We began by creating original video and photography content centered around the patient experience in the Pierce Aesthetics office. From patient testimonials, to explainer videos centered around the technologies found within the office, we built out a library of content to be used in social marketing that was valuable to Dr. Pierce’s audience, and also valuable for us to use in his social media posting.

The next step in the social marketing strategy was storytelling. By hearing the voices and experiences of his patients, we made the services that Pierce Aesthetics provides more approachable to his audience. And by having the faces that patients see in the office, from hygienists to receptionists, be a part of the story, we were able to present the practice from many perspectives.

After we had been creating content for Pierce Aesthetics for a few months, Dr. Pierce asked us to begin focusing on content creation for Pierce Robotics, the technology arm of his practice. From the Yomi robotic-guided implant system by Neocis to the Mavrik Whitening technology, we captured imagery to communicate what can seem like daunting, or even scary, technologies in a very easy-to-understand way to potential patients.

Creating regular content for Pierce’s social platforms on an ongoing basis has been a great experience. We have a library of tried and true videos that he can recycle throughout the year to increase his engagement with patients who are interested in cosmetic dental care. And we continually produce newer pieces of content featuring new technology coming soon through the practice. As a result, his patients have been more engaged, more open to procedures that they had previously felt uncertain about, and most importantly, his business has grown.

Embrace Your Practice Consulting contacted us in order to capture training videos for their dental consulting business. Because they wanted a clean look, we shot on our white cyc wall. It was important to them that the video included their slides and some fun motion graphics for intro, outro, and lower thirds. In the end, these videos have been powerful tools for them to provide training from anywhere in the world.

JustCBD is an industry-changing force. They are representing the CBD culture differently than any other brand before them. They strive to educate the world about the power of CBD’s holistic properties without embellishing the facts. JustCBD uses world-class labs to test their products and provide the most accurate scientific data to their consumers. They are backing the future of CBD with truth and data. Thus, elevating the reputation of the industry and culture.

JustCBD’s methodology and honesty have taken their brand global. They are instigating a new age of respect for their industry and their craft. Moreover, they are inspiring a new culture of CBD advocates. JustCBD needed their media to reflect their stance on transparency and wholesomeness. So, they enlisted our photography department to revamp their product marketing with fresh, organic, and truthful media.

A Brief Overview of JustCBD Product Photography

The timing of our collaboration is pivotal for JustCBD’s expansion. They are in the process of elevating their online presence with new and improved product photography. They requested media assets that would not only enhance their digital advertising, but also aid in growing their social media profile on Instagram, which is on the verge of reaching 50k consumers daily. Therefore, JustCBD asked us to diversify the spread of media. They asked for clean product photography similar to the type seen on Amazon; requested organic lifestyle photography; and asked for dimensions that would work well as digital banners for the use of social and google advertisements.

NOTE: When viewing the image galleries, clicking the photographs will enlarge the images so you can see them in full res! 

We always learn about the brand and the industry before starting a project. It’s important to do independent research first then ask the client questions directly. It’s amazing what type of information you’ll learn by studying online resources in addition to listening to what the client has to say. This is where we started before photographing any JustCBD product photography. We first studied their current media and how they represent their brand online. Then we started a conversation with the client to learn their vision, intent, and style. Research is the only way to guarantee that the delivered product aligns with the client’s business goals.

This is what we learned

Our research into JustCBD’s current product photography proved there was a disconnect between the brand’s philosophy and their media. Their products are natural and organic, as is their language and their social media. Yet, the product photography on their website appears artificial. The true essence of the brand and the value of the product is lost. In short, the photos are edited way too much. This taught us two valuable pieces of information which we used to distinguish our photography:

1. They needed to connect their media with their core values to take their business to the next level, and
2. The content needed to feel natural.

For this product shoot, we photographed 10 products that cover 8 commerce categories.

As you can see, the results of our photography on JustCBD’s products shows that the brand’s products match their promise. The viewer can see the sticky sugariness of their gummies. They can smell the natural aromas of the CBD oil. They can foresee the excitement their pup will have at the sight of a steak-shaped treat! We present the products in their most natural, untainted form. We did not try to disguise the products, and we feel that impacts the way the consumer feels when they see the photography.

Ultimately, we limited our post-production editing so the imagery remains truthful. We did not over-saturate the colors, nor did we sharpen the outlines of certain candies. This went a long way in accentuating the holistic goodness. Also, by taking the product out of the packaging and placing it in the hands of the consumer, we create a craving for JustCBD goodies. These lifestyle shots elevate the entire gallery. They are strong images that encourage the consumer to explore the brand in more depth. Whether they choose to shop online or study the brand’s culture on social media, doesn’t matter. What’s important is that the photography inspires the consumer to take action.

We handle all asset creation, strategy, and distribution for social media and email marketing.

Instagram & Pinterest

The imagery above is created with our social media audience in mind. We thoroughly researched their online behavior to create media that we knew would resonate. The imagery and messaging unite the Komuso aesthetic with what they preach. This effective combination has grown their Instagram audience to 27.6k followers and opened avenues for additional marketing on Pinterest and through email.

The ad to the left was created specifically for Pinterest. This is an untapped frontier for Komuso, so our first step was introducing the product and the Komuso philosophy to users on the platform. In less than 15 seconds, we educate this consumer base on the purpose, functionality, and reward of using the Komuso Shift. There are no hard sales. This video conditions our audience for additional programming while encouraging them to be proactive in their search for a quality and proven anxiety treatment method.

Email Marketing

The success of our social media marketing campaign inspired similar programming in email marketing. Our team strategized to develop 5 separate marketing funnels to appeal to consumers at various stages in the conversion process. Some of these flows are evergreen and are automatically triggered when consumers either abandon their cart, sign up for our mailing list, or order a product. These series often push sales and, ultimately, lead to our Nurture Series — an educational sequence that informs on the company culture, the founders, and the science of The Shift.

Whereas the evergreen series encourage sales, the Nurture Series aims to strengthen the consumer-brand relationship. There is virtually no sales language. Instead, they inspire and provide meaningful tips. Though these emails don’t push sales, they have been highly effective at shuttling viewers to Komuso’s e-commerce site. They account for thousands of dollars in sales while deepening the brand story in the process.

Below, is also an example of our Re-engagement Series, which offers promotions on select holidays. These value-based emails subtly push sales, using the context of the holiday to inspire consumers to take action and make a purchase.