If parents cannot laugh at their own misery, what else can they laugh at?

Label Daddy hired us to create an original, entertaining and comedic company profile video to be the centerpiece of their website. They wanted a video that told a story. But not just any story. They wanted one that most every parent could empathize with. And if there is one state-of-mind that every parent is familiar with, it’s chaos.

We put our collective thinking together (and gathered the parents in our studio) to come up with some household pain points that most everyone has experienced. After the concept was decided we wrote the script and got to filming Label Daddy’s company profile centerpiece.

Chaos and order are the rivals of every young household. One is practically guaranteed. The other not so much. Our idea was to show how Label Daddy brings order to the chaos. From screaming children, disastrous living rooms, childish squabbles, and one smooth daddy comes this hilariously accurate video production.

Florida Healthcare Law Firm wanted to elevate their presence with storytelling. So, they came to the experts!

It’s really awesome working with clients who aren’t afraid to go out of the box. And, honestly, the more adventurous one is the more attention they’re likely to receive from their viewers. There are just so many brands circulating the same boring content that it is easy to ignore their messaging. Florida Healthcare Law Firm understood this and respected our insights on the matter. They were eager to create a video that would stand out and turn heads. We instantly knew that the comedic route was the way to go.

We met with the founder, Jeff Cohen, before creating a concept or writing a script. His energy and personality led our content creators to develop the following concept. After meeting, we knew that we wanted to put Jeff Cohen in front of the camera. And when we learned he was open to the idea of filming an outlandish parody, we immediately started drafting the script. The power of this video is that it doesn’t openly advertise. There are no hard sells and no use of stuffy language. It’s purely story based. This authenticity goes a long way. It’s also uncommon for a law firm to produce a video like this. But there’s strength in originality, as you’ll see.

There’s nothing that gets us more excited than a client who allows us to dream with them. When Reva Air Ambulance approached us, they gave us a couple of parameters…

1. they needed a 30-second spot for a conference, and
2. they wanted it to be memorable.

Challenge accepted.

We dreamed up a few concepts and presented them. REVA loved the idea of doing a sarcastically dramatic movie trailer, and they loved that they could use so many of their own staff for the spot. We set to work, writing a script, casting talent, and scouting locations.

Production went flawlessly. Reva’s staff had a blast, we got some unique shots, and once we put it all together, we knew we had something hilariously memorable for them to present. It’s an incredible feeling to see an idea become a reality for our clients.

How can you not love anything involving a grandma and a zipline?

Commercial Medical Escorts (CME) came to us with a concept that they were dreaming of doing for a 30-45 second spot. But it was a 60-90 second idea. We worked with them to shorten their script in a way that still communicates their message. It required a lot of post-production work to keep the add shorts and still highlight the comical elements that Commercial Medical Escorts wanted most.

This one was a bit more involved to produce than a normal 30 second spot, because we had to go through the airport in order to get a permit for that location, and we constructed an airplane interior set in our studio. It was well worth the extra work, because this one got CME a lot of attention at their annual awards show.

In the first week of working with SFSAC, our content creators and marketing teams reimagined their brand persona. Before producing any media, we identified their strengths, listened to their audience’s feedback, analyzed their competition, and reviewed their history. From there, we redefined their core values, redeveloped their brand’s narrative pillars, and reshaped their tone of voice and mission statement to better suit their current identity. This is who we recreated their brand into what it is today.

Ultimately, South Florida Sinus and Allergy Center needed eye-catching, informative, and genuine media to infiltrate the Fort Lauderdale market.

First we created a 5-minute long company profile video that united all of the following. This video also went into great detail on Dr. Mandel’s educational and professional history — another selling-point for the treatment center. From there, we focused on showcasing their state-of-the-art facility. Their previous website had no original photography and, therefore, no proof of their advanced facilities and patient suites. There was a disconnect that needed fixing.

Another major selling point for their business is their faculty. We wanted to unite faculty with company culture. The majority of medical facilities prioritize stuffy headshots and hyper-professional poses. This would not work for SFSAC, especially since they were new to the area. They needed to stand out. So, instead of shooting headshots in a staged environment we encouraged the staff to be themselves. This went a long way in humanizing the brand.

The brand guidelines created by our copywriting and graphic design departments paved the way for the website design. In this phase, our graphic design team invented a website layout that would expedite the ordering process and fully reflect the core values and brand pillars that define Buddha Bowl.

Negative space frees up the density on the site. Our designers wanted the site to breathe, so they reduced the clutter and spaced out the content. This reflects Buddha Bowl’s core value that simple ingredients can create more abundant flavors. We did not want to overwhelm our consumers. That was the intention. The site needed to feel light. This aesthetic, in a way, personifies the food. Additionally, we focused a lot of content blocks on call to actions in order to exemplify the Buddha Bowl value that more time should be spent enjoying food rather than waiting for it. This is fast food made healthy. This needed to be signaled throughout the site. No matter which page the consumer lands on or where they navigate to, the option to place an order is always at their fingertips.

One of the challenges in building Buddha Bowl’s website is that we had to work with imagery provided by the client. As content creators, we love total creative control. This is especially valuable when, in the case of Buddha Bowl, we are branding the business and creating their narrative from the ground up. Creating our own content to support our copy would have elevated the appeal of the website and the overall message. For instance, a company profile video showcasing the values and philosophy of the Buddha Bowl fresh kitchen would have been a great addition. But, in the end, it all came together to deliver the function the client needed to propel their business. And that is most important.

For more information on our Web Department, check out our website design and development service.

Buddha Bowl is a fresh kitchen based in Pembroke Pines, Florida. Their brand philosophy unites healthy eating with mind, body and soul.

Buddha Bowl hired us in the earliest stage of business development. At the time, all they had was a vision. We put that vision into words and designed the entire look and feel for their brand. This required an entire branding campaign, including mission/vision statement, core values, brand pillars, tone of voice, and other collateral that would distinguish their brand from competitors.

A Foundation in Branding

Buddha bowls are a part of the latest dining fads. Many businesses in this market share similar philosophies on healthy eating. Creating a personality that would differentiate Buddha Bowl from every other fresh kitchen was essential. Therefore, we gave a lot of attention to branding. All the language crafted in the branding phase would be included throughout the website and menu, so it needed to remain true to the brand entirely. The challenge was that we needed to remain unique yet understandable and relatable. Deciding on the right language meant creating the best narrative. This is where we started.

Before moving into the Graphic Design or Web Design & Development phases, we created a full brand guideline for Buddha Bowl. This provided the blueprint for how they would present their brand to consumers, as well as how their employees would speak and interact day-to-day.

Buddha Bowl’s mission is to prove that food should propel our lives, not slow them down.

“We seek to reconnect people with their food; to show consumers how to rethink the way they approach eating by infusing original recipes, natural ingredients, and creative culinary action.”

When ReconVelocity approached us for creative marketing and content creation, they were a few months away from introducing their software to the market. They had absolutely no media, and also needed a website where they could convert consumers. In two months, we filmed and photographed a whole menu of branded messaging to spearhead their debut. We got to work filming educational videos, consumer-centric videos, walkthroughs and testimonials, and photographing content to support all social media marketing. As our content creators produced media, our marketing and web development teams got to work on the website. Not only did we have to design and build the entire site in less than a month, but we also had to write all of the copy and build a custom calculator.

Our first objective was to introduce ReconVelocity to automotive dealers. Hugh Hathcock’s eagerness to be involved in this phase was a huge advantage. Hugh Hathcock is one of the most well-known names in the automotive industry, so our message already carried significant weight. Hugh’s network of dealers, who he has been building relationships with since ELEAD1ONE and who now use ReconVelocity, also helped with the testimonials. One of ReconVelocity’s guiding core values is centered around building lasting relationships with dealers. The testimonials really drove this point home and helped distinguish ReconVelocity from the competition. Releasing this series of media on the launch days of ReconVelocity provided an immediate foothold in the market. It gave our website substance and attracted immediate attention on various social platforms, especially on LinkedIn.

CarOffer is the Industry’s First Instant Trade Platform. Their software marks the largest automotive technology disruption in decades. Their instant trade suite is designed to reverse margin compression by establishing a used car trading ecosystem composed of disciplined dealer groups and the nation’s largest pre-owned operators.

CarOffer was founded by Bruce Thompson, one of the most well-known names in the automotive industry. Bruce has been responsible for some of the most astounding tech innovations over the past few decades. His reputation as an innovator and business expert added a bit of pressure on our creative team. We had to make sure every piece of content was perfect and effective at the time of launch, which was two months after signing.

When CarOffer approached us, they had nothing in terms of content. They needed a whole menu of multimedia, from video production, graphic design, and professional photography. And they needed a brand new website to house their content and convert consumers. The main challenge was that they needed all of this in two months time, so we had our work cut out for us. Not only did we have to learn about the brand and their product, create mood boards, and quickly move into the production phase, but we also had to blend technology with automotive tastefully. This was the only way we would appeal to our consumer-base and properly represent the brand.

We worked on tight timelines. So, we included both our video and photography departments on the first media days. We split up, filming instructional videos in one warehouse and photographing website content in another. During this time our marketing and web development teams collaborated to design, build and populate a new website in a month.

During our deep-dive into the brand, we decided that the best way to portray CarOffer was through moody, dimly lit media. Given that the brands in the used car industry, especially dealerships, use bright colors and sterile photography, we chose to flip the script. We needed the CarOffer image to dominate the visual field just as their software was expected to dominate the industry.

During the first media day, we filmed six videos, which explain CarOffer’s proprietary features, and photographed the majority of content that would be used to launch the website and populate social media.