C&I Studios partnered with Brotherhood and Blackjack to produce a cinematic Las Vegas hospitality video promoting their annual men’s weekend retreat at the Downtown Grand Hotel & Casino. From a stress-soaked opening to neon-lit casino floors and sunlit rooftop pools, every frame was crafted to capture the brand’s central promise: this isn’t just a trip. It’s a reset. Our team handled on-location video production across the Las Vegas Strip and finished the project with full post-production, color, and sound, delivering a 16:9 brand film for the website and social channels.
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Brotherhood and Blackjack
Brotherhood and Blackjack
A Las Vegas Brand Story Built on Camaraderie
Brotherhood and Blackjack
A Las Vegas Brand Story Built on Camaraderie
Las Vegas Hospitality Video Production for Brotherhood and Blackjack
C&I Studios partnered with Brotherhood and Blackjack to produce a cinematic Las Vegas hospitality video promoting their annual men’s weekend retreat at the Downtown Grand Hotel & Casino. From a stress-soaked opening to neon-lit casino floors and sunlit rooftop pools, every frame was crafted to capture the brand’s central promise: this isn’t just a trip. It’s a reset. Our team handled on-location video production across the Las Vegas Strip and finished the project with full post-production, color, and sound, delivering a 16:9 brand film for the website and social channels.
Inside the Reset
A single shoot day at the Downtown Grand Hotel & Casino captured every beat of the Brotherhood and Blackjack weekend, including the quiet hotel suite, the casino floor, the rooftop pool deck. All in one continuous arc.
We worked with a tight crew and a cinema-grade camera package, blending slow-motion close-ups with rapid cuts to mirror the way a Vegas weekend actually feels. Every shot was framed against a three-act story: stress, freedom, fun.
The final 60-second piece anchors the brand’s website hero and cuts down naturally for vertical social, ready to introduce the Brotherhood and Blackjack experience and earn the click.
Inside the Reset
A single shoot day at the Downtown Grand Hotel & Casino captured every beat of the Brotherhood and Blackjack weekend, including the quiet hotel suite, the casino floor, the rooftop pool deck. All in one continuous arc.
We worked with a tight crew and a cinema-grade camera package, blending slow-motion close-ups with rapid cuts. Every shot was framed against a three-act story: stress, freedom, fun. The final 60-second piece anchors the brand’s website hero and cuts down naturally for vertical social.
Three Beats, One Story
The film moves through three emotional beats. The quiet pressure of life back home, the lift of arriving on the Strip, and the slow exhale of cigars under bright Vegas sun. Each shot was framed to land one feeling, then carry the audience to the next without breaking the spell. Beat one is interior and intimate. Beat two is the casino floor at full volume. Beat three is the rooftop, slow-motion in bright daylight, cigars lit, the audience getting the same exhale the talent does. Each shot was framed to land one feeling, then carry the audience to the next without breaking the spell.
Beat three is the rooftop. Slow-motion in bright daylight, cigars lit, conversation half heard. The camera pulls back, the music stretches, and the audience gets the same exhale the talent does. By the time the title card hits, the brand promise has already been earned.
Three Beats, One Story
The film moves through three emotional beats. The quiet pressure of life back home, the lift of arriving on the Strip, and the slow exhale of cigars under bright Vegas sun. Each shot was framed to land one feeling, then carry the audience to the next without breaking the spell. Beat one is interior and intimate. Beat two is the casino floor at full volume. Beat three is the rooftop, slow-motion in bright daylight, cigars lit, the audience getting the same exhale the talent does.
Jeepney NYC
Jeepney NYC
Jeepney NYC
Cultivating Joy
Nicole Ponseca, the Co-owner and Creative Director of Jeepney NYC—the chef seen above—was a pleasure to meet and direct. Our shared joy and passions for doing the things we do—the founding and creative-directing of multiple culinary ventures for Ponseca, and for us the producing of quality film content—made for an absolutely delightful shooting experience.
It is no surprise, really, that the enjoyment we cultivated during the brief time we spent together on this project, translated so clearly onto screen. For us, work isn’t work; it’s passion. And what better way to make art than by cultivating joy and capturing it on film?
Jeepney NYC
Cultivating Joy
As the incumbent in California’s 34th District, Jimmy Gomez ran a campaign focused on service, community, and results. His team needed video content that reflected his ongoing work while staying accessible and clear to voters across the district.
We produced campaign videos that highlighted his accomplishments, amplified his message, and maintained a consistent tone across platforms. Each piece was built to reinforce trust, keep the message moving, and connect with the people he represents.
Cultivating Joy
We had great fun working with Jeepney NYC. There was an instant camaraderie felt between our creative team, our production crew, and the lovely grinning woman featured in the video. Passionate people, creative people, they often gravitate toward one another, and this situation was no exception.
And while we are dead serious about what we do here at C&I Studios, and handle our work with a font of measured consideration that inevitably leads us to good outcomes, we do know how to have a good time.
By Hand
Jeepney, a Filipino Gastropub located in the heart of New York City’s ever-trendy East Village, is the brainchild of Nicole Ponseca and her business partner Miguel Trinidad. It is the second restaurant they’ve founded together, and stands as the brother restaurant to Makarlika Filipino Moderno.
Jeepney was named after the WWII jeeps left behind by US occupation. And as a Filipino-American restauranteur, Ponseca’s vision was to integrate Kamayan-style dining with a western feel. The term Kamayan is a Tagalog word which, in English, translates to “by-hand,” and refers, of course, to the traditional Filipino style of eating. It encompasses community, and involves neither plates nor utensils. We used this literal translation as the basis of our shoot and the compass for our own creative direction.
Focus On The Details
We wanted to capture the preparation of a signature dish of Jeepney’s, a fusion-style meatless burger. And in doing so, we wanted to hone our focus in on the details of that preparation.
To see the flame flaring up form an oil spray. The vinaigrette mixing with a beetroot slaw. The fizzing of a deep-fryer as french-fries are being prepared. And of course, capturing Nicole Ponseca’s look of concentration as she artfully assembles the ingredients into a burger of mouth-watering proportions. The anticipation on her face as she considers the burger in her hand. The blatant pleasure in her smile. All of these things made clear what the restaurant was about; what their brand is; and what Ponseca, along with her business partner, have fostered as an environment and culinary experience.
To capture all of these things using the laser-sharp lenses of our RED Monstro and Dragon cameras, that was our mission. And a smooth one it turned out to be. Especially considering the fun we had. And the ease with which our expert crew handle their equipment never fails to mitigate our stress levels. Which, once again, left plenty of room for fun in the creative process.
All in all, this was one of the most enjoyable projects we’ve worked on. You can’t help but feel that joy emanating from the screen when you view the final product.
Stills In Motion
We played with pull-focus techniques in order to give this video more depth. The effect creates a quality of style that is slick as well as eye-catching. It narrows the viewer’s focus toward the intended subject—or away from it, depending on the scenario. In this case, it really helped us to accentuate the bold colors of the food and the thoughtful way it was being prepared.
These images, caught in motion with our RED 8k camera systems, made for some high-quality stills which our client was thrilled about.
Pier Sixty-Six
Video Production & Team Headshots for Pier Sixty-Six in Fort Lauderdale
At Pier Sixty-Six, it’s not just about luxury and legacy—it’s about the people who bring it to life. We partnered with their team in Fort Lauderdale to produce a series of polished headshots and a heartfelt video campaign filmed during a special in-office event.
Our video production captured authentic moments and testimonials from key team members, each sharing what Pier Sixty-Six means to them. The final deliverables included multiple video edits tailored for social media and internal branding, along with a full suite of professional headshots that reflect the personality and professionalism of their growing team.
Video Production & Team Headshots for Pier Sixty-Six in Fort Lauderdale
At Pier Sixty-Six, it’s not just about luxury and legacy—it’s about the people who bring it to life. We partnered with their team in Fort Lauderdale to produce a series of polished headshots and a heartfelt video campaign filmed during a special in-office event.
Our video production captured authentic moments and testimonials from key team members, each sharing what Pier Sixty-Six means to them. The final deliverables included multiple video edits tailored for social media and internal branding, along with a full suite of professional headshots that reflect the personality and professionalism of their growing team.
Brand Storytelling That Connects
It’s not just what you say—it’s how you make people feel. At the heart of our work with Pier Sixty-Six was a signature brand video designed to evoke emotion and elevate identity. More than just a highlight reel, this piece was crafted to make viewers feel the pride, purpose, and passion behind the Pier Sixty-Six experience.
Our post-production editing team considers everything. The pacing of the edit, the music, voice, visual tone, and everything in between was carefully considered to reflect Pier Sixty-Six’s legacy and forward-thinking vision. We focused on human connection, capturing the energy of the team and the spirit of the brand in a way that invites the audience to be part of the story.
Authentic Stories, Tailored for Vertical Screens
As part of our collaboration with Pier Sixty-Six, we created a series of 9×16 testimonial-style videos featuring team members speaking candidly about the brand’s impact and culture. Shot on-site during a company event, we captured unscripted, heartfelt moments that highlighted the human side of the Pier Sixty-Six story. Our team handled every step—from setting up an intimate, well-lit interview space to directing talent for natural delivery. In post-production, we cut multiple vertical edits optimized for social media platforms, ensuring each video was sharp, emotionally resonant, and platform-ready. The result: a collection of short-form videos that feel personal, polished, and perfectly aligned with Pier Sixty-Six’s brand voice, three of which you can view below.
Canovation
Canovation
Rendering the Future
Canovation approached us with a groundbreaking innovation: a resealable can technology designed to enhance convenience and sustainability in the beverage industry. They needed compelling marketing materials to showcase this new product and its applications in everyday scenarios before launching to the market.
To help Canovation achieve their goals, we delivered a comprehensive suite of services including 3D animation and rendering, as well as the production of several video vignettes. These materials were designed to demonstrate the functionality and benefits of the resealable can technology in a visually engaging and informative manner.
Canovation
Rendering the Future
Canovation approached us with a groundbreaking innovation: a resealable can technology designed to enhance convenience and sustainability in the beverage industry. They needed compelling marketing materials to showcase this new product and its applications in everyday scenarios before launching to the market.
To help Canovation achieve their goals, we delivered a comprehensive suite of services including 3D animation and rendering, as well as the production of several video vignettes. These materials were designed to demonstrate the functionality and benefits of the resealable can technology in a visually engaging and informative manner.
3D ANIMATION
Our talented team of 3D artists and animators created highly detailed 3D models of the resealable can technology, meticulously crafting each element to ensure accuracy and precision. By leveraging advanced rendering techniques, we brought the innovative design to life with realistic textures and dynamic lighting.
Our animations highlighted the unique features and mechanical functions of the product, providing a clear and compelling visual representation while showing how it seamlessly integrates into the can’s structure while maintaining its functionality and ease of use.
3D ANIMATION
Our talented team of 3D artists and animators created highly detailed 3D models of the resealable can technology, meticulously crafting each element to ensure accuracy and precision. By leveraging advanced rendering techniques, we brought the innovative design to life with realistic textures and dynamic lighting.
Our animations highlighted the unique features and mechanical functions of the product, providing a clear and compelling visual representation while showing how it seamlessly integrates into the can’s structure while maintaining its functionality and ease of use.
VIDEO PRODUCTION
Our team produced a series of 6 captivating video vignettes that showcased the resealable can in various everyday scenarios. These short, engaging videos were designed to vividly illustrate the practical applications and convenience of the product, making its benefits easily relatable to potential customers.
The videos also emphasized the environmental benefits of the resealable can. By allowing users to seal and reseal their beverages, the product helps to reduce waste by minimizing the need for disposable containers and preserving unfinished drinks for later consumption. This aligns with the growing consumer demand for sustainable packaging solutions.
VIDEO PRODUCTION
Our team produced a series of 6 captivating video vignettes that showcased the resealable can in various everyday scenarios. These short, engaging videos were designed to vividly illustrate the practical applications and convenience of the product, making its benefits easily relatable to potential customers.
The videos also emphasized the environmental benefits of the resealable can. By allowing users to seal and reseal their beverages, the product helps to reduce waste by minimizing the need for disposable containers and preserving unfinished drinks for later consumption. This aligns with the growing consumer demand for sustainable packaging solutions.
Let's Work Together
Interested in creating compelling marketing materials for your innovative product? Contact us today to discuss how we can help you achieve your goals.
Taylor Garrett Spirits
Taylor Garrett Spirits
When Taylor Garrett whiskey came to C&I Studios we knew that this company’s whiskey was more than just a product, it was a story that needed to be told. Modern advertising has moved away from the days of just blandly showing a product towards telling the story of what the brand represents. Taylor Garrett is more than just delicious whiskey (and it is delicious), it’s the life’s work of Scott Feuille, a former Navy Pilot who turned his love of whiskey from a personal passion into a thriving business. By studying the great Master Distillers he was able to innovate and improve upon the techniques they used to age whiskey to speed up the aging process of whiskey while maintaining a great taste. And, he named his whiskey after his other great love, his sons Taylor and Garrett. A simple product shot of a bottle of Taylor Garrett whiskey wouldn’t convey to whiskey drinkers what makes this spirit so special.
Taylor Garrett Spirits
This is where C&I Studios and the art of visual storytelling take over. We are a turn-key agency, meaning we can take your advertising needs from the seed of an idea to producing a piece of media to helping you launch your campaign into the digital sphere. Whiskey is a crowded market, with some already very established brand names. To emerge from this crowded field Taylor Garrett needed a finely tuned advertising campaign. C&I Studios worked with Taylor Garrett to identify how to best sell his brand, set goals for his advertising, and identify the best way to reach his desired market. We can walk you through that process here –
Taylor Garrett Spirits
Scott Feuille’s story and his company are unique and in an increasingly digital world where every facet of life is online, trying to find a company’s place takes outside-the-box thinking. The advertising for Taylor Garrett whiskey took the form of the man behind the bottle. A larger-than-life adventurer who had been a Navy Pilot, rides motorcycles, and made it his personal mission to study with all of the world’s greatest Master Distillers so that he could learn how to make the best whiskey possible. A man with this creative and unique of a story needed an advertising campaign just as unique and creative. Which we specialize in and is shown in detail here –
Taylor Garrett Spirits
But, at the end of the day, we are a production company and what we love to do is tell stories with cameras. For Taylor Garrett whiskey we had to capture this company’s spirit on location. So, we sent down a C&I Studios crew to film down in New Mexico and see all the action at the Taylor Garrett Distillery. We filmed the process that Scott Feuille developed for aging whiskey at an accelerated pace. We filmed the magic as it happened. We even got to film Scott Feuille riding his motorcycle around town like the true American badass he is and has always been. Most importantly, we filmed him telling his story in his own words and then put dynamic visuals of his distillery in action so that they could further illustrate and sell the story of his whiskey. We are a full-service production company that has a fully equipped grip truck, drones, RED Cameras that can shoot in 8k resolution, and a DaVinci Resolve editing suite to put together any piece of media. All of which you can learn about here-
Taylor Garrett Spirits
It doesn’t stop when C&I Studios is done editing, much like with Taylor Garrett whiskey. We can help launch an individualized advertising campaign with SEO Copywriting to make sure that your product and company is breaking through the internet algorithm to be seen by everyone online. We go in-depth about that process here. And finally launching your campaign into social media.
New York Grilled Cheese
Ooey-Gooey Disruption
New York Grilled Cheese came to us wanting sexy videos that showcased their gourmet, handcrafted grilled cheese sandwiches. Together, we produced and edited two videos for New York Grilled Cheese that were meant to entice patrons into ordering an ooey-gooey sandwich from their menu. Because sex is still seen as a taboo subject to speak about publicly, there’s a huge history of disruptive marketing campaigns that use sex to sell their products. Disruptive marketing is meant to challenge the status quo. It’s memorable and can be extremely engaging to the right audience.
One video features a male model, and the other a female model so that all gazes can enjoy the appeal of a fresh, hot sandwich being devoured by an attractive person.
If there’s one thing that we at C&I Studios understand about marketing in the modern world, it’s that disruptive marketing can really help a campaign gain traction. Disruptive marketing is not a new creative advertising concept but has become more prevalent with the rise of internet advertisements and social media content.
Kimpton Hotels Art Basel Installation
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Brew Next Door
Next Door
Brew Next Door is a unique social frontier founded by the creatives at C&I Studios. Literally, next door to C&I Studios’ Fort Lauderdale location, this bar is a haven for local artists, musicians, business professionals, influencers, and anyone who loves great art, intimate moments, and handmade cocktails. Throughout the month, the space hosts live bands, art shows, open mic nights, improv shows, and more. It is known locally as ‘The Hidden Gem’ of Fort Lauderdale, due to its speakeasy-esque atmosphere, private location, and word-of-mouth presence.
One of the most notable characteristics of Brew Next Door is the attention to books and vintage furniture. They link guests to the culture of the 20th century, which this space embodies to the fullest. All cocktails are named and modeled after the most notable American artists of the last century, such as Ernest Hemingway and Emily Dickens to name a few. A floor-to-ceiling bookshelf bar area and secret bookshelf door, behind which private events are often hosted, add to the atmosphere and virtually teleport guests to the heyday of American culture. The aging books also add a soft note of vanilla to the air, which increases cravings for premium bourbon, of which Brew Next Door offers a grand selection.
A Better Way To Sell Cocktails
Brew Next Door is a nightlife concept from the minds at C&I Studios, so it is only natural that they use video to sell cocktails.
Video can articulate emotion more strongly than any other visual medium. Even with a soundtrack masking the sounds at the bar, one can hear ice clinking against the glass, they can smell the aroma of citrus and mint, they can feel the shaking of their cocktail before it is poured from the frosted shaker. Even though these sensory details are imagined, they are very real.
Video also ads a secondary visual cue to the aesthetic at Next Door. It brings the vintage environment of books into the present, essentially connecting the brand to their founding fathers in C&I Studios. Using video to sell also enables Brew Next Door’s versatility. They can promote rotating and promotional artisan cocktails without needing to redesign and reprint menus. These are also extremely valuable assets to use on social media and other digital promotions. Rather than relying on a flyer and spelling out a drink’s ingredients, which is tacky and unattractive, they can show their audience what they’re offering. And that brings people through the doors.
Next Door Rebranding
During the day, Brew Next Door curates locally roasted coffees. Though the appreciation for literature remains a notable characteristic during the day, the atmosphere is completely different from its after-hours counterpart. Glass bay doors, often left open when the weather permits, floods the interior with natural light.
At night, when the bar comes to life, the setting reverses. Dim lighting perpetuates the mood. Soft music injects a romance. And the patrons who come to drink do so to embrace intimate moments; to relish in great art and deep conversation; to savor complex wines and unique cocktails; to escape the ordinary Fort Lauderdale bar scene. Brew Next Door does not associate with other bars in the area. Instead, it caters to a crowd that goes at their own pace, who drink because they enjoy the flavors and aromas of handcrafted cocktails, and who like to reflect on their day in a setting that invokes deeper thoughts.
That is what this photoshoot seeks to capture. Not only did we want to excite the viewer with stunning photos of these two beautiful models, but we also wanted to show them who they can expect to run into on any given night. Rather than focus on cocktails and the bar area, we chose to accentuate the lifestyle aspect offered at Brew Next Door. You see, there is a freedom of expression available at Brew Next Door that is not afforded any place else. They allow their guests to immerse themselves in the setting and the culture in the ways that speak to them most deeply. If they want to pull a book from the shelf or recommend a vinyl record to the bartender, they may do so. If they want to shoot some awesome photographs for their blog or Instagram, then Next Door is their creative playground. If they want to invite their friends to a private event hidden behind the secret bookshelf door, all they have to do is ask.
The Neighborhood Hangout
As we mentioned above, during the day Brew Next Door is a cafe. It is one of the most popular neighborhood hangouts in downtown Fort Lauderdale, having catering to the interests of creatives, business professionals, coffee enthusiasts, and locals for nearly a decade.
The vibe is brighter and warmer during the day. It is a space that promotes creativity and neighborly connectivity. For these reasons, the media we use to promote the space (and daytime atmosphere) is different from our after-hours aesthetic.
Whereas the branding for Brew Next Door at night is moody and appeals to one’s curiosity, during the day it appeals to one’s senses. You can smell the espresso wafting in the air. You can imagine the soft, buttery texture of our pastries. You can hear the pitter-patter of rain on the glass bay doors. You can sense that it is one of the rare places in Fort Lauderdale where people connect on a deeper level.
Buddha Bowl
Buddha Bowl
Web Design & Development
The brand guidelines created by our copywriting and graphic design departments paved the way for the website design. In this phase, our graphic design team invented a website layout that would expedite the ordering process and fully reflect the core values and brand pillars that define Buddha Bowl.
Negative space frees up the density on the site. Our designers wanted the site to breathe, so they reduced the clutter and spaced out the content. This reflects Buddha Bowl’s core value that simple ingredients can create more abundant flavors. We did not want to overwhelm our consumers. That was the intention. The site needed to feel light. This aesthetic, in a way, personifies the food. Additionally, we focused a lot of content blocks on call to actions in order to exemplify the Buddha Bowl value that more time should be spent enjoying food rather than waiting for it. This is fast food made healthy. This needed to be signaled throughout the site. No matter which page the consumer lands on or where they navigate to, the option to place an order is always at their fingertips.
One of the challenges in building Buddha Bowl’s website is that we had to work with imagery provided by the client. As content creators, we love total creative control. This is especially valuable when, in the case of Buddha Bowl, we are branding the business and creating their narrative from the ground up. Creating our own content to support our copy would have elevated the appeal of the website and the overall message. For instance, a company profile video showcasing the values and philosophy of the Buddha Bowl fresh kitchen would have been a great addition. But, in the end, it all came together to deliver the function the client needed to propel their business. And that is most important.
For more information on our Web Department, check out our website design and development service.
Buddha Bowl Fresh Kitchen
Buddha Bowl is a fresh kitchen based in Pembroke Pines, Florida. Their brand philosophy unites healthy eating with mind, body and soul.
Buddha Bowl hired us in the earliest stage of business development. At the time, all they had was a vision. We put that vision into words and designed the entire look and feel for their brand. This required an entire branding campaign, including mission/vision statement, core values, brand pillars, tone of voice, and other collateral that would distinguish their brand from competitors.
A Foundation in Branding
Buddha bowls are a part of the latest dining fads. Many businesses in this market share similar philosophies on healthy eating. Creating a personality that would differentiate Buddha Bowl from every other fresh kitchen was essential. Therefore, we gave a lot of attention to branding. All the language crafted in the branding phase would be included throughout the website and menu, so it needed to remain true to the brand entirely. The challenge was that we needed to remain unique yet understandable and relatable. Deciding on the right language meant creating the best narrative. This is where we started.
Before moving into the Graphic Design or Web Design & Development phases, we created a full brand guideline for Buddha Bowl. This provided the blueprint for how they would present their brand to consumers, as well as how their employees would speak and interact day-to-day.
Buddha Bowl’s mission is to prove that food should propel our lives, not slow them down.
“We seek to reconnect people with their food; to show consumers how to rethink the way they approach eating by infusing original recipes, natural ingredients, and creative culinary action.”
Fresh First
The Brand - Fresh First
Fresh First is the first 100% gluten-free eatery in Fort Lauderdale. They are the first eatery in the area to earn GREAT Kitchen accredidation by the National Foundation of Celiac Awareness. Their focus is to serve healthy food that is delicious, fresh, creative, and nutritious to the mainstream world.
Though Fresh First dominates their industry as a leading example of healthy eating, their market presence suffered due to weak branding and a poorly designed website. They came to us to relaunch their brand with a new fresh aesthetic and to build a website that would fully tell their brand’s narrative and increase online ordering. We decided to reconstruct their brand imagery from the ground up, focusing on ingredients to showcase the power of healthy eating. Furthermore, we recrafted their brand’s dialogue, polishing it for a mainstream, english speaking audience. Utlimately, Fresh First’s resurgence required extensive graphic design work, copywriting, and detailed website development.
Phase 1
First, we redesigned Fresh First’s logo. This gave us a better idea of their artistic preferences, as well as the iconogrphy that would be used throughout the website. Once the logo was confirmed, we got to work on their mood boards, which demonstrate the overall aesthetic of the brand. We created a few options and justified our approach with rationale so the client could make the most informed decision.
Heading Typeface
Our first choice of typeface is Paytone One, a readable yet playful display font. Its advantage over a script-style font like Pacifico or a handwriting-style font like Dakota is its readability for website visitors that have difficulty reading decorative fonts due to vision problems and learning disorders like dyslexia. Paytone One is a sans serif typeface developed for use as a display font on modern web pages. The typeface has a slightly casual appearance with round bowls and slanted stroke terminals to add a sense of visual playfulness to the overall appearance of the font.
Paytone One is featured in more than 59,000 websites.
Body Typeface
We recommend Zilla Slab, a contemporary slab serif constructed with smooth curves giving the text an unexpectedly sophisticated and modern look with a friendly approachability in all weights. C&I would use it to replace Fresh First’s current body fonts, American Typewriter and Bebas Neue. Zilla Slab’s advantage over Bebas Neue is its availability in five weights and a lowercase format which Bebas Neue lacks; its advantage over American Typewriter is that it is available for free as a Google font, which has the included benefit of Google hosting the font meaning that the website won’t be slowed down through self-hosting
Zilla Slab is featured on more than 9,800 websites.
Color Palette
Here, we have selected a harmonious palette inspired by the vibrancy of South Florida and the natural colors of the fresh fruit and vegetables used by Fresh First. our selected hues have a high degree of contrast without looking harsh or synthetic. When the colors touch, the eye can easily pick up on the line between each color, and there’s no ‘vibration’ or muddiness of colors, which is important for any layering of colors for print and web design.
We are confident that this palette will contribute to an aesthetically-pleasing designing for print and web.
Next Door Food Reel
Next Door Food Reel
Dalmar Hotel
Our Team
Behind The Scenes
BREW
The Brand
BREW Urban Cafe is part of our neighborhood collaboration, known as Next Door at C&I. During the day, BREW Urban Cafe curates all of the coffee served at Next Door. As a result, our team of marketers and content creators strategize, create, and distribute marketing for their brand. We have worked with the owners of BREW since their opening in 2015. In that time, we have elevated this once unknown neighborhood coffeehouse into The Hidden Gem of Fort Lauderdale.
The services we provide BREW involve professional photography, video production, social media marketing, and copywriting. We fuse all of these services into monthly marketing strategies built around seasonal themes. Our marketing strategies are purposed to: generate increased traffic to BREW’s website, boost engagement on social media, and improve SEO ranking on Google for geotargeted keywords. In the last year, we have seen a drastic increase in brand recognition, loyalty, and authority. The following case study informs on BREW’s current status in the industry and showcases their most current marketing and branding.
The Challenge
The local market is changing drastically. To stay competitive we needed to prove BREW’s leadership as the original and best local spot for specialty coffee in Fort Lauderdale. We invested in content creation and copywriting above all else. Blogging became a primary source of the traffic to our site and a huge pillar for social media content.
The current challenges facing BREW come from changes in Fort Lauderdale’s developing landscape.
1) There are more coffeehouses to compete with.
Ongoing development has greatly increased the appeal of — and demand for — living in downtown Fort Lauderdale. New coffeehouses are responding to this. Multiple establishments have opened for business within a 1-mile radius from BREW in the past year alone. Each new competitor cuts into BREW’s existing consumer base, challenging their status as thought-leaders.
2) Fort Lauderdale’s demographics are changing.
We have always had a firm grasp on who our audience was and what they value. As more people move to the area, however, our understanding of who we are communicating with changes. Therefore, we invested time in social listening. Even with so many families and individuals moving to the area, we understand what they value and what they care to read, so that is how we build our blog content.
Photography
The challenges listed above were answered with a repertoire of new photography.
The following images provide the backbone for our blog content and social media. Too often, brands underestimate the value of quality photography when paired with quality copywriting. For instance, consumers typically remember only 10% of the information they read three days later. If a relevant image is paired with that same information, however, those same readers retained 65% of the information three days later. Additionally, Google loves great images. Relevant visuals in conjunction with quality copy tell Google ranking bots a great deal about the type of content you are publishing. The right pairing of visuals and copy will help content rank higher on the majority of search engines. With our new attention on blogging, this was more crucial than ever before.
Video Production
The video production created for BREW Urban Cafe is designed to strengthen the connection and sense of belonging between their brand and their audience. By showing who BREW services and how they interact with each other we have been able to strengthen the consumer-brand relationship. This is essential given the amount of competition in the area. No other coffee brand is regularly engaging their audiences with informative, visually pleasing media. This is a piece of the marketing puzzle that continues to set the BREW brand apart. When consumers see our content they immediately understand that BREW is the most welcoming neighborhood coffeehouse in the area — the one and only Hidden Gem.
Results
It is always important to keep your audience engaged. Outside of blogging, we do this through digital, video and print promotions. Promotions lend a sense of urgency, which encourages our audience to regularly view our social pages and blog. Using a multimedia approach of blogging, professional photography and video production have increased both foot traffic and visitors to our site. Simultaneously, this has boosted the number of people accessing our main webpage from social media. Cross-pollinating our various audience segments has increased engagement results on all fronts.
The blue line represents BREW’s analytics for 2019 (when we started to blog regularly and produce content to support those initiatives). The orange line represents BREW’s engagement in 2018. As you can see page views, engagement and sessions have increased on all fronts (and continue to climb). We have increased traffic to the site through social media conversions; people spend more time on our pages (which means they are delivering more value to consumers); and our social media audience is more engaged with the brand than ever before.
W Fort Lauderdale
W Fort Lauderdale
Dual-Brand Lifestyle Marketing for a Marriott Icon
W Fort Lauderdale — a Marriott brand — enlisted C&I Studios to build a comprehensive lifestyle marketing campaign across two distinct brand extensions: W Hotel and W Residences. The challenge was unique — both brands share the same beachfront real estate, the same amenities, and the same name, yet serve radically different audiences with different expectations. We developed ultra-specific content strategies for each, producing photography, video, and social media assets that sharpened the distinction between a luxury hotel experience and an exclusive residential lifestyle. The result was measurably improved social media engagement, increased hotel bookings, and heightened real estate interest.
W Fort Lauderdale
Dual-Brand Lifestyle Marketing for a Marriott Icon
W Fort Lauderdale — a Marriott brand — enlisted C&I Studios to build a comprehensive lifestyle marketing campaign across two distinct brand extensions: W Hotel and W Residences. We developed ultra-specific content strategies for each, producing photography, video, and social media assets that sharpened the distinction between a luxury hotel experience and an exclusive residential lifestyle.
The result was measurably improved social media engagement, increased hotel bookings, and heightened real estate interest.
Bringing the W Fort Lauderdale Lifestyle to Life
W Fort Lauderdale Video & Photo Production
Our production captured everything from the iconic WET Deck pool scenes to intimate residential moments. The video showcases the energy, luxury, and lifestyle that define the W brand — produced on location at W Fort Lauderdale with a focus on authentic experiences over staged perfection.
W Hotel: Own the Moment
The W Hotel audience doesn’t want to see a brochure — they want to feel the energy. These are the people who live loudly and unapologetically. We showcased this freedom by using one model to demonstrate various personality types, showing our audience that at the W Hotel, you can embody any style and confidence.
be playful.
be flirtatious.
be mysterious.
be carefree.
W Hotel
W Residences
W Hotel
W Residences
Juicery RX
Juicery RX is more than a lifestyle. It is the science of healthy living.
Through alchemy inspired herbal remedies, tonics, and elixirs, the nutritional scientists at Juicery RX create a dining experience that reconnects mankind with delicious preparations that purify, detoxify and energize.
The Purpose
Juicery RX, an organic cold-pressed juice bar, approached us with a desire to establish themselves as regional experts in nutrition and to drive more traffic to their store. We knew this would require a comprehensive approach, so we took on the challenge.
Our marketing plan focused extensively on high-quality photography and narrative-driven video production. Many nutritional health food brands focus their initial branding efforts on lifestyle marketing, however, for Juicery RX their passion for food and healthy living exists in the science of nutrition and the chemistry of combining raw ingredients. This was our angle. Portraying this unique scientific approach to healthy living was the basis of our branding campaign. Through extensive market research, we determined this brand personality would best represent our product in the market. After establishing the superiority of our product we could more successfully create a lifestyle attachment to the Juicery RX brand.
The Challenge
Juicery RX was the first dining concept of its kind in the area. Their business had no credibility in the market and no third-party recognition. We had to build their brand from scratch, which required a very focused marketing scheme. Combined with a broad range of content and a heavy load of information, this marketing strategy greatly depended on succinct, narrative-driven media and copywriting. Our success would be measured by foot traffic – brand-awareness that translated into customers visiting the brick and mortar juice bar. Because of this, we had to generate engaging social media content that would encourage our users to take action and dine at Juicery RX.
The secondary challenge was showing how the Juicery RX science translates into the final product. Their concept involves so much more than cooking with healthy ingredients to deliver on a promise of healthy food. It involves extreme precision, consistent measurements, expertly crafted formulas, specifically designed pharmaceutical grade supplements, and a deep understanding of the human body and how certain foods impact genetic expression. Explaining this level of expertise – of chemistry and anatomy – in our media while keeping our audience interested and engaged with our messaging was one of our greatest marketing challenges.
Marketing Solutions
We determined that a consistent social media presence would allow Juicery RX to gain the widest audience. We developed a solid brand identity through stunning imagery, detailed video production and confident, well-informed language. We used the owner’s background in pharmacy to fine-tune our unique voice, ultimately creating a tone that was elevated by proven science.
Once we established the Juicery RX brand as an authority on healthy living and holistic culinary action we facilitated third-party collaborations. We paired our brand with relatable businesses, like yoga studios and boxing gyms, to demonstrate the connection between our brand and its impact on other healthy lifestyles. These collaborations helped to spearhead brand growth and situate JuiceryRx as the regional expert in the industry.
The Results
We have been able to continuously build an interesting and attractive brand that has produced an engaging audience. The numbers don’t lie, our monthly reports reflect that Juicery Rx is benefitting from significant increases in followers and engagement each month, and they have been benefitting from the increased foot traffic that has come into their location as a result.
Emphasis On Science
The JuiceryRx methodology is a big selling point, and something we capitalized on to distinguish our brand from the competition. The level of scientific attentiveness that goes into the making of each product adds a lot of value to the company’s overall image. We chose to demonstrate this processes with eye-catching, ultra-specific media. Doing so strengthened the bond between brand and consumer, becoming the catalyst to our lifestyle marketing campaign, which really elevated our social media presence.
from farm
to kitchen
for you
The Juicery RX Lifestyle
Hawthorn Suites by Wyndham
The Purpose
Hawthorn Suites by Wyndham is a hospitality brand centered around the customer experience. In that, they continually strive to provide new, useful amenities and services to their clients to improve the quality of their stay. This lifestyle video series was created to inform every guest of the various benefits of booking at a Wyndham Hotel.
Each video in the series was structured to highlight a specific amenity or service, from extended-stay conveniences to on-site recreation. We approached the production with a warm, inviting visual tone that reflected the brand’s commitment to making guests feel at home. Real guests and staff were featured alongside carefully staged vignettes to keep the content grounded and relatable.
Hospitality brands need content that builds trust before a booking is made. C&I Studios works closely with hotel and resort teams to develop video production strategies that showcase properties in their best light while remaining honest about the experience. The Hawthorn Suites series is a strong example of that approach. For more hospitality and travel work, browse our portfolio.
h1 Test
The Restaurant People
THE RESTAURANT PEOPLE
The Gaylord Palms
The Gaylord Palms
A Visual Journey Through Florida’s Most Enchanting Resort
There’s no shortage of luxury resorts in Florida, but Gaylord Palms Resort and Convention Center manages to stand apart by feeling like a world within a world. Tucked away in Kissimmee, this sprawling escape is part theme park, part lush botanical garden, part tropical hideaway—an architectural wonder that unfolds like a secret.
We were brought on to photograph this massive property. Our goal was to do justice to the scale and detail that make the Gaylord Palms such a draw for vacationers, corporate groups, and families alike.
The Gaylord Palms
A Visual Journey Through Florida’s Most Enchanting Resort
There’s no shortage of luxury resorts in Florida, but Gaylord Palms Resort and Convention Center manages to stand apart by feeling like a world within a world. Tucked away in Kissimmee, this sprawling escape is part theme park, part lush botanical garden, part tropical hideaway—an architectural wonder that unfolds like a secret.
We were brought on to photograph this massive property. Our goal was to do justice to the scale and detail that make the Gaylord Palms such a draw for vacationers, corporate groups, and families alike.
More Than Just Pretty Pictures—A Visual Invitation
A resort this intricate deserves more than brochure-style snapshots. Our photographs for Gaylord Palms were designed to pull double duty. They’re beautiful enough to stop someone mid-scroll on social media, but strategic enough to help the resort’s marketing team fill rooms and book conferences year-round. Each image balances atmosphere with clarity, giving potential guests a sense of what it’s like to wander the grounds themselves, sunlight catching the koi pond or an unexpected sculpture hidden behind tropical leaves.
Orlando World Center Marriott Hotel
ORLANDO WORLD CENTER MARRIOTT HOTEL
We recently had the pleasure of shooting the Orlando World Center Marriott in Orlando, Florida. Located near Walt Disney World, this resort aims to satisfy every leisure and business endeavor any patron might desire.
From winding 200ft waterslides to 450,000 sq ft of space fit for meetings, conventions, weddings, receptions and social soirees, the Orlando World Center Marriott is apt for professional and quotidian visitors alike.
In shooting the facilities, we looked to show the eclectic nature of the resort and the ample space available for anyone’s stay.
The production covered a wide range of the property, from the resort pools and waterslides to the meeting spaces and dining areas. We used a combination of steady tracking shots and aerial footage to convey the scale of the resort without losing the warmth that defines the guest experience. Every frame was planned to give prospective visitors a clear picture of what awaits them.
C&I Studios has extensive experience producing video production and photography for hotels and resorts across the country. For the Orlando World Center Marriott, the objective was straightforward: let the property sell itself through honest, well-crafted visuals that serve both leisure and corporate audiences.
Basic Fun
We here at C&I Studios and the great people at Basic Fun, together, created an epic national video commercial. In addition to headshots of the child models showing off how fun playing with Basic Fun’s Cutitos collectible toys can be.
Basic Fun’s campaign was intended for children between the ages of 7 and 11 so we made sure to hire child models of the same age to show children around the nation how much fun and excitement they can have if they had one of these cute collectible Cutitos toys!
This video was completely shot in our studio. We built the large set, with special tinted lighting, choreographed the dances, and filmed the production with a small crew of only three people!
Small-Scale Crew, Big Results!
On set, we had 20 children that were ready, willing, and able to dance their hearts out for this production. They worked well with our three man crew while we choreographed all the dances on the fly. Directing such a production can be difficult, but between C&I Studios and Basic Fun working together, we crushed it!
