of Marielle with red hair posing for the camera adjusting black sungalsses

Inspire Me Bracelets

White Inspire Me Bracelets Logo

The Brand

Inspire Me Bracelets is a designer of inspirational jewelry. They are stationed in downtown Fort Lauderdale — right in the heart of a new, burgeoning artistic district. Their mission and vision rely on the power of words as a means to uplift people from all walks of life. Their faith-based messages of love and encouragement do more than just inspire happiness, though. They excite, impress, and warm the heart.

 

Inspire Me Bracelets lived predominantly in the retail sector, which posed certain challenges for their business. They had to rely on foot traffic and word of mouth to grow their brand. When we learned of their brand, we knew we could extend their reach to new markets in a short amount of time by going digital. Through Video Production, Professional Photography, and Digital Marketing we created and distributed a brand narrative that has captivated and grown their audience. Moreover, we produced crisp images for online sales, which have increased revenue significantly.

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The Narrative

Before we could transition Inspire Me Bracelets into the digital marketing landscape, we recognized the imperative need to narrate their brand story. Statistics reveal that marketers who harness video production experience a 49% faster revenue growth compared to non-video users. Evidently, video production wields immense influence in this sphere, and thus, we concentrated our initial efforts in this direction.

 

Additionally, we strategically employed a time-sensitive context for the two videos showcased below, emphasizing pivotal occasions such as school graduations and Mother’s Day. This approach not only bolstered our keyword searchability on Google but also positioned the brand in a context that resonated more profoundly with the target audience than an evergreen company profile video would have allowed.

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Product Photography

Story-driven video production was instrumental in forging an emotional connection between the brand and its consumer base. Simultaneously, professional photography served as the catalyst for motivating action. By harmonizing these two facets of content creation, we effectively mitigated the risk of losing consumers within a critical segment of the digital marketing funnel. Furthermore, professional photography substantially enhanced our digital marketing capabilities, equipping us to reach new heights in the online landscape. Leveraging this branded content, our team of digital marketing experts skillfully devised and promoted digital ads in locations where the highest conversion potential resided.

 

The results were nothing short of remarkable. Below (following the Professional Photography gallery) we’ll showcase Inspire Me Bracelets’ digital marketing triumph after just two months of collaboration with us, providing a compelling testament to the power of strategic content integration that drives exceptional outcomes. This success story underscores the transformative impact of our multimedia approach in driving brand growth and engagement. What could we achieve working together on your brand?

Inspire Me Bracelet with saying I Love You To The Moon And Back
Inspire Me Bracelet with saying Kind Hearted Fierce Mind Brave Spirit
Woman wearing two Inspire Me bracelets and ring
Inspire Me Bracelet with saying God Is Within Her, She Will Not Fail
Digital Marketing in Fort Lauderdale Inspire Me Bracelets Gold colored Inspire Me bracelet with saying Always My Mother, Forever My Friend
Inspire Me Bracelet with saying Kind Hearted Fierce Mind Brave Spirit
Inspire Me Bracelet with saying Always My Daughter, Forever My Friend
Women wearing Inspire Me Bracelets clinking two red cups with muffins in the background
Gold colored Inspire Me Bracelet with saying Always My Mother, Forever My Friend
Inspire Me Bracelet with saying Always My Daughter, Forever My Friend
Woman wearing two Inspire Me Bracelets holding a red cup
Inspire Me Bracalets 1.1.1 1 scaled
Inspire Me Bracelets Infographics about users and revenue
Adsspend for Facebook and Instagram stats
Inspire Me Bracelets Analytics
Inspire Me Bracelets Infographics Bar graph of age and gender
Inspire Me Bracelets Infographics Bar Graph of Sessions
Highlights stats
Inspire Me Bracelets Infographics Adspend for Facebook and Instagram
Inspire Me Bracelets Infographics about Revenue
Inspire Me Bracelets Infographics Bar graph of age and gender
Inspire Me Bracelets Infographics Bar Graph of Sessions

Black Mile

White Black Mile Travel Bag logo
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Black Mile Travel Bag

The best way to introduce the Black Mile Travel Bag to the market was through story-driven media, so that is exactly what we created.

The Black Mile Travel Bag is a compact, space-saving, and versatile travel bag. It was designed by a United States Military Veteran to be lightweight, functional, and fashionable in both adventurous rural settings and bustling urban locales. The Black Mile Travel Bag can be worn as a backpack, used as a suitcase or modified into a carry-on travel bag.

 

We were tasked with branding the Black Mile Travel Bag to appeal to three types of consumers, which were outlined by the client: the rugged adventurer, the wanderlust, and the creative professional. All three audiences share a respect for nature and travel, however, their personalities are wildly different. We created a concept that would appeal to all three.

 

Our narrative follows a creative professional on a trip abroad for a client. Upon landing his identity shifts. He is not purely a creative professional. He embodies deep respect and appreciation for the country and the culture he is experiencing — he begins to wander and admire. Similarly, he ventures off the beaten path, which appeals to the rugged adventurer. All three of these archetypes converge yet they do not conflict with one another. This situated the Black Mile Travel Bag as the universal companion for all types of travelers and businessmen.

Closeup side view of man wearing a jean shirt and shorts standing next to a black backpack taking a picture with a camera
Closeup view from behind of a man wearing a jean shirt and black backpack holding a camera looking out of the stone walls
Man wearing a backpack wearing a dark navy tshirt looking at a waterfall
View from behind of a man hiking through a garden wearing a black backpack
Closeup view from behind of a man wearing a black backpack walking down a a street
Closeup view from behind of a man wearing a black backpack taking a picture

Product Photography

Whereas our video addresses the consumers who would benefit and appreciate the Black Mile Travel Bag, our product photography showcases its many features.

The photography reinforces the message articulated in the branding video: that Black Mile Travel Bag is a perfect companion for any type of traveler in any type of situation. Though this is stated in the video, the product deserved additional verification. Our product photography for Black Mile Travel Bag, therefore, showcases the product in its entirety.

 

We approached our product photography from two angles: full-scope (shooting the entire bag) and granular (shooting close-ups of the features). Not only does this prove the message stated in the video, but it also adds value and appeal to the product.

 

Regardless of consumer archetype, the photography shows all of the ways this bag benefits those who travel. These photos are proof of its durability, versatility, quality, and style. Nothing is omitted. Every canvas — every layer — is photographed to fully capture the bags function and lack of limitation.

 

These photos are perfect for online sales, which is the primary medium Black Mile Travel Bag markets to their consumers. Once their website is complete, these photos will become the centerpiece. They will lead online sales and expand their digital marketing to include social media — a resource they have yet to tap into.

View from behind of man wearing a black backpack and a black coat standing by a metal garage door
Small backpack and large black bag on display
Black bag on display
Black backpack on display
Side view of a black backpack
Side view closeup of a black backpack
Closeup view of fasteners on black bag
Black and white display of a backpack
Side view of a black backpack
View from behind of a man walking carrying a black bag on his shoulder
Closeup view of fasteners on black bag
Black purse on display
Laptop bag with iphone in pocket
Closeup view of an opened black purse bag
Side profile of a man wearing white shoes and black jeans with a black bag next to him sitting on the floor
Side profile of a man with a bushy beard walking with a black bag over his shoulder

PH5

Gray PH5 Event logo
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PH5

393 NYC, now known as LUME Studios — a pop-up event space located on one of New York City’s most dynamic streets — recently hosted an event for advanced contemporary woman’s fashion brand PH5. PH5 was looking for a creative agency that could capture the energy of their latest fashion show, how they transform LUME’s space, and how their audience experiences their art. They asked for one video that would tie all of this together. What we created was the first piece of story-driven media that is going to elevate PH5 as one of the most adventurous and outgoing fashion brands in New York City.

LUME
PH5
Two dressed females with long hair. One is painting white roses red and the other is holding a painting palette.
Multiple females at a fashion show. One wearing a blue see through dress with long blond hair partially covering face posing for camera.
Person painting a white rose red.
Multiple white roses on display.
Female with crimp braided hair getting a haircut from a tattooed hairdresser with comb and scissors.
Female with long crimped blond hair posing for camera with pale lips.
Woman facing away from camera applying makeup.
Image of multiple styles of paintbrushes of different shapes and colors.

Komuso Design

White Komuso Logo
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Komuso Design

Komuso Design provides a simple and natural means of reconnecting with the self. Their product — The Shift — encourages people to slow down, steady their breathing and embrace the present. Their philosophy is backed by ancient wisdom. They embody the Komuso way of life, using teachings from Japan’s Edo period to spread their messaging.

 

Komuso Design only offers one product to consumers. Yet their brand is rich and vibrant. They invest a lot of time telling their story. And that narrative is what has elevated their company to a global presence. When the owners, Todd and Vanessa, came to us, their company was young and quite unknown. They had a vision for what they wanted to accomplish — the story they needed to share with the world — but weren’t sure how to go about it. That’s where we came in. We immediately connected with their vision. We understood the value their product offered to people and were eager to help share those healing powers with the world.

 

Our branding mission started with video production. The first video we filmed (below left) was essentially an introduction to the brand, the product, and the modern problem they solve through The Shift. The video to the left is much more impressive. What started as a 2-minute company profile video grew into a massive 6-minute story. It is the truest representation of the Komuso brand and a must-see. The third video we produced (below right) is a tutorial on how to best use The Shift.

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We choose to work with C&I because you evoke a special feeling in everything you touch. The feeling of this piece is off the charts! We sat there after watching it with hearts pumping…tears flowing…and simply awestruck. Dammmmmmmm you guys are good!

 

Todd & Vanessa Steinberg, Owners & Founders of Komuso Design

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Photographing The Shift

The Shift is the centerpiece of the Komuso brand. Don’t let its simple appearance fool you. It was developed by a psychotherapist and meditation teacher who used data from over a year of testing to engineer the ideal length, diameter, and quality of metal. Part of The Shift’s charm is its apparent simplicity. It may seem ordinary but it is, in fact, profound. Its design is, in a way, a clever nod to the power of breath, which when harnessed has an immense influence on our bodies and mind.

 

Given that simplicity is the namesake of The Shift, we chose to keep the aesthetic of their product photography minimal. This was also a stylistic nod to the natural form of The Shift and the philosophy behind the product.

 

When we took our photography outside of a controlled setting, our methodology and purpose had to change. We needed to connect The Shift to a mindset. After listening to our audience, we realized that many people underestimate the power of breathing. They often take it for granted and that leads them to disregard it as a healing modality. Because of this, people were failing to see The Shift for what it is and what it provides.

 

We realized that our photography needed to teach our audience about breathing and The Shift’s place therein. So, we chose to place The Shift in magnificent settings around the world, like the Mojave Desert. Our photography associates The Shift with these landscapes, ultimately connecting the tool to nature. The environments we chose are calm, vast, isolated, and ancient. They are timeless and powerful, as is the power of breathing. When the viewer sees these tranquil photos and notices The Shift is the reason the models are so relaxed, they immediately have an epiphany.

Display of silver colored whistle, beige pouch and black box on a wooden table
Closeup of a silver whistle on a green sprig
Closeup of silver colored whistle
Silver whistle on display in a wooden bowl on a pink table
Gold colored whistle in a white with brown specs bowl
Display of a silver, gold, copper and black colored whistles on a wooden table
Display of a silver, gold, copper and black colored whistles on a marble block
Woman with long brown hair wearing a black tank top and gray jeans posing for the camera in a desert
Side profile of a man with short hair and beard wearing a gray t shirt and black shorts posing for the camera with eyes closed with hills in the background
Aerial view of a woman laying on a sand cliff holding a whistle she is wearing around her neck
Blurry image of a bearded man sitting on a sandy cliff
Side profile of a muscular man wearing a black t shirt wearing a silver colored whistle around his neck
Closeup of a muscular man wearing a black t shirt wearing a silver colored whistle around his neck
Side profile of woman looking down at a whistle she is displaying in her hand
Closeup of a woman holding a whistle and looking up and away with her eyes closed
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Marketing Komuso

We handle all asset creation, strategy, and distribution for social media and email marketing.

Instagram & Pinterest

The imagery above is created with our social media audience in mind. We thoroughly researched their online behavior to create media that we knew would resonate. The imagery and messaging unite the Komuso aesthetic with what they preach. This effective combination has grown their Instagram audience to 27.6k followers and opened avenues for additional marketing on Pinterest and through email.

 

The ad to the left was created specifically for Pinterest. This is an untapped frontier for Komuso, so our first step was introducing the product and the Komuso philosophy to users on the platform. In less than 15 seconds, we educate this consumer base on the purpose, functionality, and reward of using the Komuso Shift. There are no hard sales. This video conditions our audience for additional programming while encouraging them to be proactive in their search for a quality and proven anxiety treatment method.

Email Marketing

The success of our social media marketing campaign inspired similar programming in email marketing. Our team strategized to develop 5 separate marketing funnels to appeal to consumers at various stages in the conversion process. Some of these flows are evergreen and are automatically triggered when consumers either abandon their cart, sign up for our mailing list, or order a product. These series often push sales and, ultimately, lead to our Nurture Series — an educational sequence that informs on the company culture, the founders, and the science of The Shift.

 

Whereas the evergreen series encourage sales, the Nurture Series aims to strengthen the consumer-brand relationship. There is virtually no sales language. Instead, they inspire and provide meaningful tips. Though these emails don’t push sales, they have been highly effective at shuttling viewers to Komuso’s e-commerce site. They account for thousands of dollars in sales while deepening the brand story in the process.

 

Below, is also an example of our Re-engagement Series, which offers promotions on select holidays. These value-based emails subtly push sales, using the context of the holiday to inspire consumers to take action and make a purchase.

Komuso Design Email Analytics stats screenshot
Komuso Design Email Analytics stats screenshot

FEBRUARY NURTURE SERIES

(click to enlarge the image)

VALENTINE'S DAY PROMO SERIES

(click to enlarge the image)

Komuso Design Email Marketing with images and ad
Komuso Design Email Marketing with images and ad
Komuso Design Email Marketing with images and ad
Komuso Design Email Marketing with images and ad
Komuso Design Email Marketing with images and ad
Komuso Design Email Marketing with image of silver colored whistle, beige pouch and black box on a wooden table with promo ad
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Silver colored whistle on display with shadow
Aerial view of silver colored whistle on display on a wooden chessboard

Fortune Magazine

Fortune Magazine

When Fortune Magazine invited Dwayne “The Rock” Johnson to our studio for a private photo shoot, we asked Hollywood’s biggest star if we could take his photograph. This is the result.

 

Dwayne, if you’re seeing this, you’re welcome back any time.

Black and white side profile of Dwayne "The Rock" Johnson with Fortune Magazine posing for the camera
Black and white of Dwayne "The Rock" Johnson with Fortune Magazine posing for camera looking off camera and smiling
Black and white of Dwayne "The Rock" Johnson with Fortune Magazine posing for camera looking down and smiling
Black and white of Dwayne "The Rock" Johnson with Fortune Magazine posing for camera looking down

Montce Swim

White Monte Swim logo
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Montce Swim

To keep pace with the ebbs and flows of the industry, Montce Swim hired us to film a series of fun, vibrant, and sexy video content that would vibe from season to season just as their products continue to do.

 

Our video series spearheaded their emergence into the global market and helped establish Montce Swim as a leading swim brand since debuting from the designer’s apartment in Fort Lauderdale, Florida. Today, Montce Swim is worn by some of the most famous celebrities, including Kendell Jenner, Jennifer Lopez, and Emily Ratajkowski.

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We repurposed the extra footage we filmed for the main video and cut six additional edits for Montce Swim to use on social media.

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The "ReachKini"

A big part of our mission at C&I involves creating quality media for small nonprofits around the world and right here in our backyard for free. This allows these small underfunded organizations to inform the world of their ongoing mission, which helps them to improve more lives than what was originally possible. This branch of C&I is known as Reach and it is one of our greatest motivators.

 

Alexandra was so appreciative of the additional video edits we made for Montce that she repaid the favor in the most thoughtful way possible… She designed a signature Montce Swim bikini for Reach and dedicated all the profits to our nonprofit.

Swim Week
At W Fort Lauderdale

To put Montce’s brand face-to-face with their consumer-base, we partnered with W Fort Lauderdale during Swim Week. This was a great opportunity to showcase the brand’s culture while converting leads into loyal consumers. Alexandra, the founder of Montce Swim and the lead designer, debuted her new summer line at Swim Week in Fort Lauderdale. The whole experience was tons of fun and it also led to Montce Swim being integrated into Miami Swim Week in the years to follow.

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Montce's audience lives on social media

At the time, our audience’s primary social platform was Instagram so we focused on engaging consumers through snippets of eye-catching, emotive video production that harnessed the confidence and appeal of the Montce Swim brand. Delivering this type of organic, effortless content to consumers at regular intervals helped build the brand locally, which allowed Montce to access nearby markets more easily and ultimately tap into the global swim fashion industry. With over 300k followers on Instagram, Montce Swim has been able to build a strong brand culture that distinguishes their designs from their competitors.

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Marketing Montce From Coast To Coast

To step into the international market, we took Montce from Fort Lauderdale to Los Angeles. Contrasting Florida’s beaches with L.A.’s downtown proved an effective segue into a much larger consumer base. From L.A. Montce Swim went worldwide.

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Behind The Scenes
Woman with long blond hair wearing a red bikini sitting sideways on a beach posing for camera looking away from camera with rocky outcroppings behind her
Woman with long blond hair wearing a red bikini walking on a beach posing for camera leaning over with rocky outcroppings behind her
Woman with long blond hair wearing a red bikini walking on a beach posing for camera with rocky outcroppings behind her
Woman with long brown hair wearing a red bikini posing for the camera from on top of a rocky outcrop by a beach
Woman with long blond hair wearing a red bikini posing for camera on a beach standing in the water with her arms over her head leaning against a rocky outcrop
Closeup of body of woman with long blond hair wearing a red bikini posing for camera on a beach sitting on a pile of sand
Woman with long blond hair wearing a red bikini posing for camera on a beach standing in the water leaning against a rocky outcrop
Woman with long blond hair wearing a red bikini posing for camera on a beach standing on a rock
Closeup of woman wearing a red bikini rubbing sand between her hands on a beach
Woman with long blond hair wearing a red bikini posing for camera on a beach
View from behind of woman with long blond hair wearing a red bikini posing for camera on a beach standing in the water
Woman with long blond hair wearing a red bikini posing for camera on a beach standing on a rock in the sand with her arms over her head
Woman with long blond hair wearing a red bikini posing for camera on a beach standing on a rock in the sand
Woman with long blond hair wearing a red bikini posing for camera on a beach standing on top of a rock in the sand
Woman with long blond hair wearing a red bikini posing for camera laying in the sand on a beach
Woman with long blond hair wearing a red bikini posing for camera laying in the sand on the beach
Side view of woman with long blond hair wearing a red bikini posing for camera on a beach
Woman with long blond hair wearing a red bikini posing for camera on a beach with her arms above her head

Montce at Bonnet House

Swimwear is one of the most vital parts of the fashion industry, and our job was to make this campaign tasteful and unique. We kept the light as naturalistic as possible while adding vibrant colors that would fit within the alluring subtropic feel of our creative campaign! The architecture at the South Florida Bonnet House not only represented the brand’s authenticity but also added the glamour, mystique, and wholesome aesthetic to make this shoot iconic. Everything fell into place to create electrifying videos that perfectly portrayed the identity of Montce Swim.

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Two female models in black and white tiger print swimwear posing by a piano with one sitting and one standing
Two female models in black and white tiger print bikinis posing for camera with various plants around them
Closeup of lower half of two female models wearing black and white tiger print bikinis
Two female models wearing black and white swim suits in a room with one holding a flower leaning against the piano and the other playing the piano
Closeup of female model wearing a black and white tiger print outfit
Side profile of female model posing for the camera wearing black and white tiger print outfit
Female model posing for camera wearing a beige bikini and sun hat smiling
Female model wearing vanilla colored bikini posing for camera with palm trees around him
Female model in white outfit posing for the camera looking down
Side profile of female model wearing a gray outfit posing for camera sitting on the floor
Side profile of female model posing for camera wearing an orange and black tiger print bikini and tan hat
Side profile of female model wearing an orange and black tiger print bikini posing for the camera looking up
Female model posing for camera wearing olive green outfit and tan hat looking down
Female model posing for camera wearing olive green outfit looking down
Display of bikini bottoms
Display of flowery bikini top and bottom
Display of flowery bikini top and bottom
Display of flowery bikini bottoms

HauteHouse Brands

Theorie | Sedu

A union of beauty brands that link grace, elegance, style & confidence to science & nature.

Science in Beauty

A lifestyle curated by stunning hair products & salon-quality hair tools.

The Purpose

HauteHouse Brands came to us to rebuild & consolidate the lifestyle marketing of two of their brands:

 

Theorie – an upscale, luxury brand that encourages women of all styles & hair types to radiate confidence by embracing their natural beauty.

 

Sedu – an exciting, anything-goes beauty line that defines identity & living with loud colors & rebellious imagery.

 

In this, we created a universal approach to support various marketing initiatives & media concepts that define each brand as “a moment.”

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The Challenge

We needed to create unique, precise media that framed HauteHouse’s stylistic attitude while still portraying all the different ways of being beautiful & feeling beautiful. These ideas of beauty are refined & unique to the individual, yet we had to maintain a global identity – in both region & hair type – to appeal to consumers from various walks of life. It was important to highlight all the unique hairstyles, textures & colors to successfully market this wide range of consumers.

 

The rebranding of HauteHouse brands, Theorie and Sedu, also required a full product makeover. We needed to merge beautiful product images with scientific explanations of the formulas in order to successfully relay the message: “science in nature.”

theorie 11

The Yogi

is at peace

theorie 12

The Socialite

lives it up

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The Professional

makes moves

LIFE - STYLE.

To successfully market these two beauty brands – brands that were unique in their audience & marketing application yet similar in style & attitude – we had to first provide an identity for each. This involved establishing an association between these brands & familiar sensations felt by the consumer. Our lifestyle marketing approach was a blending of curated media with the consumer’s experiences, memories, & desires in order to situate those feelings in the here & now, thus leading them to a purchase.

 

In effect, establishing the Theorie & Sedu brands as a state of being [you] opened avenues for more effective product marketing via email, digital, & social.

ALL HAIR TYPESImagery representing the [you] in lifestyle had to spotlight color, style, texture, density, length & movement.
Woman with long red hair facing away from the camera
Woman in a bubble bath with a glass of champagne
Woman with curly hair looking down posing for the camera
Woman in a bathtub that just applied hair dye
Woman with long brown hair wearing a fuchsia colored shirt looking out from a penthouse
Closeup of woman with long blond hair posing for camera looking up at the camera laying on the bed
Sedu is a moment.
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That's our Theorie.
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Product Marketing

After selling the lifestyle we sell the products. This order of operations changed the way our consumers interact with our product marketing campaigns. In retail locations, the smell of a product may produce nostalgia & lead to a purchase. We needed to induce a similar longing in a digital medium.

 

To achieve this, while simultaneously strengthening our brands’ images, we associated HauteHouse products with nature & the environment of its application. The products’ association with nature solidified the organic ingredients & thoughtful formulas used to infuse them; whereas, the association with the environment & sensory application provoked nostalgia.

 

Our social media marketing campaigns involved uniting product & lifestyle marketing through video tutorials & Instagram stories. This established a greater brand-consumer bond, ultimately encouraging our audience to trust & value our messaging even more.

 

Both applications ultimately encouraged consumers to purchase a product, click through to a video advertisement, or subscribe to an emailing list.

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Selling HauteHouse Brands on Amazon
Sedu
Theorie

Science & Precision

HauteHouse brands lead the beauty industry with expertly crafted salon-quality hair tools. Our media & language was shaped to spotlight the superiority in each hair tool – the Titansculpt™ technology, tourmaline-infused ionic technology, precision heat settings, ceramic plates, & heat-resistant textile cords. Our media was designed to help the consumer recognize & appreciate the craftsmanship & utility of each accessory.

 

This was crucial in ranking our voice above the competition. By defining Haute House brands as expert & unmatched by competitors, we attained a certain prestige, which we used to leverage greater results in product & lifestyle marketing.

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Sedu
Theorie

Digital Marketing

We delivered the revitalized HauteHouse brands to consumers through a series of digital marketing initiatives. This focused strongly on email marketing, which we used to drive consumers to landing pages where they could directly make a purchase, as well as landing pages featuring collateral HauteHouse promotions, like Glossy Box.

 

Our email marketing strategy was an accumulation of featured products, how-to’s, insider-tips, scientific explanations of product formulas, & newsworthy content to promote the premiere of Theorie hair tools at Ulta Beauty.

 

By combining free, useful knowledge with product deals & discounts in the same eye-catching, easy-to-read packaging we converted more passive audience members into consumers and more active consumers into loyal customers.

Ad for various Shampoos and Conditioners in dispensers
Ad for Hair charcoal products
Ad for various hair tools like hairdryers, hair crimpers and curling irons

Let's Work Together

Interested in creating striking visuals for your brand? Contact us today to discuss how we can help you achieve your goals.

Name(Required)

American Apparel Advertising Campaign

American Apparel Logo 300x50
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American Apparel Advertising Campaign

This is a project we worked on with American Apparel.

 

We shot the commercial in our Fort Lauderdale studio, and some of the models we used included some of our own staff which made it an enjoyable experience for the team.

 

Working with American Apparel on this proved to be way more play than work. It’s no wonder they’re the sartorial monolith they are today.

Off-White™️

Off-White™️

6up is a full-service event production company, specializing in creatively executed and strategically driven live experiences.

 

They hired our creative team to photograph and film a fly poster guerrilla marketing push created for Off-White™️ during New York Fashion Week. Our vision aimed to capture the impulsive, desperado culture associated with this type of old-school, in-your-face marketing. We used candid, almost secretive style photography as a gest to the clandestine nature of flyposting. 

 

All of the models in this shoot are passes by, most of whom were attending NYFW. Their presence injected a sense of randomness and grunginess, which speaks to the guerilla marketing style. We intentionally included many variables so the viewer would feel the same sense of adventure and rush that one experiences when going against the status quo. Overall, the dynamic range of people and places included in this photo gallery elevates the entire scope of our work.

Black and white of woman standing in front of wall with graffiti posing for the camera
Black and white closeup of ad on a billboard
Black and white photo of a group of people walking past a bunch of billboards relating to fashion.
View through rain covered windshield

The Challenge

Our team faced certain challenges on this assignment, primarily concerning time and space. When marketing via flyposting [a.k.a., wild-posting] every square inch of public space is free-game considering it is all unowned real estate. Where one poster is plastered a second may immediately cover it up. Therefore, we needed to act quickly. And that meant responding to the tireless pace of New York City.

 

This, combined with the fact that it is illegal to film the activity of flyposting in New York City, made it increasingly difficult to photograph 6up’s guerilla marketing before it was tainted by another brand. Furthermore, to completely capture the full scope of this campaign, we needed to cover a lot of ground in a finite amount of time. From 7:30 AM to 1:30 PM our team traveled between Brooklyn, Manhattan, and Soho—from one grungy city corner to the next.

 

A second challenge [but, in the end, an aesthetic gateway] was the fact that it rained all day long! The client was so pleased by the way our team overcame the elements and adapted to the lugubrious filter that had been cast on that winter day in New York City. By means of dark corners, mirrored images, puddled reflections and the piercing eye-contact of passersby our team was able to turn damp, grungy cityscapes into an icon for Off-White™️ clothing and a statement for NYFW. 

Black and white closeup of woman walking down a city street wearing plush coat
Black and white of Asian woman posing for the camera

The Results

In accordance with the rebellious act of flyposting, we wanted our photography to appear somewhat unlawful and unapologetically intentional. So, from city corners, we turned to the people of NYC. This was our way of invigorating the media with a certain Off-White™️ attitude. We had the models stare directly into the camera while we snapped photos from hidden vantage points. The result makes the viewer feel as if they are being caught in the act of photographing someone without their permission.

 

The choice to simulate candid shots really livened the gallery while lending a certain measure of authority to the photographer just as much as it does to the model. That was important to us. When we think of guerilla marketing, we think of the people behind the scenes–the boots on the ground sneaking around to put media where it shouldn’t be. In the end, pointing attention to the outlaws behind the camera provided our original photography gallery with a little added gumption. Contact us to discuss your marketing needs and learn how we can craft ultra-specific content for your brand.

Black and white of man with short hair smoking a cigarette
Black and white closeup of woman walking down a city street wearing plush coat
Black and white of woman walking down a city street wearing plush coat
Black and white of woman posing for camera wearing plush coat
Black and white of woman walking down a city street wearing plush coat
Black and white closeup of woman wearing a hat and sunglasses posing for the camera
Black and white of woman wearing a hat and sunglasses posing for the camera
Black and white of man with short hair wearing a jacket with hood on his head posing for the camera
Black and white of man with short hair wearing a jacket posing for the camera
Black and white of Asian woman posing for the camera
Black and white of Asian woman posing for the camera
Black and white of billboard of ads
Black and white of billboard of ads with two men in front of it
Black and white of young man wearing a knit hat leaning on wall next to billboard of ads
Black and white of young man wearing a knit cap leaning on wall next to billboard of ads posing for camera

Therafit Shoe

Therafit Logo
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Therafit Shoe

Therafit Shoe commissioned a set of product videos from us, as well as a commercial for advertisement purposes. Their philosophy is simple: Make Your Whole Body Happy. At Therafit, they stay focused on giving you a really comfortable shoe. Their patented technology provides unique cushioning and impact absorption to improve posture & support.

Samantha, Walk On

Geared towards a woman’s day-to-day life, Therafit tries to incorporate the comfort women so often covet, while maintaining a stylish aesthetic that can be worn up or down. Endorsed by the National Posture Institute, Therafit has worked very closely to with Cornell University Professor Dr. Richard Lennihan, to develop the technology behind its shoes.

 

We wanted to show the practical uses of the shoes while simultaneously highlighting the fashionable nature of the design.

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Promoting their Expertise

For this project, our client, Therafit Shoe, needed us to develop a message on Plantar Fasciitis prevention in a fun, attractive way. A message is only as effective as the way in which it is communicated, so we needed to establish the best possible medium.

The Challenge

We needed to capture our audience’s attention and keep their focus long enough to drive our message home. To overcome those hurdles we needed to make a topic as unattractive as plantar fasciitis prevention fun. We are a full-service agency so we operate across a spectrum of creative practices and insights. Sensory overload can obscure the clarity of a message, though. We had to keep our approach basic, which meant aligning two of our best departments. In this case, graphic design and video production.

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The Process

We use research to identify trends. We study data on where and how audiences gather information. If you do not know your audience you cannot expect to capture their attention. If you fail in that first step, you will most definitely fail in translating your message. We already know how the Therafit Shoe Community likes their information packaged, so we combined elements of graphic design and video production to market this content the best way possible.

The Design

The graphic design elements were key in making our Therafit Shoe content approachable and engaging. We used hand-drawn frames, because it kept the style of the message on brand, and also added some really attractive motion to the design. Combining hand-drawn graphic design with hyper-lapse techniques from video production really situated this conversation in present time, as if it was being told from a classroom. The whiteboard approach solidified this appeal and helped translate the message effectively.

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Results

We developed visuals with the narration in mind. By uniting visual and written rhetoric we delivered a cohesive message that was equal parts motion, message, and aesthetic. The narration could not overshadow or contradict the illustrations and vice-versa, otherwise, the translation of our message would have been muddled. It took a few takes, and a few different illustrations, to get the picture just right, but that is what was needed to say ‘bye, bye to plantar fasciitis.” ?

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TF web 9
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TF web 12
TF web 37
TF web 39
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TF web 46
IKD
IKD
Therafit Media Day 6.19.17 CIS 136
C&i Studios
Therafit Media Day11.20.17 CIS 15
Therafit Media Day11.20.17 CIS 22
Therafit Media Day11.20.17 CIS 27
TM web 11
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IKD

TomboyX

TomboyX is an eco-friendly clothing and underwear brand designed to fit real people comfortably. There is no one body type. No one comfort zone. There is just you. That is the TomboyX agenda: giving you what you need to be yourself.

“Be who you were born to be. No apologies.”

That is our credence. We do not abide by labels because we do not live by labels. We act out. We’re loud. We’re spontaneous. We see people for who they are… and that is whoever the F*&% they want to be.

TOMBOY [TOM-BOI]

NOUN

1. An energetic, sometimes boisterous girl. 2. A girl who dresses and sometimes behaves the way boys are expected to. 3. A girl or a woman who DGAF about definitions 1 and 2. 4. A woman who is utterly, completely, and unapologetically herself, who is not afraid to stand up, stand out, be heard, be seen. On her terms. 5. A woman or a person who expresses and dresses in a way that feels authentic to her without worrying about what other people might say. 6. Is damn ok with who they are. 7. Not a phase. 8. You? 9. Me.

The Purpose

To break away.

Our company culture embodies similar values of unapologetic individualization that TomboyX prizes above all else. Rebelling against the status quo is best done in the right company, so TomboyX came to us to create their latest branding video. This involved a combination of original screenwriting, video production, and motion graphics. Combining these departments, we created a disruptive media force that dissolves labels currently dominating fashion and gender. 

The marketing industry is a landscape of labels.

What drives and converts audiences into repeated consumers is largely decided by character traits in social status, race, class, age, political opinion, religion. The list of labels goes on, and on, and on. We had to categorize these labels to identify and appeal to our target audience, yes. However, we had to do so in a way that upholds TomboyX’s core values of freedom and individualism. The purpose of this video is the destruction of social and industry labels that limit individuals. This is us [all of us; the you’s of TomboyX] shouting loudly, passionately, and genuinely.

This is an anthem, not an advertisement.

The Challenge

To market a rebellious brand like TomboyX we decided to disrupt the consumers’ expectations of fashion in advertising. We wanted to deliver a lasting piece of media that was completely unique and genuine to the TomboyX culture. To achieve this, we fused typography, graphic design, movement, and poetry.

 

The TomboyX brand is all about freedom. Their audience simply doesn’t like being told what to do. This made writing a commercial especially difficult. We couldn’t force or sugar-coat our message less risk our audience responding negatively. Additionally, we had to target a specific audience without labeling the individuals within that demographic. We dug deep into their brand, uncovering key elements that we felt personified TomboyX, not the people who wear it. This was a crucial step in the scriptwriting process and really allowed us to construct a voice that truly represents their core values. During the visual stage, we used the X as rhetorical support, which helped translate emotions and perceptions we otherwise would not have been able to describe. 

 

 The TomboyX brand uses a chaotic series of patterns, colors, imagery, and bold language to represent the various voices of their community. Their message is sharp and immutable. It is many voices melded into one. Because of that, it was important to consolidate all the different identities within the TomboyX community – power, freedom, love, and individuality – as if they were a unified voice.

The Solution

We used the X in TomboyX as an added source of visual and spoken communication, as well as an outlier for movement, structure and a spot to focus the eye during quick camera transitions. Rhetorically, the X represents the dichotomy of society and culture: acceptance and denial. Structural, the X is a statement: a stamp of rebellion and unity.

We used X as a means of cancellation. By eliminating judgemental labels at the beginning of the video we show our audience that they can be accepting of others by being bold in the face of false stereotypes. Next, we used X as a means of empowerment. We found it essential that the TomboyX brand has a strong, inspirational voice to propel the power of the individual. Showing that we are strong in the face of oppression established greater trust between the brand and the consumer. This trust equipped inspirational language with added sincerity.

TomboyX Video Branding Porfolio Embrace All

“X is your mark; your identity.” 

The X is the focus on the screen and allows us to say multiple messages at the same time without diluting or distracting from the others. This adds depth to the brand. We tucked a personal testimonial into the upright crevice of the X to spotlight the positivity of the TomboyX agenda: be yourself. When reading the testimonial, consumers can apply it to the changing portraits above, and (possibly) to themselves. That connection is what converts audiences into loyal consumers.

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TomboyX anthem
tomboyX color inspiration
TomboyX patterns

Mini Summer Lookbook

Black and white of young man holding a surfboard on a footpath by a beach posing for a camera and looking offsides

Ivivva x Lululemon
Mini Summer Lookbook

We shot this Mini Look-book on Balboa Pier, Balboa Beach for Lululemon Athletica and Ivivva Athletica.

 

While both of these brands are awesome for any style, season, or location, we wanted to compile a look that really shows off that SOCAL lifestyle.

 

We were psyched to be able to add in a SOCAL ‘native’, Infinity Surfboards based right in Dana Point, CA to the shoot to really help capture that reality.

Young man carrying a surfboard on a beach at dusk
Young man holding a surfboard on a beach looking out on the beach
Young man next to a surfboard on a beach posing for the camera looking offsides on a footpath
View from behind of young surfer next to surfboard
Young man next to a surfboard on a beach posing for the camera looking offsides on a footpath
Young man with back to camera next to a surfboard looking out over the beach
Young man smiling holding a large ice cone by an ice cream store
Girl on a beach carrying a surfboard at dusk looking off to the side and smiling for camera
Girl on a skateboard on a footpath by a parking lot posing for the camera
Girl holding a skateboard standing on a footpath by a beach smiling and posing for the camera looking off sides
Girl on a skateboard on a footpath by a beach
Side profile of a girl holding a skateboard on a footpath by a beach
Girl holding a skateboard standing on a footpath by a beach smiling and posing for the camera looking off sides
Girl on a skateboard on a footpath by a beach
Copyright C&i Studios
Copyright C&i Studios
Copyright C&i Studios
Copyright C&i Studios
Copyright C&i Studios
Copyright C&i Studios
Copyright C&i Studios
Copyright C&i Studios
Copyright C&i Studios
Copyright C&i Studios
Copyright C&i Studios

Taylor Adair

TAYLOR ADAIR

This is part of a couple of advertising campaigns we worked on for Taylor Adair Swim, a brand of hand crafted swimwear made locally in South Florida.

 

We took the shoot to the beach and captured several shots during the day to show the multifaceted nature of the brand as well as the unique magic that only exists in our South Florida beaches.

 

We wanted the campaigns to be cohesive and seamless with one another. We wanted to show the different aspects of the garments with differing sides of the beach. The idea is to present with a video a particular point of view.

 

Taylor Adair prides themselves in having a multifaceted brand with looks for every occasion and every personality. By handcrafting each suit they make, they manage to really make every piece its own.

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Side view of a young woman with long blond hair in a bikini on roller skates smiling and posing for the camera with her arms behind her head
View from the back of young woman with long blond hair wearing a thong bikini on roller skates on a footpath
Side view of a young woman with long blond hair in a bikini on roller skates sitting on a windowsill in the sun posing for camera looking down
View of a young woman from behind with long blond hair in a thong bikini wearing a pink visor posing for camera standing next to a palm tree
Side view of a young woman with long blond hair in a bikini posing for camera leaning on a palm tree
Young woman with long blond hair in a bikini in the sun smiling and posing for the camera with arms in the air
Side view of a young woman with long blond hair in a bikini posing for camera between palm trees on a beach
Young woman with long blond hair in a light blue bikini wearing sunglasses in the sun posing for camera on the beach near the water looking down
Young woman in a bikini posing for the camera man standing in the water on a beach
Young woman with long blond hair in a bikini laying on the sand at a beach near the water posing for the camera man with her arms behind her head
Young woman with long blond hair in a bikini sitting on the sand on the beach near the water posing for the camera man
View from behind of young woman with long blond hair in a bikini on the sand on the beach near the water posing for the camera man looking out over the water at dusk
Side view from behind of young woman with long blond hair in a bikini standing on the sand on a beach near the water posing for the camera man looking out over the water at dusk
Young woman with long blond hair in a bikini posing for the camera man walking down stairs from a footpath to the beach
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