High end real estate listings require media that reflects the quality of their properties. From commercials and ads to social media and web content, it’s important to create visuals that attract buyers and sellers alike. When Trust Larry Real Estate contacted us looking for gorgeous video and photo content to sell a high value property, we knew our team was up for the challenge. Our crew created a stunning video tour of the home that highlighted all its best features, from the beautiful views to its luxurious interior design. We also produced detailed photos of every room in the house that perfectly captured the beauty and elegance of each space. With our help, Trust Larry Real Estate successfully sold their property in no time.
Index Template
Trust Larry
Trust Larry
Ian Bravo
Ian Bravo
The educational sector produces leaders, inventors, and thinkers whose ideas improve and drive the society. Despite education’s propensity to generate outstanding people, the industry as a whole has stayed mostly unchanged—until now.
With millennials changing the way we live, there has been a progressive shift in training or coaching methodologies. The traditional educational paradigm has shifted from one in which students are taught by teachers in classrooms to one that incorporates technology and co-working areas.
Consider the classrooms you attended as a student. Perhaps you recall sitting and observing as the teacher performed the majority of the talking, or perhaps you and your classmates were given problem-solving assignments to do. Perhaps your assessments consisted entirely of rote memorization of previously taught material, or perhaps you maintained a portfolio of your work that your teacher evaluated with one-on-one feedback. Learning environments differ from one classroom to the next and from one context to the next. Good old memories aren’t they?
The video production services we rendered for Ian, meant so much to us, and it eventually grew into something much bigger. We were more than glad to be part of Ian’s dream. Ian Bravo is an extremely nice and super creative individual, so it was really nice getting to know him, and working with him. We adore our profession, and the fact that we get to do what we love, creating commercials and helping people showcase their dreams and ideas to the world every day is incredible. This project took about three to four days at various locations in fort Lauderdale and Miami. We had one-on-one moments with the teachers and students, and being able to assist Ian in promoting and marketing All pod wasn’t just what made it special, getting the broll of the kids on the playground was the best part and seeing the smiles on their faces made it all worthwhile. It was truly amazing!
Conceptual Communications
What is conceptual communication?
Conceptual communication is a part of our everyday life. When dealing with others, how you communicate will influence how they feel and behave, which can make or break your job. Learning how communication works and some basic communication skills will make life a lot easier for all parties involved. Put plainly, communication is the process of sending and receiving information. It includes both verbal and nonverbal communication. Conceptual communication, mostly regarded as Visual and non-verbal communication entails using our imagination, to pass information.
Images first appeared between 10,000 and 45,000 years ago. Cro-Magnons began to sculpt, engrave, and paint wild creatures, human hands, and abstract patterns on their bodies and in caves. The first petroglyphs were made 10,000 BC in the Neolithic era – figures cut in stone that served as the beginning of the creation of written symbols.
Body language
Our facial expressions, tone of voice, gestures, posture, eye contact, and touch all communicate messages. When the verbal and nonverbal (body language) messages disagree, communication is misconstrued. People will become perplexed when you say one thing, but your body sends a different message. When confronted with contradictory messages, most individuals will believe what they see. You’ve most likely heard the expression “actions speak louder than words.” That is especially true in this case. You must be conscious of both your own and other people’s body language.
Visual communication
What exactly is visual communication?
Visual communication is the use of images to convey information. Visual communication with graphs and charts frequently supports written information and, in many cases, replaces it entirely. As the saying goes, “a picture is worth a thousand words,” and visual communication is often more potent than spoken and nonverbal communication. Visual communication is now much easier to express because of technological advancements.
Assume you need to find a way out of the building. You do not notice the signpost with the inscription, but you locate the sign with the image of the open door. That is Visual communication.
Visual communications design is typically created by a team of people, including artists, public relations managers, and marketers, and designers.
Ways a business can achieve effective communication
Visualization improves our ability to perceive information. A person can understand the message of a sign or commercial image in a matter of seconds. The primary applications of visualization are as follows:
Graphic design: Graphic design is a type of visual communication with certain aims that can be met through effective graphic design. It entails visually expressing concepts through the use of various graphics tools.
Interaction Design: Today, digital products such as applications are employed as strong tools to transmit messages and information. Digital products are made up of various aspects, each of which interacts with the consumer in a unique way. Interaction design is a design technique in which designers focus on how a product and its features interact with users. The relevant information is transmitted to end-users through the interactive design of digital products.
Brand Identification: Brand identity refers to the symbols, logos, shapes, and other visual components that different brands use to represent themselves. These are simple to recall, and whenever a person sees a brand’s emblem, they can associate it with the brand. A well-known company’s logo provides information about the product. For example, if you see an image of Medusa the Gorgon on the perfume bottle, you know it’s a Versace perfume.
Words are not always the most effective approach to express information and ideas. Sometimes rich pictures, rather than endless paragraphs of text, are the best way to tell a narrative. Good illustrations are focused and communicate the most crucial message quickly. Reports should be useful while also being simple to read. Flowcharts should emphasize the distinctions between old and new processes. It’s easy to overwhelm your viewers with too many ideas at once when generating images. The greatest images convey the message clearly, focusing attention on what is most important.
University of Miami Hillel
University of Miami Hillel
When the University of Miami Hillel contacted us needing a new video for fundraising, we jumped at the chance to create something special for them. After interviewing students and getting an understanding of the organization’s mission, we crafted a heartfelt video that truly captures the essence of UM Hillel. The video highlights student testimonials, footage from the campus and Braman Miller Center for Jewish Life, and an overall atmosphere that showcases the vibrant culture.
This project allowed us to utilize both natural light and professional lighting to create a mood that perfectly reflects the positive energy of UM Hillel. We also made sure to incorporate advanced post-production techniques, such as motion graphics and color correction, for a professional look and feel. The result is a video that captures the essence of UM Hillel’s mission and brings it to life in an engaging and powerful way.
Filtered
3D Product Creation
Discover the world of professional-grade 3D product creation at C&I Studios. More and more brands are using the power of 3D to revolutionize their visual storytelling, engaging audiences with lifelike creations that leave a lasting impression. Our expertise in 3D product helps them achieve that goal by using our imagination and technology to transform their visions into stunning digital assets that spark amazement and engagement.
Our skilled artists meticulously designed every curve and every detail of the glass dropper bottle and the elegant round container from scratch. Combined with lighting and reflective effects, the result is a breathtaking fusion of artistry and technology; a 3D creation that looks as if it were photographed in our studio.
Paralenz
Dive in and enjoy the underwater scenery over and over again with a Paralenz camera rental
Paralenz wanted to highlight not just their amazing underwater cameras with these videos, but also that you don’t have to purchase one to create amazing underwater videos. And C&I Studios met that challenge!
As a company, Paralenz understands that not everyone is able to purchase underwater filming equipment, and so Paralenz has set up rental spots for anyone, from divers to snorkelers, beginners and experts, one-time users or avid ocean explorers to use at a moment’s notice. They wanted to show the world that everyone can access these amazing devices through rental locations in South Florida (US) and the Napoli Coast of Italy.
Paralenz Camera
The Paralenz video cameras are both easy to use under the water and do more than just record video. Your videos are uploaded to an app on your phone or other device, making them easy to share anytime and anywhere. The app also tracks your dive, sending the scientific information to conservationists to help keep our waters clean and thriving.
C&I Studios was able to create videos for Paralenz that showcase all this information. With professional video production, C&I Studios can highlight specific aspects of any business, such as rental options and locations, and how a product can be put in the hands of anyone who wants to use it, as well as feature a company’s story or a quick overview of the whole business. Videos draw in more views than just graphics and photos alone as they allow for more interaction between the viewer and the company.
End Results
For this project, C&I Studios shot video in two locations, in Florida (US) and the Napoli Coast of Italy where the Paralenz camera rentals are currently available. We can work from any location for any business, even on a boat or underwater!
C&I Studios was able to create not one, but two videos that work together seamlessly while showing off the unique aspects of each location that Paralenz rentals ar available. The videos feature local culture and scenery that are found only in South Florida and the Napoli Coast of Italy and why you’d want to be able to film your underwater diving adventures while visiting!
C&I Studios worked on this project from beginning concepts to post-production. We secured all talent from actors to production crew, filming locations and props that were used, and saw the project through to the end, creating a riveting piece of professional art that both C&I Studios and Paralenz can proudly display.
Fort Lauderdale International Boat Show
The Fort Lauderdale International Boat Show is the world’s largest boat show. This mega event exhibits superyachts, antique cars, and demonstrations. Fort Lauderdale is known as the Yachting Capital of the World. The five-day show featured over 100,000 attendees, 1500 boats, and 1,000 exhibitors from 52 countries. The Marine Industries Association of South Florida (MIASF) hosts the International Boat Show every year.
Fort Lauderdale International Boat Show
Telling their story
“The greatest Boat Show on the Seven Seas”
Located a few steps from the beach in South Florida, FLIBS stretches to 90 acres across three million square feet of exhibit space. With translucent water, the striking coastline in sunny South Florida, it is a heaven for passionate boat lovers.
When they approached us to shoot the promotional video for the 60th annual Fort Lauderdale International Boat Show, they wanted us to capture the true spirit of the show and what makes it unique and the largest in-water boat show in the world.
The Fort Lauderdale International Boat Show is an economic powerhouse. The show has a massive impact on the local and statewide economy. It offers significant support to the $12 billion South Florida marine industry and supports critical economic certainty and job growth. With the promo, they wanted us to highlight the main offerings of the show.
The Results
The promo was able to create a huge buzz. The Fort Lauderdale International Boat Show was a big success, and it was able to attract a record number of attendees.
Geneva Seal
Geneva Seal
Telling the Story.
“Our collective efforts to build something have made this city thrive… and our family’s no different.”
Chicago. A city of noise, congestion, people—and above all, innovation. For the family behind Geneva Seal, this is home. A city where progress and handwork have allowed them to plant roots that span more than 50 years. When they came to us, they were looking for a way to tell this story, a story of humble European origins, and a rich family heritage that unites sophistication and elegance.
This once small business had evolved from the early days of importing diamonds to today, where they deliver over four thousand pieces a year. And they needed us to deliver this information, whilst evoking in the viewer their brand’s joint principles of service, quality, value, and trust. For Geneva Seal is more than just about business. They are about legacy.
Before
After
Behind the Scenes
URBN Social
URBN SOCIAL
URBN Social is a community network that supports black-owned businesses, artists, entrepreneurs, intellectuals, spokespeople, politicians… you name it!
They share empowering and controversial news, as well as uplifting social trends, to both publicize and empower the black community. Their entire brand is about owning one’s identity and having pride in one’s heritage.
It can be said that URBN Social exists purely to celebrate black culture while providing audience’s around the world with an outlet to communicate their perspective, support one another, rally behind worthy causes, and see that wealth and social power builds in predominantly black communities.
However, even in this context, their message transcends race. They preach all-inclusivity. And though they only highlight black-owned businesses, artists, and trends, they do so to shed light on a culture that invites everyone — regardless of race, religion, age, or political orientation — to embrace, celebrate, and learn from the richness and beauty of their community.
We were here to see that URBN Social’s full potential could be reached. They came to us to rebuild their website and modernize their brand for a global undertaking. They have huge ambitions and it was clear that their original website could not carry their brand to the heights they envisioned. So, we go to work redesigning their social network so they could see their vision through.
SERVICES WE PROVIDED IN THE WEBSITE REBUILD
- Our graphics design team established improved brand guidelines by identifying primary, secondary, and tertiary brand colors.
- Our marketing team analyzed past website traffic to determine the most visited areas of the site, and built a sitemap to support these findings.
- Our graphic design team developed a mockup for the new and improved URBN Social website, citing key points of focus while spotlighting functionalities that could be improved with contemporary design principles
- Our web development team implemented our improved design while improving website functionality to heighten the user experience. Additionally, they rebuilt URBN Social’s massive business directory while adding payment gateways and advertising opportunities to add new revenue streams.
Kimpton Hotels Art Basel Installation
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Just Water
JUST WATER
When working with a brand as established as JUST WATER, you need to find a balance between simplicity and creativity.
This holds especially true when marketing on social media, where this advertisement would live. When advertising on social media, your content needs to excite the user in as few as three seconds, otherwise, you risk losing their interest. If your ad is overly complicated, then viewers will likely keep scrolling. If your ad is too simple, then they will most definitely keep scrolling. Discovering that balance is what sets quality media apart from the ordinary.
In this ad for JUST WATER, we created harmony between the product, the brand, and the visual cues that make this ad so alluring. Yes, it’s simple, but more importantly, it is visually stimulating. Secondly, the ad educates viewers on the value of the product without having to say anything. And since most viewers watch video ads on social media without sound, this gives their content a significant edge. In essence, consumers can discover the same meaning whether watching silently or with sound.
For this video ad, we used a motion-controlled slider system to time our transitions and to keep all visual elements perfectly aligned. We also used our Macro Lens for the super crisp underwater shots. This was essential in capturing a clean, natural look in the bubbles and the fruit as they cascade underwater.
CELEBRATE YOUR TASTEBUDS
Florida Quality Roofing
Florida Quality Roofing
Giving a family-owned business the means to expand their market.
Florida Quality Roofing has been in business since 2002, and even before that their roots dug deep into roofing craftsmanship. When the family business was passed down to the next generation, the new president and vice president contacted us to modernize their brand.
They were lacking quality media content and had an outdated website that needed improved functionality. After learning their business goals, we got to work creating a new website built to enhance conversions and house their new media content, of which client testimonials were a major part. Of the many services we provided, the following were the most crucial to their business:
- Video Production
- Website Design and Development
- Marketing
A complete website overhaul was the most essential aspect of modernizing Florida Quality Roofing. It guided content generation and provided deep insights on what else was needed to get the job done.
COVID-19 Business Update
Navigating uncertain times with class.
The novel coronavirus outbreak in the U.S. put many businesses in a hard place. Profits shrunk overnight, existing client work was postponed or vanished entirely, and businesses’ ability to conduct their normal services was greatly limited in an effort to flatten the curve.
Florida Quality Roofing was not immune to this massive economic shift. However, unlike most businesses, they did not roll over and wait for this period of uncertainty to pass us by.
Rather, they adapted to the situation and enlisted our video production services to inform their clientele of the safety measures being employed companywide and their continued ability to provide 5-star roofing maintenance and replacement despite the circumstances.
Proactive business strategies such as this are the most effective way of capitalizing on the economic uptick once the time. Even though this is a rather simple message, it reassured Florida Quality Roofing’s clientele and reinforced their dedication to the community. By remaining vocal and present they put their business in a good position to capture to convert clients and improve lead generation.
Reach Out And Play
Reach Out And Play
A Video Game Live Stream Fundraiser
Reach Out And Play got its start way back in 2014 during the holiday season. We invited the Fort Lauderdale community to the studio for a 12-hour live stream party to help raise money for the three featured organizations that C&I Reach supports on a monthly basis: Flutemaker Ministries, Jedidiah Learning Steps, and Watchmen on the Walls Ministries.
We brought the live stream back to life in March 2020 in an effort to help raise money for small local businesses that have been adversely impacted by the novel coronavirus. Every Friday for eight weeks, we invited local business owners to the studio to compete against our team for bragging rights and to encourage philanthropic giving amongst our audiences on Twitch, Youtube, and Instagram.
To reach a modern audience, we rebranded Reach Out And Play with new graphics and video advertising. In everything we do, we aim for the highest quality. We never settle for mediocre, so it was only right that we broke out our best production gear to create a live stream of expert quality, consistency, and clarity.
Reach Out And Play Logo Creation
Since ROAP was created way back in 2014, we needed to rebrand the fundraising initiative to reach a contemporary audience. First, we designed the logo.
The importance of a catchy and memorable logo cannot be overstated. Since our logo served as both brand representation and recognition, and also acted as an engaging cover for cut-scenes, we wanted to create something that was active and recognizable (to both avid and passive gamers).
After multiple sketches, we created a series of iconic video gaming identities that our audience would immediately connect with. Taking this a step further, we animated the logo to make it all the more exciting.
The animated logo is perhaps the most important asset. It is used during cutscenes to keep our audience engaged in the live stream while connecting the various platforms we stream from (Youtube, Instagram, Twitch, and Web).
LaySee Pillow
LaySee Pillow
The Eyeglass Pillow by LaySee Pillow is the answer to a longtime annoyance.
If you wear seeing eyeglasses, then you know how uncomfortable it is to lay on your side. Pillows simply do not agree with glasses. They shift your sight, press your glasses into your skull, or completely obstruct your view of the television! Well, not anymore.
LaySee Pillow invents comfortable, practical solutions for everyday people. Their innovations in the home goods retail department have been a great benefit for people of all ages, especially those who wear glasses. When they were ready to launch their latest product, the Eyeglass Pillow, they came to us because of the work we did for Ghostbed and the success of their ad campaign.
LaySee Pillow wanted to hit the market hard with a memorable and catchy piece of visual media that would encourage users to explore their brand and make a purchase. With this goal in mind, we created a straightforward ad with eclectic characters that is both fun and succinct. We included bite-sized pieces of information on the screen in the form of text to educate consumers on the benefit of their product and leave a lasting impression.
Moss Construction
Moss Construction
Moss Construction’s dedication to excellence and transparency has made them a household name in the construction industry.
Their honest, intelligent, and thoughtful approach to business are all distinguishing characteristics that have led to them being one of the most recognizable construction firms in operation. Their work philosophy combined with their collection of sustainable, award-winning buildings has grown their company into one of the largest in the industry.
The Moss team spans the entire United States with offices in Hawaii, California, Texas, and Florida. And that is who we were hired to highlight. When Moss Construction approached us, they asked for two videos:
- to showcase their award-winning buildings
- to spotlight their outstanding company culture
When spotlighting their company culture, we chose to inject a bit of humor into the piece. This was a key element in showing the human factor in their business and the many unique personalities that contribute to their ongoing mission. As a whole, this video sheds light on the outstanding people at the helm of their business, as well as the scope of their influence.
These videos were originally revealed at Moss Construction’s annual company retreat in dedication to all of their employees, but remain a valuable asset for their branding and marketing.
Koya Bay
Macken Companies
Macken Companies approached C&I Studios about commissioning a video for a luxury waterfront townhome community they were creating in North Miami Beach. They wanted something creative that would convey the lifestyle possibilities latent within their newest residential real estate development: Koya Bay.
The purpose was to create a video that would build intrigue about their upcoming project. Our task was to create a commercial to advertise the homes of Koya Bay to the general public and potential buyers. The only trouble was, the homes of Koya Bay—a series of ten four-level townhomes situated on the water The Isle of Eastern Shores—had yet to be built.
Showcasing the Dream
A major challenge for this production was that there was no physical building to work film. To circumvent this, our team of professionals turned to other options to focus on. 3D renders. Clever cutaways. The surrounding area. The lifestyle possibilities. The conveniences and pleasures offered by a modern habitat. By doing this, we were able to capture the essence of the environment in lieu of showing it physically.
We wanted the imagery to be indicative of luxury and water-side living, elevated living. Wine, cheese platters, jet skis, sunsets, day beds, bikinis, beaches, and yachts. A world of possibilities for the viewer to inhabit in their imaginations. Our pre-production team expertly secured access to these items which helped take production to the next level.
A One-Day Shoot
First we began with a script.
We live for creativity, but we never allow our own visions to alter the integrity of our client’s brand; our job is to help them speak in the most effective way possible. We were sure in developing this script to receive the approval of both Alan, the owner of Koya Boy, and his sister Jodi, in charge of sales for the development. In fact, their input was imperative to us.
Once we had the green-light, we were flat out scouting talent and locations that would unify the script and bring it to life on screen, laying out the schedule for what would be an impossibly quick turnaround—the rough shots for this entire branding video were to be caught over the span of a one-day shoot.
With a crew call of 5:30am, we hit the ground running. A director, a lighting crew, and cinematographers toting two cinema-grade RED 8k cameras, staged interviews with Alan and Jodi to give the video a personal touch.
We captured b-roll of the talent; men and women looking out of windows, gazing up at their property with pleasure, drinking champagne on a balcony, enjoying the sun on the beach or jumping into a pool underwater.
We caught fly-over drone footage of the beach, the tropical coastline, the marina, to really hone-in on the location—it being perhaps one of the most important factors in the real estate business.
All of it, caught in just one day.
When it was over, when the cameras stopped rolling and the talent was wrapped, the day finished—our job was not. Editing came next. Cutting and splicing raw footage in DaVinci to create a narrative. We overlaid the final cut with the voice of our narrator, and color-graded the imagery and leveled the sound until it was perfect. A complete and compelling dream.
Our final delivery on this project was one 15 second video, one 60 second video, and a total of 30 still images for our client to use as promotional content for their development.
We like to highlight that such images were lifted from rough edits and then color graded. The reason for pointing this out is that frame-grabs so in fact live up to the standard of professional photography. In this case, the high-resolution of our RED cameras allowed us to capture a whopping eight-thousand pixels per frame. That’s why the quality of these photographs are so crisp, so cinematic—indistinguishable, you might say, from those caught on a traditional photo camera.
Stantec
Stantec
International Live Streaming Event
Stantec is an international consulting authority that works across various disciplines, ranging from planning, engineering, architecture, interior design, landscape architecture, surveying, environmental sciences, project management, and project economics for infrastructure and facility projects. Their consulting work enables smart growth in communities worldwide and inspires their clients to think about the individual in anything they design and develop.
Stantec
International Live Streaming Event
Stantec is an international consulting authority that works across various disciplines, ranging from planning, engineering, architecture, interior design, landscape architecture, surveying, environmental sciences, project management, and project economics for infrastructure and facility projects. Their consulting work enables smart growth in communities worldwide and inspires their clients to think about the individual in anything they design and develop.
Connecting Stantec Personnel From Around the Globe
The video live stream event that we filmed and broadcast for Stantec was used to connect team members residing in New York and London, as well as online. This interactive live streaming event allowed leadership to share newly published data and research findings pertaining to their profession, so each office could continue to guide their clients with modern insights.
The ability to connect all major Stantec employees via live video conference greatly enhanced their team’s ability to be involved in real-time decision making. With our live audio services included, Stantec was given the freedom to communicate with flawless quality, ultimately, elevating this engagement from a conference to an insightful conversation that produced real results. Furthermore, this significantly reduced the costs associated with bringing a global team together under one roof.
Elevating Engagement Across Borders
Stantec’s World Cities Day Technical Workshop was the largest video and audio live streaming gathering for their company to date. The success of this event marked a turning point in how their company will communicate moving forward—something our team is very proud to have been a part of.
Now that they have the option to bring their team together flawlessly and with little to no disruption to daily productivity, they can increase the frequency of these company-wide gatherings. This is a great asset to their business as they will be better equipped to share insights once they become available, as well as keep their team focused on a common goal: improving the quality of life for communities around the globe.
Freebird
Freebird Real Estate Fort Lauderdale
Freebird is an exciting new real estate concept debuting in East Fort Lauderdale.
Freebird real estate agents focus on the unique lifestyle needs of their clientele to find them a home that best suits their way of living. Before beginning the home buying process, they take the time to get to know their clients personally. If you’re a yogi, an outdoorsman, a business person, a boater, a foodie (you get the point), they’ll learn about your interests and passions until they have a firm understanding of how you live. Then they’ll find you a perfect home in a neighborhood that exemplifies your lifestyle.
Freebird’s personalized program represents a massive paradigm for real estate in East Fort Lauderdale.
Freebird believes that how you live is the first step in deciding where you should live. They inject the home buying experience with a social-centric, no-pressure vibe, which provides their agents with the intel needed to locate your dream home in East Fort Lauderdale. This intimate process creates a positive and relaxed atmosphere in which their clients can experience life in East Fort Lauderdale before committing to a move.
Freebird has invented a new style of community building.
They are unlike any other real estate firm in the profession. And we are confident they will enrich the quality of life in East Fort Lauderdale for residents interested in buying, selling, or renting a beautiful home.
Branding Freebird
The first step in branding Freebird was creating an image that would welcome home buyers, sellers, and those interested in the East Fort Lauderdale lifestyle.
Our image had to excite consumers by breathing life into real estate. Boring wouldn’t do. Ordinary wouldn’t do. Their real estate process contradicts the status quo, therefore, their branding had to be completely unique for the industry.
First, we created a color palette that was iconic to South Florida scenery yet unique to the Freebird brand. One important difference here is how it distinguishes the company from other real estate agencies. The client wanted to avoid mimicking the realtor aesthetic that has completely saturated the market. This decision inspired us to incorporate people into the branding collateral. Rather than showcase homes and realtors in suits, we chose to showcase real people living and enjoying the East Fort Lauderdale lifestyle.
Given that Freebird is redefining the real estate process for home buyers and sellers by making the entire experience more social and laidback in nature, we avoided using imagery or language that denoted hard sales. We want users to feel comfortable every time they interact with the Freebird brand. If we did not achieve this, then we risked devaluing the Freebird program, which would, ultimately, cast the brand in the same shade as generic real estate agencies.
The final product is a distinguished and easily identifiable brand image that we are confident will become an icon to real estate in East Fort Lauderdale. No other company embodies the same values, energy, or process as Freebird, which is why the branding is so effective.
Freebird cultivates the most experienced professionals in the industry. Their leadership has been serving the East Fort Lauderdale markets in various capacities for the past 30 years. They know everything there is to know about Fort Lauderdale and will use their insights to guide you to your dream home.
More importantly, once you do find your new home in East Fort Lauderdale, Freebird invites you to join their community permanently. They host monthly Happy Hour occasions throughout Fort Lauderdale, so you can embrace your new home and start building your social network.
Designing & Developing Freebird's Website
The crown jewel of Freebird’s branding and marketing is their website.
We designed and developed a digital home that exemplifies the Freebird program. The entire website is built around the user experience. It is designed to excite consumers, inform them of the benefits of Freebird’s unique program, show them the validity of their process and encourage them to reach out to schedule a tour with a Freebird agent.
The greatest challenge we faced in the creation of the website was the interactive map for the Areas East page. This custom design provides an overview of East Fort Lauderdale, showing major points of interest and the locations of the most iconic and livable neighborhoods in the city. Our interactive map allows users to embark on a digital tour of East Fort Lauderdale. Each icon leads to a unique page that provides lifestyle information and pictures of the neighborhood, the most recent real estate statistics, and a few Freebird favorites.
To exemplify the laidback, social-centric appeal of Freebird real estate in Fort Lauderdale, we created a custom lifestyle quiz. This casual intake form preps users for the program and provides Freebird agents with a few talking points to get to know their clients on a personal level. A major function of the site is to ease consumers into this new real estate process while gently feeding them information on the Freebird brand and what awaits their new life in East Fort Lauderdale.
Hollywood Community Housing
Hollywood Community Housing Corporation
TRANSFORMING COMMUNITIES | TRANSFORMING LIVES
Hollywood Community Housing Corporation is solving the Los Angeles housing crisis by providing communities with affordable housing, enrichment opportunities, and supportive services.
Perspective is the root to their success in tackling this crisis. Rather than look at communities and decide their needs they look to communities for guidance. They don’t make assumptions. They speak to the people, learn their hardships and their greatest needs, then deliver the means for them to overcome their greatest obstacles.
We believe that outreach that provides people the tools and insights to create change for themselves produce the greatest results. We appreciate everything that Hollywood Community Housing Corporation is doing for the city of Los Angeles. When they came to us to create their company branding video — to showcase their mission, ideology, and promise for the future — we were all in!
A major focus of the video is explaining how their organization works for the people of L.A. By showing how their leadership works alongside those who are vulnerable, yet driven to improve their lives and their communities, we created a video that is equal parts community, results-driven, uplifting, and optimistic. It is a showcase of their passion, determination, legacy, and vision… and that carries immense weight.
Hollywood Community Housing Marketing Booklet
Our company profile video conditions viewers to invest in the HCH mission.
Brand storytelling is effective because it is emotional (and humans are creatures of emotion).
The effectiveness of our marketing booklet was dependent on the impact of our company profile video, which is featured on the homepage of the Hollywood Community Housing website. This video is the showcase and comprehensive overview of their mission. But it is not rigid, boring, or stuffy. It focuses on people, positive change, progress, and a selfless determination to empower those in hard times. These messages resonate with a lot of people, but especially with Hollywood Community Housing’s target demographics.
To generate the best results, we were created a marketing booklet to be distributed alongside the premier of Hollywood Community Housing’s company video. The marketing booklet shows a different side of the same mission. It gets into the numbers and the facts, informing our audience of the crisis, the longterm downside if it doesn’t get solved, and the strides that HCH is making to change Los Angele’s housing landscape.
Hover over the image to the left and click the button to open Hollywood Community Housing’s marketing brochure and invest in their mission.
MRINetwork
MRINetwork
An Impactful Company Profile Video For A Game-Changing Business
MRINetwork is derived from a global network of recruitment and talent advisory experts. Their mission is to help recruitment and talent advisory firms thrive. They assist with growth at each phase of business expansion through training, consultation, and back office solutions.
MRINetwork is the only the only company in the world exclusively supporting recruitment and talent advisors. Their global presence enables them to meet business owners anywhere in the world to share solutions that will help them thrive in an evolving industry.
MRINetwork asked for a Company Profile Video that would showcase their expansive staff, educate viewers on their expertise, and excite business owners to join their coalition.
Together, we created a “round-table” concept in which key staff members start and finish one another’s sentences. This quick-paced and shared dialogue fulfills various functions.
- It proves that MRINetwork is a team
- It shows that each member of the team is an expert at growing businesses
- It showcases the style of their collaborative services
- It embeds their company culture and core values within the framework of their new brand narrative
All of these factors come together to create a final product that excites viewers. The final takeaway is that MRINetwork’s confidence, passion, and understanding of intricate business practices makes them the ideal partner to guide growth.
