URBN Social is a community network that supports black-owned businesses, artists, entrepreneurs, intellectuals, spokespeople, politicians… you name it!

They share empowering and controversial news, as well as uplifting social trends, to both publicize and empower the black community. Their entire brand is about owning one’s identity and having pride in one’s heritage.

It can be said that URBN Social exists purely to celebrate black culture while providing audience’s around the world with an outlet to communicate their perspective, support one another, rally behind worthy causes, and see that wealth and social power builds in predominantly black communities.

However, even in this context, their message transcends race. They preach all-inclusivity. And though they only highlight black-owned businesses, artists, and trends, they do so to shed light on a culture that invites everyone — regardless of race, religion, age, or political orientation — to embrace, celebrate, and learn from the richness and beauty of their community.

We were here to see that URBN Social’s full potential could be reached. They came to us to rebuild their website and modernize their brand for a global undertaking. They have huge ambitions and it was clear that their original website could not carry their brand to the heights they envisioned. So, we go to work redesigning their social network so they could see their vision through.

SERVICES WE PROVIDED IN THE WEBSITE REBUILD

• Our graphics design team established improved brand guidelines by identifying primary, secondary, and tertiary brand colors.
• Our marketing team analyzed past website traffic to determine the most visited areas of the site, and built a sitemap to support these findings.
• Our graphic design team developed a mockup for the new and improved URBN Social website, citing key points of focus while spotlighting functionalities that could be improved with contemporary design principles
• Our web development team implemented our improved design while improving website functionality to heighten the user experience. Additionally, they rebuilt URBN Social’s massive business directory while adding payment gateways and advertising opportunities to add new revenue streams.

Freebird is an exciting new real estate concept debuting in East Fort Lauderdale.

Freebird real estate agents focus on the unique lifestyle needs of their clientele to find them a home that best suits their way of living. Before beginning the home buying process, they take the time to get to know their clients personally. If you’re a yogi, an outdoorsman, a business person, a boater, a foodie (you get the point), they’ll learn about your interests and passions until they have a firm understanding of how you live. Then they’ll find you a perfect home in a neighborhood that exemplifies your lifestyle.

Freebird’s personalized program represents a massive paradigm for real estate in East Fort Lauderdale.

Freebird believes that how you live is the first step in deciding where you should live. They inject the home buying experience with a social-centric, no-pressure vibe, which provides their agents with the intel needed to locate your dream home in East Fort Lauderdale. This intimate process creates a positive and relaxed atmosphere in which their clients can experience life in East Fort Lauderdale before committing to a move.

The first step in branding Freebird was creating an image that would welcome home buyers, sellers, and those interested in the East Fort Lauderdale lifestyle.

Our image had to excite consumers by breathing life into real estate. Boring wouldn’t do. Ordinary wouldn’t do. Their real estate process contradicts the status quo, therefore, their branding had to be completely unique for the industry.

First, we created a color palette that was iconic to South Florida scenery yet unique to the Freebird brand. One important difference here is how it distinguishes the company from other real estate agencies. The client wanted to avoid mimicking the realtor aesthetic that has completely saturated the market. This decision inspired us to incorporate people into the branding collateral. Rather than showcase homes and realtors in suits, we chose to showcase real people living and enjoying the East Fort Lauderdale lifestyle.

Given that Freebird is redefining the real estate process for home buyers and sellers by making the entire experience more social and laidback in nature, we avoided using imagery or language that denoted hard sales. We want users to feel comfortable every time they interact with the Freebird brand. If we did not achieve this, then we risked devaluing the Freebird program, which would, ultimately, cast the brand in the same shade as generic real estate agencies.

The final product is a distinguished and easily identifiable brand image that we are confident will become an icon to real estate in East Fort Lauderdale. No other company embodies the same values, energy, or process as Freebird, which is why the branding is so effective.

The crown jewel of Freebird’s branding and marketing is their website.

We designed and developed a digital home that exemplifies the Freebird program. The entire website is built around the user experience. It is designed to excite consumers, inform them of the benefits of Freebird’s unique program, show them the validity of their process and encourage them to reach out to schedule a tour with a Freebird agent.

The greatest challenge we faced in the creation of the website was the interactive map for the Areas East page. This custom design provides an overview of East Fort Lauderdale, showing major points of interest and the locations of the most iconic and livable neighborhoods in the city. Our interactive map allows users to embark on a digital tour of East Fort Lauderdale. Each icon leads to a unique page that provides lifestyle information and pictures of the neighborhood, the most recent real estate statistics, and a few Freebird favorites.

To exemplify the laidback, social-centric appeal of Freebird real estate in Fort Lauderdale, we created a custom lifestyle quiz. This casual intake form preps users for the program and provides Freebird agents with a few talking points to get to know their clients on a personal level. A major function of the site is to ease consumers into this new real estate process while gently feeding them information on the Freebird brand and what awaits their new life in East Fort Lauderdale.

Glavovic Studio’s former website was lacking in pivotal areas but none more so than their portfolio. They were not showcasing their work properly. Aside from lackluster descriptions, they failed to include any decent media. Rather than showcase finished products in their natural environment, they used renderings that were created at the start of the endeavor. This was artificial — a stylistic approach that failed to connect with readers.

To remedy this, we brought their portfolio to life with real, crisp, authentic and informative media. This is where the bond between professional photography and video production shined brightest. Our video showcases of their work, such as this case study on The Mending Wall at the Boca Raton Museum of Art (left), explain the inspiration behind each project, the practical application, and the longterm benefits. They connect Glavovic Studio’s artwork, urban design, and architecture to a time and place. This would ultimately lay the new foundation for their brand’s narrative.

The video showcases often inform on the people and institutions that benefit from Glavovic Studio’s design. Whereas, the photographs highlight the artistic nuances. They are hyper-focused yet silent, which allows the viewer to invent their own interpretations. Together, they paint a detailed picture of each project.