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Conceptual Communications

Conceptual
Communications
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What is conceptual communication?

Conceptual communication is a part of our everyday life. When dealing with others, how you communicate will influence how they feel and behave, which can make or break your job. Learning how communication works and some basic communication skills will make life a lot easier for all parties involved. Put plainly, communication is the process of sending and receiving information. It includes both verbal and nonverbal communication. Conceptual communication, mostly regarded as Visual and non-verbal communication entails using our imagination, to pass information.

 

Images first appeared between 10,000 and 45,000 years ago. Cro-Magnons began to sculpt, engrave, and paint wild creatures, human hands, and abstract patterns on their bodies and in caves. The first petroglyphs were made 10,000 BC in the Neolithic era – figures cut in stone that served as the beginning of the creation of written symbols.

Body language

Our facial expressions, tone of voice, gestures, posture, eye contact, and touch all communicate messages. When the verbal and nonverbal (body language) messages disagree, communication is misconstrued. People will become perplexed when you say one thing, but your body sends a different message. When confronted with contradictory messages, most individuals will believe what they see. You’ve most likely heard the expression “actions speak louder than words.” That is especially true in this case. You must be conscious of both your own and other people’s body language.

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Visual communication

What exactly is visual communication?

 

Visual communication is the use of images to convey information. Visual communication with graphs and charts frequently supports written information and, in many cases, replaces it entirely. As the saying goes, “a picture is worth a thousand words,” and visual communication is often more potent than spoken and nonverbal communication. Visual communication is now much easier to express because of technological advancements.

 

Assume you need to find a way out of the building. You do not notice the signpost with the inscription, but you locate the sign with the image of the open door. That is Visual communication.

 

Visual communications design is typically created by a team of people, including artists, public relations managers, and marketers, and designers.

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Ways a business can achieve effective communication

Visualization improves our ability to perceive information. A person can understand the message of a sign or commercial image in a matter of seconds. The primary applications of visualization are as follows:

 

Graphic design: Graphic design is a type of visual communication with certain aims that can be met through effective graphic design. It entails visually expressing concepts through the use of various graphics tools.

 

Interaction Design: Today, digital products such as applications are employed as strong tools to transmit messages and information. Digital products are made up of various aspects, each of which interacts with the consumer in a unique way. Interaction design is a design technique in which designers focus on how a product and its features interact with users. The relevant information is transmitted to end-users through the interactive design of digital products.

 

Brand Identification: Brand identity refers to the symbols, logos, shapes, and other visual components that different brands use to represent themselves. These are simple to recall, and whenever a person sees a brand’s emblem, they can associate it with the brand. A well-known company’s logo provides information about the product. For example, if you see an image of Medusa the Gorgon on the perfume bottle, you know it’s a Versace perfume.

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Words are not always the most effective approach to express information and ideas. Sometimes rich pictures, rather than endless paragraphs of text, are the best way to tell a narrative. Good illustrations are focused and communicate the most crucial message quickly. Reports should be useful while also being simple to read. Flowcharts should emphasize the distinctions between old and new processes. It’s easy to overwhelm your viewers with too many ideas at once when generating images. The greatest images convey the message clearly, focusing attention on what is most important.

University of Miami Hillel

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University of Miami Hillel

When the University of Miami Hillel contacted us needing a new video for fundraising, we jumped at the chance to create something special for them. After interviewing students and getting an understanding of the organization’s mission, we crafted a heartfelt video that truly captures the essence of UM Hillel. The video highlights student testimonials, footage from the campus and Braman Miller Center for Jewish Life, and an overall atmosphere that showcases the vibrant culture.

 

This project allowed us to utilize both natural light and professional lighting to create a mood that perfectly reflects the positive energy of UM Hillel. We also made sure to incorporate advanced post-production techniques, such as motion graphics and color correction, for a professional look and feel. The result is a video that captures the essence of UM Hillel’s mission and brings it to life in an engaging and powerful way.

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Headshot of a young man with short hair wearing a blue shirt sitting on an orange chair
Headshot of young woman with wavy blond hair wearing glasses and red top smiling for the camera
Headshot of young woman with long brown hair wearing a colorful top
Headshot of young woman with long brown hair wearing a colorful top smiling for the camera
Headshot of young woman with long brown hair and a colorful dress
Headshot of young woman with long blond hair wearing a light blue shirt
Entrance doors to University
Aerial view of campus

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3D Product Creation

Discover the world of professional-grade 3D product creation at C&I Studios. More and more brands are using the power of 3D to revolutionize their visual storytelling, engaging audiences with lifelike creations that leave a lasting impression.  Our expertise in 3D product helps them achieve that goal by using our imagination and technology to transform their visions into stunning digital assets that spark amazement and engagement.

Woman wearing a light blue shirt filling up a glass with water from a refrigerator
Closeup of glass bottle being filled with water
Closeup of lower half of man and woman with woman holding a glass bottle of water
Headshot of woman with long hair drinking iced water from a glass

Our skilled artists meticulously designed every curve and every detail of the glass dropper bottle and the elegant round container from scratch. Combined with lighting and reflective effects, the result is a breathtaking fusion of artistry and technology; a 3D creation that looks as if it were photographed in our studio.

Ultra, Carbon and KDF Fifty five Filter packs
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Ultra, Carbon and KDF Fifty five Filter packs with attachments
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Ultra, Carbon and KDF Fifty five Filter packs with tubes
Ultra, Carbon and KDF Fifty five Filter combo pack with tubes
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Two silver colored Filter caps
Closeup of filter attachment
Closeup of metal drill bit

Paralenz

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Dive in and enjoy the underwater scenery over and over again with a Paralenz camera rental

Paralenz wanted to highlight not just their amazing underwater cameras with these videos, but also that you don’t have to purchase one to create amazing underwater videos. And C&I Studios met that challenge!

 

As a company, Paralenz understands that not everyone is able to purchase underwater filming equipment, and so Paralenz has set up rental spots for anyone, from divers to snorkelers, beginners and experts, one-time users or avid ocean explorers to use at a moment’s notice. They wanted to show the world that everyone can access these amazing devices through rental locations in South Florida (US) and the Napoli Coast of Italy.

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Paralenz Camera

The Paralenz video cameras are both easy to use under the water and do more than just record video. Your videos are uploaded to an app on your phone or other device, making them easy to share anytime and anywhere. The app also tracks your dive, sending the scientific information to conservationists to help keep our waters clean and thriving.

 

C&I Studios was able to create videos for Paralenz that showcase all this information. With professional video production, C&I Studios can highlight specific aspects of any business, such as rental options and locations, and how a product can be put in the hands of anyone who wants to use it, as well as feature a company’s story or a quick overview of the whole business. Videos draw in more views than just graphics and photos alone as they allow for more interaction between the viewer and the company.

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Closeup of people wearing scuba gear with camera in the foreground
Closeup of camera being held by man in a black and red diving suit
Side profile of man wearing a multicolored t shirt holding an underwater camera
Three female and two male divers wearing diving suits all holding underwater cameras

End Results

For this project, C&I Studios shot video in two locations, in Florida (US) and the Napoli Coast of Italy where the Paralenz camera rentals are currently available. We can work from any location for any business, even on a boat or underwater!

 

C&I Studios was able to create not one, but two videos that work together seamlessly while showing off the unique aspects of each location that Paralenz rentals ar available. The videos feature local culture and scenery that are found only in South Florida and the Napoli Coast of Italy and why you’d want to be able to film your underwater diving adventures while visiting!

 

C&I Studios worked on this project from beginning concepts to post-production. We secured all talent from actors to production crew, filming locations and props that were used, and saw the project through to the end, creating a riveting piece of professional art that both C&I Studios and Paralenz can proudly display.

Fort Lauderdale International Boat Show

Fort Lauderdale International Boat Show

The Fort Lauderdale International Boat Show is the world’s largest boat show. This mega event exhibits superyachts, antique cars, and demonstrations. Fort Lauderdale is known as the Yachting Capital of the World. The five-day show featured over 100,000 attendees, 1500 boats, and 1,000 exhibitors from 52 countries. The Marine Industries Association of South Florida (MIASF) hosts the International Boat Show every year.

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Fort Lauderdale International Boat Show

Telling their story

“The greatest Boat Show on the Seven Seas”

 

Located a few steps from the beach in South Florida, FLIBS stretches to 90 acres across three million square feet of exhibit space. With translucent water, the striking coastline in sunny South Florida, it is a heaven for passionate boat lovers.

 

When they approached us to shoot the promotional video for the 60th annual Fort Lauderdale International Boat Show, they wanted us to capture the true spirit of the show and what makes it unique and the largest in-water boat show in the world.

 

The Fort Lauderdale International Boat Show is an economic powerhouse.  The show has a massive impact on the local and statewide economy. It offers significant support to the $12 billion South Florida marine industry and supports critical economic certainty and job growth. With the promo, they wanted us to highlight the main offerings of the show.

The Shoot

We were super excited to shoot the promo for this extravagant and one of the most anticipated events of the year. Suffice to say the video production team had a big job on their hands.  The Boat show has a huge buzz, and our task was to add more flair. The organizers were looking to hit the milestone by reaching record-breaking attendees.  It didn’t need to be barrier-breaking content, but our team knew that the project required a sense of drama and excitement. With the Boat show having a loyal and vocal following, our main job was to keep them interested while attracting new followers.

 

When it comes to the marine industry, the content is very crucial. The marine industry needs content that has striking visuals. It has to be something that educates and enhances the audience’s interest. Our idea was to create a promo with noteworthy information and appealing visuals.

 

The video production team captured the alluring visuals to showcase the boats and exotic venue. To give the audience an idea of what they should expect from the show: the video precisely highlighted the attractions of the Boat Show.

 

The next step was the voice-over. Finding the right voice for the promo is no easy task.  How do you find the charismatic voice that draws attention and influences the viewers to attend an event?  Eventually, the production team found someone who got the people buzzing about the show.

 

Worth mentioning, no promo is complete without the uplifting and enticing music.

 

All elements came together to create an exciting promo to put the people in the mood for the highly-anticipated International Boat Show.

Woman doing an air show with water while people look on
Yachts with American flags in a harbor
Closeup of yachts in a harbor with logo
Closeup of yachts with people in them in a harbor with logo
Yachts in a harbor with people walking around and logo
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Group of people and logo
Yachts in a harbor with people walking about

The Results

The promo was able to create a huge buzz. The Fort Lauderdale International Boat Show was a big success, and it was able to attract a record number of attendees.

Geneva Seal

White Geneva Seal Illustration Logo

The Brand

Geneva Seal is a fashion-forward jeweler showcasing the finest collection of diamonds, jewelry, antique watches, and timepieces available today.
The LegacyIt is a family legacy spanning more than 50 years, from its origins in the diamond wholesale business, to an elegant boutique on Oak Street, Chicago; their focus is on providing a personalized service that caters to any customer’s needs.
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Geneva Seal

Telling the Story.

 

“Our collective efforts to build something have made this city thrive… and our family’s no different.”

 

Chicago. A city of noise, congestion, people—and above all, innovation. For the family behind Geneva Seal, this is home. A city where progress and handwork have allowed them to plant roots that span more than 50 years. When they came to us, they were looking for a way to tell this story, a story of humble European origins, and a rich family heritage that unites sophistication and elegance.

 

This once small business had evolved from the early days of importing diamonds to today, where they deliver over four thousand pieces a year. And they needed us to deliver this information, whilst evoking in the viewer their brand’s joint principles of service, quality, value, and trust. For Geneva Seal is more than just about business. They are about legacy.

Jeweler looking at the back of a watch with a pocket magnifier
Man in a suit and tie carrying tray of jewels in a jewelry shop
Jeweler handing a watch to another man in a jewelry shop
The Animation

Perhaps the most rewarding challenge of this project was the 2D and 3D animations involved in pulling the whole thing off. Luckily, our graphic design team was ready and eager to rise to the challenge.

 

Our research on the Fulton Market district formed the basis of an intimate study, which was how we were able to capture the authenticity of these iconic buildings in an area known for its hip entertainment venues and modern restaurants.

 

From the analog pencil sketches taken from drone footage to the computer-generated imagery they eventually became, our VFX team did not rest until they had something convincing to show. And their hard work really did pay off – the final result speaks for itself.

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The Shoot

We were tasked with the awesome responsibility of telling this story. Geneva Seal entrusted us to take their brand of nationally-renowned sophistication and, through the eyes of our video production, bring its history to life. But video production does not simply start when the camera begins to roll, and it certainly does not end when it ceases…

 

After delivering a custom script for approval, Location was our next focus: Chicago. Sore-front stills and stock-shots of the iconic city streets were taken, as well as footage captured of city-scapes through the eyes of a drone.

 

Then came the talent. Scouting for a voice-over and finding just the right fit is not always the easiest thing to do; how do you find a voice that tells an inspiring story but stays true to the elegance of the brand itself, and is compelling, all at the same time? Well, we like to think we found it.

 

And of course, no story-telling video is complete without effective music as company.
All of these elements came together in the end to tell the story of a 50-year old legacy, a family business, and a brand that embodies timeless sophistication, style, and value.

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Behind the Scenes
Side profile of woman using video camera on city
Video camera trained on the Chicago skyline of downtown and the Chicago Bean
View of two video cameras trained on a city skyline at night

URBN Social

White URBN Social logo
URBN Social Mood Board with a side view of mother and baby in a sunset

URBN SOCIAL

URBN Social is a community network that supports black-owned businesses, artists, entrepreneurs, intellectuals, spokespeople, politicians… you name it!

They share empowering and controversial news, as well as uplifting social trends, to both publicize and empower the black community. Their entire brand is about owning one’s identity and having pride in one’s heritage.

 

It can be said that URBN Social exists purely to celebrate black culture while providing audience’s around the world with an outlet to communicate their perspective, support one another, rally behind worthy causes, and see that wealth and social power builds in predominantly black communities.

 

However, even in this context, their message transcends race. They preach all-inclusivity. And though they only highlight black-owned businesses, artists, and trends, they do so to shed light on a culture that invites everyone — regardless of race, religion, age, or political orientation — to embrace, celebrate, and learn from the richness and beauty of their community.

 

We were here to see that URBN Social’s full potential could be reached. They came to us to rebuild their website and modernize their brand for a global undertaking. They have huge ambitions and it was clear that their original website could not carry their brand to the heights they envisioned. So, we go to work redesigning their social network so they could see their vision through.

 

SERVICES WE PROVIDED IN THE WEBSITE REBUILD

  • Our graphics design team established improved brand guidelines by identifying primary, secondary, and tertiary brand colors.
  • Our marketing team analyzed past website traffic to determine the most visited areas of the site, and built a sitemap to support these findings.
  • Our graphic design team developed a mockup for the new and improved URBN Social website, citing key points of focus while spotlighting functionalities that could be improved with contemporary design principles
  • Our web development team implemented our improved design while improving website functionality to heighten the user experience. Additionally, they rebuilt URBN Social’s massive business directory while adding payment gateways and advertising opportunities to add new revenue streams.
URBN Social home page screenshot
URBN Social Webpage mockup
URBN Social Sitemap
URBN Social Mood Board v3
URBN Social Mood Board with various logos and color options

Kimpton Hotels Art Basel Installation

Concept December 2018 with closeup of hotel
December sixth Opening Night with young tattooed man in the rain looking up with eyes closed
Illumination Installations, Interactive Tech, Community and Diversity and Outdoor Activation
The Power of Illumination with various images
Starry Night Display with images of starry sky art and fireworks
Pool Glistening Words with overhead image of swimmer
Influencer Magic Community Engagement with image of champagne being poured into a glass
December seventh Magic Connection with side profile silhouette of woman shaking her hair in the rain
Music, Movement, Share and Connect with various images
Dance Under the Stars with two images of crowds at music venues
Share and Connect with image of small photos and another image with icons on a wall
Print Your Moment with various small images
Share Your Moment with image of icons on a wall
December eighth Fashion is Magic with headshot of woman with long red hair posing
Catwalk, Fashion Design and Performance with related images
The Shows with image of catwalk and bald person wearing earpiece
Potential Fashion Brands with images of female and male models wearing glasses or shades
Potential Fashion Brands from MontceSwim with images of various female models
Headshots of potential performers Post Malone, Jaden Smith, Erykah Badu and Chance the Rapper
December ninth Magic Under the Stars with image of palm trees on a starry night at dusk
Big Splash, Cinema and Exclusive Art with related images
The Big Splash Pool Party with overhead view of people in a pool
Move Magic Outdoor Film Screening with two related images
Art Exhibits with two images of artwork
Soto with two images of his artwork
Timmy Ham Nickname Sloth with two images of his artwork
Elisabetta Fontone with two images of her artwork
Image of man using a sewing machine with yellow tape measure around his neck
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Just Water

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Purple, orange, light blue and orange containers of spring water on display with bubbles

JUST WATER

When working with a brand as established as JUST WATER, you need to find a balance between simplicity and creativity.

This holds especially true when marketing on social media, where this advertisement would live. When advertising on social media, your content needs to excite the user in as few as three seconds, otherwise, you risk losing their interest. If your ad is overly complicated, then viewers will likely keep scrolling. If your ad is too simple, then they will most definitely keep scrolling. Discovering that balance is what sets quality media apart from the ordinary.

 

In this ad for JUST WATER, we created harmony between the product, the brand, and the visual cues that make this ad so alluring. Yes, it’s simple, but more importantly, it is visually stimulating. Secondly, the ad educates viewers on the value of the product without having to say anything. And since most viewers watch video ads on social media without sound, this gives their content a significant edge. In essence, consumers can discover the same meaning whether watching silently or with sound.

 

For this video ad, we used a motion-controlled slider system to time our transitions and to keep all visual elements perfectly aligned. We also used our Macro Lens for the super crisp underwater shots. This was essential in capturing a clean, natural look in the bubbles and the fruit as they cascade underwater.

Video Production Services
Purple container of spring water on display with bubbles
Limes underwater with bubbles along with light blue and white logo
Three oranges underwater with bubbles
Orange container of spring water on display with bubbles
Tangerines, strawberries and limes under water with bubbles. There is also a light blue and white logo
Orange container of spring water on display. There are tangerines and bubbles nearby.
Light blue container of spring water on display
Light blue container of spring water on display with light blue and white logo
Tangerines, strawberries and limes under water with bubbles.
Orange container of spring water on display with light blue and white logo. There are tangerines and bubbles nearby.
CELEBRATE YOUR TASTEBUDS
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Side profile of man and boy standing by a tank half filled with water in a studio with a video camera trained on it. There are crew members nearby,
Video camera trained on an orange drink carton in a tank filled with water in a studio
Orange drink carton under water in a tank filled with water in a studio in semidarkness
View from behind of camera trained on purple drink container in a tank filled with water in a studio with crew members standing by
View from behind of camera trained on purple drink container in a tank filled with water in a studio with crew members standing and sitting by surrounded by lighting equipment

Florida Quality Roofing

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Florida Quality Roofing

Giving a family-owned business the means to expand their market.

Florida Quality Roofing has been in business since 2002, and even before that their roots dug deep into roofing craftsmanship. When the family business was passed down to the next generation, the new president and vice president contacted us to modernize their brand.

 

They were lacking quality media content and had an outdated website that needed improved functionality. After learning their business goals, we got to work creating a new website built to enhance conversions and house their new media content, of which client testimonials were a major part. Of the many services we provided, the following were the most crucial to their business:

  • Video Production
  • Website Design and Development
  • Marketing

A complete website overhaul was the most essential aspect of modernizing Florida Quality Roofing. It guided content generation and provided deep insights on what else was needed to get the job done.

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Headshot of man with short hair and beard wearing blue shirt with FQR logo
Headshot of man wearing cowboy hat and glasses in a mostly white shirt with FQR logo
Female Florida Quality Roofing Staff member
Headshot of man with short hair and beard wearing gray shirt with FQR logo
Florida Quality Roofing Mockup screenshot
Florida Quality Roofing Mockup screenshot
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COVID-19 Business Update

Navigating uncertain times with class.

The novel coronavirus outbreak in the U.S. put many businesses in a hard place. Profits shrunk overnight, existing client work was postponed or vanished entirely, and businesses’ ability to conduct their normal services was greatly limited in an effort to flatten the curve.

 

Florida Quality Roofing was not immune to this massive economic shift. However, unlike most businesses, they did not roll over and wait for this period of uncertainty to pass us by.

 

Rather, they adapted to the situation and enlisted our video production services to inform their clientele of the safety measures being employed companywide and their continued ability to provide 5-star roofing maintenance and replacement despite the circumstances.

 

Proactive business strategies such as this are the most effective way of capitalizing on the economic uptick once the time. Even though this is a rather simple message, it reassured Florida Quality Roofing’s clientele and reinforced their dedication to the community. By remaining vocal and present they put their business in a good position to capture to convert clients and improve lead generation.

Reach Out And Play

White Black Reach Out and Play Logo with graphic of hands holding video game controller
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Reach Out And Play

A Video Game Live Stream Fundraiser

Reach Out And Play got its start way back in 2014 during the holiday season. We invited the Fort Lauderdale community to the studio for a 12-hour live stream party to help raise money for the three featured organizations that C&I Reach supports on a monthly basis: Flutemaker Ministries, Jedidiah Learning Steps, and Watchmen on the Walls Ministries.

 

We brought the live stream back to life in March 2020 in an effort to help raise money for small local businesses that have been adversely impacted by the novel coronavirus. Every Friday for eight weeks, we invited local business owners to the studio to compete against our team for bragging rights and to encourage philanthropic giving amongst our audiences on Twitch, Youtube, and Instagram.

 

To reach a modern audience, we rebranded Reach Out And Play with new graphics and video advertising. In everything we do, we aim for the highest quality. We never settle for mediocre, so it was only right that we broke out our best production gear to create a live stream of expert quality, consistency, and clarity.

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Reach Out And Play Logo Creation

Since ROAP was created way back in 2014, we needed to rebrand the fundraising initiative to reach a contemporary audience. First, we designed the logo.

 

The importance of a catchy and memorable logo cannot be overstated. Since our logo served as both brand representation and recognition, and also acted as an engaging cover for cut-scenes, we wanted to create something that was active and recognizable (to both avid and passive gamers).

 

After multiple sketches, we created a series of iconic video gaming identities that our audience would immediately connect with. Taking this a step further, we animated the logo to make it all the more exciting.

 

The animated logo is perhaps the most important asset. It is used during cutscenes to keep our audience engaged in the live stream while connecting the various platforms we stream from (Youtube, Instagram, Twitch, and Web).

Closeup of hands holding a video game console with Tetris 99 game title screen loading
White Reach Out and Play Logo with star graphic
White Reach Out and Play Logo with monster graphic
White Reach Out and Play Logo with bomb graphic
White Reach Out and Play Logo with mouse graphic
White Reach Out and Play Logo with rabbit graphic

Community is everything

Reach Out And Play was not solely a fundraiser. Yes, we started ROAP to support local business owners, but it also created to entertain our peers at a time when we could all use a bit of company.

 

With the assertion of social distancing and self-quarantining, we felt it was important to give our audience something to look forward to — something that would enable them to communicate with like-minded individuals in a fun and safe space.

 

We make every effort to involve our community in our work one way or another, so this was a no-brainer. To fully deliver on the entertainment component, we amped up our video game challenges with risk and reward.

 

For instance, when Greg Young from Nobleman’s Cut & Shave joined us for ROAP, he played the most advanced version of Tetris, competing again real online players for donations. And when our team members, Marc Joseph and Joseph Miller, went head-to-head in NBA Jam, the loser (in this case, both of them) had to eat spicy jalapeno and habanero peppers! And when we invited Richard Charlemon from Reyna Group Home to the live stream, we played drunken Mario Kart, because we could all learn a valuable lesson from drinking and driving (i.e., don’t do it!).

Four men playing with video game consoles and watching a video game in session with two glasses of beer on the table in front of them
Three men playing and watching a video game in session with one bearded African American man wearing light blue cap backwards and white t shirt
Four men playing with video game consoles and watching a video game in session
Man wearing shades with brown colored cap on table near him and woman wearing glasses and fizzy hair sitting next to him looking at him at the table with shades and two white boxes near her
Closeup of hands holding a video gaming console with Tetris game loaded
Tattooed man wearing red cap, black shirt and white mask using video game controller wearing white latex gloves
Three men and a woman at a table with one man holding a video game controller and the woman holding a video gaming console with two shades and white boxes nearby
Closeup of hands holding a video game controller with tv in background
Woman with fizzy hair wearing glasses using a video game controller and responding to a video game that is being played
Man with goatee wearing shades with brown colored cap on table near him and woman wearing glasses and fizzy hair sitting next to him at the table with shades and two white boxes near her
Reach Out and Play icon with background showing two masked men talking about hot peppers with video game controllers in front of them
Four men with two wearing black caps using video game controllers playing a video game
Joshua wearing black t shirt and gray cap talking and gesturing to something behind him
Joshua and another man standing by kid bikes
Joshua and another man racing each other on kid bikes

LaySee Pillow

Gray and white The Eyeglass Pillow logo by LaySee Pillow
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LaySee Pillow

The Eyeglass Pillow by LaySee Pillow is the answer to a longtime annoyance.

If you wear seeing eyeglasses, then you know how uncomfortable it is to lay on your side. Pillows simply do not agree with glasses. They shift your sight, press your glasses into your skull, or completely obstruct your view of the television! Well, not anymore.

 

LaySee Pillow invents comfortable, practical solutions for everyday people. Their innovations in the home goods retail department have been a great benefit for people of all ages, especially those who wear glasses. When they were ready to launch their latest product, the Eyeglass Pillow, they came to us because of the work we did for Ghostbed and the success of their ad campaign.

 

LaySee Pillow wanted to hit the market hard with a memorable and catchy piece of visual media that would encourage users to explore their brand and make a purchase. With this goal in mind, we created a straightforward ad with eclectic characters that is both fun and succinct. We included bite-sized pieces of information on the screen in the form of text to educate consumers on the benefit of their product and leave a lasting impression.

Video Production Services

Moss Construction

White Moss Construction Logo Fort Lauderdale
Aerial view of group of people standing on green turf by a beach

Moss Construction

Moss Construction’s dedication to excellence and transparency has made them a household name in the construction industry.

Their honest, intelligent, and thoughtful approach to business are all distinguishing characteristics that have led to them being one of the most recognizable construction firms in operation. Their work philosophy combined with their collection of sustainable, award-winning buildings has grown their company into one of the largest in the industry.

 

The Moss team spans the entire United States with offices in Hawaii, California, Texas, and Florida. And that is who we were hired to highlight. When Moss Construction approached us, they asked for two videos:

  1. to showcase their award-winning buildings
  2. to spotlight their outstanding company culture

 

When spotlighting their company culture, we chose to inject a bit of humor into the piece. This was a key element in showing the human factor in their business and the many unique personalities that contribute to their ongoing mission. As a whole, this video sheds light on the outstanding people at the helm of their business, as well as the scope of their influence.

 

These videos were originally revealed at Moss Construction’s annual company retreat in dedication to all of their employees, but remain a valuable asset for their branding and marketing.

Video Production Services
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Koya Bay

Rendering of a building with people walking outside by the water's edge

Macken Companies

Macken Companies approached C&I Studios about commissioning a video for a luxury waterfront townhome community they were creating in North Miami Beach. They wanted something creative that would convey the lifestyle possibilities latent within their newest residential real estate development: Koya Bay.

 

The purpose was to create a video that would build intrigue about their upcoming project. Our task was to create a commercial to advertise the homes of Koya Bay to the general public and potential buyers. The only trouble was, the homes of Koya Bay—a series of ten four-level townhomes situated on the water The Isle of Eastern Shores—had yet to be built.

Video Production Services
Water Angle View Rendering of a building with people standing outside by the water's edge
Evening Rendering of a building lit up at dusk with two people standing outside by the water's edge
Entrance Rendering Zoomed In Exterior of building as well as cars parked in front and woman walking her dog
Entrance Rendering Zoomed In Exterior of building as well as white SUV car parked in front and woman walking her dog

Showcasing the Dream

A major challenge for this production was that there was no physical building to work film. To circumvent this, our team of professionals turned to other options to focus on. 3D renders. Clever cutaways. The surrounding area. The lifestyle possibilities. The conveniences and pleasures offered by a modern habitat. By doing this, we were able to capture the essence of the environment in lieu of showing it physically.

 

We wanted the imagery to be indicative of luxury and water-side living, elevated living. Wine, cheese platters, jet skis, sunsets, day beds, bikinis, beaches, and yachts. A world of possibilities for the viewer to inhabit in their imaginations. Our pre-production team expertly secured access to these items which helped take production to the next level.

Rendering of kitchen with furniture and appliances
Rendering of dining room, kitchen and living room with furniture as well as stairs going to upper level
Rendering of living room with furniture and large windows as well as stairs to upper level and potted plants
Rendering of a kitchen with furniture and appliances as well as large windows
Rendering with furniture and potted plants as well as stairs to upper level
Rendering of patio with furniture and box of water on display
Rendering of view out through large windows from living room with furniture and potted plant
Rendering of bedroom with large windows and bed
Rendering of white dining room and living room with large windows as well as furniture
Rendering of sunroom with furniture and table as well as large TV on the wall

Life Elevated

A major challenge for this production was that there was no physical building to work film. To circumvent this, our team of professionals turned to other options to focus on. 3D renders. Clever cutaways. The surrounding area. The lifestyle possibilities. The conveniences and pleasures offered by a modern habitat. By doing this, we were able to capture the essence of the environment in lieu of showing it physically.

 

We wanted the imagery to be indicative of luxury and water-side living, elevated living. Wine, cheese platters, jet skis, sunsets, day beds, bikinis, beaches, and yachts. A world of possibilities for the viewer to inhabit in their imaginations. Our pre-production team expertly secured access to these items which helped take production to the next level.

Crew working on set setting things up
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Side profile of woman wearing black outfir driving a yacht with man sitting next to her looking on

A One-Day Shoot

First we began with a script.

 

We live for creativity, but we never allow our own visions to alter the integrity of our client’s brand; our job is to help them speak in the most effective way possible. We were sure in developing this script to receive the approval of both Alan, the owner of Koya Boy, and his sister Jodi, in charge of sales for the development. In fact, their input was imperative to us.

 

Once we had the green-light, we were flat out scouting talent and locations that would unify the script and bring it to life on screen, laying out the schedule for what would be an impossibly quick turnaround—the rough shots for this entire branding video were to be caught over the span of a one-day shoot.

 

With a crew call of 5:30am, we hit the ground running. A director, a lighting crew, and cinematographers toting two cinema-grade RED 8k cameras, staged interviews with Alan and Jodi to give the video a personal touch.

 

We captured b-roll of the talent; men and women looking out of windows, gazing up at their property with pleasure, drinking champagne on a balcony, enjoying the sun on the beach or jumping into a pool underwater.

 

We caught fly-over drone footage of the beach, the tropical coastline, the marina, to really hone-in on the location—it being perhaps one of the most important factors in the real estate business.

 

All of it, caught in just one day.

 

When it was over, when the cameras stopped rolling and the talent was wrapped, the day finished—our job was not. Editing came next. Cutting and splicing raw footage in DaVinci to create a narrative. We overlaid the final cut with the voice of our narrator, and color-graded the imagery and leveled the sound until it was perfect. A complete and compelling dream.

 

Our final delivery on this project was one 15 second video, one 60 second video, and a total of 30 still images for our client to use as promotional content for their development.

 

We like to highlight that such images were lifted from rough edits and then color graded. The reason for pointing this out is that frame-grabs so in fact live up to the standard of professional photography. In this case, the high-resolution of our RED cameras allowed us to capture a whopping eight-thousand pixels per frame. That’s why the quality of these photographs are so crisp, so cinematic—indistinguishable, you might say, from those caught on a traditional photo camera.

Aerial view of coastline at dusk with buildings and beach
Drone view of Jetski with two people on it cruising by an island through the water
View of woman wearing a red bikini floating on the water in a swimming pool
Underwater view of woman wearing a red bikini swimming through the water in a swimming pool
View from behind of man and woman walking through the sand holding hands between palm trees
Side profile of man and woman walking by the water on the beach with the sun setting in the background
View from behind of man and woman enjoying the sunset by the water sitting in the sand with his arms around her
Woman wearing hat, sunglasses and a multicolored blue top posing on a yacht with the city coastline in the background

Stantec

IU C&I Studios Portfolio White Stantec Logo

Stantec

International Live Streaming Event

Stantec is an international consulting authority that works across various disciplines, ranging from planning, engineering, architecture, interior design, landscape architecture, surveying, environmental sciences, project management, and project economics for infrastructure and facility projects. Their consulting work enables smart growth in communities worldwide and inspires their clients to think about the individual in anything they design and develop.

INDUSTRY
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Stantec

International Live Streaming Event

Stantec is an international consulting authority that works across various disciplines, ranging from planning, engineering, architecture, interior design, landscape architecture, surveying, environmental sciences, project management, and project economics for infrastructure and facility projects. Their consulting work enables smart growth in communities worldwide and inspires their clients to think about the individual in anything they design and develop.

INDUSTRY
SERVICES
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Connecting Stantec Personnel From Around the Globe

The video live stream event that we filmed and broadcast for Stantec was used to connect team members residing in New York and London, as well as online. This interactive live streaming event allowed leadership to share newly published data and research findings pertaining to their profession, so each office could continue to guide their clients with modern insights.

 

The ability to connect all major Stantec employees via live video conference greatly enhanced their team’s ability to be involved in real-time decision making. With our live audio services included, Stantec was given the freedom to communicate with flawless quality, ultimately, elevating this engagement from a conference to an insightful conversation that produced real results. Furthermore, this significantly reduced the costs associated with bringing a global team together under one roof.

Elevating Engagement Across Borders

Stantec’s World Cities Day Technical Workshop was the largest video and audio live streaming gathering for their company to date. The success of this event marked a turning point in how their company will communicate moving forward—something our team is very proud to have been a part of.

 

Now that they have the option to bring their team together flawlessly and with little to no disruption to daily productivity, they can increase the frequency of these company-wide gatherings. This is a great asset to their business as they will be better equipped to share insights once they become available, as well as keep their team focused on a common goal: improving the quality of life for communities around the globe.

Man and woman walking down a hallway by the lobby looking at a brochure
Lobby with people
Two women looking at a laptop with aerial photos nearby
Closeup of Stantec Technical Workshop World Cities Day 10 31 2019
Closeup of three guys with one holding a microphone
Closeup of woman wearing a dark red dress coat holding a microphone
Closeup of bald man with white goatee wearing a white shirt and blue tie
Closeup of woman with long brown hair wearing glasses talking with people in the background
Closeup of brochure with black pen
Headshot of man with black hair and beard wearing a dark navy blue suit with another guy looking down in the background
Closeup headshot of an older man with short hair and glasses with hand over his mouth looking on with another man in the background
Closeup of notebook with black pen and white coffee cup on a table
Closeup of man writing notes in a notebook with a black pen

Freebird

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Freebird Real Estate Fort Lauderdale

Freebird is an exciting new real estate concept debuting in East Fort Lauderdale.

Freebird real estate agents focus on the unique lifestyle needs of their clientele to find them a home that best suits their way of living. Before beginning the home buying process, they take the time to get to know their clients personally. If you’re a yogi, an outdoorsman, a business person, a boater, a foodie (you get the point), they’ll learn about your interests and passions until they have a firm understanding of how you live. Then they’ll find you a perfect home in a neighborhood that exemplifies your lifestyle.

Freebird’s personalized program represents a massive paradigm for real estate in East Fort Lauderdale.

Freebird believes that how you live is the first step in deciding where you should live. They inject the home buying experience with a social-centric, no-pressure vibe, which provides their agents with the intel needed to locate your dream home in East Fort Lauderdale. This intimate process creates a positive and relaxed atmosphere in which their clients can experience life in East Fort Lauderdale before committing to a move.

Smiling man with short hair headshot
Smiling woman with long curly blond hair headshot
Smiling woman with long brown hair wearing bright red lipstick headshot

Freebird has invented a new style of community building.

They are unlike any other real estate firm in the profession. And we are confident they will enrich the quality of life in East Fort Lauderdale for residents interested in buying, selling, or renting a beautiful home.

Man and woman walking holding hands with dog past picnic tables in a park
Two women wearing dresses facing each other on a balcony with green foliage overlooking a city
Young man wearing blue swimming trunks and young woman wearing a black bikini sitting on a white boat smiling in a harbor
Group of men sitting at a wooden table with some toasting drinks and smiling in a restaurant
African American man wearing black cap, shades, salt and pepper goatee, red shirt and black shorts walking down steps holding a water bottle
Two women in colorful yoga outfits striking yoga poses on the side of a swimming pool with a yacht and buildings behind them
View from behind of man and woman paddle surfing with many yachts and city in the background
Two men both wearing t shirts and shorts, holding hands and walking down a path in the woods looking at each other

Branding Freebird

The first step in branding Freebird was creating an image that would welcome home buyers, sellers, and those interested in the East Fort Lauderdale lifestyle.

Our image had to excite consumers by breathing life into real estate. Boring wouldn’t do. Ordinary wouldn’t do. Their real estate process contradicts the status quo, therefore, their branding had to be completely unique for the industry.

 

First, we created a color palette that was iconic to South Florida scenery yet unique to the Freebird brand. One important difference here is how it distinguishes the company from other real estate agencies. The client wanted to avoid mimicking the realtor aesthetic that has completely saturated the market. This decision inspired us to incorporate people into the branding collateral. Rather than showcase homes and realtors in suits, we chose to showcase real people living and enjoying the East Fort Lauderdale lifestyle.

 

Given that Freebird is redefining the real estate process for home buyers and sellers by making the entire experience more social and laidback in nature, we avoided using imagery or language that denoted hard sales. We want users to feel comfortable every time they interact with the Freebird brand. If we did not achieve this, then we risked devaluing the Freebird program, which would, ultimately, cast the brand in the same shade as generic real estate agencies.

 

The final product is a distinguished and easily identifiable brand image that we are confident will become an icon to real estate in East Fort Lauderdale. No other company embodies the same values, energy, or process as Freebird, which is why the branding is so effective.

View Freebird’s Branding
Freebird Real Estate Fort Lauderdale Branding on Facebook

Freebird cultivates the most experienced professionals in the industry. Their leadership has been serving the East Fort Lauderdale markets in various capacities for the past 30 years. They know everything there is to know about Fort Lauderdale and will use their insights to guide you to your dream home.

 

More importantly, once you do find your new home in East Fort Lauderdale, Freebird invites you to join their community permanently. They host monthly Happy Hour occasions throughout Fort Lauderdale, so you can embrace your new home and start building your social network.

Freebird Real Estate Facebook Website

Designing & Developing Freebird's Website

The crown jewel of Freebird’s branding and marketing is their website.

We designed and developed a digital home that exemplifies the Freebird program. The entire website is built around the user experience. It is designed to excite consumers, inform them of the benefits of Freebird’s unique program, show them the validity of their process and encourage them to reach out to schedule a tour with a Freebird agent.

 

The greatest challenge we faced in the creation of the website was the interactive map for the Areas East page. This custom design provides an overview of East Fort Lauderdale, showing major points of interest and the locations of the most iconic and livable neighborhoods in the city. Our interactive map allows users to embark on a digital tour of East Fort Lauderdale. Each icon leads to a unique page that provides lifestyle information and pictures of the neighborhood, the most recent real estate statistics, and a few Freebird favorites.

 

To exemplify the laidback, social-centric appeal of Freebird real estate in Fort Lauderdale, we created a custom lifestyle quiz. This casual intake form preps users for the program and provides Freebird agents with a few talking points to get to know their clients on a personal level. A major function of the site is to ease consumers into this new real estate process while gently feeding them information on the Freebird brand and what awaits their new life in East Fort Lauderdale.

Freebird Real Estate Post Card

Hollywood Community Housing

White Hollywood Community Housing Corporation Building Stories of Hope logo
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Hollywood Community Housing Corporation

TRANSFORMING COMMUNITIES | TRANSFORMING LIVES

Hollywood Community Housing Corporation is solving the Los Angeles housing crisis by providing communities with affordable housing, enrichment opportunities, and supportive services.

Perspective is the root to their success in tackling this crisis. Rather than look at communities and decide their needs they look to communities for guidance. They don’t make assumptions. They speak to the people, learn their hardships and their greatest needs, then deliver the means for them to overcome their greatest obstacles.

 

We believe that outreach that provides people the tools and insights to create change for themselves produce the greatest results. We appreciate everything that Hollywood Community Housing Corporation is doing for the city of Los Angeles. When they came to us to create their company branding video — to showcase their mission, ideology, and promise for the future — we were all in!

 

A major focus of the video is explaining how their organization works for the people of L.A. By showing how their leadership works alongside those who are vulnerable, yet driven to improve their lives and their communities, we created a video that is equal parts community, results-driven, uplifting, and optimistic. It is a showcase of their passion, determination, legacy, and vision… and that carries immense weight.

Closeup of a man with a goatee talking with a woman with another woman in the background
Side profile of a group of five men and two women at a ground breaking event
Boy posing for camera holding a cartoon book next to shelf with other books
Closeup of child hands holding a stack of books on a wooden table
Aerial view of housing in a city
Man in a suit with pink tie talking
Man, woman and two boys by an apartment complex
Woman putting books on table for a little girl sitting there

Hollywood Community Housing Marketing Booklet

Our company profile video conditions viewers to invest in the HCH mission.

Brand storytelling is effective because it is emotional (and humans are creatures of emotion).

 

The effectiveness of our marketing booklet was dependent on the impact of our company profile video, which is featured on the homepage of the Hollywood Community Housing website. This video is the showcase and comprehensive overview of their mission. But it is not rigid, boring, or stuffy. It focuses on people, positive change, progress, and a selfless determination to empower those in hard times. These messages resonate with a lot of people, but especially with Hollywood Community Housing’s target demographics.

 

To generate the best results, we were created a marketing booklet to be distributed alongside the premier of Hollywood Community Housing’s company video. The marketing booklet shows a different side of the same mission. It gets into the numbers and the facts, informing our audience of the crisis, the longterm downside if it doesn’t get solved, and the strides that HCH is making to change Los Angele’s housing landscape.

 

Hover over the image to the left and click the button to open Hollywood Community Housing’s marketing brochure and invest in their mission.

MRINetwork

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MRINetwork

An Impactful Company Profile Video For A Game-Changing Business

MRINetwork is derived from a global network of recruitment and talent advisory experts. Their mission is to help recruitment and talent advisory firms thrive. They assist with growth at each phase of business expansion through training, consultation, and back office solutions.

 

MRINetwork is the only the only company in the world exclusively supporting recruitment and talent advisors. Their global presence enables them to meet business owners anywhere in the world to share solutions that will help them thrive in an evolving industry.

Group of people talking at a wooden table with white candles and planters
Group of four men and two women talking at a table
One blond haired woman wearing earrings in the front and a long brown haired woman in the background
African American man pointing finger at camera surrounded by a man and three women at a table with two white lit candles and small planter

MRINetwork asked for a Company Profile Video that would showcase their expansive staff, educate viewers on their expertise, and excite business owners to join their coalition.

 

Together, we created a “round-table” concept in which key staff members start and finish one another’s sentences. This quick-paced and shared dialogue fulfills various functions.

  1. It proves that MRINetwork is a team
  2. It shows that each member of the team is an expert at growing businesses
  3. It showcases the style of their collaborative services
  4. It embeds their company culture and core values within the framework of their new brand narrative

 

All of these factors come together to create a final product that excites viewers. The final takeaway is that MRINetwork’s confidence, passion, and understanding of intricate business practices makes them the ideal partner to guide growth.

View from behind of an African American man looking out at the city from a balcony

CTS Engineering

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CTS Engineering

In association with the Florida Department of Transportation, CTS Engineering hired us to create a short video in support of carpooling.

CTS Engineering Inc. “began serving the Southeast Florida market with the belief and understanding that the future of the transportation industry requires creative thinking and diverse solutions.” Even with the spirit of innovation propelling their business, they don’t overlook simple and proven transportation alternatives, such as carpooling.

 

This video comes in response to a growing South Florida population and exciting building boom in downtown Fort Lauderdale, which is adding vertical density to the region. Both of these factors impact traffic in South Florida. More people equals more cars. Ongoing development equates to temporary congestion and detours. The South Florida community needed a simple response to increased traffic congestion that could be implemented quickly and effectively. Rather than reinvent the wheel, CTS Engineering and the FDOT promoted carpooling.

 

The familiarity of carpooling and the frequency of its use were our chief selling points. We chose to film this production from multiple perspectives to appeal to a larger audience. Our video targeted parents, teenagers, and working adults. The purpose of this video was not to convince the community on the efficacy of carpooling. It was to encourage residents to think about making small strides in energy conservation and to promote thoughtful planning in the way we navigate our city every day.

Monster Music

White Monster Music Cable Logo

Monster Music

Monster Music is one of the leading sound and music engineers in the industry. Their history dates back 38 years. The legacies of household names, like Beats by Dre, begins with Monster as the key design, manufacturing, and distribution partner.

 

The advanced quality of their engineering disrupted the music market in incredible ways. Before the introduction of the first Beats, very few people were willing to pay upwards of $300 for a pair of headphones. Today, that is the standard, and consumers are willing to make the investment.

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The Sounds of Champions Video Series

Monster Music, in collaboration with Roc Nation, hired us to conceptualize and produce a video marketing series promoting their new line of headphones and speakers.

 

The Sound of Champions accomplishes two functions:

  1. it introduces a new line of state-of-the-art music products, showcasing various products without overwhelming consumers, and
  2. it reshapes the application and use of their products, situating their gear in the arena of health and fitness alongside relaxation and leisure.

 

To meet the standards of Monster Music, Roc Nation, and their consumer base, we chose to create athletic showcases featuring star athletes in boxing and basketball.

Monster Music Athletes

The athletes are, ultimately, the centerpiece of our series, however, subliminally attached to their character is the presence of Monster Music marketing. This soft-sell elevates the series, creating a Nike-Esque marketing scheme in which consumers identify with the character and the sensation of using their products more-so than the product itself.

 

Featured in the video above is Luis Arias, an American professional boxer currently at work with Mayweather Productions. On the right is another professional boxer, Guillermo Rigondeaux Ortiz, a Cuban professional boxer and two-weight world champion in the bantamweight and super-bantamweight divisions. The video below features former NBA star, Charlie Villanueva, a New York-born star of Dominican heritage with over a decade of actively playing in the NBA.

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Each narrative is a chapter in a larger story. They are effective when viewed individually but are significantly more powerful when viewed as a whole. The message is simple: inspiration comes in many forms but determination often looks the same. Determination is a struggle — it’s blood, sweat, and tears. It’s taking the difficult road and facing each challenge head-on. Regardless of the path you take to find success, you need to create your own soundtrack. That is Monster Music way.

Closeup of Charlie Villanueva boxer wearing red boxing gloves standing in the corner of a ring
Closeup of Charlie Villanueva boxer wearing red boxing gloves sitting in the corner of a ring
Charlie Villanueva wearing headphones and black cap using a video game controller
Side profile of Charlie Villanueva wearing headphones and gray cap using a video game controller
Closeup of Luis Cuba looking down putting in ear buds
Luis Cuba wrapping his hands in a locker room
Side profile of Luis Cuba punching a boxing bag in a gym
Luis Cuba sitting on a red stool in a corner of a boxing ring wearing white hand protectors looking down
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