393 NYC, now known as LUME Studios — a pop-up event space located on one of New York City’s most dynamic streets — recently hosted an event for advanced contemporary woman’s fashion brand PH5. PH5 was looking for a creative agency that could capture the energy of their latest fashion show, how they transform LUME’s space, and how their audience experiences their art. They asked for one video that would tie all of this together. What we created was the first piece of story-driven media that is going to elevate PH5 as one of the most adventurous and outgoing fashion brands in New York City.
Komuso Design provides a simple and natural means of reconnecting with the self. Their product — The Shift — encourages people to slow down, steady their breathing and embrace the present. Their philosophy is backed by ancient wisdom. They embody the Komuso way of life, using teachings from Japan’s Edo period to spread their messaging.
Komuso Design only offers one product to consumers. Yet their brand is rich and vibrant. They invest a lot of time telling their story. And that narrative is what has elevated their company to a global presence. When the owners, Todd and Vanessa, came to us, their company was young and quite unknown. They had a vision for what they wanted to accomplish — the story they needed to share with the world — but weren’t sure how to go about it. That’s where we came in. We immediately connected with their vision. We understood the value their product offered to people and were eager to help share those healing powers with the world.
Our branding mission started with video production. The first video we filmed (below left) was essentially an introduction to the brand, the product, and the modern problem they solve through The Shift. The video to the left is much more impressive. What started as a 2-minute company profile video grew into a massive 6-minute story. It is the truest representation of the Komuso brand and a must-see. The third video we produced (below right) is a tutorial on how to best use The Shift.
We choose to work with C&I because you evoke a special feeling in everything you touch. The feeling of this piece is off the charts! We sat there after watching it with hearts pumping…tears flowing…and simply awestruck. Dammmmmmmm you guys are good!
Todd & Vanessa Steinberg, Owners & Founders of Komuso Design
Photographing The Shift
The Shift is the centerpiece of the Komuso brand. Don’t let its simple appearance fool you. It was developed by a psychotherapist and meditation teacher who used data from over a year of testing to engineer the ideal length, diameter, and quality of metal. Part of The Shift’s charm is its apparent simplicity. It may seem ordinary but it is, in fact, profound. Its design is, in a way, a clever nod to the power of breath, which when harnessed has an immense influence on our bodies and mind.
Given that simplicity is the namesake of The Shift, we chose to keep the aesthetic of their product photography minimal. This was also a stylistic nod to the natural form of The Shift and the philosophy behind the product.
When we took our photography outside of a controlled setting, our methodology and purpose had to change. We needed to connect The Shift to a mindset. After listening to our audience, we realized that many people underestimate the power of breathing. They often take it for granted and that leads them to disregard it as a healing modality. Because of this, people were failing to see The Shift for what it is and what it provides.
We realized that our photography needed to teach our audience about breathing and The Shift’s place therein. So, we chose to place The Shift in magnificent settings around the world, like the Mojave Desert. Our photography associates The Shift with these landscapes, ultimately connecting the tool to nature. The environments we chose are calm, vast, isolated, and ancient. They are timeless and powerful, as is the power of breathing. When the viewer sees these tranquil photos and notices The Shift is the reason the models are so relaxed, they immediately have an epiphany.
Marketing Komuso
We handle all asset creation, strategy, and distribution for social media and email marketing.
Instagram & Pinterest
The imagery above is created with our social media audience in mind. We thoroughly researched their online behavior to create media that we knew would resonate. The imagery and messaging unite the Komuso aesthetic with what they preach. This effective combination has grown their Instagram audience to 27.6k followers and opened avenues for additional marketing on Pinterest and through email.
The ad to the left was created specifically for Pinterest. This is an untapped frontier for Komuso, so our first step was introducing the product and the Komuso philosophy to users on the platform. In less than 15 seconds, we educate this consumer base on the purpose, functionality, and reward of using the Komuso Shift. There are no hard sales. This video conditions our audience for additional programming while encouraging them to be proactive in their search for a quality and proven anxiety treatment method.
Email Marketing
The success of our social media marketing campaign inspired similar programming in email marketing. Our team strategized to develop 5 separate marketing funnels to appeal to consumers at various stages in the conversion process. Some of these flows are evergreen and are automatically triggered when consumers either abandon their cart, sign up for our mailing list, or order a product. These series often push sales and, ultimately, lead to our Nurture Series — an educational sequence that informs on the company culture, the founders, and the science of The Shift.
Whereas the evergreen series encourage sales, the Nurture Series aims to strengthen the consumer-brand relationship. There is virtually no sales language. Instead, they inspire and provide meaningful tips. Though these emails don’t push sales, they have been highly effective at shuttling viewers to Komuso’s e-commerce site. They account for thousands of dollars in sales while deepening the brand story in the process.
Below, is also an example of our Re-engagement Series, which offers promotions on select holidays. These value-based emails subtly push sales, using the context of the holiday to inspire consumers to take action and make a purchase.
FEBRUARY NURTURE SERIES
(click to enlarge the image)
VALENTINE'S DAY PROMO SERIES
(click to enlarge the image)
EDSA
EDSA, Inc.
EDSA is a global planning, landscape architecture, themed entertainment design, and urban design firm. Their ability to unite people and place organically and functionally has inspired regional transformations that rank above some of the most sought-after destinations in the world. Founded in 1960 and headquartered in Fort Lauderdale, EDSA has since spread to major cities all across the world and continue to lead their industry with sustainable, holistically propelled concepts, techniques, and applications.
A Massive Branding Campaign
EDSA has a long-standing reputation as a beacon of progress, conscionable professionalism and innovation.
The leaders at EDSA came to us to repackage the legacy of their prestigious brand with a contemporary aesthetic. Our branding concepts were purposed to show how EDSA’s thought leadership continues to motive designers across industries while inspiring thoughtful environmental awareness in people and communities worldwide.
The magnitude of EDSA’s legacy demanded a full scale multimedia combination of photography, video production, graphic design, and web development. All of these services had to tell a single story. We had our work cut our for us.
A look inside the rebranding process.
Photography
EDSA is such a large, expansive brand that the fine details which make their company so unique can be smothered by what seems like a never-ending wave of media.Our mission was to create a stream of evergreen content that would serve EDSA’s ongoing mission even as their business continues to grow and evolve. Rather than create photography that supports EDSA’s story, we created photography that tells a more specific tale — that of the designer, the emotional stimuli in each design project, and the functionality of people and place. The biggest challenge was telling a single story through so many different human and landscape portraits.
We focused on highlighting the small, important details. When photographing EDSA profiles we integrated the setting to fully capture the pioneering mentality of each designer and principal. We chose to showcase them in their natural habitat surrounded by the literature that inspires their work.
This storytelling mechanic demanded that we take the time to learn about their passions and their motivation. Getting to know each subject added a lot of value to each photograph. It allowed our photographers to empathize with their creativity and their passions, which positively reflected in the quality of each headshot. Every photoshoot began with a 5-minute conversation, and from there we were able to truly highlight the personality of each EDSA principal.
Visual Narratives Drives EDSA's Story
Producing a consistent and effective narrative that would highlight the magnitude of the EDSA brand was a huge task.
Our video production strategy needed to show how EDSA’s many successes birthed such a deeply ingrained company culture — one that has elevated continuously over the last 100 years. Not only did we have to identify the key elements that make their brand so unique, but we also had to translate those values to external audiences as well as long-standing EDSA employees.
Moreover, the various stories we were telling needed to connect into a grand, wholesome narrative. The biggest challenge here was capturing the fire and energy of a brand that has dominated the market for the past 100 years in a 2-minute video.
Inside The Design Studio
When filming EDSA’s video profiles it was essential that we take audience preferences into consideration.
Our content needed to be eye-catching and motivational — a conduit of inspiration to students and industry professionals alike. Simultaneously, the style and language needed to remain consistent with EDSA’s professionalism. That was our recipe for delivering powerful content and producing effective results regardless of the viewer.
To external audiences, EDSA is a pioneering force shaping humanity’s connection to time and place through amazing design concepts. To the internal audience — the EDSA employee and principal — EDSA is a lifestyle. In that, their brand exceeds their industry. EDSA represents more than just landscape architecture. Our video series weaved in these important brand elements, ultimately appealing to various audiences without segregating or alienating any of our readers.
The EDSA Website
With so many offices in so many major cities across the world, the EDSA website needed to inform audiences on their far-reaching global presence. Their longstanding history provided a library of content which was both restricting and liberating. Though there was no shortage of media there were limitations on what webpages they could live on and how we could connect all these areas of focus seamlessly. Segmenting EDSA principles concerning planning, landscape architecture, and urban design while showing how these practices come together to facilitate each project was crucial in establishing the professional nature and magnitude of EDSA’s global mission.
We adjusted the header functionality next. The header titles become visible upon first scroll and stick to the top of the site. Because of this we needed to immediately introduce EDSA's services. We inserted their four core services directly under the About Us text block so viewers could locate their primary disciplines without clicking through to a new page.
The "Take A Look" section was redeveloped to deliver more information. Ultimately, we wanted more ways to hook EDSA's audience. So, we shifted to include more industry-specific content. This section is now titled "Insights" and operates as a news source in addition to case studies.
The web development process shifted the original design of the EDSA website. Our Lead Web Developer recognized minor limitations that would ultimately affect navigation and access to vital information, and therefore made specific alterations.
First, we improved the hero section at the top of the website to deliver immediate snippets of information to show EDSA's expertise. This new introduction helped guide viewers through the site the way we wanted them to navigate it.
Our decision to move the services section to the top of the homepage opened up additional space for us to dedicate to EDSA's magnificent portfolio.
Given that EDSA's portfolio is so large, we needed to streamline access to their best work. This ultimately changed the layout from a comprehensive "Works" page to a "Featured Works" section. In the end, it was the user experience that led to these improvements in the interface.
The next big challenge on the EDSA portfolio was making sure their projects were easy to locate. We provided two filtering options to fullfil this need. Users can either segment EDSA's project based on institution and discipline or via location, which was also instrumental in showcasing how expansive the brand is.
To support the above sections, we integrated a legacy portion to the site. This reinforced EDSA's presence as pioneers in their industry, The timeline format and slide functionality make this section very easy to use. It also does a great job at hooking the reader. Once the viewer begins to scroll through the decades to learn of EDSA's legacy they tend to slow down and actually read their history, which we think is a great way of increasing brand loyalty.
The Leadership section of the website was not originally a part of the sitemap. It was added during the web development process because our team wanted a better way to showcase EDSA's core group of leaders. On the main page of the site, the grid of headshots shown here moves from right to left and loops continuously.
Upon completion of the site, we integrated a function so users can select between English, Spanish and Mandarin Chinese. The selected language would alter certain elements in the site, such as the contact form. When selecting Mandarin Chinese, the contact form would update to include WeChat -- the primary Chinese communication service.
Hard Rock Energy
Hard Rock with Chris "The Birdman" Andersen
After spending $25,000/month on a marketing retainer with a different agency, Hard Rock Energy had very little to show for it.
Upon seeing a newspaper article about C&I Studios, they approached us, confident that we were the perfect fit for their company. Our primary goals for Hard Rock Energy were content creation and distribution, and establishing a well-known spokesperson for the brand. In a very short window of time, we had to deliver a full advertising plate of Graphic Design, Photography, and Video Production to market their new product nationwide.
Due to pitfalls with their former marketing agency, Hard Rock Energy had absolutely no product photos of their new energy drink collection, so that’s where we started.
Bold, seductive lighting was the main aesthetic for the product shoot. This, combined with a few tricks of the trade, made this simple product shoot POP! It was important to show that the three flavors coexist while also standing independently, so we photographed a diverse collection of their product in groups and individually.
Branding For A New Audience
Content is absolutely necessary, but it isn’t effective unless you place it in front of the right audience. So, in phase 2 we tackled distribution. The initial test markets were in Chicago and South Florida.
In order for our distribution tests to provide valuable information on Hard Rock Energy’s prime consumer-base, we needed diversity. In Hollywood, FL there is a very popular Hard Rock Hotel & Casino, so we placed select advertisements in this location. Chicago, Illinois, on the other hand, is only home to Hard Rock Cafe. We chose this location to see how consumers outside of the casino culture would respond to our ads.
We produced billboards to be erected on heavily-traveled highways in both locations, took out ad space in several major newspapers, promoted videos, and digital ads, and initiated online takeovers of news sites, all using the tagline we helped to develop, “Give Your Tastebuds A Break.”
Photographing Chris "The Birdman" Andersen
Finally, we wanted to make sure that Hard Rock Energy had a recognizable name attached to their brand. When they informed us about their relationship with Chris “The Birdman” Andersen, we knew he’d be the perfect fit.
We needed to produce enough content to last about a year so we developed multiple concepts for the upcoming photo shoot. However, working under such short notice meant that Chris Andersen was only available for two hours — one of which was consumed by local media interviewing him. What happened in that next hour was a flurry of activity, make-up artists, lights flashing, and models posing.
In the end, we pulled it off! Generally, one hour is not nearly enough time to allow for a wide array of concepts, but we were able to work within the constraints and provide a superior plate of marketing materials for Hard Rock Energy to circulate throughout the year.
Behind The Scenes
Montce Swim
Montce Swim
To keep pace with the ebbs and flows of the industry, Montce Swim hired us to film a series of fun, vibrant, and sexy video content that would vibe from season to season just as their products continue to do.
Our video series spearheaded their emergence into the global market and helped establish Montce Swim as a leading swim brand since debuting from the designer’s apartment in Fort Lauderdale, Florida. Today, Montce Swim is worn by some of the most famous celebrities, including Kendell Jenner, Jennifer Lopez, and Emily Ratajkowski.
We repurposed the extra footage we filmed for the main video and cut six additional edits for Montce Swim to use on social media.
The "ReachKini"
A big part of our mission at C&I involves creating quality media for small nonprofits around the world and right here in our backyard for free. This allows these small underfunded organizations to inform the world of their ongoing mission, which helps them to improve more lives than what was originally possible. This branch of C&I is known as Reach and it is one of our greatest motivators.
Alexandra was so appreciative of the additional video edits we made for Montce that she repaid the favor in the most thoughtful way possible… She designed a signature Montce Swim bikini for Reach and dedicated all the profits to our nonprofit.
Swim Week
At W Fort Lauderdale
To put Montce’s brand face-to-face with their consumer-base, we partnered with W Fort Lauderdale during Swim Week. This was a great opportunity to showcase the brand’s culture while converting leads into loyal consumers. Alexandra, the founder of Montce Swim and the lead designer, debuted her new summer line at Swim Week in Fort Lauderdale. The whole experience was tons of fun and it also led to Montce Swim being integrated into Miami Swim Week in the years to follow.
Montce's audience lives on social media
At the time, our audience’s primary social platform was Instagram so we focused on engaging consumers through snippets of eye-catching, emotive video production that harnessed the confidence and appeal of the Montce Swim brand. Delivering this type of organic, effortless content to consumers at regular intervals helped build the brand locally, which allowed Montce to access nearby markets more easily and ultimately tap into the global swim fashion industry. With over 300k followers on Instagram, Montce Swim has been able to build a strong brand culture that distinguishes their designs from their competitors.
Marketing Montce From Coast To Coast
To step into the international market, we took Montce from Fort Lauderdale to Los Angeles. Contrasting Florida’s beaches with L.A.’s downtown proved an effective segue into a much larger consumer base. From L.A. Montce Swim went worldwide.
Behind The Scenes
Montce at Bonnet House
Swimwear is one of the most vital parts of the fashion industry, and our job was to make this campaign tasteful and unique. We kept the light as naturalistic as possible while adding vibrant colors that would fit within the alluring subtropic feel of our creative campaign! The architecture at the South Florida Bonnet House not only represented the brand’s authenticity but also added the glamour, mystique, and wholesome aesthetic to make this shoot iconic. Everything fell into place to create electrifying videos that perfectly portrayed the identity of Montce Swim.
Think back to your earliest memory of drinking a Coca-Cola…
Coca-Cola has long been a memorable part of American life and of childhood ever since that first sizzle and “Ahhhhh.” We always dreamed of doing a commercial for Coca-Cola and that dream came true a few years ago when we created this ad.
The story is based on a true tale from Josh’s life. It’s meant to inspire the viewer and bring them back to their childhood.
We had a blast creating this ad. It lives so near and dear to our hearts that even with the few complications we encountered, no moment was empty of fun. It was raining when we started filming, so it was tough keeping the cameras dry but at the end of the day, working with the kids was really fun. Filmmaking is always best when it is done as a team, and we were really excited to produce this spot, so the fun came effortlessly.
Happiness originates from so many different instances in life. We think the joy that comes from cracking open a bottle of Coca-Cola is a universal sensation. So, next time you find yourself with a glass Coca-Cola bottle, light up a bottle rocket and think of us.
HauteHouse Brands
Theorie | Sedu
A union of beauty brands that link grace, elegance, style & confidence to science & nature.
Science in Beauty
A lifestyle curated by stunning hair products & salon-quality hair tools.
The Purpose
HauteHouse Brands came to us to rebuild & consolidate the lifestyle marketing of two of their brands:
Theorie – an upscale, luxury brand that encourages women of all styles & hair types to radiate confidence by embracing their natural beauty.
Sedu – an exciting, anything-goes beauty line that defines identity & living with loud colors & rebellious imagery.
In this, we created a universal approach to support various marketing initiatives & media concepts that define each brand as “a moment.”
The Challenge
We needed to create unique, precise media that framed HauteHouse’s stylistic attitude while still portraying all the different ways of being beautiful & feeling beautiful. These ideas of beauty are refined & unique to the individual, yet we had to maintain a global identity – in both region & hair type – to appeal to consumers from various walks of life. It was important to highlight all the unique hairstyles, textures & colors to successfully market this wide range of consumers.
The rebranding of HauteHouse brands, Theorie and Sedu, also required a full product makeover. We needed to merge beautiful product images with scientific explanations of the formulas in order to successfully relay the message: “science in nature.”
The Yogi
is at peace
The Socialite
lives it up
The Professional
makes moves
LIFE - STYLE.
To successfully market these two beauty brands – brands that were unique in their audience & marketing application yet similar in style & attitude – we had to first provide an identity for each. This involved establishing an association between these brands & familiar sensations felt by the consumer. Our lifestyle marketing approach was a blending of curated media with the consumer’s experiences, memories, & desires in order to situate those feelings in the here & now, thus leading them to a purchase.
In effect, establishing the Theorie & Sedu brands as a state of being [you] opened avenues for more effective product marketing via email, digital, & social.
ALL HAIR TYPESImagery representing the [you] in lifestyle had to spotlight color, style, texture, density, length & movement.
Sedu is a moment.
That's our Theorie.
Product Marketing
After selling the lifestyle we sell the products. This order of operations changed the way our consumers interact with our product marketing campaigns. In retail locations, the smell of a product may produce nostalgia & lead to a purchase. We needed to induce a similar longing in a digital medium.
To achieve this, while simultaneously strengthening our brands’ images, we associated HauteHouse products with nature & the environment of its application. The products’ association with nature solidified the organic ingredients & thoughtful formulas used to infuse them; whereas, the association with the environment & sensory application provoked nostalgia.
Our social media marketing campaigns involved uniting product & lifestyle marketing through video tutorials & Instagram stories. This established a greater brand-consumer bond, ultimately encouraging our audience to trust & value our messaging even more.
Both applications ultimately encouraged consumers to purchase a product, click through to a video advertisement, or subscribe to an emailing list.
HauteHouse brands lead the beauty industry with expertly crafted salon-quality hair tools. Our media & language was shaped to spotlight the superiority in each hair tool – the Titansculpt™ technology, tourmaline-infused ionic technology, precision heat settings, ceramic plates, & heat-resistant textile cords. Our media was designed to help the consumer recognize & appreciate the craftsmanship & utility of each accessory.
This was crucial in ranking our voice above the competition. By defining Haute House brands as expert & unmatched by competitors, we attained a certain prestige, which we used to leverage greater results in product & lifestyle marketing.
Sedu
Theorie
Digital Marketing
We delivered the revitalized HauteHouse brands to consumers through a series of digital marketing initiatives. This focused strongly on email marketing, which we used to drive consumers to landing pages where they could directly make a purchase, as well as landing pages featuring collateral HauteHouse promotions, like Glossy Box.
Our email marketing strategy was an accumulation of featured products, how-to’s, insider-tips, scientific explanations of product formulas, & newsworthy content to promote the premiere of Theorie hair tools at Ulta Beauty.
By combining free, useful knowledge with product deals & discounts in the same eye-catching, easy-to-read packaging we converted more passive audience members into consumers and more active consumers into loyal customers.
Let's Work Together
Interested in creating striking visuals for your brand? Contact us today to discuss how we can help you achieve your goals.
Fox Sports Go
Fox Sports Go
Flo Rida Takes Fox Sports Go Mobile
Fox Sports commissioned this thirty-second spot featuring Miami’s very own, Flo Rida. We were asked to produce and shoot the short in order to promote the new app, Fox Sports Go, that allows anyone to pick up a smartphone or tablet and watch live games and Fox Sports TV shows while on the go.
The spot was shot entirely at the Mandarin Oriental in Brickell Key, Florida and we used local talent and crew throughout. For more information or to discuss your next project, please contact us.
Fox Sports commissioned this thirty-second spot featuring Miami’s very own, Flo Rida. We were asked to produce and shoot the short in order to promote the new app, Fox Sports Go, that allows anyone to pick up a smartphone or tablet and watch live games and Fox Sports TV shows while on the go.
The spot was shot entirely at the Mandarin Oriental in Brickell Key, Florida and we used local talent and crew throughout. For more information or to discuss your next project, please contact us.
This is a project we worked on with American Apparel.
We shot the commercial in our Fort Lauderdale studio, and some of the models we used included some of our own staff which made it an enjoyable experience for the team.
Working with American Apparel on this proved to be way more play than work. It’s no wonder they’re the sartorial monolith they are today.
GhostBed By Nature’s Sleep
GhostBed by Nature's Sleep wanted a video that could go viral
GhostBed by Nature's Sleep wanted a video that could go viral
Having produced thousands of videos for an array of purposes over the years, we have our finger on the pulse of media creation that is unlike your typical marketing agency. So, a request for a “viral video,” while it may seem difficult to execute, was a welcome challenge for our team of craftsmen.
What really turned up the heat was the fact that we had a single day to produce both the one-minute spot and shoot crisp product photography. We were excited to take on the challenge and proud of the solution we conceived.
In the end, we cut a hilarious video that achieved the client’s goals. The commercial has over 3 million views and counting, entirely positive feedback, and you might just see it on your next JetBlue flight.
Our friends at GhostBed have seen an incredible uptick in sales since putting this commercial out into the wild.
The Solution
After writing out nine concepts to choose from, we sat down with GhostBed and talked through which concept would bring about their desired outcome. Knowing that ridiculous humor has a wide appeal, we chose to produce a concept featuring a mad scientist explaining the technology behind his creation, while his assistant demonstrates the sensation of GhostPillow in the background.
We created a gallery of crisp lifestyle photography to support ongoing marketing initiatives revolving around GhostPillow’s new viral video content.
Product Photography
Step inside the storyboard
The Dream Commercial
The Boy That Never Left His Bed
Behind The Scenes
Tapping into certain distribution channels was an essential factor in the pursuit of viral success. We could not simply air GhostBed’s new video on cable television, Amazon, social media platforms and so on. We had to broaden our scope. So, we secured ad space on JetBlue and American Airlines. This not only positioned our content for immediate success, but it also broadened our viewership, essentially putting our commercial front-and-center for a wider range of audiences stemming across very unique demographics. We also thought the ad placement pretty clever as it would resonate more strongly than if the viewer had seen it while chilling on their sofa. Airplanes aren’t really known for their comfort, after all.
Broward Center for the Performing Arts
The Broward Center
The Broward Center opened it’s doors during February 1991. This year marked the 25th anniversary of the center serving Fort Lauderdale as the main hub for performing arts in the city. In celebration, they commissioned the following video to help commemorate the positive impact the center has had with bringing culture to Fort Lauderdale and South Florida as a whole.
This series of videos we did for the Broward Center for the Performing Arts are as close to our hearts as they are to theirs. We put our hearts and souls into every moment of this project. We took every step, from the conception and fundraising, to the documentation of the finalized pavilion with them. We’re proud to have been part of this journey, in not only making The Broward Center for the Performing Arts more complete, but in helping to enrich the culture of our city.
The first video is the first we ever created for the Broward Center. We basically lived at the Broward Center for a few weeks collecting all of the footage for this video. It was an awesome experience getting able to see a different side of Fort Lauderdale – of people expressing themselves through art and culture. The idea, was to create this video for a fundraising gala they put on in order to do an expansion. They ended up raising millions of dollars with the help of this video, which was premiered at the gala.
The second video encompasses the Broward Center’s rededication. Our entire Florida staff, again, put in some serious hard work to make this happen. From loading the car with gear, to acting, and staying up late editing, this was definitely a team effort. We feel extraordinarily fortunate for having such a beautiful and complete community working along side both C&I and the folks at the Broward Center.
The third video of the series, was catered to shooting the grand opening of the Huizenga Pavilion. We took our camera and acquired footage of the catering, the layout, and the general feel of the space to properly display the new possibilities that the pavilion has to offer. The relationship we’ve built with our friends at The Broward Center continues to strengthen seeing as our values for the arts and creativity mirror theirs. We look forward to see the growth continue to flourish for the folks at the Broward Center and for Fort Lauderdale as a whole.
Denison Yachting
Denison Yachting
Denison Yachting is an established and prominent brand in the international maritime arena. The Denison family got their start acquiring, remodeling, and selling luxury yachts in 1948. Over the decades their brand has grown immensely. Their mission and vision are more expansive than ever before. They are tapping into new markets, expanding their sales team, and dominating marinas on both the east and west coasts of the United States.
Though their legacy is deeply rooted in the industry, newly emerging consumers may not realize their prestige. To safeguard their brand’s image and keep pace with an ever-changing market, they chose to produce new, high-quality content. In today’s marketing landscape, content rules at the top of the food chain. And at its peak is storytelling.
The leadership team at Denison Yachting came to us to create a lifestyle branding video that portrayed their core values – a video that would demonstrate their love for boating and the sensation of being out on the open seas.
This is their story.
Tavistock Development
Tavistock Development Company is a global construction firm focused on developing residential and commercial real estate that not only enriches the local community but, ultimately, becomes an icon of the region.
Each project Tavistock Development Company undertakes – regardless of scale – is designed to enhance the landscape in ways that benefit future generations. Their unique ability to maintain a global presence while employing geo-specific techniques that upholds various community standards and respects cultural expectations makes them a leading authority in the industry.
Tavistock Development values architecture that enriches local communities in familiar, yet excitingly new ways. They are currently restoring the iconic Pier Sixty-Six Hotel on Fort Lauderdale Beach. Since its opening in 1965, the Pier Sixty-Six Hotel has remained a beacon of Fort Lauderdale living. With outstanding dining, nightlife and residential experiences it has been – and will continue to be – the “Social Harbor of Fort Lauderdale.”
However, as the city continues to experience widespread development throughout the downtown sphere it has become increasingly important to assure locals and natives that the essence of Fort Lauderdale remains intact.
They commissioned us to design and film a branding video that demonstrates this unflinching passion. Our vision was an emotive documentary showcase, spotlighting the life and legacy of Pier Sixty-Six, and the rich heritage attached to its name. In that, we sought to create a branding video that tells of a vibrant new future by highlight an equally colorful history.
The Challenge
Pier Sixty-Six has been a beacon of Fort Lauderdale for over 50 years. In a way, it is synonymous with the local, beach-centric lifestyle. Because of this, we had to celebrate the past in order to successfully point towards the future. This was very important as some locals feel that ongoing development may dilute Fort Lauderdale’s rich heritage. Tavistock Development company thinks differently. That is what we needed to show our audience.
Tavistock Development Company truly believes that no memories of the Pier Sixty-Six will be lost with the restoration. Rather, new memories will be created – valuable memories that will be cherished by future generations just as we are doing so today.
Our message is this:
“Welcome the History. Welcome the Future. Welcome Home.”
The Solution
Behind The Scenes
Therafit Shoe
Therafit Shoe
Therafit Shoe commissioned a set of product videos from us, as well as a commercial for advertisement purposes. Their philosophy is simple: Make Your Whole Body Happy. At Therafit, they stay focused on giving you a really comfortable shoe. Their patented technology provides unique cushioning and impact absorption to improve posture & support.
Samantha, Walk On
Geared towards a woman’s day-to-day life, Therafit tries to incorporate the comfort women so often covet, while maintaining a stylish aesthetic that can be worn up or down. Endorsed by the National Posture Institute, Therafit has worked very closely to with Cornell University Professor Dr. Richard Lennihan, to develop the technology behind its shoes.
We wanted to show the practical uses of the shoes while simultaneously highlighting the fashionable nature of the design.
Promoting their Expertise
For this project, our client, Therafit Shoe, needed us to develop a message on Plantar Fasciitis prevention in a fun, attractive way. A message is only as effective as the way in which it is communicated, so we needed to establish the best possible medium.
The Challenge
We needed to capture our audience’s attention and keep their focus long enough to drive our message home. To overcome those hurdles we needed to make a topic as unattractive as plantar fasciitis prevention fun. We are a full-service agency so we operate across a spectrum of creative practices and insights. Sensory overload can obscure the clarity of a message, though. We had to keep our approach basic, which meant aligning two of our best departments. In this case, graphic design and video production.
The Process
We use research to identify trends. We study data on where and how audiences gather information. If you do not know your audience you cannot expect to capture their attention. If you fail in that first step, you will most definitely fail in translating your message. We already know how the Therafit Shoe Community likes their information packaged, so we combined elements of graphic design and video production to market this content the best way possible.
The Design
The graphic design elements were key in making our Therafit Shoe content approachable and engaging. We used hand-drawn frames, because it kept the style of the message on brand, and also added some really attractive motion to the design. Combining hand-drawn graphic design with hyper-lapse techniques from video production really situated this conversation in present time, as if it was being told from a classroom. The whiteboard approach solidified this appeal and helped translate the message effectively.
Results
We developed visuals with the narration in mind. By uniting visual and written rhetoric we delivered a cohesive message that was equal parts motion, message, and aesthetic. The narration could not overshadow or contradict the illustrations and vice-versa, otherwise, the translation of our message would have been muddled. It took a few takes, and a few different illustrations, to get the picture just right, but that is what was needed to say ‘bye, bye to plantar fasciitis.” ?
Beanfields Snacks
Beanfields Snacks
Beanfields Snacks is a family run company with the primary goal of helping improve the global food supply by creating delicious, plant-based, Non-GMO snacks, with beans as the main ingredient.
Getting its start in 2011, Reed Glidden, his wife Liza Braude-Glidden and Reed’s brother, Roy Glidden put their years of expertise in the in the natural foods industry into Beanfields chips.
They have since grown to be a multi national B Corp certified company, selling their bean and rice chips all over the United States, Canada, Australia and other countries.
They contracted our services to help produce a set of spots for their social media and web output. We did the motion graphics and shot all six spots at our studio in Fort Lauderdale, FL.
Gold Coast Magazine
Gold Coast Magazine
Boxer Chasity Martin
When our friends at Gold Coast Magazine asked us if we could get some shots of local pro boxer Chasity Martin, we were more than pumped. They were working on an article about this tough woman, and they wanted to feature some photos that would capture her working out with her trainer, as well as a behind the scenes video and brief interview with Chasity.
What we love most about these shots are how they capture the extreme dedication she has to her sport. Her success comes from raw talent, and mostly a lot of hard work. The variety of training methods that we documented really complemented Gold Coast’s article, and the BTS video does a great job of providing a teaser to the incredible story of how she arrived to where she is today.
It’s always an honor to work with Gold Coast, one of the longest-running city magazine companies in Florida. And Chasity: we are pulling for you—go and make us proud!
Love, Abbey
LOVE, ABBEY
Love, Abbey
Abbey Loren is the vocalist and multi-instrumental mind behind the Fort Lauderdale born music project Love, Abbey.
The music Love, Abbey creates somewhere between ethereal indie rock complete with woodsy orchestral notes reminiscent of log cabins and the smell of pine with morning mountain dew.
Loren is mused by the search for a sense of authenticity in the music industry by way of the tools within her reach.
Abbey has recorded and produced her upcoming EP with us at The Barn @ C&I in Fort Lauderdale, FL.
Below, is the official music video for her single Lost at Sea, which was recorded during her time recording with us.
Costamar Travel
Costamar Travel
We were contracted by Trifecta Creative Collective to shoot these spots for Costamar Travel. Trifecta is a collective of creative minds that strives to imbue the projects they work on with an invigorating life by way of Concept Development, TV & Radio Commercials, Explainer Videos, Corporate Videos, Video Production, Audio Production, 2D/3D Motion Graphics, Graphic Design, and Web Design.
Costamar Travel is a multi-lingual travel agency originating from Elizabeth, New Jersey. Since 1980 they have managed to consolidate and provide their customers with all the travel services one might need when planning a vacation. They offer everything from booking flights, both national and international, tourist packages, cruise packages, and auto rentals.
We shot the three spots in our home of Fort Lauderdale, FL. We shot in Holiday Park, Downtown, and even built an airplane set in our studio space.
NBA Season X
NBA SEASON X: THE CHARLIE VILLANUEVA DOCUMENTARY
Tivity Social + Creative Agency
NBA Season X: The Charlie Villanueva Documentary
We were thrilled to collaborate with Tivity Social on this project. The guys at Tivity needed to come up with a sneak peek video about a biopic they’ve been working on based on one of the most inspiring stories in NBA history.
The biopic is centered around the life of Charlie Villanueva; the current Power Forward for the Dallas Mavericks.
The picture looks back at his decade-long roller-coaster career, and explores the his experience in being the only player in the league diagnosed with Alopecia Areata Universalis, as well as the strides he’s made by way of his anti-bullying campaigns.
Paradisio Del Mar
Sotheby’s International Realty
Paradisio Del Mar
We were hired by Sotheby’s International Realty to shoot a video promoting Paradisio Del Mar, one of the most unique oceanfront, intercoastal estates in Florida. Sotheby’s is a luxury real estate brokerage agency that offers a collection of luxury homes, estates, and properties for sale throughout the world.
We shot this is one day using everything from jet skis to helicopters to get different views of the property. Sotheby’s focuses on finding the finest homes for its customers, worldwide, with choices to match any kind of lifestyle.
