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Empowered Media

Elevating Fitness Video Production

Empowered Media is a multimedia production company founded by fitness icon Jillian Michaels. Known for her role as a trainer on “The Biggest Loser” and her various fitness programs, Jillian Michaels established Empowered Media to encompass her wide range of ventures, including fitness DVDs, books, apps, and online content. The company’s mission is to empower individuals to live healthier, happier lives through fitness, nutrition, and lifestyle choices.

We had the privilege of working with Empowered Media to produce a series of dynamic prenatal workout videos featuring fitness expert Taylor Walker Sinning. Shot in the vibrant city of Los Angeles, our team dedicated themselves to capturing the essence of the Jillian Michaels brand, ensuring each workout session was not only effective but visually compelling.

Two female exercisers doing dumbbell exercise moves

Mastering Sunlight and Dynamic Shots

Throughout the production of the Taylor Walker Fit Prenatal Fitness Program for Jillian Michaels’ Empowered Media, we encountered and conquered several key challenges. Managing sunlight variations required meticulous planning and attention to detail, ensuring consistent lighting and visual quality across all sessions. Our sophisticated 3-camera setup and specialized gear allowed us to capture dynamic shots that showcased the exercises in their best light.

The finished series, available on Jillian Michaels’ The Fitness App, stands as a testament to our commitment to excellence in fitness video production, highlighting the hard work and dedication of both Taylor Walker Sinning and our team at C&I Studios.

Two female exercisers doing body stretching

Behind The Scenes

Empowered Media – Taylor Walker Fit

"C&I Studios exceeded our expectations with their professional fitness video production services. Their attention to detail and creative approach helped us create engaging workout videos that resonated with our audience. The team was a pleasure to work with, offering valuable insights and delivering exceptional results. We highly recommend C&I Studios to any fitness brand or personality looking to elevate their video content."

Tone Up Your Brand with Our Professional Video Production

Are you ready to elevate your fitness brand with high-quality video content that resonates with your audience? C&I Studios specializes in professional fitness video production that goes above and beyond. Our experienced team can help bring your fitness vision to life, creating engaging and effective workout videos that exceed expectations. Contact us today to discuss how we can tone up your brand and take it to the next level.

WellOff

Wellness Made Simple

At C&I, we were challenged with how we could shed the light on WellOff elixirs. We had a detailed product photography session with the aim of leaving nothing hidden from the lens. No doubt, people love what they understand, and what better way to introduce your brand than perfect publicity.

We took pictures of all the WellOff combinations available, and also had a video recording session. You should check it out.

Well Off

The WellOff elixir is a reusable organic Keurig pod with healing effects for the body and the psyche. These coffee and tea pods provide the nutrition needed to get through the day while spreading a positive message. Health and well-being come first.

WellOff pods are produced with the highest quality certified organic ingredients. These amped-up drinks promise to provide plenty of health benefits in a delicious and easy-to-consume form.

Just like the creators of WellOff had taken their time to craft such a magnificent drink, we also took our time to display them in all their glory. Our sessions included product photography where we captured all the combinations available. We also highlighted some of the benefits of the products in a well-detailed video.

Benefits

These elixirs have proven to be an excellent complement to our morning routine throughout the years. Some of the benefits of starting your day with a cup are as follows:

A caffeine-free substitute for coffee

A healthy meal or snack (when prepared with healthy and balanced ingredients)

A delectable option for herbs, vitamins, or supplements.

It aids with inflammation reduction.

A useful complement to your weight-loss quest.

Improves skin health in general and increases vitality and alertness throughout the day

WellOff seeks to improve people’s lives by providing them with a handy and healthy functional beverage tailored to fuel their lifestyle in their unique way. We are excited to teach our community that the energy we use to greet the world comes from the nutrition we consume to nourish our body, mind, and spirit.

“We are dedicated to sourcing the best quality ingredients and packaging them in sustainable, green-conscious pods. We have spent countless hours perfecting our recipes and crafting our elixirs so that they taste refreshing, calming, and delicious.”– WellOff

Well Off

At C&I, we believe that health is wealth, and as such, we keep energized while creating mind-blowing content.

Product

WellOff elixirs are available in eight different combinations. The most well-known are:

Butter Me Up: Keto Coffee
Celery me: Juice Cleanse
Tumeric me: Immunity Tea
Beautify me: White Tea
Master Thin Me: Maple Lemon Cayenne Pepper Tea
Wake Me Up: Lemon Ginger Tea

A cup of any blend will give you an energy boost while suppressing your appetite and relieving bloat, increasing your mental clarity, and eliminating hunger for hours. It will also reduce inflammation, cleanse your body and boost your immunity as your body naturally detoxes. Courtney, the founder, has spent the last 25 years of her life researching and self-evaluating. She’d always wanted to create a product that would make everyone feel good in their skin. Feeling better leads to a better appearance, and vice versa.

Wake Me Up product on display with bowl of lemons and drink maker in a kitchen

The Florida Panthers

THE FLORIDA PANTHERS

MARKETING | ADVERTISING | GRAPHIC DESIGN | PHOTOGRAPHY

We started working with the Florida Panthers at a time when their reputation in the NHL was lacking. Game attendance was down. In fact, it was almost non-existent. According to game statistics, the Panthers’ 2014–2015 home opener set a team record for the lowest attendance at a home opener, with only 11,419 spectators in attendance. The team’s next game against the Ottawa Senators marked the team’s lowest attendance ever, with only 7,311 in attendance (and they were most likely Canadians!). This is what we were walking into and one of the main obstacles we face.

We got started working with Panthers in 2014 to help improve the franchise’s reputation locally as a means of increasing game attendance. We got started recreating Club Levels in the BB&T Center, which you will see below, as well, as creating food and beverage packaging for new product releases. As we contributed to the Florida Panthers’ marketing, the team started to win big time. We believe it was their winning streak combined with our constant marketing and advertising that helped increase game attendance and fan loyalty. Here is a look at all of the work we did for the Florida Panthers and how we helped involve the South Florida community.

This case study flows backward from the 2016 Stanley Cup Playoffs to the redesign of the TruMoxy Entertainment Lounge in 2014. Here we go!

"South Florida is Panthers' Territory!"

Our collaboration with the Florida Panthers came at a time when their popularity was at a low point. But in the time we worked with them, revamping their brand image and outfitting their arena with bold new graphics, we saw their popularity skyrocket. Game attendance was higher than ever. Their fanbase was loyal and ever-present. And best of all, the Panthers were dominating the 2016 Stanley Cup Playoffs with a team that was loved locally and internationally!

Given our proven track record with the Panthers over the past two years, they asked us to lead their marketing efforts during the playoffs. Our main objectives were to spread the already heightened popularity of the team to extend their fanbase, and to help increase ticket sales for the 2016 playoff games and the seasons to follow. Our Graphic Design department again fulfilled the bulk of these marketing and advertising initiatives because of their ability to simplify complicated messaging with advanced design principles, strengthen sales language through colors and typography, and maintain a consistent and captivating brand image. Among the various tasks we spearheaded were developing ads for magazines, television, and online, promoting the BB&T Center’s amenities and decorating the arena with banners, informing on extracurricular Panthers events, engaging the die-hards via infographics and player updates, and creating food and beverage packaging for concession stands.

Our 2016 mission was straightforward: make the Florida Panthers’ name as recognizable as the Miami Heat, Florida Dolphins, and Florida Marlins.

2016 STANLEY CUP PLAYOFFS

We tracked the progress of the 2016 Stanley Cup Playoffs game-by-game, delivering updates to our fanbase and advertising ticket sales to hockey fans in the cities where the Florida Panthers traveled.

As the playoffs progressed, we had to find ways to keep our content fresh and relevant. A major concern was limiting consumer fatigue, which can arise from increased ad frequency reaching the same demographics. To prevent this, we made many ads in GIF format, changing the imagery and language to appeal to users navigating various advertising landscapes.

In addition to advertising ticket sales and monitoring the progress of the tournament, our team designed massive banners to celebrate the athletes making this year’s season so exciting! These were draped on the BB&T Center and served to keep the local audience engaged in the events that were unfolding.

PANTHERS MILESTONES

Panthers Pride runs the show!

This was perhaps one of the most fun aspects of our collaborations with the Florida Panthers in the 2 years we worked together. Highlighting player statistics and team milestones during the 2016 Stanley Cup Playoffs had Panther’s Pride surging throughout the studio. We all became die-hard hockey fans in the process of creating these infographics and stat sheets… just another reward for a job well done. These media assets were used primarily to build a loyal following but also became extremely useful in converting prospective consumers into ticket sales. By sharing these milestones and hall-of-fame status statistics, we showed local sports fans that there was plenty of reason to follow the Florida Panthers and even more reason to come to the games. These infographics served many purposes for the overall marketing campaign. They were featured on social media, modified into banners to be displayed at the arena and on the jumbotrons, and were converted into ads to increase ticket sales and merchandise sales.

FOOD & BEVERAGE PACKAGING

Our early success with the TruMoxy entertainment lounge proposal earned us another contract: the design of the Florida Panthers Marco Bar and West Coast Energy Drink.

This was an exciting opportunity to provide their organization with such a valued piece of graphic design. But the pressure was on. With little artistic direction to go off of and an outdated logo to boot, we had to create timeless packaging that would appeal to athletes and fans alike. To achieve this, we had to merge two brands into something that looked cohesive and still emanated with Panthers’ energy.

For the Macro Bar, we hand drew illustrations that embodied elements of Florida and hockey, which ultimately defined the look and feel of the Macro Bar and informed the design elements of the West Coast Energy Drink. It was on this assignment that we created a new logo variation for the Florida Panthers that was so beloved it was adapted into a shirt and handed out to fans their games.

Our success in designing the Marco Bar and West Coast Energy Drink earned us yet another design contract… the redesign of their concession stand cups, which would be sold during games and as souvenirs! But that’s not all. This was the catalyst for something far bigger…

MACRO BAR

WEST COAST ENERGY DRINK

Our collaboration with the Florida Panthers came at a time when their popularity was at a low point. Game attendance was down. Really down. In fact, they ranked as one of the least-watched teams in the NHL. Something had to change.

The first phase in bringing immediate excitement to the franchise was to physically refurbish outdated club levels in the BB&T Center to give locals more incentive to buy tickets. We were tasked to submit a proposal for the redesign of the TruMoxy Gaming Center. Little did we know that our track record with the Panthers was about to get even more exciting.

The TruMoxy Entertainment and Gaming Center

The TruMoxy lounge was dated and did not properly focus crowds. The Panthers wanted to improve the function of the space while adding new entertainment elements. Our team got to work reimagining the space to create the BB&T Center’s next hottest hangout.

We revised the layout entirely, changing the boring rows of tables into an interactive lounge space where fans could watch Panthers games on new LED Flatscreens while drinking at the bar, play video games on built-in gaming systems, and listen to live music before the Panthers take to the ice. The vision would turn the Florida Panthers TruMoxy Gaming Center into the featured entertainment location for every Florida Panthers fan.

The final result of the TruMoxy Entertainment and Gaming Center would be an added revenue stream for the BB&T Center complete with new opportunities for advertising concerts and events outside of Panthers Hockey.

The Uncreative Shop

THE UNCREATIVE SHOP by C&I Studios

Men and Women’s Apparel for the Creative Professional

The Uncreative brand is the creative movement of our generation. Since early adulthood, we’ve been told that we’re uncreative, lazy, and lack the passion and drive needed to make an impact in the world. To that, we say, “you’re dead wrong.”

The generations that came before us have always tried to belittle us. They think we should abide by their social constructs; their traditions; their boring lifestyles. And when we don’t they label us outliers. What they fail to grasp is that we are carving our own path, living by our own philosophies, and creating art that has a place in the present and the future, not the past.

Yes, they labeled us Uncreative… but in doing so, they gave us the power and the reason to create works of art that don’t, and will never, belong to them.

So, embrace yourself, your mind, your unique way of seeing the world. Create beautiful art and never apologize for following your passion. The old ways of living are not for you or for us. We are Uncreative, and we’ll do whatever the hell we want.

Brand Awareness and the Art of the Sale

Video production is the new king of media content.

Consumers are more likely to engage with video content over any other form of media because it has an unparalleled ability to connect emotionally with viewers. As leaders in content creation, we knew that the Uncreative brand would thrive using videos, so that’s exactly what we prioritized.

Aside from our geo-targeted video ads, like the Maui shoot with Patty Lee, we chose to use video throughout the site to empower the shopping experience.

Whereas most brands rely on product photography, we chose to showcase everything through video. When a user enters the product page they can see exactly how an item fits and moves with the body. This gives the consumer a more informed outlook before making a purchase, which consequently encourages more users to take action when shopping for Uncreative apparel.

Video Production Services

Hollywood Community Housing

Hollywood Community Housing Corporation

TRANSFORMING COMMUNITIES | TRANSFORMING LIVES

Hollywood Community Housing Corporation is solving the Los Angeles housing crisis by providing communities with affordable housing, enrichment opportunities, and supportive services.

Perspective is the root to their success in tackling this crisis. Rather than look at communities and decide their needs they look to communities for guidance. They don’t make assumptions. They speak to the people, learn their hardships and their greatest needs, then deliver the means for them to overcome their greatest obstacles.

We believe that outreach that provides people the tools and insights to create change for themselves produce the greatest results. We appreciate everything that Hollywood Community Housing Corporation is doing for the city of Los Angeles. When they came to us to create their company branding video — to showcase their mission, ideology, and promise for the future — we were all in!

A major focus of the video is explaining how their organization works for the people of L.A. By showing how their leadership works alongside those who are vulnerable, yet driven to improve their lives and their communities, we created a video that is equal parts community, results-driven, uplifting, and optimistic. It is a showcase of their passion, determination, legacy, and vision… and that carries immense weight.

Hollywood Community Housings Sponsorship Booklet Building Stories of Hope with view of city in the background at sunrise

Hollywood Community Housing Marketing Booklet

Our company profile video conditions viewers to invest in the HCH mission.

Brand storytelling is effective because it is emotional (and humans are creatures of emotion).

The effectiveness of our marketing booklet was dependent on the impact of our company profile video, which is featured on the homepage of the Hollywood Community Housing website. This video is the showcase and comprehensive overview of their mission. But it is not rigid, boring, or stuffy. It focuses on people, positive change, progress, and a selfless determination to empower those in hard times. These messages resonate with a lot of people, but especially with Hollywood Community Housing’s target demographics.

To generate the best results, we were created a marketing booklet to be distributed alongside the premier of Hollywood Community Housing’s company video. The marketing booklet shows a different side of the same mission. It gets into the numbers and the facts, informing our audience of the crisis, the longterm downside if it doesn’t get solved, and the strides that HCH is making to change Los Angele’s housing landscape.

Hover over the image to the left and click the button to open Hollywood Community Housing’s marketing brochure and invest in their mission.

CTS Engineering

In association with the Florida Department of Transportation, CTS Engineering hired us to create a short video in support of carpooling.

CTS Engineering Inc. “began serving the Southeast Florida market with the belief and understanding that the future of the transportation industry requires creative thinking and diverse solutions.” Even with the spirit of innovation propelling their business, they don’t overlook simple and proven transportation alternatives, such as carpooling.

This video comes in response to a growing South Florida population and exciting building boom in downtown Fort Lauderdale, which is adding vertical density to the region. Both of these factors impact traffic in South Florida. More people equals more cars. Ongoing development equates to temporary congestion and detours. The South Florida community needed a simple response to increased traffic congestion that could be implemented quickly and effectively. Rather than reinvent the wheel, CTS Engineering and the FDOT promoted carpooling.

The familiarity of carpooling and the frequency of its use were our chief selling points. We chose to film this production from multiple perspectives to appeal to a larger audience. Our video targeted parents, teenagers, and working adults. The purpose of this video was not to convince the community on the efficacy of carpooling. It was to encourage residents to think about making small strides in energy conservation and to promote thoughtful planning in the way we navigate our city every day.

Blue Nun

Blue Nun commissioned us to create a TV advert showcasing their delicious Riesling wine. They requested that the framework for the ad and the atmosphere therein be within the context of a “girls night out.” We were asked to come up with the concept and locations, organize the talent, and create a licensed song for the ad.

We decided that an industrial loft space, which was a renovated warehouse building, would be perfect for the theme. The setting is mysterious and can easily be interpreted as an underground, speakeasy-esque bar scene. The talent we hired fit Blue Nun’s targeted demographic perfectly. They also helped to make the scene believable, which was essential for their marketing goals.

Blue Nun also hired us to photograph their Riesling and Merlot varietals.

We wanted to show that their wines are not simply alcoholic beverages, but that they represent one’s mood. This is why the collection of photography is so drastically different. The images portraying the Merlot varietal are moody and romantic. They are lustful and that sells. Whereas, the product photography for the Riesling varietal is bright and playful. The imagery leans on innocence and wholesomeness.

Cabernet Sauvignon bottle being held by a woman wearing a black hat and red lipstick smiling

Cabernet Sauvignon bottle being held from a woman wearing red lipstick and smiling holding the bottle amongst red decorations

Douglas Elliman Development Marketing

Douglas Elliman Development Marketing draws upon decades of experience and market-specific knowledge to promote world-class properties to global audiences in over 60 countries. They collaborate with leading developers, world-renowned architects, and interior designers to create the most coveted properties in the most attractive markets.

Their presence has become a hallmark to burgeoning cityscapes. If Douglas Elliman Development Marketing is showcasing a new property in your city, it means that your city is in the international spotlight. Douglas Elliman Development Marketing hired us to film their showcase of this ultra-modern residence in Fort Lauderdale.

To fully sell the luxury of this property, we needed to showcase the flawless appliances, sightlines, and amenities. One of the core challenges we encountered in this production was showing the function of an appliance, like a rainfall shower faucet, without having anyone in the shot. This required some skills of the trade. It’s not easy filming a shower faucet turning on without having anyone in the shot. But we made it work flawlessly. Ultimately, this property showcase embodies a true sense of luxury, which draws the viewer in and makes them fantasize about living in this particular residence. This is exactly what Douglas Elliman asked us to provide.

Amanda Felix

"You'll Find Your Way"

Amanda Felix is a rising star who is introducing a new style of music to the Christian genre. Though she stays true to her country roots above all else, her musical approach is a showcase of dance, pop, and hip-hop. Her collective, all-encompassing nature creates a rewarding sound, which is most evident in her latest single “You’ll Find Your Way.”

“You’ll Find Your Way” is an uplifting track about the tribulations and triumphs we all face during our journey in life. Felix’s lyrics are undoubtedly a reflection of her own struggles and victories. During early adulthood, Felix toiled with her own demons, falling victim to abusive relationships and alcohol abuse, before finding God.

In a recent interview, Felix said, “‘You’ll Find Your Way’ expresses all of what I wanted someone to say to me when I was in a dark place. I needed to hear God’s voice to save me. I wanted to start with this song because it is just the right encouragement to not give up and know that God will never leave you nor forsake you.”

LastSet

LastSet Co.

LASTSET Co. is an L.A. based clothing line for female athletes. Their philosophy, TRAIN. GRIND. DOMINATE., is subliminally ingrained in both their style of clothing and their marketing. They showcase strong female athletes in their branding, adding to the powerful nature that has become iconic of their brand. That is what we sought to capture in this branding video.

We wanted to deliver a video that embodied both the dedication and mindset needed to push through that last set. The choppy, fast-paced editing and winding camera angles symbolize the workout. This style helps the viewer to feel the strain of the barbell on top of their shoulders; to feel that shortness of breath with each passing set; to leave the pain behind and dig deeper.

The model and the setting we chose for this video are not glamorous. Yes, she is beautiful and incredibly fit but she is not acting. That is what makes this video powerful. She’s grinding, she’s feeling the weight of her exhaustion, and that is something that their audience can connect with. The only dialogue in the entire video, “You got this.” is all that is needed. Anyone who has been in the gym pushing themselves to the limit has used a similar phrase to motivate themselves to see that last set through.

Closeup of woman wearing a gray t shirt lifting weight

Closeup of woman in a gray t shirt holding weight bar

K I D S

KIDS

Kids

Kids is a six-piece American Indie-rock band formed in 2012 by Josiah Sampson (guitar), Joshua Diaz (lead vocals, bass), Matthew Barrios (drums) and Christian Gonzalez (guitar). Kids is licensed by C&I Studios and Hard Rock Energy, who featured “The Standoff” from Rich Coast and guitarist, Josiah Sampson, in their debut commercial.

Kids released their debut EP Sink or Swim in 2013 and quickly established themselves as local heroes in South Florida before securing fame nationwide. Kids’ thrilling performance at Florida’s Coastline Music Festival, where they shared the stage with St. Lucia, Surfer Blood, The Neighbourhood, and indie-icons Passion Pit, Matt & Kim, and Capital Cities, started a new chapter in the musical career.

Our collaboration with Kids marked their insurgence into the national music scene. We helped them film a number of music videos and teasers leading up to the debut of their latest LP release Rich Coast.

The following video (featured left) is a live recording we shot in our recording studio in Fort Lauderdale, known locally as The Barn. The setting shows the soul that keeps the band together, as well as providing great insight into the recording process and the band members’ skills as musical performers.

Rich Coast

Kids are not just musicians, they’re storytellers. We wanted to give their second album, Rich Coast, the debut it deserved, so we created the following video series to tease the release.

Each video is a glimpse inside the album and the artists’ inspirations for writing it. It is a blending of their literal and spiritual journey — the sacrifices they made and their reason for making them. The series is about abandoning conventional living in pursuit of something greater. It’s about being lost and being found; of knowing your place and knowing when to move on. It’s about solitude and the lessons we can learn from being alone.

Our video series received great success. Each week, thousands of viewers tuned in for the next chapter of the saga. Each teaser was paired with a musical soundpiece from Rich Coast. The combination excited Kids’ audience. It allowed them to embrace their music in unique ways, which led to a successful album release.

Ultimately, this journey was the impetus for the theatrical music video of “Second Star On The Right” featured below.

Four men-two without shirts and have tattoos on arms and chest.

"Second Star On The Right"

When working with Kids, each production injects the song and the purpose of their performance with new meaning. They are such a colorful, vibrant and expressive band. Their lyrics contain unheard messages and their instrumental evoke uplifting, energized feelings. Their ability to bend emotion and understanding like this make them an incredibly fun band to work with. So much so, that we filmed two music videos for Kids’ single “Second Star on the Right.”

The artistic version of “Second Star on the Right” shows what inspires Kids’ music. Their lyrics lean on fairytales, such as Peter Pan. We used similar elements to drive this story. For instance, the attic setting, and peering into (or rather inviting) an unknown world into one’s reality, is a play on Jumanji. Using popular culture, such as this, created the framework for this story and those shown below. It was really amazing to see how the same song impacts the listener differently when the setting and context changes.

The following photos were captured at For The Love Music Festival, hosted by us in Fort Lauderdale. You can see more from the artists headlining For The Love here.

Male guitarist with black hair and beard jamming with yellow guitar with fellow male musicians and guitarists around him.

Black and white of a short haired with a beard flute player posing for the camera holding the flute in his hand in front of an audience

Komuso Design

Komuso Design provides a simple and natural means of reconnecting with the self. Their product — The Shift — encourages people to slow down, steady their breathing and embrace the present. Their philosophy is backed by ancient wisdom. They embody the Komuso way of life, using teachings from Japan’s Edo period to spread their messaging.

Komuso Design only offers one product to consumers. Yet their brand is rich and vibrant. They invest a lot of time telling their story. And that narrative is what has elevated their company to a global presence. When the owners, Todd and Vanessa, came to us, their company was young and quite unknown. They had a vision for what they wanted to accomplish — the story they needed to share with the world — but weren’t sure how to go about it. That’s where we came in. We immediately connected with their vision. We understood the value their product offered to people and were eager to help share those healing powers with the world.

Our branding mission started with video production. The first video we filmed (below left) was essentially an introduction to the brand, the product, and the modern problem they solve through The Shift. The video to the left is much more impressive. What started as a 2-minute company profile video grew into a massive 6-minute story. It is the truest representation of the Komuso brand and a must-see. The third video we produced (below right) is a tutorial on how to best use The Shift.

We choose to work with C&I because you evoke a special feeling in everything you touch. The feeling of this piece is off the charts! We sat there after watching it with hearts pumping…tears flowing…and simply awestruck. Dammmmmmmm you guys are good!

Todd & Vanessa Steinberg, Owners & Founders of Komuso Design

Photographing The Shift

The Shift is the centerpiece of the Komuso brand. Don’t let its simple appearance fool you. It was developed by a psychotherapist and meditation teacher who used data from over a year of testing to engineer the ideal length, diameter, and quality of metal. Part of The Shift’s charm is its apparent simplicity. It may seem ordinary but it is, in fact, profound. Its design is, in a way, a clever nod to the power of breath, which when harnessed has an immense influence on our bodies and mind.

Given that simplicity is the namesake of The Shift, we chose to keep the aesthetic of their product photography minimal. This was also a stylistic nod to the natural form of The Shift and the philosophy behind the product.

When we took our photography outside of a controlled setting, our methodology and purpose had to change. We needed to connect The Shift to a mindset. After listening to our audience, we realized that many people underestimate the power of breathing. They often take it for granted and that leads them to disregard it as a healing modality. Because of this, people were failing to see The Shift for what it is and what it provides.

We realized that our photography needed to teach our audience about breathing and The Shift’s place therein. So, we chose to place The Shift in magnificent settings around the world, like the Mojave Desert. Our photography associates The Shift with these landscapes, ultimately connecting the tool to nature. The environments we chose are calm, vast, isolated, and ancient. They are timeless and powerful, as is the power of breathing. When the viewer sees these tranquil photos and notices The Shift is the reason the models are so relaxed, they immediately have an epiphany.

Display of silver colored whistle, beige pouch and black box on a wooden table

Marketing Komuso

We handle all asset creation, strategy, and distribution for social media and email marketing.

Instagram & Pinterest

The imagery above is created with our social media audience in mind. We thoroughly researched their online behavior to create media that we knew would resonate. The imagery and messaging unite the Komuso aesthetic with what they preach. This effective combination has grown their Instagram audience to 27.6k followers and opened avenues for additional marketing on Pinterest and through email.

The ad to the left was created specifically for Pinterest. This is an untapped frontier for Komuso, so our first step was introducing the product and the Komuso philosophy to users on the platform. In less than 15 seconds, we educate this consumer base on the purpose, functionality, and reward of using the Komuso Shift. There are no hard sales. This video conditions our audience for additional programming while encouraging them to be proactive in their search for a quality and proven anxiety treatment method.

Email Marketing

The success of our social media marketing campaign inspired similar programming in email marketing. Our team strategized to develop 5 separate marketing funnels to appeal to consumers at various stages in the conversion process. Some of these flows are evergreen and are automatically triggered when consumers either abandon their cart, sign up for our mailing list, or order a product. These series often push sales and, ultimately, lead to our Nurture Series — an educational sequence that informs on the company culture, the founders, and the science of The Shift.

Whereas the evergreen series encourage sales, the Nurture Series aims to strengthen the consumer-brand relationship. There is virtually no sales language. Instead, they inspire and provide meaningful tips. Though these emails don’t push sales, they have been highly effective at shuttling viewers to Komuso’s e-commerce site. They account for thousands of dollars in sales while deepening the brand story in the process.

Below, is also an example of our Re-engagement Series, which offers promotions on select holidays. These value-based emails subtly push sales, using the context of the holiday to inspire consumers to take action and make a purchase.

FEBRUARY NURTURE SERIES

(click to enlarge the image)

VALENTINE'S DAY PROMO SERIES

(click to enlarge the image)

HauteHouse Brands

Theorie | Sedu

A union of beauty brands that link grace, elegance, style & confidence to science & nature.

Science in Beauty

A lifestyle curated by stunning hair products & salon-quality hair tools.

The Purpose

HauteHouse Brands came to us to rebuild & consolidate the lifestyle marketing of two of their brands:

Theorie – an upscale, luxury brand that encourages women of all styles & hair types to radiate confidence by embracing their natural beauty.

Sedu – an exciting, anything-goes beauty line that defines identity & living with loud colors & rebellious imagery.

In this, we created a universal approach to support various marketing initiatives & media concepts that define each brand as “a moment.”

The Challenge

We needed to create unique, precise media that framed HauteHouse’s stylistic attitude while still portraying all the different ways of being beautiful & feeling beautiful. These ideas of beauty are refined & unique to the individual, yet we had to maintain a global identity – in both region & hair type – to appeal to consumers from various walks of life. It was important to highlight all the unique hairstyles, textures & colors to successfully market this wide range of consumers.

The rebranding of HauteHouse brands, Theorie and Sedu, also required a full product makeover. We needed to merge beautiful product images with scientific explanations of the formulas in order to successfully relay the message: “science in nature.”

LIFE - STYLE.

To successfully market these two beauty brands – brands that were unique in their audience & marketing application yet similar in style & attitude – we had to first provide an identity for each. This involved establishing an association between these brands & familiar sensations felt by the consumer. Our lifestyle marketing approach was a blending of curated media with the consumer’s experiences, memories, & desires in order to situate those feelings in the here & now, thus leading them to a purchase.

In effect, establishing the Theorie & Sedu brands as a state of being [you] opened avenues for more effective product marketing via email, digital, & social.

ALL HAIR TYPESImagery representing the [you] in lifestyle had to spotlight color, style, texture, density, length & movement.

Sedu is a moment.

That's our Theorie.

Product Marketing

After selling the lifestyle we sell the products. This order of operations changed the way our consumers interact with our product marketing campaigns. In retail locations, the smell of a product may produce nostalgia & lead to a purchase. We needed to induce a similar longing in a digital medium.

To achieve this, while simultaneously strengthening our brands’ images, we associated HauteHouse products with nature & the environment of its application. The products’ association with nature solidified the organic ingredients & thoughtful formulas used to infuse them; whereas, the association with the environment & sensory application provoked nostalgia.

Our social media marketing campaigns involved uniting product & lifestyle marketing through video tutorials & Instagram stories. This established a greater brand-consumer bond, ultimately encouraging our audience to trust & value our messaging even more.

Both applications ultimately encouraged consumers to purchase a product, click through to a video advertisement, or subscribe to an emailing list.

Display of various Shampoos and Conditioner dispensers

Selling HauteHouse Brands on Amazon

Sedu

Theorie

Science & Precision

HauteHouse brands lead the beauty industry with expertly crafted salon-quality hair tools. Our media & language was shaped to spotlight the superiority in each hair tool – the Titansculpt™ technology, tourmaline-infused ionic technology, precision heat settings, ceramic plates, & heat-resistant textile cords. Our media was designed to help the consumer recognize & appreciate the craftsmanship & utility of each accessory.

This was crucial in ranking our voice above the competition. By defining Haute House brands as expert & unmatched by competitors, we attained a certain prestige, which we used to leverage greater results in product & lifestyle marketing.

Sedu

Top view of white with black trim hairdryer

Theorie

Digital Marketing

We delivered the revitalized HauteHouse brands to consumers through a series of digital marketing initiatives. This focused strongly on email marketing, which we used to drive consumers to landing pages where they could directly make a purchase, as well as landing pages featuring collateral HauteHouse promotions, like Glossy Box.

Our email marketing strategy was an accumulation of featured products, how-to’s, insider-tips, scientific explanations of product formulas, & newsworthy content to promote the premiere of Theorie hair tools at Ulta Beauty.

By combining free, useful knowledge with product deals & discounts in the same eye-catching, easy-to-read packaging we converted more passive audience members into consumers and more active consumers into loyal customers.

Ad for various Shampoos and Conditioners in dispensers

Ad for various hair tools like hairdryers, hair crimpers and curling irons

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Index Template

Empowered Media

Empowered Media

Elevating Fitness Video Production

Mastering Sunlight and Dynamic Shots

Behind The Scenes

Tone Up Your Brand with Our Professional Video Production

WellOff

WellOff

The Florida Panthers

THE FLORIDA PANTHERS

MARKETING | ADVERTISING | GRAPHIC DESIGN | PHOTOGRAPHY

"South Florida is Panthers' Territory!"

We tracked the progress of the 2016 Stanley Cup Playoffs game-by-game, delivering updates to our fanbase and advertising ticket sales to hockey fans in the cities where the Florida Panthers traveled.

Panthers Pride runs the show!

Our early success with the TruMoxy entertainment lounge proposal earned us another contract: the design of the Florida Panthers Marco Bar and West Coast Energy Drink.

The TruMoxy Entertainment and Gaming Center

The Uncreative Shop

THE UNCREATIVE SHOP by C&I Studios

Men and Women’s Apparel for the Creative Professional

Yes, they labeled us Uncreative… but in doing so, they gave us the power and the reason to create works of art that don’t, and will never, belong to them.

Brand Awareness and the Art of the Sale

Video production is the new king of media content.

Hollywood Community Housing

Hollywood Community Housing Corporation

TRANSFORMING COMMUNITIES | TRANSFORMING LIVES

Hollywood Community Housing Corporation is solving the Los Angeles housing crisis by providing communities with affordable housing, enrichment opportunities, and supportive services.

Hollywood Community Housing Marketing Booklet

Our company profile video conditions viewers to invest in the HCH mission.

Brand storytelling is effective because it is emotional (and humans are creatures of emotion).

CTS Engineering

CTS Engineering

In association with the Florida Department of Transportation, CTS Engineering hired us to create a short video in support of carpooling.

Blue Nun

Blue Nun

Blue Nun also hired us to photograph their Riesling and Merlot varietals.

Douglas Elliman Development Marketing

Douglas Elliman Development Marketing

Amanda Felix

"You'll Find Your Way"

LastSet

LastSet Co.

K I D S

KIDS

Kids

Our collaboration with Kids marked their insurgence into the national music scene. We helped them film a number of music videos and teasers leading up to the debut of their latest LP release Rich Coast.

Rich Coast

Ultimately, this journey was the impetus for the theatrical music video of “Second Star On The Right” featured below.

"Second Star On The Right"

Komuso Design

Komuso Design

Photographing The Shift

Marketing Komuso

We handle all asset creation, strategy, and distribution for social media and email marketing.

Instagram & Pinterest

Email Marketing

FEBRUARY NURTURE SERIES

VALENTINE'S DAY PROMO SERIES

HauteHouse Brands

Theorie | Sedu

Science in Beauty

The Purpose

The Challenge

The Yogi

The Socialite

The Professional

LIFE - STYLE.

Product Marketing

Science & Precision

Digital Marketing

Let's Work Together