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Koya Bay

Rendering of a building with people walking outside by the water's edge

Macken Companies

Macken Companies approached C&I Studios about commissioning a video for a luxury waterfront townhome community they were creating in North Miami Beach. They wanted something creative that would convey the lifestyle possibilities latent within their newest residential real estate development: Koya Bay.

 

The purpose was to create a video that would build intrigue about their upcoming project. Our task was to create a commercial to advertise the homes of Koya Bay to the general public and potential buyers. The only trouble was, the homes of Koya Bay—a series of ten four-level townhomes situated on the water The Isle of Eastern Shores—had yet to be built.

Video Production Services
Water Angle View Rendering of a building with people standing outside by the water's edge
Evening Rendering of a building lit up at dusk with two people standing outside by the water's edge
Entrance Rendering Zoomed In Exterior of building as well as cars parked in front and woman walking her dog
Entrance Rendering Zoomed In Exterior of building as well as white SUV car parked in front and woman walking her dog
White Koya Bay Elevated Living logo on dimmed background of building

Showcasing the Dream

A major challenge for this production was that there was no physical building to work film. To circumvent this, our team of professionals turned to other options to focus on. 3D renders. Clever cutaways. The surrounding area. The lifestyle possibilities. The conveniences and pleasures offered by a modern habitat. By doing this, we were able to capture the essence of the environment in lieu of showing it physically.

 

We wanted the imagery to be indicative of luxury and water-side living, elevated living. Wine, cheese platters, jet skis, sunsets, day beds, bikinis, beaches, and yachts. A world of possibilities for the viewer to inhabit in their imaginations. Our pre-production team expertly secured access to these items which helped take production to the next level.

Rendering of kitchen with furniture and appliances
Rendering of dining room, kitchen and living room with furniture as well as stairs going to upper level
Rendering of living room with furniture and large windows as well as stairs to upper level and potted plants
Rendering of a kitchen with furniture and appliances as well as large windows
Rendering with furniture and potted plants as well as stairs to upper level
Rendering of patio with furniture and box of water on display
Rendering of view out through large windows from living room with furniture and potted plant
Rendering of bedroom with large windows and bed
Rendering of white dining room and living room with large windows as well as furniture
Rendering of sunroom with furniture and table as well as large TV on the wall

Life Elevated

A major challenge for this production was that there was no physical building to work film. To circumvent this, our team of professionals turned to other options to focus on. 3D renders. Clever cutaways. The surrounding area. The lifestyle possibilities. The conveniences and pleasures offered by a modern habitat. By doing this, we were able to capture the essence of the environment in lieu of showing it physically.

 

We wanted the imagery to be indicative of luxury and water-side living, elevated living. Wine, cheese platters, jet skis, sunsets, day beds, bikinis, beaches, and yachts. A world of possibilities for the viewer to inhabit in their imaginations. Our pre-production team expertly secured access to these items which helped take production to the next level.

Crew working on set setting things up
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Side profile of woman wearing black outfir driving a yacht with man sitting next to her looking on

A One-Day Shoot

First we began with a script.

 

We live for creativity, but we never allow our own visions to alter the integrity of our client’s brand; our job is to help them speak in the most effective way possible. We were sure in developing this script to receive the approval of both Alan, the owner of Koya Boy, and his sister Jodi, in charge of sales for the development. In fact, their input was imperative to us.

 

Once we had the green-light, we were flat out scouting talent and locations that would unify the script and bring it to life on screen, laying out the schedule for what would be an impossibly quick turnaround—the rough shots for this entire branding video were to be caught over the span of a one-day shoot.

 

With a crew call of 5:30am, we hit the ground running. A director, a lighting crew, and cinematographers toting two cinema-grade RED 8k cameras, staged interviews with Alan and Jodi to give the video a personal touch.

 

We captured b-roll of the talent; men and women looking out of windows, gazing up at their property with pleasure, drinking champagne on a balcony, enjoying the sun on the beach or jumping into a pool underwater.

 

We caught fly-over drone footage of the beach, the tropical coastline, the marina, to really hone-in on the location—it being perhaps one of the most important factors in the real estate business.

 

All of it, caught in just one day.

 

When it was over, when the cameras stopped rolling and the talent was wrapped, the day finished—our job was not. Editing came next. Cutting and splicing raw footage in DaVinci to create a narrative. We overlaid the final cut with the voice of our narrator, and color-graded the imagery and leveled the sound until it was perfect. A complete and compelling dream.

 

Our final delivery on this project was one 15 second video, one 60 second video, and a total of 30 still images for our client to use as promotional content for their development.

 

We like to highlight that such images were lifted from rough edits and then color graded. The reason for pointing this out is that frame-grabs so in fact live up to the standard of professional photography. In this case, the high-resolution of our RED cameras allowed us to capture a whopping eight-thousand pixels per frame. That’s why the quality of these photographs are so crisp, so cinematic—indistinguishable, you might say, from those caught on a traditional photo camera.

Aerial view of coastline at dusk with buildings and beach
Drone view of Jetski with two people on it cruising by an island through the water
View of woman wearing a red bikini floating on the water in a swimming pool
Underwater view of woman wearing a red bikini swimming through the water in a swimming pool
View from behind of man and woman walking through the sand holding hands between palm trees
Side profile of man and woman walking by the water on the beach with the sun setting in the background
View from behind of man and woman enjoying the sunset by the water sitting in the sand with his arms around her
Woman wearing hat, sunglasses and a multicolored blue top posing on a yacht with the city coastline in the background

Stantec

IU C&I Studios Portfolio White Stantec Logo

Stantec

International Live Streaming Event

Stantec is an international consulting authority that works across various disciplines, ranging from planning, engineering, architecture, interior design, landscape architecture, surveying, environmental sciences, project management, and project economics for infrastructure and facility projects. Their consulting work enables smart growth in communities worldwide and inspires their clients to think about the individual in anything they design and develop.

INDUSTRY
SERVICES

Stantec

International Live Streaming Event

Stantec is an international consulting authority that works across various disciplines, ranging from planning, engineering, architecture, interior design, landscape architecture, surveying, environmental sciences, project management, and project economics for infrastructure and facility projects. Their consulting work enables smart growth in communities worldwide and inspires their clients to think about the individual in anything they design and develop.

INDUSTRY
SERVICES
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Connecting Stantec Personnel From Around the Globe

The video live stream event that we filmed and broadcast for Stantec was used to connect team members residing in New York and London, as well as online. This interactive live streaming event allowed leadership to share newly published data and research findings pertaining to their profession, so each office could continue to guide their clients with modern insights.

 

The ability to connect all major Stantec employees via live video conference greatly enhanced their team’s ability to be involved in real-time decision making. With our live audio services included, Stantec was given the freedom to communicate with flawless quality, ultimately, elevating this engagement from a conference to an insightful conversation that produced real results. Furthermore, this significantly reduced the costs associated with bringing a global team together under one roof.

Elevating Engagement Across Borders

Stantec’s World Cities Day Technical Workshop was the largest video and audio live streaming gathering for their company to date. The success of this event marked a turning point in how their company will communicate moving forward—something our team is very proud to have been a part of.

 

Now that they have the option to bring their team together flawlessly and with little to no disruption to daily productivity, they can increase the frequency of these company-wide gatherings. This is a great asset to their business as they will be better equipped to share insights once they become available, as well as keep their team focused on a common goal: improving the quality of life for communities around the globe.

Man and woman walking down a hallway by the lobby looking at a brochure
Lobby with people
Two women looking at a laptop with aerial photos nearby
Closeup of Stantec Technical Workshop World Cities Day 10 31 2019
Closeup of three guys with one holding a microphone
Closeup of woman wearing a dark red dress coat holding a microphone
Closeup of bald man with white goatee wearing a white shirt and blue tie
Closeup of woman with long brown hair wearing glasses talking with people in the background
Closeup of brochure with black pen
Headshot of man with black hair and beard wearing a dark navy blue suit with another guy looking down in the background
Closeup headshot of an older man with short hair and glasses with hand over his mouth looking on with another man in the background
Closeup of notebook with black pen and white coffee cup on a table
Closeup of man writing notes in a notebook with a black pen

Freebird

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Freebird Real Estate Fort Lauderdale

Freebird is an exciting new real estate concept debuting in East Fort Lauderdale.

Freebird real estate agents focus on the unique lifestyle needs of their clientele to find them a home that best suits their way of living. Before beginning the home buying process, they take the time to get to know their clients personally. If you’re a yogi, an outdoorsman, a business person, a boater, a foodie (you get the point), they’ll learn about your interests and passions until they have a firm understanding of how you live. Then they’ll find you a perfect home in a neighborhood that exemplifies your lifestyle.

Freebird’s personalized program represents a massive paradigm for real estate in East Fort Lauderdale.

Freebird believes that how you live is the first step in deciding where you should live. They inject the home buying experience with a social-centric, no-pressure vibe, which provides their agents with the intel needed to locate your dream home in East Fort Lauderdale. This intimate process creates a positive and relaxed atmosphere in which their clients can experience life in East Fort Lauderdale before committing to a move.

Smiling man with short hair headshot
Smiling woman with long curly blond hair headshot
Smiling woman with long brown hair wearing bright red lipstick headshot

Freebird has invented a new style of community building.

They are unlike any other real estate firm in the profession. And we are confident they will enrich the quality of life in East Fort Lauderdale for residents interested in buying, selling, or renting a beautiful home.

Man and woman walking holding hands with dog past picnic tables in a park
Two women wearing dresses facing each other on a balcony with green foliage overlooking a city
Young man wearing blue swimming trunks and young woman wearing a black bikini sitting on a white boat smiling in a harbor
Group of men sitting at a wooden table with some toasting drinks and smiling in a restaurant
African American man wearing black cap, shades, salt and pepper goatee, red shirt and black shorts walking down steps holding a water bottle
Two women in colorful yoga outfits striking yoga poses on the side of a swimming pool with a yacht and buildings behind them
View from behind of man and woman paddle surfing with many yachts and city in the background
Two men both wearing t shirts and shorts, holding hands and walking down a path in the woods looking at each other

Branding Freebird

The first step in branding Freebird was creating an image that would welcome home buyers, sellers, and those interested in the East Fort Lauderdale lifestyle.

Our image had to excite consumers by breathing life into real estate. Boring wouldn’t do. Ordinary wouldn’t do. Their real estate process contradicts the status quo, therefore, their branding had to be completely unique for the industry.

 

First, we created a color palette that was iconic to South Florida scenery yet unique to the Freebird brand. One important difference here is how it distinguishes the company from other real estate agencies. The client wanted to avoid mimicking the realtor aesthetic that has completely saturated the market. This decision inspired us to incorporate people into the branding collateral. Rather than showcase homes and realtors in suits, we chose to showcase real people living and enjoying the East Fort Lauderdale lifestyle.

 

Given that Freebird is redefining the real estate process for home buyers and sellers by making the entire experience more social and laidback in nature, we avoided using imagery or language that denoted hard sales. We want users to feel comfortable every time they interact with the Freebird brand. If we did not achieve this, then we risked devaluing the Freebird program, which would, ultimately, cast the brand in the same shade as generic real estate agencies.

 

The final product is a distinguished and easily identifiable brand image that we are confident will become an icon to real estate in East Fort Lauderdale. No other company embodies the same values, energy, or process as Freebird, which is why the branding is so effective.

View Freebird’s Branding
Freebird Real Estate Fort Lauderdale Branding on Facebook

Freebird cultivates the most experienced professionals in the industry. Their leadership has been serving the East Fort Lauderdale markets in various capacities for the past 30 years. They know everything there is to know about Fort Lauderdale and will use their insights to guide you to your dream home.

 

More importantly, once you do find your new home in East Fort Lauderdale, Freebird invites you to join their community permanently. They host monthly Happy Hour occasions throughout Fort Lauderdale, so you can embrace your new home and start building your social network.

Freebird Real Estate Facebook Website

Designing & Developing Freebird's Website

The crown jewel of Freebird’s branding and marketing is their website.

We designed and developed a digital home that exemplifies the Freebird program. The entire website is built around the user experience. It is designed to excite consumers, inform them of the benefits of Freebird’s unique program, show them the validity of their process and encourage them to reach out to schedule a tour with a Freebird agent.

 

The greatest challenge we faced in the creation of the website was the interactive map for the Areas East page. This custom design provides an overview of East Fort Lauderdale, showing major points of interest and the locations of the most iconic and livable neighborhoods in the city. Our interactive map allows users to embark on a digital tour of East Fort Lauderdale. Each icon leads to a unique page that provides lifestyle information and pictures of the neighborhood, the most recent real estate statistics, and a few Freebird favorites.

 

To exemplify the laidback, social-centric appeal of Freebird real estate in Fort Lauderdale, we created a custom lifestyle quiz. This casual intake form preps users for the program and provides Freebird agents with a few talking points to get to know their clients on a personal level. A major function of the site is to ease consumers into this new real estate process while gently feeding them information on the Freebird brand and what awaits their new life in East Fort Lauderdale.

Freebird Real Estate Post Card

Hollywood Community Housing

White Hollywood Community Housing Corporation Building Stories of Hope logo
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Hollywood Community Housing Corporation

TRANSFORMING COMMUNITIES | TRANSFORMING LIVES

Hollywood Community Housing Corporation is solving the Los Angeles housing crisis by providing communities with affordable housing, enrichment opportunities, and supportive services.

Perspective is the root to their success in tackling this crisis. Rather than look at communities and decide their needs they look to communities for guidance. They don’t make assumptions. They speak to the people, learn their hardships and their greatest needs, then deliver the means for them to overcome their greatest obstacles.

 

We believe that outreach that provides people the tools and insights to create change for themselves produce the greatest results. We appreciate everything that Hollywood Community Housing Corporation is doing for the city of Los Angeles. When they came to us to create their company branding video — to showcase their mission, ideology, and promise for the future — we were all in!

 

A major focus of the video is explaining how their organization works for the people of L.A. By showing how their leadership works alongside those who are vulnerable, yet driven to improve their lives and their communities, we created a video that is equal parts community, results-driven, uplifting, and optimistic. It is a showcase of their passion, determination, legacy, and vision… and that carries immense weight.

Closeup of a man with a goatee talking with a woman with another woman in the background
Side profile of a group of five men and two women at a ground breaking event
Boy posing for camera holding a cartoon book next to shelf with other books
Closeup of child hands holding a stack of books on a wooden table
Aerial view of housing in a city
Man in a suit with pink tie talking
Man, woman and two boys by an apartment complex
Woman putting books on table for a little girl sitting there

Hollywood Community Housing Marketing Booklet

Our company profile video conditions viewers to invest in the HCH mission.

Brand storytelling is effective because it is emotional (and humans are creatures of emotion).

 

The effectiveness of our marketing booklet was dependent on the impact of our company profile video, which is featured on the homepage of the Hollywood Community Housing website. This video is the showcase and comprehensive overview of their mission. But it is not rigid, boring, or stuffy. It focuses on people, positive change, progress, and a selfless determination to empower those in hard times. These messages resonate with a lot of people, but especially with Hollywood Community Housing’s target demographics.

 

To generate the best results, we were created a marketing booklet to be distributed alongside the premier of Hollywood Community Housing’s company video. The marketing booklet shows a different side of the same mission. It gets into the numbers and the facts, informing our audience of the crisis, the longterm downside if it doesn’t get solved, and the strides that HCH is making to change Los Angele’s housing landscape.

 

Hover over the image to the left and click the button to open Hollywood Community Housing’s marketing brochure and invest in their mission.

MRINetwork

White MRI Network Logo
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MRINetwork

An Impactful Company Profile Video For A Game-Changing Business

MRINetwork is derived from a global network of recruitment and talent advisory experts. Their mission is to help recruitment and talent advisory firms thrive. They assist with growth at each phase of business expansion through training, consultation, and back office solutions.

 

MRINetwork is the only the only company in the world exclusively supporting recruitment and talent advisors. Their global presence enables them to meet business owners anywhere in the world to share solutions that will help them thrive in an evolving industry.

Group of people talking at a wooden table with white candles and planters
Group of four men and two women talking at a table
One blond haired woman wearing earrings in the front and a long brown haired woman in the background
African American man pointing finger at camera surrounded by a man and three women at a table with two white lit candles and small planter

MRINetwork asked for a Company Profile Video that would showcase their expansive staff, educate viewers on their expertise, and excite business owners to join their coalition.

 

Together, we created a “round-table” concept in which key staff members start and finish one another’s sentences. This quick-paced and shared dialogue fulfills various functions.

  1. It proves that MRINetwork is a team
  2. It shows that each member of the team is an expert at growing businesses
  3. It showcases the style of their collaborative services
  4. It embeds their company culture and core values within the framework of their new brand narrative

 

All of these factors come together to create a final product that excites viewers. The final takeaway is that MRINetwork’s confidence, passion, and understanding of intricate business practices makes them the ideal partner to guide growth.

View from behind of an African American man looking out at the city from a balcony

CTS Engineering

White CTS Engineering Committed to Excellence logo
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CTS Engineering

In association with the Florida Department of Transportation, CTS Engineering hired us to create a short video in support of carpooling.

CTS Engineering Inc. “began serving the Southeast Florida market with the belief and understanding that the future of the transportation industry requires creative thinking and diverse solutions.” Even with the spirit of innovation propelling their business, they don’t overlook simple and proven transportation alternatives, such as carpooling.

 

This video comes in response to a growing South Florida population and exciting building boom in downtown Fort Lauderdale, which is adding vertical density to the region. Both of these factors impact traffic in South Florida. More people equals more cars. Ongoing development equates to temporary congestion and detours. The South Florida community needed a simple response to increased traffic congestion that could be implemented quickly and effectively. Rather than reinvent the wheel, CTS Engineering and the FDOT promoted carpooling.

 

The familiarity of carpooling and the frequency of its use were our chief selling points. We chose to film this production from multiple perspectives to appeal to a larger audience. Our video targeted parents, teenagers, and working adults. The purpose of this video was not to convince the community on the efficacy of carpooling. It was to encourage residents to think about making small strides in energy conservation and to promote thoughtful planning in the way we navigate our city every day.

Monster Music

White Monster Music Cable Logo

Monster Music

Monster Music is one of the leading sound and music engineers in the industry. Their history dates back 38 years. The legacies of household names, like Beats by Dre, begins with Monster as the key design, manufacturing, and distribution partner.

 

The advanced quality of their engineering disrupted the music market in incredible ways. Before the introduction of the first Beats, very few people were willing to pay upwards of $300 for a pair of headphones. Today, that is the standard, and consumers are willing to make the investment.

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The Sounds of Champions Video Series

Monster Music, in collaboration with Roc Nation, hired us to conceptualize and produce a video marketing series promoting their new line of headphones and speakers.

 

The Sound of Champions accomplishes two functions:

  1. it introduces a new line of state-of-the-art music products, showcasing various products without overwhelming consumers, and
  2. it reshapes the application and use of their products, situating their gear in the arena of health and fitness alongside relaxation and leisure.

 

To meet the standards of Monster Music, Roc Nation, and their consumer base, we chose to create athletic showcases featuring star athletes in boxing and basketball.

Monster Music Athletes

The athletes are, ultimately, the centerpiece of our series, however, subliminally attached to their character is the presence of Monster Music marketing. This soft-sell elevates the series, creating a Nike-Esque marketing scheme in which consumers identify with the character and the sensation of using their products more-so than the product itself.

 

Featured in the video above is Luis Arias, an American professional boxer currently at work with Mayweather Productions. On the right is another professional boxer, Guillermo Rigondeaux Ortiz, a Cuban professional boxer and two-weight world champion in the bantamweight and super-bantamweight divisions. The video below features former NBA star, Charlie Villanueva, a New York-born star of Dominican heritage with over a decade of actively playing in the NBA.

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Each narrative is a chapter in a larger story. They are effective when viewed individually but are significantly more powerful when viewed as a whole. The message is simple: inspiration comes in many forms but determination often looks the same. Determination is a struggle — it’s blood, sweat, and tears. It’s taking the difficult road and facing each challenge head-on. Regardless of the path you take to find success, you need to create your own soundtrack. That is Monster Music way.

Closeup of Charlie Villanueva boxer wearing red boxing gloves standing in the corner of a ring
Closeup of Charlie Villanueva boxer wearing red boxing gloves sitting in the corner of a ring
Charlie Villanueva wearing headphones and black cap using a video game controller
Side profile of Charlie Villanueva wearing headphones and gray cap using a video game controller
Closeup of Luis Cuba looking down putting in ear buds
Luis Cuba wrapping his hands in a locker room
Side profile of Luis Cuba punching a boxing bag in a gym
Luis Cuba sitting on a red stool in a corner of a boxing ring wearing white hand protectors looking down

C&I Video Reels

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Reels

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C&I Interview Reel

Our production team are masters of the interview format. The subject is allowed to feel candid, and Producers make it their business to understand the brand in and out. Knowing the right questions to ask, how to ask them, and when, is key. That way a message can be followed which runs parallel with the video’s business goal.

 

C&I Studios functions as a well-oiled machine. Interviews can be staged and readied for shooting in record time. Existing content, or that which our team is tasked to capture, is spliced with interview footage to create something seamless yet purposeful. It is stress-free and cost effective. And the outcome is invariably a video of import that holds high sensory value. Both a verbal and visual presentation which leaves a lasting impact on the viewer.

Aerial Mastery

C&I Drone Reel

 

Step into a captivating world of aerial mastery with our drone footage reel, where the sky becomes a canvas for storytelling. Our skilled drone operators navigate the skies, capturing breathtaking landscapes, urban panoramas, and dynamic scenes with precision and artistry. Through these aerial perspectives, we craft immersive experiences that transcend conventional videography, offering an unparalleled view of the world from above. Each frame is a testament to our commitment to excellence and innovation in visual storytelling, bringing a fresh dimension to every project.

 

With state-of-the-art equipment and skilled pilots at the helm, our drone footage provides a bird’s-eye view that amplifies the impact of each video production. Each shot is a testament to the quality and innovation we bring to every project, allowing us to soar above standard visual storytelling and deliver an experience that’s truly awe-inspiring.

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Adventure Has Its Rewards

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Repurpose Video with Purpose

One of the many advantages of video content is the ability to repurpose footage to meet current business needs. No other media is as versatile. This is why we encourage our clients to be adventurous in their video productions. You should want to travel to outstanding locations, incorporate memorable faces, and diversify camera work to include everything from close-ups to drone shots. We can repurpose all this to create stellar video reels for you to share with your audiences.

 

With our video production work and editing expertise, your business can’t fail. We film expecting that your content will be reused to expand your brand story. We craft stories knowing that they should build upon the last chapter. We only use the highest-quality gear because we understand what the consumer’s standards are. We have an eye for storytelling, and that will be your advantage.

Our Team Is Your Greatest Ally

Marketing Your Brand

You can be strategic with your video reels, showing them when they answer a particular need, or extremely generous, sharing them with anyone who interacts with your brand. Best of all, video reels never go out of style. Since they are synopses of your brand story, summarizing your narrative as it unfolds, they will always remain relevant.

 

Evergreen content with this much power and versatility is hard to come by. Fortunately, if you have already worked with us, there is no need to start from scratch. We keep all of our content for life, so we are prepared to edit a video reel for your brand storytelling needs whenever you need it. And if you are starting from scratch, trust that we will use our entire bag of tricks to create a video that can be tastefully reproduced into your first video reel.

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Masterful Storytellers

A public-facing brand such as ours must outline benchmarks beyond traditional business goals. In short, we have to engage audiences frequently and on a more intimate level. This requires that we budget more time and resources in the creation of original content.

 

The advent of social media has made this the case for nearly every brand that aims to engage the public and gain value from consumer participation. A major part of business success is, therefore, dependent on the consumer-brand relationship.

 

There is no such thing as passive consumers anymore. Obviously, there are, but they do not benefit your business beyond a single sale. The consumers that businesses need to attract to thrive are the ones who want to be involved in the shaping of their brand story. This puts content creation at the center of your business interests.

Telling Your Story Your Way

Consumers have more control than ever, especially over the way audiences interact with brands. This is a good thing… if you play your cards right by staying at the forefront of content creation. Brands should allow consumers to participate in the telling of their story, however, by no means should they allow them to narrate it for them.

 

We implement video reels to ensure that the telling of our story remains in our control. Through fast-paced, high-quality, and engaging media we are capable of providing a synopsis of our brand, our mission, our successes, and our many adventures in a matter of seconds. The more video reels we have the more control we have over our public-facing image.

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Shall We Get Started Then?

Lennox

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Lennox Heating & Cooling

Lennox Heating & Cooling is a nationally recognized HVAC system supplier that installs, maintains, and optimizes residential and commercial heating and cooling systems. Their philosophy, Air is life. Make it Perfect. is the guiding principle that has encouraged their company to lead innovation in their industry. They have earned widespread recognition for their award-winning designs in sustainability, outstanding achievements nationwide, and environmentally conscious behavior.

 

Their track-record is evidence that they are fulfilling their mission of improving energy efficiency for households and businesses throughout the nation. Though their brand is a household name, their success and determination are not widely known. They came to us to create a video that would highlight their crowning achievements and show their path to the future.

 

Lennox’s Year In Review video details their company’s growth and informs the general public (and their shareholders) on how they will better serve the nation. By showcasing their 2019 financial results and business growth, we were able to point a foot towards the future. Ultimately, this maneuver serves to excite audiences and prove that Lennox is not only the leading voice in their industry, but the true authority on heating and cooling within the contexts of sustainability and innovation.

A Practice In Building Culture

The Whatever It Takes Safely award winner commemoration video

Regardless of Lennox’s immense size and recent growth, they remain a tight-knit group. Their company culture is traditional in that each district’s employees know one another; corporate leadership knows their managers; the managers know their team; and the team members are good friends. To showcase these rare connections and their unbridled teamwork, Lennox asked us to create a video commemorating this year’s winner.

 

This award goes to employees who work hard every day to assist the company in ways that improve their overall mission. This is not a fancy title given for the sake of publicity. No, this is a true accolade that proves the recipient is a valued member of the team and a major earner. Beyond showcasing individual growth, a Whatever It Takes Safely award winner must also prove that they encourage their peers to better themselves. He or she must show leadership — leading only by example, not command.

 

Creating such a compassionate video to be shared within the company goes beyond team-building and comradery. It gives their Year In Review video credence. Overall, this will encourage employees to perform beyond their standard responsibilities, which is what the Year In Review video essentially promises.

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Life is air. Make it perfect.
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Closeup of a man wearing a yellow glove working with electronics in a container
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Closeup of yellow gloves with one holding light opening a container

Glavovic Studio

White Glavovic Studio Architecture Art & Urban Design logo
Headshot of woman with short blond hair and glasses wearing a black dress shirt posing for camera in front of yellow wall looking off to the side

Glavovic Studio

Glavovic Studio is an architecture, art, and urban design firm based in Fort Lauderdale. Their architectural contributions and unwavering commitment to designs that benefit both people and place have taken their influence internationally. Glavovic Studio has been published in more than 30 national and international publications and has won dozens of design awards since its founding, including multiple awards from the Urban Land Institute and the United States Green Building Council.

 

Despite their prestige and farreaching success, Glavovic Studio’s brand image had fallen out of sync with their name and what they represent. So, they came to us to reimagine their consumer-facing facade. When they hired us, their website was severely outdated. They had very little content, and that which they did possess was lacking conviction and quality.

 

After getting to know Margi Nothard, the founder, CEO, and lead designer at Glavovic Studio, we knew exactly how we would restyle their brand. This would ultimately call for a complete, top-to-bottom overhaul, a brand new website, video storytelling, professional photography, and a 12-month marketing strategy to back it up.

Side profile of three men and three women posing for the camera with the sun shining on them
Group of four men and three women posing for camera with yellow wall in background

Reimagining Glavovic

Perhaps the most needed service to Glavovic Studio’s rebranding was the design and development of a new website. Their former site was lacking in key areas, which dampened the user experience and, ultimately, weakened their first impression. The categorization of information was confusing. The structure of the site made it difficult to maneuver between important pages. The design did not match the studios potential as a design firm. And they were not showcasing their work in the best possible way.

 

We learned a lot during the website redevelopment phase, including the type of content that Glavovic Studio was missing and would benefit from most. This predominantly included video production and professional photography. The combination of the two would create a unified brushstroke, showing the commitment and integrity behind each Glavovic Studio design.

 

Ultimately, this decided what Glavovic Studio’s new consumer-facing gateway would look like. Their audience would immediately be able to identify a shift in the quality of the content and the storytelling therein. No matter where their audience would first interact with this new grade of media, they would learn that it is just a small piece in a fullscale rebranding initiative. That was our goal and our success.

Glavovic Website Mood Board One Website sitemap with images
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Glavovic Studio Project Showcases

Glavovic Studio’s former website was lacking in pivotal areas but none more so than their portfolio. They were not showcasing their work properly. Aside from lackluster descriptions, they failed to include any decent media. Rather than showcase finished products in their natural environment, they used renderings that were created at the start of the endeavor. This was artificial — a stylistic approach that failed to connect with readers.

 

To remedy this, we brought their portfolio to life with real, crisp, authentic and informative media. This is where the bond between professional photography and video production shined brightest. Our video showcases of their work, such as this case study on The Mending Wall at the Boca Raton Museum of Art (left), explain the inspiration behind each project, the practical application, and the longterm benefits. They connect Glavovic Studio’s artwork, urban design, and architecture to a time and place. This would ultimately lay the new foundation for their brand’s narrative.

 

The video showcases often inform on the people and institutions that benefit from Glavovic Studio’s design. Whereas, the photographs highlight the artistic nuances. They are hyper-focused yet silent, which allows the viewer to invent their own interpretations. Together, they paint a detailed picture of each project.

Closeup of red artwork on display
Closeup of red artwork on display
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Social Responsibility

A major part of Glavovic Studio’s ethos is their willingness and passion for helping those in need. They prize architecture that benefits the working class above all else. With Margi Nothard at the helm, they have spearheaded nationwide initiatives, such as the affordable housing campaign with AHF (featured left). Margi’s unwavering social responsibility has both guided Glavovic’s ever-evolving mission and been the catalyst to new architectural frontiers.

 

As is stated in their mission statement, “The studio explores architecture engaged in environmental stewardship and social value…” This phrase resonated with us. Given that this is one the areas Glavovic Studio would never compromise, we knew it needed to be a guiding theme to their new brand narrative. Their mission to use architecture and urban design for good is now at the forefront.

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Woman speaking to audience at Healthy Housing Foundation event
Woman speaking to audience at Healthy Housing Foundation event
Two women talking about city model to others present
Woman with blond hair talking about a city model to others
Two women with blond hair going over papers at a Healthy Housing Foundation event
Group of two men and five women smiling and posing for the camera behind a model of the city

P&G

White Proctor and Gamble P&G logo

Procter & Gamble
Alumni Network Conference Booklet

We partnered up with Procter and Gamble Alumni Network to create this 44-page conference booklet over the course of three months. It was a big task to coordinate with advertisers, individual speakers, and the P&G Alumni representatives to gather and organize the content. We built an excellent working relationship with P&G Alum, and we are eager to work with them again for their next conference in 2017. For inquiries or to work with us on your next project, feel free to contact us.

Procter and Gamble Algorithms Eat Anecdotes for Lunch Ad
Procter and Gamble Miami Highlights Ad
Procter and Gamble Alumni Events Ad
Procter and Gamble Generation Next Ad
Procter and Gamble Facebook Ad
Procter and Gamble Time to Reinvent Mobile App
Procter and Gamble Ad
Procter and Gamble Miami Highlights
Procter and Gamble Generation Next Agenda Events

Douglas Elliman Development Marketing

White Douglas Elliman Development Marketing logo
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Douglas Elliman Development Marketing

Douglas Elliman Development Marketing draws upon decades of experience and market-specific knowledge to promote world-class properties to global audiences in over 60 countries. They collaborate with leading developers, world-renowned architects, and interior designers to create the most coveted properties in the most attractive markets.

 

Their presence has become a hallmark to burgeoning cityscapes. If Douglas Elliman Development Marketing is showcasing a new property in your city, it means that your city is in the international spotlight. Douglas Elliman Development Marketing hired us to film their showcase of this ultra-modern residence in Fort Lauderdale.

 

To fully sell the luxury of this property, we needed to showcase the flawless appliances, sightlines, and amenities. One of the core challenges we encountered in this production was showing the function of an appliance, like a rainfall shower faucet, without having anyone in the shot. This required some skills of the trade. It’s not easy filming a shower faucet turning on without having anyone in the shot. But we made it work flawlessly. Ultimately, this property showcase embodies a true sense of luxury, which draws the viewer in and makes them fantasize about living in this particular residence. This is exactly what Douglas Elliman asked us to provide.

Bekanze

Bekanze

Gio Henao posing for the camera wearing a dress standing in tall weeds

Crafting the Visual

Bekanze commissioned us to film and produce the following artist profile to showcase a unique perspective on architectural philosophy. We create a video that was deeply emotional and moving; something that would resonate with audience and encourage the viewer to see architecture as a spiritual art rather than a technical discipline.

 

To achieve this, we used Roya Zangoui, a model who we’ve worked with many times, as the visual centerpiece and emotional connector. Her exotic grace and gentle posture matched the voice-over perfectly. This combination was key. Roya’s on-screen presence captures the viewer’s attention while a beautiful monologue informs them of the deeper, more intimate side of architecture. Together, they create an uplifting exposé that fully showcases Bekanze’s brilliance.

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Fine-tuning the Story

We are a turnkey agency, meaning we take each project from concept to delivery. Because of this, we house a full creative suite of editing and post-production software. One of our most powerful editing software, which we used to put the final touches on Gio Henao’s artist profile, is DaVinci Resolve. This is a color correction and non-linear video editing application for macOS by Blackmagic Design.

 

Since editing is one of the most critical steps in our process, nothing is overlooked. DaVinci Resolve helps us zone-in on key points of interest to create maximum clarity and outstanding color harmony. In this phase, we take all the footage, audio, and additional assets and lay them on a timeline to arrange the absolute best narrative flow. This process is extremely time-consuming. According to the industry standard, every minute of shooting translates to an hour of editing, which makes sense since this is where true storytelling comes together.

Stinghouse

Red Stinghouse logo
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Stinghouse Advertising

Stinghouse Advertising hired us to film and produce a philanthropic video series about FIU to support their upcoming fundraising initiative. Our video production expertise and proven track record producing successful fundraising videos was the key ingredient to their advertising strategy.

 

We, ultimately, produced five videos covering significant areas of importance at the university, such as a special educational program for deserving students known as EMBRACE, how FIU invests their resources to sustain and protect the Everglades, and the key figures responsible for outstanding philanthropic donations.

 

The video series works together to both show the expansiveness of FIU’s global mission and how their dedication to education is producing a rich legacy of future leaders. The results are a comprehensive and passionate outlook on the faculty, alumni and students who are guiding the advancement of education in America.

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Martin Lighting

White Martin Harman Logo

Martin Lighting by Harman

We had the honor of bringing the Martin Lighting voice to life through this video commercial, which was aimed at reaching their core audience. Our video was to be shared socially with a tone that resonates in the coolest of ways, highlighting what their products do best… light up the moment.

 

There’s a Martin® by Harman product to meet just about any application including small, mid-sized and large theaters to arenas and stadiums, concert and touring, live TV productions, corporate shows, cruise lines, and houses of worship.

 

The main talent in the commercial is Daniella Rincon and the entire shoot took place in our Fort Lauderdale studio.

White Harman Logo
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Fully electronic dimming ensures extremely fast strobing, instant intensity control, and a flat, consistent field that can be maintained down to zero percent.

View from behind of concert goers at a concert basked in yellowish green light
View from behind of concert goers at a concert basked in red and yellow lights
Studio light shining on makeup artist applying makeup to model holding a case
Makeup artist with long blond hair applying makeup to a model in a studio
Makeup artist with long blond hair applying makeup to a model in a studio with a yellowish light shining on them
Model posing for the camera with a light on her in a studio with a few people in the background
Two models in a studio with some people in the background
Closeup of video camera and display
View from behind silhouette of two video camera operators filming a concert basked in yellow light
View from behind silhouette of two video camera operators filming a concert basked in red light
View from behind of concert goers at a concert basked in red and yellow lights
View from behind of video cameramen filming concert goers basked in red and yellow lights
View from behind of silhouette concert goers at a concert
View from behind of concert goers at a concert basked in purple and yellow lights
View from above of video camera and five men talking to each other

Bahia Mar Condominiums

White Bahia Mar Fort Lauderdale Beach logo
Overhead view of docks with yachts along skyscrapers and palm trees

Bahia Mar Condominiums

Bahia Mar is a staple of Fort Lauderdale, and is about to evolve into something even greater.

 

Soon to be home to resorts, luxury condos, restaurants, and businesses, our goal was to showcase the future of this community and its many facets.

 

By combining carefully shot and curated video footage, 3D motion graphics and renderings, voice overs, and drone work, this Bahia Mar video was born.

 

The betterment of Fort Lauderdale is something that we’ve always been passionate about, and we knew it would take the merging of these many forms of media to show the power of this project.

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Nike

White Nike Logo
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A Creative Marketing Concept For Nike Sneakers

We developed this creative marketing concept for Nike sneakers to tell a different story — one of failure, perseverance, and remembrance.

 

What is failure other than a starting point? 

To us, failure is a path from which one can mature and better themselves. No one is perfect. And those that are wildly successful encountered countless missteps. But they kept going. Not all people respond to defeat the same way, though. Some give up while others dig deeper and push beyond whatever they thought capable. Within this context, not every tale of failure has a happy ending. Some people face defeat and never go beyond that threshold. But that is not to say they remain defeated. This creative concept is one such story.

 

Sports brands often rely on a theme of failure and triumph to rally their demographic. Again, most of us have faced failure. Those who have endured and overcome tend to connect with this cliched narrative. That’s why it is so wildly popular in mainstream marketing. Besides, who doesn’t identify with an underdog story? But what of the others? Who is sharing the story of those who were dealt a bad hand — who failed and never triumphed but persevered?

 

Our creative concept is powered by the heart of the athlete and the love of the sport. Failure is a chief theme. Triumph is not. With the negation of triumph and happy endings, we invoke remembrance. Some of us don’t play to win; to prove our strength; to show that failure does not have a hold on us. No. Some of us play for the love of the sport; for the freedom of remembering our childhood; for the feeling of our feet leaving the ground.

The Story Is the Product

From an advertising standpoint, this creative concept is selling Nike sneakers. From a marketing and branding standpoint, it is showing how Nike products empower everyday athletes.

 

A brand as massive as Nike demands clever marketing such as this. Hard sells don’t work. Nike’s consumers are influenced by storytelling. The product is second to emotion. Therefore, this creative marketing concept for Nike sneakers places feelings of empathy above product shots. This tactic strengthens the appeal of the advertisement and equips Nike sneakers with more value than what the product offers.

 

The defining moment — where the story becomes an advertisement — is confirmed 27 seconds into a 30-second video. The Nike sneakers are planted in the center of the frame. This moment is timed with a break in the dialogue. A pause lingers as the sneakers fill the screen. And when they lift off, the final words are spoken, pairing feeling with the product.

 

As an homage to a brand we love, we chose to conclude the video advertisement with an iconic shot. In the context of failure, this serves an intended purpose. We wanted to show that even athletes who fail and never triumph carry their heroes and their love for the game in every step taken on the court. This is a big moment and one that resonates with our audience. What it confirms is that you don’t need to be a star athlete to take flight like you always dreamed you could.

 

If you like this creative marketing concept for Nike sneakers, you should check out the work we’ve done with Karelle Edwards. She is a 500-meter Olympic hurdler from Canada set to make her Olympic debut at Japan in 2020. We’ve done a few shoots with Karelle. The first, we photographed at a track in L.A. The second, we photographed around downtown L.A. for an urban-centric athletic profile. Both shoots featured Nike sports products!

View from behind of the lower half of an African American man wearing black Nike shoes and white Nike socks poised holding a basketball on a basketball court with a light shining on him in semi darkness
View from behind of an African American man poised holding a basketball on a basketball court with a light shining on him in semi darkness
An African American man poised holding a basketball on a basketball court with a light shining on him in semi darkness
An African American man poised holding a basketball on a basketball court
Side profile of an African American man poised holding a basketball on a basketball court
An African American man poised holding a basketball on a basketball court with a light shining on him in semi darkness
Creative Marketing Concept for Nike Sneakers An African American man holding a basketball on a basketball court with a light shining on him in semi darkness
White Nike Sneakers Concept Storyboard sketch

Behind The Scenes On The Set Of Nike

We filmed this video campaign idea for Nike in Fort Lauderdale, Florida. We rented a high school gym and captured all of the photography and video content over the weekend. Our entire production team helped bring this idea to life. Working on creative videos like this is a great team-building exercise and perhaps one of the most enjoyable parts of working with our studio.

 

We faced a few challenges during production. One was significantly more stressful than the rest!

 

On the first day of filming, we set up the scene. Standard. We tested the lighting. Set the mood with the fog machine. Set the camera track and so on until we were ready to start filming. The only problem… we were still waiting for our talent to arrive. Suddenly we get a phone call from the talent’s manager. They canceled on us last minute without explanation. Can you believe that? But we didn’t give up. No, we embodied the spirit of Nike and persevered.

 

Fortunately, luck was on our side. Outside the gym was our saving grace, the athlete seen in the video and the photography. It honestly could not have worked out any better. He was a great guy to work with and injected this video concept with the exact emotion we had envisioned.

African American man checking video equipment on a cart on a basketball court with another crew member looking on
Closeup of a man working with video equipment with a woman in the background
African American man wearing a gray t shirt holding a ball on a basketball court posing for the camera with a crew member walking off screen in the background
African American man wearing a gray t shirt holding a basketball walking with a film crew member on a basketball court
African American man checking laptop next to a cart of video equipment on a basketball court
African American man wearing a gray t shirt holding a basketball being shown by a film crew how to film a scene on a basketball court. Video Production Services
Joshua by a computer talking to film crew around him
Two male film crew members adjusting equipment for filming on a basketball court
Two male film crew members adjusting equipment for filming on a basketball court
Nike being filmed on a basketball court in a gym with an African American man wearing a gray t shirt holding a ball walking away on the court surrounded by a film crew
Headshot of African American man wearing a gray t shirt
Closeup of a video cameraman working a camera
African American man with a white towel around his neck being sprayed in the face by a makeup artist
Nike being filmed on a basketball court in a gym with an African American man wearing a gray t shirt holding a ball being tended to by a makeup artist
Side profile headshot of African American man wearing a gray t shirt
Film crew working on equipment for a scene. Video production Services
Nike being filmed on a basketball court in a gym with an African American man wearing a gray t shirt holding a ball surrounded by a film crew
Nike filmed on a basketball court in a gym with an African American man wearing a gray t shirt holding a ball walking on the court surrounded by a film crew
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Nike. Run!

Nike Training Campaign Concept

We are attached to the brands we use most, so when we’re inspired to create something original for a brand we love, we get right to work. When planning our passion projects, we aim to recreate what should be. We take the time to step back and analyze a brand from a new perspective — an artistic one. A while back, we had this idea for Nike of an athlete running through California’s rugged wilderness. The purpose of this creative marketing concept for Nike sneakers was to attach the brand to nature and fuse the product with the environment. The result is that the viewer can feel the apparel as if they are feeling the weather. It places our audience in the setting, showing them how it feels to wear Nike.

Man striking a pose on one leg in front of a culvert
Man jumping in the air in front of a culvert
Side profile of a man running on a path
Side profile of a man kneeling in the sand by a cliff
Side profile of a man leaping in the air by a cliff
Side profile of a man leaping in the sand by a cliff
View from the front of a man sprinting
Closeup view from behind of a man looking out over the cliff
Black and white of a film crew filming a man running
Black and white of a film crew filming a man running
Black and white of a film crew sitting on the back of a pickup
Black and white of a film crew filming a man running
Black and white of a film crew setting up equipment on a cliff
Black and white of a film crew filming a man running on a cliff
Black and white of a videographer filming a man striking a pose on one leg
Black and white of a videographer setting up equipment with two men and a woman standing by

Incredible JustCBD Product Photography

White JustCBD logo with green leaves

JustCBD Product Photography

JustCBD is an industry-changing force. They are representing the CBD culture differently than any other brand before them. They strive to educate the world about the power of CBD’s holistic properties without embellishing the facts. JustCBD uses world-class labs to test their products and provide the most accurate scientific data to their consumers. They are backing the future of CBD with truth and data. Thus, elevating the reputation of the industry and culture.

 

JustCBD’s methodology and honesty have taken their brand global. They are instigating a new age of respect for their industry and their craft. Moreover, they are inspiring a new culture of CBD advocates. JustCBD needed their media to reflect their stance on transparency and wholesomeness. So, they enlisted our photography department to revamp their product marketing with fresh, organic, and truthful media.

 

A Brief Overview of JustCBD Product Photography

 

The timing of our collaboration is pivotal for JustCBD’s expansion. They are in the process of elevating their online presence with new and improved product photography. They requested media assets that would not only enhance their digital advertising, but also aid in growing their social media profile on Instagram, which is on the verge of reaching 50k consumers daily. Therefore, JustCBD asked us to diversify the spread of media. They asked for clean product photography similar to the type seen on Amazon; requested organic lifestyle photography; and asked for dimensions that would work well as digital banners for the use of social and google advertisements.

 

NOTE: When viewing the image galleries, clicking the photographs will enlarge the images so you can see them in full res! 

Man holding yellow gummy bear between thumb and forefinger
Overhead view of a man taking a pineapple chunk from JUSTCPD dried fruit container
Top view of JustCBD dried fruit Pineapple chunks on display
Pineapple chunks on display
Side view of JustCBD dried fruit Pineapple chunks on display
Jet Setter immune support gummies container and contents being held by someone
Closeup of Jet Setter immune support gummies on display
Closeup of Jet Setter immune support gummies on display
Side view of label of Jet Setter container
JustCBD Hemp Seed Oil container on display on a wooden table

The Direction and Intention of JustCBD Product Photography

We always learn about the brand and the industry before starting a project. It’s important to do independent research first then ask the client questions directly. It’s amazing what type of information you’ll learn by studying online resources in addition to listening to what the client has to say. This is where we started before photographing any JustCBD product photography. We first studied their current media and how they represent their brand online. Then we started a conversation with the client to learn their vision, intent, and style. Research is the only way to guarantee that the delivered product aligns with the client’s business goals.

 

This is what we learned

 

Our research into JustCBD’s current product photography proved there was a disconnect between the brand’s philosophy and their media. Their products are natural and organic, as is their language and their social media. Yet, the product photography on their website appears artificial. The true essence of the brand and the value of the product is lost. In short, the photos are edited way too much. This taught us two valuable pieces of information which we used to distinguish our photography:

  1. They needed to connect their media with their core values to take their business to the next level, and
  2. The content needed to feel natural.

For this product shoot, we photographed 10 products that cover 8 commerce categories.

Freeze roll pain relief container on display on a pile of ice with green plant leaves nearby
Freeze roll pain relief container on display
Man using freeze roll pain relief container on arm
Freeze roll on on display
Freeze Roll-on side of label
.JustCBD Hemp Seed Oil package on display on green plant leaves surrounded by wood blocks
Closeup of JUST CBD Hemp Seed Oil drops bottle
Closeup of JUST CBD Hemp Seed Oil drops bottle with package
Side profile of container of Hemp Seed Oil
Man holding handful of gummy bears
Gummy bears on display surrounded by cherries and slices of citrus fruit
Top view of gummy bears container on display
Gummy bears on display
Side profile of container of gummy bears
Sugar free gummy bears on display with citrus fruit and cherries nearby
Top view of sugar free gummy bears container on display
Side profile of container of gummy bears

The Natural Essence of JustCBD Products

As you can see, the results of our photography on JustCBD’s products shows that the brand’s products match their promise. The viewer can see the sticky sugariness of their gummies. They can smell the natural aromas of the CBD oil. They can foresee the excitement their pup will have at the sight of a steak-shaped treat! We present the products in their most natural, untainted form. We did not try to disguise the products, and we feel that impacts the way the consumer feels when they see the photography.

 

Ultimately, we limited our post-production editing so the imagery remains truthful. We did not over-saturate the colors, nor did we sharpen the outlines of certain candies. This went a long way in accentuating the holistic goodness. Also, by taking the product out of the packaging and placing it in the hands of the consumer, we create a craving for JustCBD goodies. These lifestyle shots elevate the entire gallery. They are strong images that encourage the consumer to explore the brand in more depth. Whether they choose to shop online or study the brand’s culture on social media, doesn’t matter. What’s important is that the photography inspires the consumer to take action.

Container of dried fruit pineapple chunks on display with real pineapple chunks nearby
Pina Colada ICE vape juice container on display surrounded with chunks of pineapple and coconut
JUSTCBD Pina Colada ICE Vape Juice container and package on display
Pina Colada ICE vape juice container on display
Side label of vape juice
JUSTCBD Cookies and cream protein bar package surrounded by cookies and bowl of cream on a wooden table
JUST CBD Cookies and Cream Protein Bar package on display
JUST CBD Cookies and Cream Protein Bar back of package label on display
Steak bites pet treats with two bone marrows nearby
PETS Products Steak bites dog treats
PETS Products Steak bites dog treats
Dog supplement
Overhead view of JUSTCBD gummy bears container on display surrounded by sliced citrus fruit and cherries on green leaves on a wooden table
Various citrus halves on display with passport, bottle of Jet Setter immune support gummies, cell phone and brown sunglasses
Display of various Just CBD disposable cartridges

Label Daddy

White Label Daddy logo
Closeup at floor level of a boy clutching an adult's leg sticking his tongue out

Label Daddy

If parents cannot laugh at their own misery, what else can they laugh at?

Label Daddy hired us to create an original, entertaining and comedic company profile video to be the centerpiece of their website. They wanted a video that told a story. But not just any story. They wanted one that most every parent could empathize with. And if there is one state-of-mind that every parent is familiar with, it’s chaos.

 

We put our collective thinking together (and gathered the parents in our studio) to come up with some household pain points that most everyone has experienced. After the concept was decided we wrote the script and got to filming Label Daddy’s company profile centerpiece.

 

Chaos and order are the rivals of every young household. One is practically guaranteed. The other not so much. Our idea was to show how Label Daddy brings order to the chaos. From screaming children, disastrous living rooms, childish squabbles, and one smooth daddy comes this hilariously accurate video production.

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Florida Healthcare Law Firm

White Florida Healthcare The Law Offices of Jeff Cohen, P.A. Logo
Doctor wearing light blue grid shirt talking on cell phone

Florida Healthcare Law Firm

Florida Healthcare Law Firm wanted to elevate their presence with storytelling. So, they came to the experts!

It’s really awesome working with clients who aren’t afraid to go out of the box. And, honestly, the more adventurous one is the more attention they’re likely to receive from their viewers. There are just so many brands circulating the same boring content that it is easy to ignore their messaging. Florida Healthcare Law Firm understood this and respected our insights on the matter. They were eager to create a video that would stand out and turn heads. We instantly knew that the comedic route was the way to go.

 

We met with the founder, Jeff Cohen, before creating a concept or writing a script. His energy and personality led our content creators to develop the following concept. After meeting, we knew that we wanted to put Jeff Cohen in front of the camera. And when we learned he was open to the idea of filming an outlandish parody, we immediately started drafting the script. The power of this video is that it doesn’t openly advertise. There are no hard sells and no use of stuffy language. It’s purely story based. This authenticity goes a long way. It’s also uncommon for a law firm to produce a video like this. But there’s strength in originality, as you’ll see.

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