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REVA Air Ambulance

There’s nothing that gets us more excited than a client who allows us to dream with them. When Reva Air Ambulance approached us, they gave us a couple of parameters…

they needed a 30-second spot for a conference, and
they wanted it to be memorable.

Challenge accepted.

We dreamed up a few concepts and presented them. REVA loved the idea of doing a sarcastically dramatic movie trailer, and they loved that they could use so many of their own staff for the spot. We set to work, writing a script, casting talent, and scouting locations.

Production went flawlessly. Reva’s staff had a blast, we got some unique shots, and once we put it all together, we knew we had something hilariously memorable for them to present. It’s an incredible feeling to see an idea become a reality for our clients.

Overhead view of man wearing blue tank top laying in the sand clutching his leg with scraped knee grimacing in pain

Commercial Medical Escorts

How can you not love anything involving a grandma and a zipline?

Commercial Medical Escorts (CME) came to us with a concept that they were dreaming of doing for a 30-45 second spot. But it was a 60-90 second idea. We worked with them to shorten their script in a way that still communicates their message. It required a lot of post-production work to keep the add shorts and still highlight the comical elements that Commercial Medical Escorts wanted most.

This one was a bit more involved to produce than a normal 30 second spot, because we had to go through the airport in order to get a permit for that location, and we constructed an airplane interior set in our studio. It was well worth the extra work, because this one got CME a lot of attention at their annual awards show.

Woman wearing climbing gear grimacing hanging on the side of a tree

South Florida Sinus and Allergy Center

Get to know the brand

South Florida Sinus and Allergy Center (SFSAC) is a comprehensive sinus, allergy, sleep and snoring treatment and therapy clinic with locations in Fort Lauderdale and Plantation, Florida. Their Fort Lauderdale office is brand new (less than 2 years old). They were new to the area when they hired us. They had a solid reputation in Hollywood and Plantation, but were unknown in the east Fort Lauderdale market.

When SFSAC came to us their branding, website, and digital marketing initiatives were severely outdated. They relied on stock imagery, had a poorly functioning website and were struggling in telling their narrative. There was a disconnect between the services and experience they offer and the way they were presenting themselves to consumers. Their current brand persona would never flourish in Fort Lauderdale. They had to change everything. We were hired to fill the gap — to sync their consumer-facing image with their reputation.

We created a creative suite of original content to introduce SFSAC to the Fort Lauderdale market. This was no small task. Their business required a total branding overhaul. They needed new photography, story-driven video content, a new website, a detailed marketing strategy and tons of distribution.

Male and female doctors going over something on a computer

Doctor helping a patient with an assistant nearby

The advantage of professional photography and video storytelling

In the first week of working with SFSAC, our content creators and marketing teams reimagined their brand persona. Before producing any media, we identified their strengths, listened to their audience’s feedback, analyzed their competition, and reviewed their history. From there, we redefined their core values, redeveloped their brand’s narrative pillars, and reshaped their tone of voice and mission statement to better suit their current identity. This is who we recreated their brand into what it is today.

Ultimately, South Florida Sinus and Allergy Center needed eye-catching, informative, and genuine media to infiltrate the Fort Lauderdale market.

First we created a 5-minute long company profile video that united all of the following. This video also went into great detail on Dr. Mandel’s educational and professional history — another selling-point for the treatment center. From there, we focused on showcasing their state-of-the-art facility. Their previous website had no original photography and, therefore, no proof of their advanced facilities and patient suites. There was a disconnect that needed fixing.

Another major selling point for their business is their faculty. We wanted to unite faculty with company culture. The majority of medical facilities prioritize stuffy headshots and hyper-professional poses. This would not work for SFSAC, especially since they were new to the area. They needed to stand out. So, instead of shooting headshots in a staged environment we encouraged the staff to be themselves. This went a long way in humanizing the brand.

The art of converting cold leads

Lastly, we executed digital marketing funnels to improve awareness of SFSAC in Fort Lauderdale and to convert consumers at both locations. Social media was a core piece to our digital marketing strategy. We used social platforms as an information segue for consumers. This coincided with email marketing and google ads. Most of which would link back to original blogs published to the site to garner thought leadership.

We also circulated patient testimonials to establish our reputation amongst a new consumer base. Even though SFSAC was new to Fort Lauderdale, they are veterens of otolaryngology. Making this apparent made a big difference in the way their brand was received by cold audiences.

Ultimately, our digital marketing funnels established SFSAC as a strong presence in the community, a source of information and an outlet for health and wellness.

Two female doctors holding a stethoscope and one male doctor holding a thermometer sharing a laugh

Web Design & Development: the most needed component to their rebranding overhaul

Website design and development was one of the most intregal services we provided SFSAC. Their former website was hurting their business. The interface and functionality halted users, restricting bookings and inquiries. The content was also disjointed. There was no cohesion; no narrative; no feeling to anything. The design looked like a poorly made template, the copy was inaccurate and repetitive, the imagery was boring and generic. It was very easy to dismiss SFSAC as an industry leader.

We populated the entire website with original content. Our copywriting department rewrote every page, bio, and service description. Our photography team photographed content to match. And our video team gave is substance. There is an insane amount of information available on their new site. It fulfills many different functions now, acting as an information homebase for potential patients or users seeking medical knowledge, as well as a conversion platform to improve foot traffic to both the Fort Lauderdale and Plantation locations.

South Florida Sinus and Allergy Center’s new website also positions the brand and Dr. Mandel as thought leaders in otolaryngology. We produced original blogs and educational videos to rank on Google searches. And our team optimized SEO on every frontier so that when users search relevant keywords, SFSAC ranks as one of the top sources.

South Florida Sinus and Allergy Center Site Map

South Florida Sinus and Allergy Center About Us page mockup

South Florida Sinus and Allergy Center Doctor page mockup

South Florida Sinus and Allergy Center Our Team page mockup

South Florida Sinus and Allergy Center Contact Page section mockup

Buddha Bowl

Buddha Bowl
Web Design & Development

The brand guidelines created by our copywriting and graphic design departments paved the way for the website design. In this phase, our graphic design team invented a website layout that would expedite the ordering process and fully reflect the core values and brand pillars that define Buddha Bowl.

Negative space frees up the density on the site. Our designers wanted the site to breathe, so they reduced the clutter and spaced out the content. This reflects Buddha Bowl’s core value that simple ingredients can create more abundant flavors. We did not want to overwhelm our consumers. That was the intention. The site needed to feel light. This aesthetic, in a way, personifies the food. Additionally, we focused a lot of content blocks on call to actions in order to exemplify the Buddha Bowl value that more time should be spent enjoying food rather than waiting for it. This is fast food made healthy. This needed to be signaled throughout the site. No matter which page the consumer lands on or where they navigate to, the option to place an order is always at their fingertips.

One of the challenges in building Buddha Bowl’s website is that we had to work with imagery provided by the client. As content creators, we love total creative control. This is especially valuable when, in the case of Buddha Bowl, we are branding the business and creating their narrative from the ground up. Creating our own content to support our copy would have elevated the appeal of the website and the overall message. For instance, a company profile video showcasing the values and philosophy of the Buddha Bowl fresh kitchen would have been a great addition. But, in the end, it all came together to deliver the function the client needed to propel their business. And that is most important.

For more information on our Web Department, check out our website design and development service.

Desktop and Mobile images of Website homepage mockup

MIND. BODY. SOUL.

Buddha Bowl Fresh Kitchen

Buddha Bowl is a fresh kitchen based in Pembroke Pines, Florida. Their brand philosophy unites healthy eating with mind, body and soul.

Buddha Bowl hired us in the earliest stage of business development. At the time, all they had was a vision. We put that vision into words and designed the entire look and feel for their brand. This required an entire branding campaign, including mission/vision statement, core values, brand pillars, tone of voice, and other collateral that would distinguish their brand from competitors.

A Foundation in Branding

Buddha bowls are a part of the latest dining fads. Many businesses in this market share similar philosophies on healthy eating. Creating a personality that would differentiate Buddha Bowl from every other fresh kitchen was essential. Therefore, we gave a lot of attention to branding. All the language crafted in the branding phase would be included throughout the website and menu, so it needed to remain true to the brand entirely. The challenge was that we needed to remain unique yet understandable and relatable. Deciding on the right language meant creating the best narrative. This is where we started.

Before moving into the Graphic Design or Web Design & Development phases, we created a full brand guideline for Buddha Bowl. This provided the blueprint for how they would present their brand to consumers, as well as how their employees would speak and interact day-to-day.

Buddha Bowl’s mission is to prove that food should propel our lives, not slow them down.

“We seek to reconnect people with their food; to show consumers how to rethink the way they approach eating by infusing original recipes, natural ingredients, and creative culinary action.”

Tattooed arm wearing bracelets holding a pineapple

Modest and Genuine Tone of Voice webpage

Vibrant and Knowledgeable Tone of Voice webpage

Confident and Enlightened Tone of Voice webpage

Discipline and Health Core Values webpage

Convenience and Cleanliness Core Values webpage

Jiffy Lube

Jiffy Lube Recruitment Drive

“You are a leader. You are a veteran. You are wanted.”

Jiffy Lube — a national automotive service provider — hired us to conceptualize, film, produce and distribute a recruitment initiative targeted for U.S. military veterans. Jiffy Lube Veterans still operates as the primary career recruitment path for former service members. Our video makes up the centerfold of their application page and process.

The challenge was creating a video with the right amount of impact. When speaking to our nation’s veterans, some production companies overembellish a sop-story. We find this off-putting, so we developed language and imagery that speaks to camaraderie, devotion, and opportunity. In the end, we knew that flowery language would have devalued the messaging. So, we instead created a dialogue that was strong and stern and familiar to our audience.

We also wanted to show how Jiffy Lube supports a career transition from military service to the Jiffy Lube service center without infringing upon the qualities taught to them during their service; mainly that of companionship and brotherhood. To achieve this, we opened the video with our talent in military attire and concluded it with the same collection of service members donned in Jiffy Lube uniforms.

Over-delivering the Final Product

“We value your veteran leadership and your teamwork.”

Given the weight of the recruitment drive and the status of the audience we were targeting, we created a long [60-second] and short [30-second] video so Jiffy Lube could diversify the circulation of this video on multiple platforms.

We wanted to guarantee that veterans interested in a promising career would respond to our recruitment ad, so we edited two versions for their viewing preferences. Both videos bare the same amount of impact. However, the 60-second video [featured to the left] includes more information about Jiffy Lube careers and the type of company culture a new employee can expect.

Both videos do an excellent job of showing that current and new employees come from similar backgrounds and that Jiffy Lube is the best opportunity for a new career. Furthermore, it shows that by applying, veterans create the opportunity to join a new family that thinks and works as they do.

ReconVelocity

ReconVelocity is the most advanced reconditioning software available to new and used car dealers. Founded by Hugh Hathcock, the founder of ELEAD1ONE, ReconVelocity is designed to close the Recon Gap, a little known operational money-pit that is affecting dealership profitability. The Recon Gap is the difference between hundreds of thousands of dollars being added to a dealer’s bottom line. However, many dealers do not know that reconditioning can be optimized to this extent. Our mission is to teach to the industry that reconditioning is a million-dollar profit center. And to show them the benefit in harnessing that operation with ReconVelocity.

When ReconVelocity approached us for creative marketing and content creation, they were a few months away from introducing their software to the market. They had absolutely no media, and also needed a website where they could convert consumers. In two months, we filmed and photographed a whole menu of branded messaging to spearhead their debut. We got to work filming educational videos, consumer-centric videos, walkthroughs and testimonials, and photographing content to support all social media marketing. As our content creators produced media, our marketing and web development teams got to work on the website. Not only did we have to design and build the entire site in less than a month, but we also had to write all of the copy and build a custom calculator.

Introducing ReconVelocity

Our first objective was to introduce ReconVelocity to automotive dealers. Hugh Hathcock’s eagerness to be involved in this phase was a huge advantage. Hugh Hathcock is one of the most well-known names in the automotive industry, so our message already carried significant weight. Hugh’s network of dealers, who he has been building relationships with since ELEAD1ONE and who now use ReconVelocity, also helped with the testimonials. One of ReconVelocity’s guiding core values is centered around building lasting relationships with dealers. The testimonials really drove this point home and helped distinguish ReconVelocity from the competition. Releasing this series of media on the launch days of ReconVelocity provided an immediate foothold in the market. It gave our website substance and attracted immediate attention on various social platforms, especially on LinkedIn.

Man polishing the side of a black car with a yellow cloth

Man polishing the side of a white car with a yellow cloth

Man working under hood of a white car with two other men in the background

Three men working under a hood of a white car

Mechanic working on brakes of a car in a garage

Mechanic working on tire of a car in a garage

Mechanic looking at the underside of a car in a garage

Worker looking on at another worker working on the passenger side of a white car in a garage

View from behind of an African American man working at a computer

Worker wearing a black cap going through papers by a computer in a garage

A whole line of mostly white Acuri cars with a black and light blue one within.

Front-side views of two black Dodge Ram trucks with heavy duty wheels with silver alloy.

CarOffer

Young muscled man holding a cell phone standing between two black cars

CarOffer

CarOffer is the Industry’s First Instant Trade Platform. Their software marks the largest automotive technology disruption in decades. Their instant trade suite is designed to reverse margin compression by establishing a used car trading ecosystem composed of disciplined dealer groups and the nation’s largest pre-owned operators.

CarOffer was founded by Bruce Thompson, one of the most well-known names in the automotive industry. Bruce has been responsible for some of the most astounding tech innovations over the past few decades. His reputation as an innovator and business expert added a bit of pressure on our creative team. We had to make sure every piece of content was perfect and effective at the time of launch, which was two months after signing.

When CarOffer approached us, they had nothing in terms of content. They needed a whole menu of multimedia, from video production, graphic design, and professional photography. And they needed a brand new website to house their content and convert consumers. The main challenge was that they needed all of this in two months time, so we had our work cut out for us. Not only did we have to learn about the brand and their product, create mood boards, and quickly move into the production phase, but we also had to blend technology with automotive tastefully. This was the only way we would appeal to our consumer-base and properly represent the brand.

Video Production & Photography

We worked on tight timelines. So, we included both our video and photography departments on the first media days. We split up, filming instructional videos in one warehouse and photographing website content in another. During this time our marketing and web development teams collaborated to design, build and populate a new website in a month.

During our deep-dive into the brand, we decided that the best way to portray CarOffer was through moody, dimly lit media. Given that the brands in the used car industry, especially dealerships, use bright colors and sterile photography, we chose to flip the script. We needed the CarOffer image to dominate the visual field just as their software was expected to dominate the industry.

During the first media day, we filmed six videos, which explain CarOffer’s proprietary features, and photographed the majority of content that would be used to launch the website and populate social media.

Front view of the grill and headlights of a white Audi car

Interior view of a luxury Audi car with red leather seats

Closeup view of a front wheel of an Audi

Interior of a yellow sports car with black leather

Triumph Motorcycles

Triumph Motorcycles Euro Bike Photography

Edward Turner, the designer of Triumph’s Bonneville T120 and arguably the most famous name in motorcycles, created the iconic British classic in 1958. The T120 inspired a new generation of teenage cafe racers and established a proud reputation for action and performance. It has remained a beacon of British motorcycle engineering, finding a resurgence in 2006 after the launch of its successor the Bonneville T100.

In part, the Bonneville T120 gave rise to the Bonneville T100, which launched in 2002 and quickly earned acclaim as a modern vintage ride with stylish appeal and all-performance handling. The T100 played a pivotal role in the birth of the modern custom scene, bringing the classic Bonneville into the modern era and instigating the rebirth of the T120 four years later.

Though the Triumph Bonneville T100 is only 13 years old, its reputation is bound to the vintage classics of the 1950s and 1960s. It is a young piece of machinery from a brand with a rich history, and is styled as such. The T100 is bound to both the past and present, tying modern motorcyclists to the heyday of 1950s engineering and vice-versa. At the time of its creation, the T100 was already acclaimed alongside the classics, which has emboldened motorcyclists to follow in the tracks of the earliest roadwarriors. For these reasons, we chose the Bonneville T100 to be the centerpiece of this Euro Bike photography concept.

In a word, Triumph Motorcycles represent freedom. It is a means to venture beyond limitations; to bypass roadways and barriers and claim the liberty of the open road and unbeaten path in the most exciting way we can think of. The Triumph lifestyle is only made possible through its products. Therefore, we paired lifestyle alongside the product to show they are dependent on one another. Our media is intentionally commercial, casual and candid. Nothing is random, but it feels so. Sudden pitstops along the side of the road, obvious product shots, inviting lifestyle shots… they all share in telling the narrative.

Rider pushing the Bonneville T100 up a bend on the side of the road.

Black and white closeup of the motorcycle rider on his motorcycle

Black and white photo of the rider walking away from the Bonneville T100 while holding his Bell Bullitt helmet at his side.

For The Ride

Triumph

navigate in either direction to learn more about the products, location and production gear.

Mountaintop view of Angeles National Forest with lots of clouds

Location: Angeles National Forest

No where else in the world can you get these types of views. Everywhere you venture are magical landscapes that stretch between colorful vegetation, dense forests, and clouds rolling over mountains and blanketing the city of angels below.

Motorcycle rider posing in front of a Bonneville T100 motorcycle holding his helmet with mountain peak in the backdrop

Production Gear

Camera: Nikon d5
Lenses: Nikon 24 MM 1.4 / Sigma Art 50 mm 1.4
lighting: Profoto A1 Wireless system (x2)
Bag: Peak Design 45L Travel Backpack

roducts

Bell Bullitt Helmet
Bilt Drago Leather Jacket
Street and Steel Fingerless Gloves
Ray Ban Clubmaster

Motorcycle rider restarting the road trip after a brief pitstop

Motorcycle rider adjusts Ray-Ban Clubmaster sunglasses on his motorcycle before resuming the road trip.

Motorcycle rider overlooking the canyon, standing above the clouds with yellow wildflowers in the background.

Bell Bullitt Helmet, Bilt Drago Leather Jacket, and Street & Steel fingerless gloves.

Triumph Motorcycles Euro Bike Artistic Vision

To emphasize the quality, style, and classic vibe of the Bonneville T100 we styled the talent with quality, vintage-style clothing. We chose to play up Triumph’s identity as a luxury and masculine brand by outfitting the model with a Bilt Drago Leather Jacket, Street & Steel Fingerless Gloves, Ray-Ban Clubmaster, and Bell Bullitt Helmet. These accessories played to the strengths of the narrative: a solo road trip through Angeles National Forest with nothing but the atmosphere and the steady rumbling of the Bonneville T100.

We chose to work in Angeles National Forest because of its dynamic landscape and unique micro-climates. The setting and terrain change regularly, which helped diversify the imagery and create a longer, more adventurous feeling road trip. The changing land also helps the consumer see and understand that this is more than a motorcycle advertisement–that it is a lifestyle awakening.

In a few of the photographs, we showcased the application of the product beyond style and into the utility (another area where landscape really came into play). Pairing the products with the setting added a lot of variation to the photoshoot, which helps tell a deeper story. In some photographs, the narrative becomes more about the individual riding the Bonneville T100–his curiosity, demeanor, and passion for adventure. While other photographs (the majority), show why and how the T100 is a centerpiece to his life; how it activates his personality. When viewed as a whole, the gallery shines with a very defined purpose and emotion that would have otherwise been dulled without the character and scenario we invented.

We’d like to give a shout-out to Eaglerider in Los Angeles, where we rented the Triumph Bonneville T100. It was the exact bike we needed for the occasion. The Triumph was a comfortable ride through the city and up the highway to Angeles National Forest. It was a perfect combination between a street bike and destination bike, climbing up the mountains and across unique terrain effortlessly. We love the fact that the T100 is a lighter, sit-up bike with 100cc and a smooth clutch. It was a super comfortable ride. The coolant system, which prevents overheating, was another awesome feature for a long day riding in the mountains. If you plan to visit California and want to enjoy a day riding through the mountains like this, check out Eaglerider in Inglewood. You can also contact us for more information on our exact route.

Motorcycle rider standing on top of the Bonneville T100 with large antennae structure dominating the backdrop.

Motorcycle rider wearing a helmet and motorcycle gear riding up the mountain on a hazy morning.

Motorcycle rider standing in front of a Bonneville T100 motorcycle with mountain peak in the backdrop

Motorcycle rider resting on the pavement in front of the Bonneville T100 motorcycle with his helmet nearby

Motorcycle rider riding through a shallow creek in Angeles National Forest with feet in the air

Closeup of motorcycle with rider in the foreground sitting in front of it wearing shades

Motorcycle rider wearing shades poses in the middle of the forest, pointing a shining headlight towards the camera

Motorcycle rider wearing shades sitting on the motorcycle using the back tire to churn up dirt in Angeles National Forest

View from behind of motorcycle rider sitting on the motorcycle slowly cruising through the forest

Motorcycle rider wearing shades and leather gear poses for the camera in the middle of the forest holding his Bell helmet

Closeup of backside of motorcycle with lower half of man in leather boots along with burnt orange pants and black leather jacket sitting on it

Black and white photo of motorcycle rider wearing shades relaxing sitting near the motorcycle posing for the camera and looking up at the sky

Motorcycle rider relaxes sitting in leaves near the motorcycle posing for the camera and looking off to the side

The motorcycle rider relaxes on the side of the road with his Bell Bullet helmet and motorcycle nearby.

Black and white photo of a motorcycle rider resting above the clouds overlooking a mountain range.

The motorcycle rider relaxes laying on the back of the motorcycle posing for the camera

Behind The Scenes

What a day! What a day!

Our photographer, Justin Mein, road his Ducati Monster 1200 S during the shoot. He and a good friend Curtis Blank captured this really awesome behind the scenes photography.

A little bit about our gear…

Our gear made the transition between micro-climates and scenarios seamless. We packed two Peak Design 45L Travel Backpacks. These camera bags held all of our gear, water, and food. For a lightweight, versatile bag, the Peak Design Travel Backpack was super spacious, so we didn’t need to take more than one bag on each motorcycle. Without them, we wouldn’t have been able to bike through the mountains for 6+ hours comfortably.

We shot the entire gallery on the Nikon D5, rotating between the Nikon 24mm 1.4 and Sigma Art 50mm 1.4. We primarily used the Nikon 24mm lens. In some scenarios, we used two Profoto A1 Wireless Systems with air remote trigger to set the scene.

During the photoshoot we road through a magnitude 5 earthquake! We felt the rumbling but didn’t know how serious it was until we checked our phones and saw the notification. Throughout the rest of the day, we had to be on high alert for debris in the roadway and had to be conscious of unsecured rockfaces when venturing around bends and offroad. Fortunately, we had really awesome gear, expertly crafted motorcycles and some of the best motorcycle helmets on the market. Safety first!

Photographer overlooking forest canopy while perched atop a slanted rock face.

View of the back side of the bike along with helmet with camera, backpack and leather gloves on the ground

Cameraman taking picture of something on the ground near the motorcycle.

Closeup of photographer looking at camera display

New Belgium Brewing

New Belgium Brewing Co., brews out of Fort Collins, Colorado. They are most known for their Belgium style brews and juicy IPAs. We created this video advertisement for New Belgium Brewing for their holiday promotion. This was a lifestyle production, showing how New Belgium beers bring friends together. Given that the holidays are a time when friends revisit their hometowns and reconnect, we felt this video really captured the emotional value of gathering for a round of beers… and a little reminiscing.

Kelley & Uustal Trial Attorneys

The Law Offices of Kelley & Uustal specialize in personal injury law. Their team consists of expereinced trial attorneys who have gone up against the largest corporations to deliver justice for their clients. Kelley & Uustal are well-established attorneys in Fort Lauderdale, having successfully built their practice over the past decade. To address changes in the market and equip their brand with a more contemporary appeal, they came to us for a whole menu of multimedia content. We delivered both Video Production and Professional Photography for use on their new website. In both arenas, we pushed traditional concepts with radical new ideas that are uncommon in the law industry.

Light of Mine

The Brand

Light of Mine is a young company — an artisan candle maker — breaking into the industy. Their brand and product converges on multiple lifestlyle frontiers, so the expanse of their marketing needs is vast. Light of Mine appeals to many demographics, weaving a line between grassroots, artisan, luxury, and homely groups. This required that we represent their brand and product under unique lights to appeal to all of their audiences. The scope and versatility alloted by this project was tons of fun for our team of photographers, who painted Light of Mine in so many differnet ways.

Product Photography

First, we wanted to introduce Light of Mine’s product to the market. Again, Light of Mine appeals to multiple lifestlyes, so we needed to diversify our style, dressing the product differently in each shoot. Our photographers utilized setting, ingredient, and pacakaging to contextualize the product. Consumers who shop for holistic products gravitated towards the photographs showcasing the ingredients in each product. Those who are guided by nostalgia and sensation agreed with photography that incorporated setting as the primary artistic driver.While those who shop with their eyes, preferred photography that highlighted product packaging.

Lifestyle Photography

Once Light of Mine’s product infiltrated the market, we got to work creating a lifestyle campaign. This served two puproses:

To attach the product with an intimate way of living.
To extend Light of Mine’s reach into untapped markets.

An entire video campaign was born from the following product shoot. The photography was beautifully rustic and passionate. It shows two people in love embracing for different reasons with a Light of Mine candle at their side. In this photo shoot, we saw how beautifully the power of people — the human spirit — played with the product. So, we created a video campaign highlighting the power of the humna spirit.

The YMCA

The YMCA has 11 locations throughout Miami-Dade and Broward County. They are expected to open two brand new locations along North Federal Highway and Sistrunk Boulevard in Fort Lauderdale. From 2017, we handled all of The YMCA’s marketing needs, from strategy, content creation, print and digital distribution, and tracking. Given the scope of The YMCA’s influence in South Florida, they required a full-service package. We provided Video Production, Professional Photography, Graphic Design, Copywriting, Web Development, and Advertising services. All of these were necessary for the launch of 4 annual campaigns: Summer Camp, Healthy Kids Day, Fall Campaign, and Winter Campaign. Each campaign was supported by a unique menu of collateral curated for specific purposes, such as to boost online enrollment or adult memberships at YMCA family centers.

Following the success of our YMCA campaigns in 2017 and 2018, the YMCA marketing team hired us to brand, develop and launch a brand new center in downtown Miami. This facility was targeted exclusively at young professionals in the area. This campaign was different than anything we provided the YMCA of South Florida and, therefore, required a new stylistic approach in order to differentiate the new facility from the family centers.

For the sake of this case study — given the expansive array of marketing materials provided for the YMCA over the years — we will focus exclusively on our 2018 Winter Campaign.

Phases 1 & 2

PHASE 1

Each campaign started with a Case For Business. This was a proposal for marketing direction, outlining budget, timeline, and forecasts. Included were campaign themes, taglines, sample copy, and content direction focused on each of the YMCA’s lead programs: After School Care, Aquatics, Youth Sports, and Health & Wellness. The style guide, complete with web and mobile samples, dictated the upcoming phases of marketing, especially photography, video production, and graphic design.

PHASE 2

Following approval of the Case For Business, we gathered media to be used across all platforms. Photography and Video production led the charge. Photography was pivotal in the creation of all assets associated with the campaign. Both the website, print and digital ads relied on quality photography. Each campaign had various focus areas. For the Winter 2018 campaign, we focused on boosting family membership and individual enrollment. Since we were targeting two different demographics we had to cater stylistic elements to appeal to these consumers. For family membership, we employed bright colors, open spaces, and family activities. This was essentially a tour of the best parts of the YMCA facility from a family’s perspective. Conversely, for individual memberships (which predominantly targeted at young professionals) we used a more dominant color palette and included group shots to motivate consumers to enroll immediately.

AQUATICS

AFTER-SCHOOL CARE

YOUTH SPORTS

HEALTH & WELLNESS

Phase 3

Once media was created we were able to design marketing assets to be used online and via print. We covered all the bases: Dedicated Landing Pages, Facebook Banner Ads, Google Display Ads, Web Pop-up Ads, Email Templates, Fence Banners, Direct Mailers, Billboards, Palm Cards, Program Guides, et cetera. Each campaign employed unique color palettes to differentiate the seasons and show the transition from the old campaign offer to the new one.

Our comprehensive marekting strategy ensured The YMCA would convert warm leads into sales, and generate increased interest amongst cold leads both online and in-person. By presenting the value prop in various ways, while offering various enrollment benefits, we appealed to a large swatch of consumers who prioritize different values in their spending habits. Additionally, we targeted these audience on the online platforms where they are most active, for instance, Facebook and Google. This kept our marketing collateral front and center throughout the entire enrollment campaign.

What made our marketing strategy so effective, was the way these materials came together to make one cohesive sales pitch. Certain collateral focused on particular incentives while other collateral targeted particular demographics. By appealing to a larger group of consumers (who we knew would bre receptive to our messaging) while also diversifying the value proposition, we increased enrollment at both YMCA family centers and thier newest Miami Downtown Fitness Center season after season.

Here a few examples of our work.

HighTower Financial Advisors

Pioneering Wealth Management

HighTower Financial Advisors offers leading-edge financial advisory services out of Boca Raton. They have a strict obligation to prioritize their client’s best interests in order to enhance their wealth and a foundation for long-term financial gains. In this capacity, they are more akin to business consultants than wealth managers.

HighTower came to us for two branding videos. They wanted media that would vocalize and profile their company; something that would distinguish them from their competition and succinctly relay their expertise in the industry of financial management. The end goal for these videos was to showcase their expertise while generating business leads.

Make the best first impression with content that sells your brand.

Hightower Advisors needed to translate two pivotal facts:

1) They are the industry experts in wealth management

2) They have a legal and personal obligation to deliver results. These video productions answer both those consumer concerns.

Handy

The Brand

Handy is a non-profit organization in Broward County that empowers disadvantaged youth through mentorship, academic support, life skills training, food, housing, clothing and more. Their mission is to provide every child in need a personalized program to help them excel from childhood into early adulthood.

Handy was founded in 1985. When they came to us, their entire brand was in need of an overhaul. Their consumer-facing image was extremely outdated and they were not engaging potential donors effectively. We were hired to redesign their branding to give their organization a more contemporary and active personality. This was no small task. Every department in our agency had to collaborate to get the job done. From branding and graphic design to professional photography and video production, through to web development, marketing and distribution.

Our overall marketing and branding strategy was to capture the side of Handy only those close to the curriculum would know. So, we decided to create a brand narrative that cycled between various perspectives in order to paint Handy’s story through the experiences of those in the program. This approach decided a lot of the stylistic components.

Branding

This was the first step in transforming Handy. Their former logo [the image shown to the right] was stale and unimpressive. As was their original Handy acronym: Helping Abused, Neglected, Disadvantaged Youth. This both upset the mentor staff and children in Handy’s care as it did not properly represent what the organization stood for, nor the ability and power possessed by Handy youth. We needed to change that. Our graphic design team wanted to associate Handy with unity, love, and friendship. They refused to allow these emotes to stand alone, so they got to work on creating an icon that would denote all of these feelings. One of the challenges we faced in this early stage was creating a symbol that clearly represented Handy and their ongoing mission without being too busy or cluttered. In the end, we designed a logo that spoke to all of Handy’s core values.

The Website

Following our complete branding overhaul, we moved into the web development phase. Handy’s former site was outdated. They were not converting donors, engaging volunteers, nor representing their mission effectively. We designed and developed a massive 21-page website to both cover the core areas of the organization (from the mission, history, life skills programs, events, and more) and generate maximum conversions. The homepage is clean and informative. Along the right-hand side is a sticky tab with a call to action to “Donate” that follows users as they navigate the page. It is noninvasive but prevalent enough to encourage first time and recurring donorship.

The newly redesigned website was perhaps the most integral piece in Handy’s complete brand overhaul. It created living space for all assets produced for their brand, acting as a home base to connect Handy youth with donors, volunteers, mentors, alumni and community at large. From the website, you can navigate the entire history of Handy, accessing social media, reports, infographics, and more with a simple click of the mouse.

Multimedia

Once brand guidelines were developed, we needed to create an abundance of media to assist in launching their new site and gaining a foothold on social media. Since we wanted to tell Handy’s story through people, professional photography and video production were the obvious mediums. We chose to combine both services since Handy’s mission is so expansive.

One of the challenges we faced was piecing all of these segments into a cohesive narrative. Not one aspect of Handy stands apart from the rest. The organization serves youth ages 9 to 25 years old, staffs many mentors and volunteers, hosts various community events and outreach programs, celebrates the arrival of Handy youth and the departure of Handy graduates, offers a range of programs, and much more. We had to pay tribute to all of these important areas as if they were a never-ending story. This was tough. In the end, we delivered.

Handy Next Gen Field Day at Jaco Pastorious Park flyer

from youth

to young adults

Community Coverage

Event coverage is a huge deal to a nonprofit organization as active as Handy. It generates a ton of leads, acknowledges donors for their philanthropy and informs their community of their progress and future initiatives. Not only did we help lead the charge in creating events and raising awareness, but we were also present at every Handy celebration to ensure proper media coverage was recorded. This was essential in Handy’s outreach initiatives and was an integral piece to their social media campaign, email marketing initiatives, and more.

Stat concerning increase in life skills.

Social Media

A nonprofit’s ability to actively engage their community of donors, recipients, and volunteers regularly is essential. So, we invested a lot of effort in increasing Handy’s social media presence. Our approach was to keep the content organic and our presence user-driven, which ultimately made the content more emotive and personal, thus allowing the Handy community to interact on more profound levels. Our outreach focused on Handy youth, the programs they were involved with, the volunteers and mentors who make it all possible and the donors who support their organization every step of the way. One of the more notable portions of our social media strategy was the unveiling of Handy’s new logo that we designed. This post drew a lot of traffic and engagement, marking a turning point in their overall online image. This wave of publicity allowed us to reach new donors and fully embed Handy as a pillar in the community.

Before we developed our social media strategy (as we do with all clients) we focus the beginning stages around social listening. This informs our marketing and content strategy team who is already interacting with Handy, who isn’t, and who can be converted into an active follower. Knowing our demographic not only reveals our starting point but also informs of our overall potential, which was profound (and something we delivered on quickly). The research revealed that Handy’s overall mission is not well known. We fought to change that. Throughout our social media strategy, we incorporated graphic elements to inform our community of Handy’s impact on youth in Broward County. Situated alongside informative content were graphics for holidays to remain relevant month after month.

The Results

We worked with Handy for a number of years. In that time, we completely revamped their brand, which helped expand their organization’s influence to more households and deserving children throughout Broward County. With our help, Handy was recognized nationally for their outstanding philanthropy and activism. The work they do is crucial for the youth and the future of Broward County. Their impact is now greater than it has ever been before. We look forward to seeing what Handy does for our community in the future.

In the realm of social media, we grew Handy’s presence exponentially. Their Facebook audience was bleak and unengaged. They were missing out on pivotal interactions that would further their mission. They also only had 200 followers on Instagram. There was room for growth in both areas. We capitalized on the opportunity. [The following reports are from December 2017. They do no show the full scope of growth on social media. However, they show that month-over-month we increased engagement and followership in accordance with the outlines social media strategy.]

If you’d like to see what we can do to help elevate your nonprofit organization or philanthropic brand, we recommend reading the Integrated Marketing Communications plan we invented and executed for Handy. We’d be happy to do the same for you.

HANDY INC. IMC

Inspire Me Bracelets

The Brand

Inspire Me Bracelets is a designer of inspirational jewelry. They are stationed in downtown Fort Lauderdale — right in the heart of a new, burgeoning artistic district. Their mission and vision rely on the power of words as a means to uplift people from all walks of life. Their faith-based messages of love and encouragement do more than just inspire happiness, though. They excite, impress, and warm the heart.

Inspire Me Bracelets lived predominantly in the retail sector, which posed certain challenges for their business. They had to rely on foot traffic and word of mouth to grow their brand. When we learned of their brand, we knew we could extend their reach to new markets in a short amount of time by going digital. Through Video Production, Professional Photography, and Digital Marketing we created and distributed a brand narrative that has captivated and grown their audience. Moreover, we produced crisp images for online sales, which have increased revenue significantly.

The Narrative

Before we could transition Inspire Me Bracelets into the digital marketing landscape, we recognized the imperative need to narrate their brand story. Statistics reveal that marketers who harness video production experience a 49% faster revenue growth compared to non-video users. Evidently, video production wields immense influence in this sphere, and thus, we concentrated our initial efforts in this direction.

Additionally, we strategically employed a time-sensitive context for the two videos showcased below, emphasizing pivotal occasions such as school graduations and Mother’s Day. This approach not only bolstered our keyword searchability on Google but also positioned the brand in a context that resonated more profoundly with the target audience than an evergreen company profile video would have allowed.

Product Photography

Story-driven video production was instrumental in forging an emotional connection between the brand and its consumer base. Simultaneously, professional photography served as the catalyst for motivating action. By harmonizing these two facets of content creation, we effectively mitigated the risk of losing consumers within a critical segment of the digital marketing funnel. Furthermore, professional photography substantially enhanced our digital marketing capabilities, equipping us to reach new heights in the online landscape. Leveraging this branded content, our team of digital marketing experts skillfully devised and promoted digital ads in locations where the highest conversion potential resided.

The results were nothing short of remarkable. Below (following the Professional Photography gallery) we’ll showcase Inspire Me Bracelets’ digital marketing triumph after just two months of collaboration with us, providing a compelling testament to the power of strategic content integration that drives exceptional outcomes. This success story underscores the transformative impact of our multimedia approach in driving brand growth and engagement. What could we achieve working together on your brand?

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Inspire Me Bracelets Infographics about users and revenue

Adsspend for Facebook and Instagram stats

Inspire Me Bracelets Infographics Bar graph of age and gender

Inspire Me Bracelets Infographics Bar Graph of Sessions

Inspire Me Bracelets Infographics Adspend for Facebook and Instagram

Inspire Me Bracelets Infographics about Revenue

Thunder Studios

Elevating Esports

Thunder Studios hired us to cover their latest Thunder Gaming competition in Los Angeles. This is the arena “Where esports stories are told.” This year’s Thunder Gaming competition featured the industry’s top video gaming personalities facing off in a Super Smash Bros Ultimate tournament for a $20,000 grand prize.

We were brought in to provide video production services during the event to support their existing internal team. We’re excellent team players when we need to be and this event was a great example of our ability to slot into and existing production structure to help cover any gaps in man power and production.

INDUSTRY

PROFESSIONAL

SERVICES

VIDEO PRODUCTION

Thunder Studios

Elevating Esports

INDUSTRY

PROFESSIONAL

SERVICES

VIDEO PRODUCTION

Versatile Production

Our team played a crucial role during Thunder Studios’ broadcast of the Thunder Smash Tournament Series event. We conducted live interviews with gamers and commentators, capturing their insights and reactions in real-time. To enhance the live broadcast, we performed on-the-spot video edits right there in the arena, ensuring that the most exciting moments were seamlessly integrated into the live stream. Additionally, we filmed extensive B-roll footage, providing valuable material for future event coverage and promotional content.

We produced this exciting highlight reel which we filmed and edited ourselves, showcasing the intense progression of the competition as it unfolded. This reel captures the energy, skill, and drama of the Thunder Gaming competition, offering a glimpse into the vibrant world of esports at Thunder Studios.

Valuable Production Partners

Thunder Studios’ competition demonstrated the power of seamless collaboration in high-energy live environments. Working alongside their internal team, we helped capture the authentic excitement and technical skill that makes competitive gaming so compelling. The real-time editing and live interview coordination required adaptability and precision. That’s what makes event coverage successful.

If your organization needs additional production support for live events, tournament coverage, or brand activations, we can integrate smoothly with existing teams to deliver professional results. Event production works best when everyone’s focused on the same goal: telling great stories as they unfold. Ready to discuss how we can support your next event?

Valuable Production Partners

Dalmar Hotel

The Dal Mar Hotel

Our Team

Behind The Scenes

Crazy Faith Coffee

Our Mission

Crazy Faith Coffee came to C&I Studios looking to launch a new coffee brand with a unique mission – to pair incredible coffee with inspirational stories of people whose faith helped them overcome adversity and achieve the extraordinary. They wanted bold branding that would make an impact on shelf and online while authentically representing their uplifting concept.

Crazy Faith Coffee centered on providing a “Daily Uplift” by combining outstanding coffee with real stories of faith, courage and perseverance. The brand language and visual identity system took inspiration from an eclectic mix of influences from coffee culture, street art, zines and indie publishing.

While the majority of images have a desaturated, grainy film aesthetic, selective color tinting with the brand’s deep red and navy blue anchors the photographs in the Crazy Faith Coffee’s visual identity. Typographic story excerpts overlaid in a scrapbook collage styling completes the raw, analog feel.

The resulting photography has amassed praise both internally and externally for Crazy Faith Coffee for capturing their brand in such an immersive and emotive way. The powerful imagery elevated their product launches to feel like the release of an indie film or zine each time – captivating audiences with slices of real life rendered in a highly stylized yet unvarnished way.

Gray coffee cup next to story being held by someone

How it works

A subscription based coffee company

Black Mile

Black Mile Travel Bag

The best way to introduce the Black Mile Travel Bag to the market was through story-driven media, so that is exactly what we created.

The Black Mile Travel Bag is a compact, space-saving, and versatile travel bag. It was designed by a United States Military Veteran to be lightweight, functional, and fashionable in both adventurous rural settings and bustling urban locales. The Black Mile Travel Bag can be worn as a backpack, used as a suitcase or modified into a carry-on travel bag.

We were tasked with branding the Black Mile Travel Bag to appeal to three types of consumers, which were outlined by the client: the rugged adventurer, the wanderlust, and the creative professional. All three audiences share a respect for nature and travel, however, their personalities are wildly different. We created a concept that would appeal to all three.

Our narrative follows a creative professional on a trip abroad for a client. Upon landing his identity shifts. He is not purely a creative professional. He embodies deep respect and appreciation for the country and the culture he is experiencing — he begins to wander and admire. Similarly, he ventures off the beaten path, which appeals to the rugged adventurer. All three of these archetypes converge yet they do not conflict with one another. This situated the Black Mile Travel Bag as the universal companion for all types of travelers and businessmen.

Product Photography

Whereas our video addresses the consumers who would benefit and appreciate the Black Mile Travel Bag, our product photography showcases its many features.

The photography reinforces the message articulated in the branding video: that Black Mile Travel Bag is a perfect companion for any type of traveler in any type of situation. Though this is stated in the video, the product deserved additional verification. Our product photography for Black Mile Travel Bag, therefore, showcases the product in its entirety.

We approached our product photography from two angles: full-scope (shooting the entire bag) and granular (shooting close-ups of the features). Not only does this prove the message stated in the video, but it also adds value and appeal to the product.

Regardless of consumer archetype, the photography shows all of the ways this bag benefits those who travel. These photos are proof of its durability, versatility, quality, and style. Nothing is omitted. Every canvas — every layer — is photographed to fully capture the bags function and lack of limitation.

These photos are perfect for online sales, which is the primary medium Black Mile Travel Bag markets to their consumers. Once their website is complete, these photos will become the centerpiece. They will lead online sales and expand their digital marketing to include social media — a resource they have yet to tap into.

View from behind of man wearing a black backpack and a black coat standing by a metal garage door

Small backpack and large black bag on display

View from behind of a man walking carrying a black bag on his shoulder

Closeup view of an opened black purse bag

The Kennedy Center

The Kennedy Center for the Performing Arts is located on the banks of the Potomac River near the Lincoln Memorial in Washington, D.C. and was opened to the public in September 1971.

Its roots date back to 1958 when President Dwight D. Eisenhower signed bipartisan legislation creating a National Cultural Center. To this day, The Kennedy Center stands as a beacon of artistic excellence, perpetuating love for arts and culture in America. That is what our video series for the Kennedy Center represents: an unfathomable love for the arts and artists around the world.

In our video series, Arts Across America and Turnaround Arts, we showcase the humble beginnings of art while accompanied by some of the most profound artists of our time, such as famed concert musician Yo-Yo Ma and violin duo Black Violin.

This is where art is born.

Arts Across America with Yo-Yo Ma

We house all of the work we produce for our clients. This means that at any time we can repackage the final product to infuse new emotion or appeal to a different audience. With the Arts Across America series, we provided two additional edits to The Kennedy Center, all of which paint a new picture of arts in America, the individuals helping to extend arts to our youth, and the children who benefit from this amazing outreach.

We worked with Yo Yo Ma on the Arts Across America series and with Black Violin for the Kennedy Center Turnaround Arts Program. We shot a lot of footage on each occasion, so we were able to piece together additional material for The Kennedy Center.

Turnaround Arts with Black Violin

Turnaround Arts at The Kennedy Center began in 2011 with Obama’s President’s Committee on the Arts and the Humanities.

This program truly elevates the arts by instilling a deeper appreciation of its value in our youth. This whole-school adventure in the arts helps move the needle of education by teaching children how to express themselves and how to appreciate the perceptions of different individuals and their cultures.

A part of their outreach is introducing young and ambitious students to their idols. Black Violin joined The Kennedy Center at Walker Elementary to share in the value of art. We captured the event, filming video and shooting photography for The Kennedy Center to promote on their website.

If you’d like to see more we created with Black Violin, check out the “One Step” music video we conceptualized and produced to promote their latest album Take The Stairs.

The Kennedy Center Gala

When The Kennedy Center decided to create a video introduction honoring the recipients of their 2019 Award for the Human Spirit, they knew we’d be perfect for the task.

We were asked to write and produce a 6-minute video introduction honoring Chicago based philanthropists Patrick G. and Shirley W. Ryan, and Academy Award-winning actor and producer Forest Whitaker. Pat and Shirley Ryan were honored with this year’s Distinguished Philanthropist Award for their charitable contributions to the arts, education, healthcare and beyond.

Forest Whitaker was honored with the Kennedy Center Citizen Artist Award for his involvement with The Kennedy Center Turnaround Arts Program and the Whitaker Peace & Development Initiative. Our video introduction reflects on the life and legacy of these amazing individuals by showcasing their involvement in the arts and how their selfless deeds have inspired citizens at large to connect through artistic expression. Contact us to discuss your marketing needs and learn how we can craft ultra-specific content for your brand.

Index Template

REVA Air Ambulance

REVA Air Ambulance

Challenge accepted.

Commercial Medical Escorts

Commercial Medical Escorts

South Florida Sinus and Allergy Center

South Florida Sinus and Allergy Center

Get to know the brand

The advantage of professional photography and video storytelling

Ultimately, South Florida Sinus and Allergy Center needed eye-catching, informative, and genuine media to infiltrate the Fort Lauderdale market.

The art of converting cold leads

Web Design & Development: the most needed component to their rebranding overhaul

Buddha Bowl

Buddha Bowl Web Design & Development

Buddha Bowl Fresh Kitchen

A Foundation in Branding

Buddha Bowl’s mission is to prove that food should propel our lives, not slow them down.

Jiffy Lube

Jiffy Lube Recruitment Drive

“You are a leader. You are a veteran. You are wanted.”

Over-delivering the Final Product

“We value your veteran leadership and your teamwork.”

ReconVelocity

ReconVelocity

CarOffer

CarOffer

Video Production & Photography

Triumph Motorcycles

Triumph Motorcycles Euro Bike Photography

Triumph Motorcycles Euro Bike Artistic Vision

Behind The Scenes

New Belgium Brewing

New Belgium Brewing

Kelley & Uustal Trial Attorneys

Kelley & Uustal Trial Attorneys

Light of Mine

The Brand

Product Photography

Lifestyle Photography

The YMCA

The YMCA

Phases 1 & 2

PHASE 1

PHASE 2

AQUATICS

AFTER-SCHOOL CARE

YOUTH SPORTS

HEALTH & WELLNESS

HighTower Financial Advisors

Pioneering Wealth Management

Handy

The Brand

Branding

The Website

Multimedia

from youth

to young adults

Community Coverage

Social Media

The Results

Inspire Me Bracelets

The Brand

The Narrative

Product Photography

Thunder Studios

Thunder Studios

Elevating Esports

Thunder Studios

Elevating Esports

Versatile Production

Valuable Production Partners

Valuable Production Partners

Dalmar Hotel

The Dal Mar Hotel

Our Team

Behind The Scenes

Crazy Faith Coffee

Crazy Faith Coffee

Our Mission

Buddha Bowl
Web Design & Development