As livestreaming continues to grow, more and more people are using livestream events for all kinds of things. Social media has become the driver behind this level of usage, as anything social media-related takes off very fast, or dies out quickly. Livestreaming isn’t going away any time soon, though.

Livestream marketing is not new in any way. It’s been around for years since the early 2000’s. Yet, livestream marketing is still growing and will continue to grow as social media livestreaming sites continue to search for their niche in the livestream market.

With livestream marketing being more popular all of the time, there are things that need to be considered about your livestream events that might not have been taken into consideration before. Here are some of the most important points to consider with livestreaming events.

Make a Plan

The livestream event needs to be planned out ahead of time so that important things can get done before the livestream is scheduled to happen. This includes planning out your livestream content, planning promotion on social media sites, and planning Q&A or chat sessions during the livestream where possible. If you do not plan ahead for livestream events, you may find yourself in a difficult position to get the event done on time and done well.

You should consider making plans for set-up, during, and after. You can’t be too prepared for anything, even livestreaming.

Set the Stage

You don’t want to show your messy bedroom in a livestream. It’s not appealing to anyone watching. You should be treating this production as you would any other video production and make sure that your set is well planned out, appealing, and relevant to the video’s topic.

You want to find an appealing livestream room with good lighting. Setup the equipment on tripods, making sure nothing is blocking any of the livestream camera’s field of view or anything else that will get in the way. You want to avoid trying to use your livestream for more than one thing at a time also. For example, don’t try to livestream while at the same time you are trying to do a video chat or livestreaming with another camera. You don’t want anything to go wrong that incurs extra costs. Be sure everything is setup beforehand and then livestream away!

Have the Proper Equipment

Many livestreams are done with a simple ring light, tripod, and a cell phone. It’s an inexpensive setup that works for some, but it isn’t always the best choice.

You should be considering livestream set up just like you would any other video production. Having the proper equipment is important if livestream events are to go smoothly and people watching on their screens will be able to watch comfortably without straining or moving around too much. It’s also important for livestream quality so that more than just livestream viewers can enjoy the livestream event.

There are many livestream events that don’t go well because viewers cannot enjoy the livestream with the quality of view that is readily available for livestream production.

Get Organized and Use Proper Software

With most livestreams, it’s pretty simple to prepare; put your cell phone on a tripod and press record. While that works for many influencers and MLMers, a well created livestream that’s been produced with proper software will really show the world that you’re a professional business and take your work seriously.

However, there are livestream video production options that are available for livestream viewers. You may want to livestream events with multiple cameras, livestream chats, livestream slideshows, livestream animations… the list goes on and on. There is a lot of potential in livestreams nowadays.

There are many livestream software options out there that can help you to use livestream chat services or other livestream video production features. For livestream events where more than just viewers will be watching, livestream software options can help to organize livestream content so that it’s easier for everyone involved to livestream the event.

Of course, mobile livestreaming apps are available that can let you livestream on your phone. However, these mobile apps aren’t always the best livestreaming software for events that need more livestream video production features.

At the end of the day, livestream video production is just like any other type of video production or livestream event. Get organized, have planned livestream events with proper livestream equipment, and have your livestream content prepared ahead of time so that livestream viewers can enjoy your livestream event.

Do a Test Run

This part doesn’t have to be live unless you’re testing the actual livestreaming process itself. Test runs are meant to make sure you have everything ready and streamlined so that your actual livestream event runs as smoothly as possible without hiccups on your end.

You want to be able to test to see how your setting looks. Making sure the lighting is sufficient, that your cameras are set up correctly, and that you’re not showing anything that will distract your audience are out of the scene. Make sure the equipment is in proper working order and that all of your livestream software features are ready to go.

If you want to test the actual livestream, especially if you’ve never livestreamed before, you can certainly do that, too. Test it out with a smaller announcement so that you’re not wasting the livestream or confusing your followers. You want to be sure that you know all of the controls ahead of time.

Be Ready for Questions

A livestream chatroom can be an amazing thing for your livestream when it is configured correctly. Whenever possible, set up your livestream chatrooms ahead of time so that people can use them during the livestream. You will also want to make sure that anyone involved with livestream chatrooms is present during live events.

Questions of all sorts are going to be asked. You can ignore some of them, but that’s not always wise. People will be curious about what you’re telling them, about the products you’re selling, and about what’s happening in your video presentation. It’s also wise to keep an eye on the chatrooms for any questions that may be directed at you during the livestream event itself. Doing so will ensure that everyone watching is getting everything they need during your video presentation and livestream video production processes.

Be Ready for Craziness

This is always important, but it’s even more important with livestream video production. Livestream video production can be a crazy thing if you’re not prepared.

For professional setups, whether big or small, you need a team that has experience managing live switching between multiple feeds, creating graphic assets on the fly, or knowing where to train cameras in order to capture the most important parts of your stream.

Follow-up with Feedback

Any livestream feedback should be seen as a source of information that can improve your livestream event from then on out. You should take any livestream comments seriously and consider them, especially if there are major concerns brought up by viewers during the livestream itself. This is another reason why having a plan ahead of time is important.

Feedback allows you to see what you can improve upon, what needs to be changed completely. It can also help you to see what is important to your livestream viewers, and it can even give you information about livestream event new ideas. Always keep an open line of communication with your chatrooms!

A Final Note

Livestream video production is a video production style that should be taken seriously as any other video production. Like video editing, video marketing, video animation video production or any other video production style, it is just another way to get your message across to others.

Remember that livestream video production isn’t just about getting your message across in general, but also about understanding how people communicate with each other and find new viewers who can relate to you video marketing video. Getting livestream video production right is just another way to discover new ideas, methods, and ways that your video marketing can be effective in getting the most out of your videos.

Always keep in mind how you can get the most out of livestream video production by understanding what livestream viewers want to see when they come to view your video.

As livestream events continue to grow in popularity on social media sites like Facebook, Twitter, and YouTube, you will find livestream events a helpful resource for your business or organization. Consider all of these points when planning livestream events so that they can be done properly and take off well with livestream audiences.

If you’re looking to livestream your event but feel overwhelmed or still don’t know where to begin, consider hiring a professional video marketing company to guide you through he process. Consider hiring a company like C&I Studios to produce your livestream videos. We can help you with every aspect of the production!

Think about what you’ve purchased online recently. Did the website have photos of the products you bought? Of course it did. Think about those photos, though. Did they make a good impression? Is that what drew you into making that purchase? Probably, which is why excellent product photography is one of the most important aspects of running a business, especially an eCommerce business.

Product photography allows your customers to see the product for what it is. They should be able to see every feature, every side of the product while also presenting it in an enticing manner, such as on a model built like them so they can imagine themselves wearing or using it or paired with other products that they might already own or are thinking about buying.

But, product photography isn’t black and white. What works for one company might not work for another in their goal to boost sales. It depends on the products you’re selling, who you’re selling them to, and how you present your product photography to your customers.

Here are a few tips to creating product photography that shows off your products while also standing out against your competition who sell similar products.

Consider Product-on-white photography

Putting a product on a white background makes the product stand out. It is simple, clean, and to the point. This product photography works for most eCommerce websites, but it can also be replicated easily by other sellers who will likely want to try to compete with your product as well as make customers think that they might as well purchase from them because they aren’t offering anything different.

A product shot against a white backdrop is designed to draw attention to the product itself, not any of its features or functions, which may mean that potential customers who want to know more about it will have to look elsewhere. For eCommerce websites that sell products that are essentially blank canvases for customers’ imaginations, product-on-white product photography is a great idea.

It’s the most used type of product photography, usually used by most big box stores like Best Buy or Amazon. It’s a basic form of product photography that most companies employ.

If you want to try product-on-white photography for yourself, check out our previous blog that shares tips on this type of product photography.

Others, however, might want to consider product-on-color photography instead.

Consider Product-on-color product photography

Putting a product on a color background allows the product itself to pop out in front of that background color. It draws attention to the product itself, making it stand out more. product-on-color product photography is often used by smaller websites where the competition between eCommerce companies is less fierce and each product stands a better chance of being noticed on its own merits rather than trying to compete with other products offered by other companies that are similar but not quite the same.

It works for product photography where the product itself has a standout feature, such as jewelry or clothing. It can be used for other types of products as well, but it depends on how your product stands out against its background color.

Use Models

Clothing companies use models to show off their products. They showcase everything product photography can do. It can make clothing look good on anyone, no matter what body type they have or how it looks on them.

Models aren’t just for clothing companies, though. Other eCommerce websites that are product-based also need to find models for their product photography as well, especially ones that sell products that look good on anyone.

A product photo may not be enough for that product to stand out. It needs a model or a person who can show that product in use as well as garner interest from potential customers so they know how it could look on them and what they could do with the product.

You’ll want to be sure that you’re hiring the right models, of course. If you’re selling clothes that fit a wide range of body types, hire models of all body types so that your entire customer base feels included.

Use Props, but carefully

Using props in product photography requires a bit of balance. You don’t want your customers buying something and believing that the props are included with the sale and you don’t want them to think that the product you’re trying to sell is the prop instead.

Products should be the focus of product photography, not the product’s surroundings. Taking product-on-prop product shots can help an eCommerce business stand out from other product-on-white photographs by adding a sense of theme and character to the images themselves.

Using props in product photos can help set an eCommerce store apart from its competitors, however. An eCommerce store selling children’s toys, for example, might consider product photos with kids playing with the product. An eCommerce store that sells kites could try product shots of people flying kites or images that include other objects that are related to the product, such as wind and bright sun.

Don’t be afraid to get creative!

Just because you’re taking photographs of products doesn’t mean you have to stick to what’s usually done. Go ahead and get creative with your products! It will help set your product shots apart from the rest.

Be sure to consider product-on-prop product photography for eCommerce websites that sell products that are meant to be used or enjoyed by customers, but don’t forget that product photos of otherwise plain product samples can also stand out by putting them on more interesting backgrounds like contrasting colors or settings.

You can easily find simple backdrops for sale that look realistic, such as posterboard with textures. They’re inexpensive and can easily be stored in sturdy tubes for multiple uses. Or perhaps consider fabric backdrops. Fabric backdrops can be classy and comfortable, depending on the vibe you’re trying to get out of them.

Think outside the studio, too. Outdoor shoots are worth considering for products you’d use outside.

Use product photography for marketing

It can be difficult to entice customers into purchasing a product when all they have is standard product photography that presents no thought or identity to them. It can help your eCommerce business stand out from the product-on-white crowd if you use product photography in marketing so that customers can see how it will relate to their lives, too.

Using product photography in eCommerce marketing is a great way to help your product stand out from your competitors. It can also make it easier for customers to imagine owning and using the product in their lives, which makes them more likely to buy it from you rather than somewhere else.

This is where getting creative can really bring life to your product photography. For example, if your product is a product that’s meant to be used outdoors, such as camping gear or hiking equipment, product photography can help show how it’s used in everyday life. Instead of product shots on white backgrounds, consider setting the product outdoors and showing its use by taking product photos out in nature. If your product is a home decor product, product photos in a home may be the way to go.

Product photography can also help show product identity and purpose when they aren’t used in everyday life. For example, product images set inside of a home that feature product photography can still help customers imagine owning and using the product. However, it’s especially helpful if you add product-on-prop product shots that give the product a personality and highlight its benefits.

How to Edit Product Photos

Outfit your product photos with product image editing software such as Photoshop or Lightroom for product photography that really stands out.

You can even use product photography in marketing without editing the product images themselves. However, product image editing software like Photoshop or Lightroom makes it easy to give product images an edge that shows off their premium quality. For example, product photography in eCommerce marketing is much more premium when you edit product images with product photography software that has the ability to sharpen product images.

Professional product photography is best for eCommerce product marketing. A product can’t stand out if it doesn’t look great. That’s why product photography needs the same amount of attention as product marketing does. After all, product photography is used in product marketing! So make sure your product image editing software uses product photography software to really bring life to product images so that product marketing can stand out with product images.

Product photos are just one part of your product marketing strategy, but they’re an important part. That’s why you need product photography that stands out from the competition, whether it’s product images on white backgrounds or product-on-prop product images.

If you use product photo editing software to give product images an edge, product photography can help your eCommerce business stand out from the product-on-white crowd while also helping customers imagine owning and using the product in their lives.

Consider Product Videography

Why not take it one step further and create a video that shows your products off? Video is the fastest-growing online content type. So product videos are a great way to give product marketing an edge and really catch viewers’ attention when they’re scrolling through their social media feeds.

A product video is also perfect for eCommerce product marketing because it allows you to give product images a voice by creating product videos that explain how to use your product and why it stands out from the product-on-white crowd.

Keep product photography and product videos in mind when creating product marketing materials, such as product images on white backgrounds and product-on-prop product photos, so you can add another element to your product marketing strategy that shows off your products in a way no other eCommerce business does.

Hire a photographer

If you don’t have the ability to take product photos that you and your company can be proud of, consider hiring a company to do it for you! C&I Studios is one of those companies. You can also look for freelance photographers that have the necessary skills and equipment, too.

Not only can they take the product photos for you, but many of them also offer editing services. Just make sure that you’re asking the right questions before signing a contract with them.

By hiring outside of your company, you can be sure to hire someone who knows what they’re doing, who may have ideas that you didn’t think of, and has all the right equipment to make your products really stand out against your competition. Collaboration is one of the best things you can do to keep the creative juices flowing and be able to get the best end product possible!

 

Now that you have a few tips and ideas on how to get a leg up with your product photography, you can go out and make sure that your products are represented realistically and enticingly for your customers. You’ll be able to boost your sales by directly posting these photos on your eCommerce site but also bring in new customers with refreshed marketing content!

NYC

Next up on our Filming Location series, let’s talk about finding filming locations in New York City!

As a New York City business owner, you already have your hands full. The last thing you need is to be bogged down with finding the right filming locations for your video marketing campaign. Fortunately, you can count on us at C&I Studios to help you out! Not only can we give you a few tips and tricks in this blog post, but we also have a studio in New York City and can help you to produce your video marketing content.

Fortunately, New York City is a diverse landscape that offers a wide range of filming locations for just about every occasion. When it comes to New York City filming locations, you have various options. New York City filming locations can include city streets, restaurants, retail stores, professional offices, and even private residences.

But how does one go about finding the right place to film marketing content? Through research and scouting, you’ll be able to seek out the right places that fit the theme and tone of the videos you want to create.

Read on to learn about how to find all the New York City filming locations you can have access to as a video marketing New Yorker.

Research

Your first step should always be to do some research on filming locations, no matter where you want to film. Research before booking a place will really set the stage, if you will, for the entire production. You’ll be able to budget appropriately, know what to expect from the venue, and be able to plan for any issues that may come up with the space such as the weather if it’s outside.

Not only will location scouting save you time and headache, but it can also give you inspiration on how to present your message in an engaging way that will reach your audience.

Online

Starting your research with a simple Google search is probably one of the smartest things you can do. You’ll be able to create a list of places to look into further, find out if something is in a public space or not, and get some price estimates.

The New York City Department of Parks and Recreation gives great guidelines on what locations are available to film. Also, the New York State Film Commission has a New York City filming page that contains everything you need to know about New York’s filming policies. The New York City Office of Motion Picture & Tv Development website also does an amazing job at providing New Yorkers with New York City filming deals.

But there’s more! New York State has a New York City filming FAQ webpage that covers some of the most popular questions asked about New York City filming.

Lastly, NewYork.com offers an extensive list of New York City filming locations for you to check out as well as New York City filming deals. New York City Filming Locations is also a great site that allows New Yorkers to check out New York City filming locations and New York City film permits.

Word of Mouth

If you haven’t asked anyone about possible filming locations, what’s stopping you?

New York City is full of entrepreneurs who are looking for video marketing New Yorkers to film at their place.

When asking around, be sure to reach out to businesses that have a similar theme or style as you so you can get an idea of what the vibe will be like when the two of you work together. You’ll also want to see if the location has any specific requirements that may affect your video shoot, such as parking or additional fees.

Social Media

Speaking of word of mouth, New Yorkers love using social media to spread their message and tell a story. Twitter, Snapchat, Facebook, and Instagram are all great places to find New York City filming locations in New York City.

You may not think it, but New York City social media influencers are often looking for New York City filming locations to host their next Instagram shoot. Social media can be a great resource because so many New Yorkers use it as an outlet to share their business story. New York City filming locations will be easy to find if you ask around on social media or see who’s using New York City filming locations for their shots.

Scouting New York City Filming Locations

Sometimes finding the right place to film your video content means going out into the field to find the right place. This is called scouting. You’ll go to each place, find out what about it works, what doesn’t work, any costs, and any other information that you’ll need. Think of it as a job interview, but for a location.

You should bring a checklist of the necessary amenities you’ll need for filming. Things like access to electricity, bathrooms for your talent and workers, space to move and set up are all important things you should be looking out for. There may even be amenities you need that are specific to the video you’ll be filming.

Working

When you’re out and about already working on another video production, you can easily come across new possible filming locations. New York City has a variety of different neighborhoods that were built for specific New Yorkers. New Yorkers are passionate about their boroughs, so finding New York City filming locations near you shouldn’t be too hard when you’re already out in the city working.

Hire a Company

Hiring a company, like C&I Studios, to do all of the hard work for you will take a huge weight off of your shoulders. Some New York City filming locations may not be easy to find, but the city has some great facilities that New Yorkers can use for their video productions. New Yorkers and film production companies like C&I Studios will take care of the New York City filming permits and set up the New York City filming location for you so that you don’t have to worry about a thing!

C&I Studios knows all of the ins and outs of the New York City area. We know what filming locations would work best for you, your company, and your industry. We can take care of everything from booking the right location to everything in post-production. It’s important that you hire a company that really understands not only New York as a city, but also your industry’s marketing needs and how to truly create amazing videos for many different uses.

What types of places should I consider?

New York City is huge. There are hundreds, if not thousands, of possible places to film marketing content for your business. There are many different kinds of places to consider for your video shoot.

Consider the Picturesque

If you’re creating a video that very clearly takes place in New York City, you want to consider the sights and scenes that automatically come to mind when you think of New York City. New York City’s skyscrapers, New York City’s bridges, New York City’s outdoor sidewalks are just a few places you might be able to find New York City filming locations for your production.

Some New Yorkers have beautiful gardens that are perfect for video marketing shoots. Others will have rooftop views that overlook New York City’s skyline or New York City subway trains that are just waiting to be filmed in. You may not think of New York City filming locations when they first start creating their video marketing campaign, but those who do take the time to find the perfect filming locations will ultimately have a more New York City-centric video about their business, which is ultimately the goal.

Think about what represents New York City. Is it the Statue of Liberty? Chrysler Building or Empire State Building? Or is it the green scenes of Central Park? Write down the places you automatically think of that fit the vibe of the video or campaign you want to create.

Think Outside the Box

When New York City businesses choose filming locations, they think outside the box to find a location that fits their message. For example, a New York fashion design company may film a fashion show in an odd location for the subject such as the New York Public Library. New York City filming locations don’t have to be traditional New York City landmarks. They just have New York City-inspired or New York City-specific features that will help New Yorkers remember why they enjoy your business so much.

Think Outside the City

If New York City is your location of choice, New Jersey is also an option. New Jersey offers filming locations that New York City businesses can access for their video marketing campaign. New Jersey sites include beaches, service stations, diners, and so much more.

When you are ready to film a video marketing campaign, New Jersey filming locations such as colleges and universities can serve as filming locations for your video marketing production.

With New York City and adjacent filming locations at your disposal, you have the freedom to explore a variety of options. Before making a selection, be sure to determine what kind of atmosphere you need for your New York City video marketing campaign. New York City can be noisy, crowded, and full of New York City traffic.

 

Now that you have a few ideas of where to look, what to look for, and to make sure you’re getting what you need out of a filming location, you’re ready to go out into the City to find the right filming location for your video production!

Think about the e-mails that you receive from your favorite stores and restaurants. How many of them do you ignore? How many of them do you open and then close quickly? And then how many of them do you actually read and engage with?

The ones you’re opening and engaging in, clicking links, and actually making a purchase, what do they look like? Do they have fun pictures of their products? Or are you watching short videos?

We bet it’s the former.

In e-mail marketing, words are your best friend. When you just have a short headline to get someone’s attention and then a few paragraphs of text, it becomes really easy for them to bounce from the e-mail quickly or just ignore it completely. But when you add a video to your e-mail campaign, success rates shoot through the roof.

Video e-mail marketing works for two main reasons. The first is that when you have a video in front of your e-mail, the person receiving the e-mail has to at least give it a few seconds before they can hit delete. So if your e-mail headline was ‘20% off today!’ and then your e-mail body text said ‘Click below to shop our sale!’, your e-mail will have been deleted before they have a chance to see the 20% off deal.

But with a video e-mail marketing campaign, not only do you get that e-mail in front of them because it’s being watched, but when people are watching the e-mail video, they are also more engaged. There’s no way that someone can read e-mails while watching a video e-mail campaign, so unless they want to turn off the e-mail altogether, they have no choice but to pay attention.

It might seem like people aren’t interested in e-mails anymore, since every e-mail you get nowadays is just a ‘special offer’ or an e-coupon for something. But e-mails still have the potential to be one of the best lead generation tools out there, as long as companies are doing e-mail marketing right.

All e-mails still have to follow the basic e-mail marketing rules. One of those rules is knowing your audience. So if you know that your e-mail video sales campaign is targeting very tech-savvy people, then it might be more effective for you to get straight to the point in your e-mail and skip over the intro video.

But e-mail marketers need to be careful about how they are using e-mail video marketing campaigns. If the video is too long, it will frustrate your e-mail audience and give them a very good reason to delete the e-mail right away. Always keep your e-mails short and sweet. You don’t have much space to work with, so cram as much information as you can about your e-mail campaign, video included, into that e-mail.

E-mails are still a viable lead generation tool if you are doing e-mail marketing correctly. When using e-mail marketing campaigns to generate sales, use e-mails that have short videos in them to grab the attention of people reading e-mails and make sure that e-mails follow e-mail marketing best practices.

What is it about videos in e-mail marketing campaigns that draw people in?

Currently, marketing e-mails are rather monotonous. Filled with pictures of products, usually being modeled by the same types of models from store to store. There might be a few links to click on to take you to said products in hopes that you’ll purchase them. But, other than a subject stating that the store is having a sale, what is there to convince you to make the purchase?

E-mail marketing analysts have noticed is that e-mails with videos in them experienced a much higher success rate than e-mails without videos. What this means is that, of the e-mails sent out, e-mails with videos were opened and time was spent reading them more times than e-mails without videos.

Videos offer more than just words on a screen. Videos allow you to see the products in action, hear testimonies from past customers, and so much more.

When people are watching video e-mails, they are engaged in the e-mail. It’s almost natural that when people watch e-mails that e-mail then becomes more successful than e-mails without videos. This is what e-mail marketers need to keep in mind when planning an e-mail marketing campaign. By placing a video in their marketing e-mail, you’re raising the possibility of consumers clicking through to make a purchase.

What types of videos should I include in a marketing e-mail campaign?

First, you’ll want to know what kinds of videos do best for the industry you’re in. You’re not going to want to place videos that have nothing to do with your company or what you’re trying to sell in your marketing e-mails. That will get people to unsubscribe faster than a cat on a mouse. And you definitely don’t want people to be unsubscribing from your e-mails!

Instead, you want to make sure your videos are relevant, especially to the reason you’re sending out the e-mail in the first place: to sell something.

The videos that work here the best are videos that showcase what you’re selling in a positive and informative light. These e-mail videos should include some sort of customer testimonial or a video showing the features of the products being sold.

If you’re e-mailing your e-mail marketing campaign to customers, then making e-mails with videos that show why people need your product and how it can benefit them will definitely make a good impression.

Are you letting people know about the latest and greatest product you just got in? Consider a quick unboxing video!

You can unbox any product! From opening the latest shipment of books or shirts that you’re about to put out for display or there’s a brand new sewing machine on the market that you want to show off, an unboxing video will draw in people who want to purchase the merchandise. This especially works great for expensive investments, like a sewing machine, where people will want to see what comes in the box with the machine- is it worth the investment before they make the purchase?

Other videos that work perfectly in a marketing e-mail are testimonials from past customers.

Testimonial videos, or reviews, really help to build trust with prospective customers. You’re going to have a much better e-mail marketing campaign if you have a customer that’s saying “I bought this product and it was the best purchase I ever made!” over just a picture of the product. It gives a sense of genuineness from someone who has no connection with your company, so people feel as if they can trust your marketing e-mails more often.

The last video that e-mail marketers should consider is a how-to video. If you have a product, service, or even an e-book you want to promote, showing people how they can use it will make the e-mail successful in many ways.

People love being able to see a product being used. It doesn’t have to be anything big. It should be a short video, after all. How to e-mail market videos are great because of the fact that e-mail marketers can sync it with e-mails they’ve sent out before. It can be a type of follow-up e-mail where people have shown interest in the e-mail but didn’t click through.

There are many types of videos you can include in an e-mail marketing campaign, too, so don’t feel too limited to this list alone.

How long should a video meant for e-mail marketing be?

You’ll want to include videos that are short. There is nothing worse than e-mails with huge videos in them. People have busy lives and their e-mail inboxes are filled with e-mails from all sorts of companies they’ve already bought from or are not interested in buying from right now. Don’t make their e-mail reading experience any different than it already is.  Linking GIFs in your email with a play button on them, can keep your emails small in size, but have the motion needed to get the attention—and the click—to actually engage with your video.

Short videos work best in e-mail marketing campaigns. But how short is “short”? Well, e-mail marketing videos should be around 20 seconds long or less. If you want people to watch your e-mails, don’t make them work too hard for it!

They’ll appreciate the fact that your e-mail doesn’t take up their entire e-mail reading time. Keep it short and simple for e-mail marketing success!

How can I create these videos?

You could take the time out of your day to film a video yourself. But you’re probably lacking in a proper setting, professional equipment, and post-production software and skills to create a professional video that will really bring the customers into your store. That’s why we highly recommend hiring a professional video production company like C&I Studios.

Video production companies have skills that they’ve honed for years to know the best way to get the perfect shot. They have the means to hire talent that will really make your products look and sound amazing without overshadowing them. They know the best places to shoot the video you are envisioning and likely have access to them. They use only the best professional equipment and software and work amazing post-production magic to bring you only the best, most polished videos.

It’s truly an investment. Not only in money but time and energy.

Do you know what’s also great about hiring a professional company? They usually offer more services than just video production. C&I Studios offers many other content creation services that will only benefit your marketing strategy.

In Conclusion

Adding videos to your e-mail marketing campaigns will only add to your revenue. E-mail marketers want e-mails open. E-mail marketers want e-mails clicked through to their websites. Keep e-mail marketing videos short and sweet so that they are read by the e-mail recipient without overwhelming them. Then e-mail marketers will earn more e-mail campaign success.

And we want you and your business to be as successful as it possibly can be!

So, when you’re ready, give us at C&I Studios a shout. We’re ready to get started making amazing videos for your company to use in your e-mail marketing and everywhere else videos are posted! Don’t wait too much longer- you don’t want the competition to get a one-up on you!

Every commercial video production is different; sometimes they can be humorous and light-hearted, other times serious and thought-provoking. It all depends on the commercial’s intent: whether it’s to promote a new company, improve interior design, or educate consumers about gluten.

Commercial productions can also vary in cost and length. Some commercial video productions clock in at a few minutes while others can be up to an hour. It all depends on what the commercial is trying to convey and how they want it to look visually, and, ultimately, where the commercial will be for people to view it.

In any commercial video production, there are a few key components that will make the commercial a success for your company:

Familiarity with Company’s Product or Service

The commercial must be clear in what it is promoting. Being familiar with your product is a key component when commercial video productions are being created. If the commercial isn’t relatable to the company’s audience, then they will have no interest in what you’re trying to promote and it won’t be successful.

Of course, there are rare exceptions to this rule, and it can only be broken by well-known brands. Take for example Apple’s commercial productions. Their commercial productions are not solely about their products, but more of an emotional statement about who they are as a company and what their customers can expect from them. Or, maybe even think about the absolute nonsense that was Mountain Dew’s Puppy Monkey Baby commercial. Disturbing? Yes, very much. But it was- still is- memorable. And that was exactly the point of that commercial.

A successful commercial video production that promotes a product instead of a commercial agency is the one created by Dollar Shave Club. The commercial does it job in letting the audience know that they sell razors and other men’s grooming products. It is well-known for it’s humorous commentary about what’s going on in commercial video production through a comedic lens. But it’s the perfect example of a well-informed commercial.

 

Clarity of Message/Goal

The commercial must be clear in what it is trying to convey. If a commercial is meant to inform the consumer about the product, it must be clear and concise. There shouldn’t be any confusion as to what exactly it is that you are promoting.

Make sure the commercial video production is well thought-out. The commercial should include all the components that explain to the audience what they are promoting without sounding pushy or sales-driven . If you want to create a commercial video production that informs the audience about your product, make sure it is evident without even having to say it. It shouldn’t sound like an infomercial; instead, it should be similar to the commercial you see on T.V for Tide laundry detergent. They don’t outright talk about what they are trying to sell, but you can tell that they are marketing a product.

Creating commercial video productions based on this concept is all about subtlety. You want to create something so convincing and professional-looking, the commercial doesn’t even sound like a commercial anymore. The commercial should be informative and interesting enough where people would share it without thinking twice .

Get Creative

Creating commercial video productions is not always about advertising a product. Sometimes, commercial video productions are used to enhance the overall atmosphere of an organization or company. Take for example commercial video productions that promote interior design companies .

If commercial video production is meant to inform viewers, there needs to be a creative way in which they convey their message. That is why commercial video productions are unique in their own way, because it uses a creative concept to create something that will separate them from the rest.

This allows commercial video production agencies to experiment with their commercial by utilizing different kinds of styles in order to come up with something that’s engaging and interesting for the audience .

For example, when commercial video productions aren’t meant to sell a product, commercial video production agencies sometimes like to experiment with the commercial by having no dialogue at all.

Think about your favorite or even the most memorable commercials out there. They’re all creative in some way that makes them stand out. It’s possible to be creative and sell your brand or products, so don’t be afraid to try something different!

Hooking Audience with a Short Intro

The commercial production must catch the audience’s attention in a quick moment. This can be done through title cards, intro music, or captions. If there is no hook, then that commercial will not benefit your company and it decreases the commercial’s chance of being successful.

Just like in commercial video production, there have to be some sort of hook or an introduction so that people will sit through the commercial. Once you get their attention, it’s much easier to give them the information they need without even having to say anything. Think of what would make you want to sit through a commercial and use that element in your commercial video production.

Commercial Intent: Branding vs. Selling

One major component to creating commercial video productions is to establish what commercial intent the production has. Commercial intents can be divided into two categories: branding and sales.

Branding commercial video productions will only establish the company’s image without promoting a product or service.  This commercial type will work when the commercial is introducing a new company or establishing an existing one. This commercial type also works when a commercial has a specific purpose to raise awareness.

You’ll see these types of commercials during events like the Super Bowl, when a company doesn’t need to have a specific product to sell you, but to get you to think about their brand.

Think about Budweiser or Anheuser-Busch commercials. Many of them only feature the Budweiser Clydesdales pulling their easily recognizable wagon bearing the company’s name and logo, specifically Super Bowl commercials. These productions are more about the horses and the brand of Anheuser-Busch, which owns Budweiser.

Many branding commercials are created by brands that are already well-established. If you’re a new company, it’s not wise to put out a branding-only commercial that doesn’t talk about your products.

Selling commercial video productions will promote the company’s new or existing products and services, giving evidence of its benefits. This commercial type will work best when advertising something that is new or hasn’t been advertised yet.

Automobile commercials are some of the best examples of commercials that work to sell products. They tell you all about the newest cars and trucks available, showing off all of the possible features and might even tell you about the latest deals happening. Everything in those commercials are meant to get you into the dealership to either lease or purchase a new vehicle.

If you’re just beginning commercial video production for your company, you should focus on creating sales commercial productions. If there is no evidence to support your product’s benefits, then why promote it?

Clarity of commercial intent will determine the commercial video production’s success or failure. It is important to know how to categorize what commercial type your commercial fits into before you begin making commercial video productions.

Music

The commercial’s music should match the commercial’s intent. If the commercial intent is branding, then mellow music should be used to establish a certain mood or feel in commercial production. However, if commercial intent is to sell a product or service, commercial music should be more upbeat style since that type of commercial will feature products and services that already have established benefits.

Call to Action

At the commercial’s close, a call to action or commercial intent should be clearly stated. If commercial intent is sales, then it will benefit your company more if a product or service is being promoted and there is a specific call to action for potential consumers.

In commercial video productions, make sure that all commercial components are in place to ensure commercial success.

By following commercial intent, commercial music, commercial length, and commercial video production components your commercial will be successful. Follow these tips for commercial video productions to ensure that your commercial’s intent is clear and there is a call to action that will benefit your company the most.

Some commercials use popular music to draw people in to pay attention. It’s important to know your demographic when choosing popular music, too.

An example: Kroger has recently been using music that was popular in the 2000’s. Why? Because they want millennials, who are now middle aged, caring for families, and doing the bulk of grocery shopping these days. So, they’re playing music that Millennials would have heard at school dances or on the radio to appeal to their nostalgic side.

Other music choices sometimes have to do directly with the products the company is trying to sell. Chevy used to use Bob Seger’s “Like a Rock” to describe their trucks. It ended up becoming synonymous with the brand because it was so popular.

So…

What makes commercial video production so hard and complex is that commercial intent must be clearly conveyed so the company and its customers know what they are getting. A commercial video production could be successful in one commercial intent and flop in another.

Now that you know the basics to making a successful commericial production, you need to go out there and create!

If you need assistance, and you should very much consider it, hiring a professional video production company like C&I Studios will make your commercial production truly amazing.

We have all of the skills, knowledge, and equipment possible to create commercial productions that are sure to be successful for your company. We’ve worked on many commercial productions thus far and are already ready to create more for any company, big or small, new or well-established.

We’re here when you’re ready to take the plunge and create a masterpiece that will boost your sales. Contact us to get started.

Commercials are one of the most demanding video productions you can work on. You’re expected to deliver a commercial that tells a story and builds a relationship with potential customers in 30 seconds or less.

Commercial video production is a competitive business. You have to find a way to stand out from the crowd and deliver video footage that grabs attention and keeps it. One of the most effective ways to do so is with custom-built sets.

So what exactly are custom-built sets?

They are sets designed and built specifically for a single video production, or even a series of video productions. They can be an actual set or a location that has been transformed to match the vision of the video producer. The video can focus on just one custom-built set, or several may be used in the video. In some cases, multiple custom-built sets will appear in a single video production.

Custom-built sets are ideal for video productions with a specific artistic vision – commercials, music videos, television series – and they also work well for video projects that showcase a product or service. When you need a controlled environment to shoot video footage, custom-built sets can be the ideal solution.

Custom-built sets can be built on a sound stage, in a commercial video studio, or on location where the video will be shot. They are literally customized to suit the needs of the video production at hand and can be easily portable, a permanent fixture, or something that’s easily torn down at the end of the day.

The custom-building of video production sets has many benefits to the production itself

Here are just some of them for you to consider:

Creativity

When video producers build custom video production sets, there is much more creativity involved. Different video projects call for different video footage. When video producers are working within a limited budget, creativity is important in bringing video ideas to life. They offer more angles and offer video producers more choices, which often leads to video footage that is more dynamic.

Custom-built video production sets are more interesting to the viewer, too. They’re guaranteed to be different and personalized to the video production at hand. No other company will have the same exact set. If they do try to recreate it, it will only be similar, not a perfect recreation.

Reality

When video producers are working with video footage, they want it to be as real as possible. Custom-built video production sets help video companies create atmosphere and mood in their video shots. It’s much easier to give the video a sense of realism when the set is created for that video project alone. Portability

It’s one thing to have video footage taken in an actual location. It’s another to take video shots in custom-built sets that are easy to transport. This is very important when you need video footage for multiple locations or simply need video footage quickly and efficiently.

Variety

The more creative you are with your video production sets, the more variety you’ll have in video footage. It’s never a good idea to reuse video footage over and over again. Make video production sets unique each time, even if you’re only changing something small each time. It will still make it new and interesting.

On a video shoot with several video production sets, video producers can mix and match video shots taken from different custom-built video productions to create a variety of video footage. Most video producers like to do this with video footage of different places.

Video production sets also offer video producers the ability to spot details that might not be visible in video shots taken at actual locations. There is more control when video shots are taken on an actual set, rather than out in the real world.

Time

Most video productions require video footage that is shot quickly and efficiently. Custom video production sets are perfect for video producers that need video shots taken in a timely manner. Video producers can go into the video production set, shoot video footage, tear down or pack up video equipment, and be ready to move on to the next video location.

It can take some time to build an elaborate set, sure. But you can build whenever you need to, change things in any amount of time you have. It can be as quick or slow as you choose it to be!

Control

You have all of the control over your custom-built sets. You can control the budget, timeframe, design, and supplies, who works on it, how much it’s used, who uses it, and really every other aspect of what goes into building the set.

The video production gains better control over the video environment with custom-built sets. You’re able to place the set wherever you need it for the best lighting and sound. Plus, you can choose where to place items within the set so they are best for video production.

Custom sets can be as big, little, simple, or complicated as you want them to be. It just depends on the video production at hand, and what you want it to be. Custom video production sets are great for commercial video productions because they can be built with any budget in mind, and they give video producers more control over the video environment to create better videos.

You can control really any other aspect of custom building a set, too. You have a better idea of what video footage you’ll need, so video producers can build video sets that are as efficient as possible.

Flexibility

Virtual sets are often created with video editing software, but to get truly dynamic video footage, you’ve got to have real-life custom-built video sets. Your video producer has the flexibility to create the exact set they want and to move it around if necessary. If video producers want to change something from video shot to video shot, a video production set is the way to go.

You don’t have to wait for approval to change something about the set. As previously stated, you have the control over every aspect, so you can be as flexible as you want to be.

Creativity and budget control are two of the biggest benefits of custom-built video production sets, and being able to be flexible with them will allow you to really create an amazing, dynamic set. They offer more angles and allow video producers to have more creative input over their video shots. If you want your productions seen in a video company so video productions are dynamic, custom video production sets are the way to go.

 

Custom-built video production sets are an excellent way for video producers to maximize their video production efforts. They offer more control over video footage, which can potentially result in video footage that turns out more dynamic and interesting.

These benefits translate into better video productions that will get video producers and video production companies noticed by their audience.

Companies like C&I Studios can easily create custom-built sets to really create amazing videos for your marketing efforts. We offer video production services of all kinds, and that includes custom sets that work for your specific needs as they apply to your marketing content creation.

If video productions are going to be used for commercial advertisements, make sure they’re as effective as possible by using custom-built video production sets. They will help video producers create more dynamic video footage that video audiences will love. You can’t go wrong with custom-built video productions.

This strategy is an effective way to increase video production revenue. It can mean bringing in video productions that you might not otherwise be involved with, especially if they are commercial video productions. And we all know that video is some of the most effective marketing content out there. If you’re not creating video footage to share with your audience and customers, then you’re missing out on a lot of potential revenue. Videos allow for more engagement and are more memorable than just graphics and photographs alone.

In Conclusion…

Custom-built video production sets offer benefits to video production companies in many different ways. They provide video crews with more creative control over the video environment and give video production companies the ability to quickly video footage in a variety of video locations.

Custom video production sets can be transported easily for more video shots, and they offer video companies the ability to spot details that might not be visible in video shots taken while out in the real world.

Although it’s easier to use video footage from actual locations, video producers know that the more creative control video sets give video companies allow for video footage that is truly dynamic.

This strategy can be an integral part of video production revenue, but video production companies have to be willing to put in the work necessary to bring video productions to the next level.

The next time you start working on video production, consider custom-built sets. They will elevate your video production work and help you grab your audience’s attention.

If you’re looking to create amazing video footage to share with your customers and online audience, give us at C&I Studiosa shout! We can’t wait to help you create the marketing content of your dreams and help you to bring in more sales today!

If you work in marketing, you most likely know that video marketing is huge right now. It’s bringing in the most engagement and sales to every company that uses video in their marketing strategies.

There are many reasons for this. It’s easy to share, it’s easy to engage with, it’s just easy for the consumer. Video content is more popular than ever, with your customers in mind in particular. They’re used to video in their daily lives and they want to engage with it when they’re shopping for products online, too. It might not be the easiest for you to create the video content, but it’s completely worth it since it’s what your customers want to engage with the most.

The point is, if you’re not making use of this trend, your business is going to fall behind. And quickly.

You might already be creating video content and finding it successful among your local customer base. But local customers aren’t always enough to really make your company as successful as it truly could be.

But what about international customers? You have the potential to reach millions, even billions of potential customers with the power of video marketing.

There are lots of ways that video marketing can help you increase international sales. Here’s how.

Make Your Product Look Great

Your competitors already have videos, so you need to keep up. Show off the benefits of your products and make them look great with high-quality video. If you have the budget for this, consider hiring a video production company to film at your business.

If you’re on a tighter budget, don’t worry. YouTube videos are free and you can use screen capture software or a webcam to create compelling how-to videos. You can even show what your product looks like in use over time by doing timelapse videos of its creation.

You can even try different settings to show how versatile your product is. You want to reach customers who live in rural, suburban, and urban settings, so show your products in those types of places! Show off different people using it, wearing it, loving it.

Make your video and products look as professional and polished as possible while also making sure that you’re filming it in a way that your customers will see themselves owning it, using it, and raving about it once they have it in their hands.

Help People Learn More About Your Business

You can use videos to tell people about your company’s story or to show the personality of your business. You want potential customers to really connect with your business, to form an emotional attachment where they’ll want to support your company and keep coming back.

Of course, your video needs to be professional and polished to make a lasting impression. You should start out with an introduction that explains who you are and what you stand for. Use this time to show off the personality of your company and how it’s different from others in its industry.

Customers want to know about your company culture because they want to know who they’ll be working with if they do business with you. This is also a great video opportunity to share your heart, your passion for what you do, and the goals you have in mind for the future of your company.

Create a video tour that shows off different parts of your company. You’ll be telling the current story of your company this way. For example, if you have an office, show off where everyone works and talk about what they do every day. If you’re a creative business, show behind-the-scenes of how you work and create ideas with your team.

Customers love being able to see behind-the-scenes and get to know your company inside and out.

Communicate Effectively

To really break into the international market, you want to make sure you can communicate with your customers no matter where they’re based. Video is the best way to do this.

This means adding subtitles and translated video descriptions along with your original language content. It also means writing different video titles and descriptions for every location you want to target so that they will show up in local search results. Video can be a great asset for international marketing strategy, but it’s never going to show up in Google search results unless you take the steps to do it right.

However, don’t worry about making every video available in every language right away so that everyone can access it. You can set up translations for the most popular world languages to start. A lot of international customers will be bilingual, so you can still reach them. If your video is relevant to a specific culture or area, target the content only at them instead of trying to appeal to everyone. It’s more effective and makes less work for you.

Before You Export, Make Sure Your Video is Mobile Ready

Although a lot of videos are created on desktops and laptops, mobile devices have become the more popular avenue to view video. In fact, as of January 2019, YouTube reports that people watch an average of 60 percent on mobile devices. And this number continues to grow as the popularity of mobile phones increases.

But you can’t just upload your video to YouTube and expect it to be mobile-friendly. Make sure that the text is large enough, the resolution is high enough, and that any animations or graphics are optimized for mobile before uploading.

Other social media apps, like TikTok and Instagram, are more aimed at those who use mobile devices since they began as smartphone apps! Make sure your video is optimized for these platforms if you want to reach the growing mobile market.

Even though we’re talking specifically about videos, it’s important to know that you shouldn’t stop there when it comes to making your marketing content accessible on mobile devices. After optimizing your blog posts, website pages, social media posts, and videos for mobile devices, even more people will have access to them in their daily lives. As long as you’re creating quality content that’s relevant to your target audience, it doesn’t matter where they’re watching.

Make Your Videos Easy to Find in Search

Once your videos are ready, make sure they’re easy to find! To do this, focus on the most popular video hosting sites.

YouTube is the biggest platform for free video hosting, but it’s not the only one. Other popular options include Vimeo and Wistia. These are all great choices because they give you access to a built-in audience. But the most popular video hosting sites aren’t the only ones you need to be thinking about.

Even though Facebook is mainly a social media site, it’s also one of the best free video hosting options out there. It may not seem like it at first, but Facebook actually has more than 2 billion users — that’s almost half of the entire population of the planet!

Whether you choose to host your video on YouTube, Facebook, or another platform, make sure that you fill out all of the necessary information and tags. This will help people find your video when they search for it in their favorite search engine.

You can never be too thorough when it comes to adding information to your videos, no matter where they’ll be hosted. There are a lot of different video-hosting options out there, but make sure that your international audience can find your video before you upload it to a new site.

The key to international marketing strategy is by targeting a specific audience, which includes making your content accessible around the world. It’s not enough for your video to be hosted online — you have to make sure that anyone can watch it no matter where they are or what device they use.

Build Credibility With Video

How do customers know that you’re a reputable company? If they’re based in a different country than where your company is, it can be a little more difficult for them to trust your company’s credibility.

Video marketing can help you get around that. You can use video testimonials from international customers to get the credibility boost you need or even interviews with key employees who discuss the history of your company.

Use video marketing to build credibility. If you have an office, take time-lapse videos of the day in the life of your business or do recordings of staff meetings that can easily be translated or captioned. Let potential customers see that they can place their trust in you.

Get the Word Out With Video

Now that you know how to communicate with your potential customers, it’s time to get the word out about your business and products. You won’t sell anything internationally if you don’t actually share the information with potential customers!

Once you have your video marketing created, post links to it on social media sites like Facebook and Twitter. Videos do especially well to reach international markets on TikTok, too! Instagram used to be mostly for sharing photos, but they’re expanding the ability to share videos on their platform and cross-post, so don’t count them out!

You can also make an embed code that will let viewers use your video on their own blogs or websites too. Even e-mail! E-mails can be easily shared by a simple forward from the recipient to people they believe would enjoy or get vital information from the content within the e-mail. But, we’ll get more into that in a minute.

You really want to make sure that what you put out into the world will be shared. When people share your video with others, this increases your exposure and gets your business more customers. With each share, the potential for purchasing and more sharing is there. You want your videos to be something that others will share, even if they can’t afford your products or services at the moment.

Drive Traffic With Videos

Did you know that people can spend up to 80 percent more time on a website after they watch a video about it? That’s a big deal! If your goal is to increase international sales, drive traffic from YouTube videos by including your product in the video frame. Then use annotations to link to specific products on your eCommerce site.

Make sure you have an opt-in form for e-mail marketing and links to all of your social media outlets on your website so viewers can sign up to learn more about what you’re selling and get updates when there are video announcements about new products. This will help you retain traffic going to and from both your marketing efforts and your eCommerce store and, if it’s separate from your store, your website.

Promote With Video

If you don’t already use email marketing, start now with video! You can make actual videos (with annotations to let people sign up) or use video screen capture software like Camtasia to make simple tutorials.

Once you’ve created your videos, promote them with email campaigns and send links to social media sites. Then, track who views your video content and collect their contact information for future marketing efforts including paid advertisements.

You’re ready to boost your International Sales with Video Marketing

Remember that international customers are looking for products just like yours on the internet. Video marketing is a great way to attract people who speak their language and want what you have to offer. If you need help, video production companies can create compelling video content for your website at affordable rates.

If you’re in need of help to create amazing marketing videos that target international customers, C&I Studios knows exactly how to approach the job. As a professional video production company, we make it our business to know the latest and greatest trends not only locally but also internationally. We offer more than just video production services, too that can boost your reach and sales, so be sure to check them out!

Contact us to get started today!

Visibilty on the internet is absolutely crucial to a company’s success in today’s online-based world. Everyone uses their smartphones or computers to shop for new products and look up businesses that offer services they need, so you want to make sure that your company is easily found online.

But it’s not quite as simple as making a website and wait for people to stumble upon it. The internet is filled with other companies competing for attention, and standing out can be difficult. How can people decide to give your company their money if they’re seeing other companies first and more often? The simple answer is that they won’t.

However, by following these tips you should be able to increase your online visibility, and with an increased online visibility you’ll find that you’re bringing in more money!

1) Make social media accounts for your company

We know you’re probably tired of hearing this one, but it bears repeating.

Social Media is going to be your best friend for getting the word out about your business. But, there’s a catch to it. You have to keep up with it! You need to be updating, posting, sharing, and engaging with your content and your followers almost constantly.

Constant updates will show your potential customers and clients that you’re present. You’re there to hear their concerns, answer any questions they have, and you’re presenting them with new information about your business! It’s really a win/win situation.

But more important than constant updates is that the content you’re sharing is high quality. Visually stimulating images and videos will catch the eyes of your potential customers more often, draw them into following you and convince them to shop with your company. So, you want to make sure you’re using the best technology, hiring the right people or company, and really spending quality time on creating amazing content to bring in new followers!

2) Add social media buttons or widgets to your website

Now that you’re set up on social media, it’s time to connect your website to it so that your customers can share your website with their friends and family on their own social media profiles.

If they’re able to share your website on their social media, all of a sudden you have a whole new group of potential customers that could be coming in!

Adding a button also allows your customers to follow all of your social media platforms! They’ll be able to connect with you in more ways than just your website, see all of your social media posts, and be able to direct themselves back to your website whenever they need to!

3) Invite bloggers and internet personalities to review your product

Ok, let’s call them what they are- social media influencers. They’re not always blogging. They can be vloggers, Instagram Models, or celebrities of any level that are willing to experience your products or services in order to give a review in any way they put out content.

You’ve seen the posts they do on Instagram or TikTok where they talk about their new favorite products and the like. You can partake, too, and get them to help you out for a fee or free product.

If they like it, they’ll talk about it on their blog or videos and stories which will bring you more ratings and visits. If they have a coupon code to give out to their followers, you will find that their followers will come and purchase right away while the sale is going on.

4) Try paid advertising

While you can get significant results from free platforms such as Facebook and Instagram. But sometimes that’s not enough. Sometimes you need to pay for the platform to promote your ads and posts.

If you pay for internet marketing services, your ads will go on different platforms that are more popularly visited or viewed by people of the demographics you want to attract. Google ads can be a great way to increase online visibility. There are also smaller sites that offer internet advertising that you can use to gain more traffic.

Ads might be costly but they’re worth it in the end. If someone sees your ad and goes directly and purchases something right away.

5) Try blogging

While vlogging (video blogging) may be more the norm these days, it’s important to not count out old-school blogging when it comes to increasing your online visibility.

If your business does something interesting or unusual, writing a blog about it is a great way to generate interest in potential customers. It has the added bonus of creating internet content for search engines to pick up and boost your ranking.

If you’re going this route, make sure you don’t waste your time and energy. Research the best blogging practices to get your blog noticed and picked up by search engines. SEO (Search Engine Optimization) is something that is always changing – like social media algorithms – and it’s important to stay up to date on the newest guidelines. Most copywriters have that information if you’re hiring outside of your company. It doesn’t take up too much time to stay on top of SEO information, and it’s worth every minute of it!

Blog posts can be about anything to do with your company. A product review, a story, anything can be turned into a blog post!

6) Write internet articles

Articles are different than blog posts. Articles are meant to inform the masses, but not posted on your own blog.

Writing internet articles for corporations about news in your industry or directly about your company can be a great way to increase online visibility. You can also write web content or electronic books and sell them on your website.

Writing articles will show potential customers that you’re an authority in your industry, that you know what you’re talking about, and can answer any question they throw at you.

You can write internet articles which are then submitted to websites that are similar to yours, news outlets, or write content for sites like Buzzfeed.

7) Join internet forums that are related to your industry

Places like Reddit are a different kind of social media where your customers are directly asking questions and for recommendations about companies just like yours. You can easily engage with potential customers in any internet forum that’s relevant to your business or industry.

Internet forums are also a great way to find out what your competitors are up to. If you join, you can also leave comments and start internet debates about your company that will bring more internet traffic. Just like internet articles, internet forums are a great way to increase online visibility.

8) Create an internet reputation section of your website

The more your current customer base can review and share their opinions about your company, the more views your company will get.

Having internet reviews on your website is another great way to increase online visibility. Reviews not only boost your internet presence, but they also provide social proof and validation for customers who are reading internet reviews before making a purchase.

Having a section on your site of customer reviews and testimonies shows them that you care about their opinions. It also shows potential customers that you’re interested in what they have to say.

The internet is full of internet trolls, so don’t worry about the negative reviews. Putting them on your website gives potential customers a realistic view of how your company runs and benefits them!

9) Sponsorships

If you listen to podcasts or watch YouTube videos on the regular, you’ll notice that outside of paid advertisements on the platforms they’re posted to, the performers will talk about their sponsorships.

How do sponsorships work? Well, they’re going to cost money, but it’s completely worth it. Your company pays the creators to talk about your products and services. It’s a lot like getting an influencer to talk about your products, but there’s a guaranteed audience.

Sponsorships help fuel not only the artwork that these creators are putting out but also increase the visibility of your company. Popular podcasts sometimes have multiple sponsorships that they cycle through throughout their shows. It’s incredibly beneficial to your visibility!

10) Make internet videos of your company

Video marketing is one of the best ways to get your content out there. Using internet videos to increase internet visibility is one of the best ways for even small businesses to get in front of internet users.

Make internet videos that are concise, creative, and fun! These internet videos can be shared on social media platforms like Facebook or YouTube. You can also host them on your website or blog where you write internet articles about

YouTube can be a great way to increase online visibility with video content. Videos about your company are more likely to pop up in internet searches than text. TikTok is also a great place to post video marketing content in order to reach a very large audience.

And there are so many different types of videos that will work for all industries! If you need help figuring out what kinds of videos are relevant to your industry, check out our blog post that will help guide you!

12) Keep internet business information updated on your website

Making sure you have the correct information on your website and on your social media platforms will help you retain and gain new customers. Throw out old outdated versions of documents, press releases, and internet advertisements. Not only is this more aesthetically pleasing, but it also makes internet searches about your internet company more reliable since internet searchers can easily compare what you’ve changed.

Having internet business information up to date is important for your online presence. Having outdated internet business information shows internet users that you’re not current and they may go elsewhere.

 

The internet is vast and deep. It can seem intimidating to get your business in front of many people on the internet. You need to make your internet presence stand out. If you want more traffic, try using internet marketing strategies like the ones listed above to increase online visibility! It’s easier than you think!

Seeking out the help of a professional marketing company to create amazing content for your marketing strategy can really help increase your online visibility. Companies like C&I Studios will help you to create amazing content and can help you with your marketing strategy in order to get the most visibility out of it.

Here at C&I Studios, we offer many different services such as video production, photography, and so much more to help you create amazing marketing content and get it in front of your target audience and beyond! When you’re ready, we are here to help you with your marketing content! Contact us today to get started!

As video marketing grows in popularity, the importance of knowing video trends is absolutely crucial to the success of your video marketing efforts. You should make sure you know the latest trends in your industry as well as in video marketing as a whole.

Just like video marketing itself is evolving, it’s important to keep an eye on new video trends that are continuously emerging to help you prepare your video content.

The following video trends will continue into 2022 and beyond, so pay attention and take notes. Add these ideas to your video marketing plan for continued video success!

Video content comes in all shapes and sizes (but they’re not all video ads)

From Facebook Live videos to YouTube video tutorials, the video content that’s taking over social media isn’t just ad video content. In fact, video content is video blogging, video tutorials, video news reports, video interviews, and branded video content.

Think about all of the different kinds of videos out there. Think about what is relevant to your industry, what will get your audience to engage with you the most. If you’re in need of ideas on what the best type of video to market your business in your industry, take a look at our previous post here.

Live video content continues to grow in popularity

Let’s talk about one of the most nerve-wracking types of video content to put out there. Rip the bandaid off, if you will.

Live video is video content that’s broadcast live through video streaming services like Facebook, YouTube, and Twitch. This video format is especially popular in sports where you can get in-the-moment reactions from players and team managers.

A lot of eCommerce stores like to host live sales, too. This started to gain traction with Multi-Level marketing companies, but many other eCommerce stores have found a lot of success with this tactic. It’s fun because you can get your customers to purchase the merchandise right away, maybe even start a bidding war over sought-after items!

Live videos work great for unboxing videos. If your store just received a shipment of long-awaited merchandise, you might consider starting a live video to show your customers the goods! This is especially popular with indie bookstores, quilt shops, and other hobby-type businesses.

Live videos engage your viewers instantly. You can ask them questions, let them ask you questions, and get instant opinions from the audience. On platforms like Facebook, your live video will stay up even after the live event has ended, so people who couldn’t tune in during the live event can still go back and watch it over and over again!

Storytelling video content wins video marketing campaigns

Stories are becoming the focal point of video content, and video storytelling is leading the charge. Customers want to connect with the business they’re giving their money to on a personal level, and that’s best done through sharing stories.

Video stories convey information that’s engaging to viewers because it puts them in the scenario with the people onscreen. It allows them to connect with the company as a whole as well as its employees and the products and services.

What kind of stories work the best to make a video campaign successful?

Start with the story of the company. How did it come to be? How did you get the business off the ground? What is your favorite product that you sell or make? Your customers love hearing how your company came to exist.

From there you can tell any story you want to, as long as it’s relevant to your business. You can have your customers tell their own stories of their experiences with your company and/or products, too! Testimonial videos are great for business. They offer both a review and a personal recommendation, both of which bring in a good amount of business.

‘Virtual reality’ video becomes a video storytelling trend

If live video is the future of video marketing, virtual reality video will be the future of video storytelling. These next-level videos put you in a 360-degree scene right from your mobile or desktop device. This video format works well for all kinds of video content, from video ads to video blog posts. Here’s an example of a video tutorial with the video shot in virtual reality video format.

You can create some really cool content with virtual reality! You’ll be able to really immerse your viewers and customers into the world you create.

Sure, the technology to create virtual reality type content can be expensive, but if you’re in the position to invest in it, or even pay a company to help you create this new content. It’s certainly worth looking into if it’s relevant to your industry!

Video ad spending continues to rise

While there are many inexpensive, even free, avenues to get your video marketing campaign out there into the world, paying to promote your videos or pay to have them advertised in other places. Television commercials and ads before YouTube videos are still important and bring in a lot of business to companies that pay for such advertising.

It’s worth the investment to pay for promoted advertising! You’ll be able to reach a wider audience without much effort, boosting your sales in both the short term and long run, so long as you keep up on these advertisements.

Video marketing might be rooted in social media marketing for now, but video advertising is still around and growing stronger every year. Think about the Superbowl and how important it is to have a fantastic commercial ready to go for during the program- that isn’t going away any time soon!

Brands are continuing their video content dominance on social media

You’ve probably heard this way too many times, but it bears repeating. You want your videos on social media as much as possible! Seriously, if you’re not using social media to your best advantage, what are you doing?!! Every popular social media platform has made room for video content to exist. You’ll find videos on your Twitter, Facebook, Instagram feeds and that’s just the beginning of it. Video content is growing video engagement rates and video content will continue to be video marketing’s most powerful tool.

Businesses are leading video content creation with video blogging, video tutorials, and branded video content for YouTube, Facebook, Instagram, Twitter, LinkedIn, Snapchat, Periscope, YouTube, Twitch, and more. In fact, video tutorials are responsible for a large portion of YouTube video traffic.

Social media is where you will find a large portion of new customers, especially if your current customer base is able to engage with your videos. Once they engage, the video is put in front of their friends and followers, growing your viewership easily!

YouTube video trends

As video content continues to grow, video algorithms are getting stricter and stricter. This means that video engagement is more important than video views- you want your video not only seen but also engaging to the viewer. You can encourage viewers to watch a video further or subscribe by using a call-to-action within the first few seconds of video play.

YouTube will also continue to feature video content creators who work with the video platform directly, as opposed to those who use video content as part of a larger marketing plan (like video blogs). This means that video producers will start to create better quality video content more often, making video trends for 2022 incredibly exciting!

Since video engagement is so important on YouTube, it’s not uncommon for video bloggers and other video content creators to produce multiple video projects per week. This quantity over quality trend should continue into 2022!

Video content continues to dominate mobile video viewership

Let’s take a look at how people interact with social media. They’re usually viewing on their smartphones. People are more likely to own a smartphone than a computer these days since you can do almost anything on a phone that you can do on a computer.

Mobile video viewing is dominated by video news reports from channels like BBC News, video-based social media posts from the likes of BuzzFeed, and video clips from online video culture shows like The Tonight Show Starring Jimmy Fallon. As video content grows in popularity, video will be the dominant force of mobile video viewership.

You should be making sure that your videos are easily viewed on mobile devices before you post them since that’s how most people will be viewing them. You don’t want them to have to squint at the screen to see something important, you don’t want to be screaming profanities throughout the video in case your video is viewed in public, either.

TikTok isn’t going away any time soon!

If you really want your video marketing efforts to be successful and stand out, you want to make sure you’re using TikTok to your advantage. This app isn’t going away, it’s only growing in popularity and it’s incredibly versatile for any industry.

TikTok has a large generational following, mostly full of Generation Z. But, that isn’t to say that other age demographics aren’t present on the app! There is certainly a large group of Millenials and Gen X present and creating their own content.

If you’re not on TikTok with your video marketing strategy, you’re missing out on a huge audience and the ability to see the latest content trends. TikTok is great for engagement and live videos, making it perfect for video content of all kinds.

If you need help getting started on TikTok, we reccommend checking out this previous blog post where we give you a few tips and tricks to utilizing this awesome app.

 

Creating engaging and informative video content is important to your marketing strategy as a whole. It’s video marketing, it’s video content creation, and it is video engagement. It doesn’t matter what industry you’re in, video is the way to go.

If your company isn’t making the best video content it can, with video marketing, video content creation, and video engagement in mind, you need to get on the ball. If your company is already video-ing all over the place, we’d love to hear what video content trends you’re paying attention to and which ones you think will be popular video marketing trends for 2022!

Are you ready to make some video content for your marketing strategy? Call on C&I Studios! We have services to fit most any budget and needs, from equipment rental to complete video production. It’s what we do, and we do it best!

You have the script written. You hired the talent. You’re almost ready to film your latest marketing video. What’s left? Choosing a filming location, of course!

If you haven’t read our previous blog post about how to find a great filming location, you can check it out here. You’ll want to check that out as well as this post in order to be as well-informed about choosing a great filming location as possible!

It might sound like one of the easiest steps to video production, but a lot can actually go wrong in this step. As filming locations are extremely important in marketing videos, be sure to do your homework before choosing one!

1. Choosing the wrong filming location for the video’s theme or aesthetic

Filming in the wrong place will only lead to more problems than you can imagine. If you’re filming a video with “home” as its theme, for example, filming outside might not be the best idea as it won’t convey the same warmth as filming inside would.

You also want to consider your current brand aesthetic. Is all of your current and past marketing more on the industrial side? Exposed pipes and brick and cement floors? If so, you probably don’t want to film a video in a cozy home that you might find Martha Stewart in. That is, unless you want to completely re-brand your company, but that’s a discussion for another day.

It’s important to consider all of this because otherwise your videos won’t be recognizable to your brand. Viewers won’t make the connection as easily and you might lose followers if they followed you for a certain aesthetic and you’ve now flip-flopped on them.

2. Choosing a filming location without considering filming conditions

Each filming location has its own set of circumstances and you need to know about them all before making your decision on how and where to film:

• Is filming restricted? (no filming on Sundays, no filming in front of the city hall, etc.)
• Is filming allowed outside of certain hours?
• Is filming allowed only with a permit?
• Can you bring the equipment you need?
• Are there any filming restrictions (no filming with an iPhone, filming is not allowed in this area at all, filming after 10 pm is restricted to videographers with insurance)?

It’s important to consider all of these questions or else you may find yourself running into metaphorical brick walls and red tape when you’re actually trying to film or posting your finished video. You might also face legal trouble if you don’t make sure everything is in order ahead of time, and nobody wants that!

3. Choosing filming locations that are too expensive

It would be great if filming was free, but unfortunately, it’s not. Sometimes you have to rent out a studio or pay for a permit in order to film in certain locations, and you need to make sure that’s within your budget. You should also make sure that you’re not blowing your entire budget on a filming location, or else you won’t be able to afford the rest of the video.

Look for filming locations near you (a lot of them will actually film for free) and only consider filming locations that will fit within your budget. It is better to be filming inside a typical home rather than filming in an expensive house or filming outside and getting fined for filming without a permit.

4. Forgetting to include other elements in filming location research

When choosing filming locations, don’t forget about other elements (such as the filming equipment and filming permits) that you might need in order to film in a specific location. Before filming, find out whether the filming location provides any equipment (tripod, etc.) and what filming permits are required.

If your location is outside, make sure you have the proper lights for outside shoots. If you need to travel, make sure you have a vehicle that fits all of your equipment. There are ways to work around everything that comes up, but only if you’re prepared ahead of time.

5. Not taking into consideration filming limitations

As mentioned before, each filming location has its own filming conditions such as restrictions for filming with an iPhone or filming only outside during the day. So, make sure that you find out about filming limitations and choose filming locations accordingly!

Limitations can be anything that makes it difficult to film.

How easy is it to get to the filming location? Can you easily get your equipment there? How long can you stay and film? Are there any time constraints? How easy or difficult is it to set up? Is there electricity available for your crew to use? Is weather a factor? Does the location already have set pieces or props available for you to use?

There’s even more to consider. These questions are just a starting point. Make a list of important limitations you might come across with the locations you’re considering. Even if you use a location that has limitations, knowing them beforehand can help you plan accordingly so that they don’t affect your filming too much.

6. Not taking into consideration filming restrictions

Restrictions for filming locations can mean anything. Public places might restrict filming to require permits, or restrict you from filming at all. Renting a studio restricts you only to one place.

The point is, filming restrictions could affect filming in a number of ways. If you’re filming in a public place, filming restrictions might be more lenient than renting out a studio. The same goes for filming equipment – it can often mean less if you’re filming outside or inside the home versus filming inside a studio location.

While there isn’t anything you can do about filming restrictions, it’s important to consider them when choosing filming locations.

7. Forgetting to do filming location research!

Since filming locations are so important, many overlook this element when filming videos for their marketing campaigns. But keep in mind that filming locations can also be researched online – and this is how filming locations should be chosen! All filming locations should be researched and then ranked according to factors such as filming conditions, filming restrictions and filming cost.

This way not only the perfect filming location will be found for marketing videos but also all filming mistakes can actually be avoided!

8. Not considering the safety of others

Making sure a filming location is safe for everyone involved should be your top priority when scouting out locations. In an unsafe location, people could get hurt, which could hurt your business.

An example: filming in a public place like a parking lot can cause danger to everyone. Not only could filming equipment get damaged, but people and vehicles on the road could be affected during filming.

Make sure you also have the proper insurance in case the location has some unexpected safety issues, too. You never know when an accident will happen, so it’s in everyone’s best interest to make sure you can take care of business if the worst happens while filming is happening.

9. Choosing filming locations that are too messy

This kind of goes without saying, but it’s worth mentioning. Make sure your filming location is clean!

Unless you’re making a commercial for cleaning products, showing dirty dishes, grody floors, or stained furniture is going to turn potential customers away. No one wants to look at a dirty setting, so don’t show it off unless you’re going to be cleaning it up during the video.

10. Choosing filming locations that are too dark

It can be difficult for video marketing to film in a filming location that is too dark, especially if you don’t have the right lighting equipment or can’t bring it with you. You want to make sure you can get the right lighting for the subject of your video from your location before you bring in extra equipment.

Without the right lighting, your time spent filming might go to waste. This will make it harder to capture the important elements and the quality of the filming will go down. You can’t always fix lighting issues in post-production, and even if you can it will come with a hefty price. Make sure filming locations aren’t too dark and use filming equipment such as lighting or filming lights if necessary.

11. Not being able to bring the right equipment

Many filming locations are poorly lit which is why filming with the iPhone camera can lead to filming mistakes such as filming in too dark a location and filming only while capturing certain elements (for example, while filming a video advertising an apartment). Make sure that filming equipment such as lighting and filming lights is brought with filming locations.

You also want to make sure you can bring in the right cameras, sound equipment, and anything that will enhance your video before post-production gets their hands on it. You want to be able to film the best video possible before taking it for editing! It will save you money!

12. Not hiring a professional video production company to do it for you!

We get it. You’re busy running your company and can’t take away the time to research filming locations and make sure everything is in order before your company films any videos. That’s why you should consider hiring a company to do it all for you. It’s worth the investment!

By hiring a company that can take care of every step of video production for you, you’re delegating some of the hardest work out to people who are well-equipped for it, not only in actual equipment but also in knowledge of how to go about video production. C&I Studios has the means to make your video marketing efforts shine! We do it all from writing scripts, to finding the right location, to the actual filming, and everything post-production!

If you’re curious to see what exactly it is that C&I Studios offers, you can take a look at our available services. We’re happy to answer any questions you may have, too! We want your marketing efforts to be successful!

In Conclusion

You want to make sure that your filming experience goes as smoothly as possible, and by making sure you’re avoiding these mistakes, you won’t run into any snags!

Be kind, professional, and informed. Remember this is marketing for your company, not against it! Be prepared to be able to answer any questions -for filming locations AND filming mistakes!

You want filming locations that fit the tone of your video marketing campaign (which is why filming locations should always be researched beforehand). You also want filming locations that are accessible, filming locations where filming can take place at any time of day or night (which is why filming restriction times should be considered when choosing filming locations).

You also want filming locations that are tidy. Make sure filming locations are clean and ready to present in your videos without being too messy! You also want filming locations that are well-lit filming locations where filming is allowed with filming equipment such as cameras, filming lights and filming permits – which is why the perfect filming location should be researched online.

Make sure filming isn’t restricted by a filming permit before you go ahead with your video marketing campaign, and make sure that the best filming locations are chosen for video marketing campaigns!

So, go ahead and shoot us here at C&I Studios a message to get started on your latest video marketing campaigns!

For more information on industry standards and best practices, visit the American Marketing Association.

As with any kind of technology and marketing, the industry of marketing photography and its trends are always changing. It can be difficult to know which trends to pay attention to, which ones to be trying out for your company’s own marketing photography, and what your target audience will respond to positively. Photography trends can actually make a huge impact on a company’s marketing efforts. Photography is one of the best ways for a business to show their work and highlight what they offer, as well as connect with customers on an emotional level.

Photography is one of the best ways for companies to allow potential customers to connect with their brand on a personal level and therefore, it’s important for businesses to keep up with current trends. Photography trends are constantly changing, so it’s important for businesses to stay up-to-date in order to reach the widest range of potential customers.

Hiring professional photography services, such as C&I Studios, opens up more opportunities for businesses to do digital marketing that showcases their products and services. Photography trends will also change, so it’s important for companies to pay attention to what is popular right now and then adjust accordingly as that changes. Photography not only allows a company to show off their final products or the processes used to create them, but it can be an effective marketing tool by itself.

The companies that are successful in marketing will be those who pay attention to what is popular among not only their own industry but also industries adjacent to theirs and adjust accordingly. Photography trends could include anything from which kinds of photographs resonate the most with customers, to what colors or types of scenes they tend to respond more positively towards. Photography trends will change over time, so it’s important for businesses to keep up with the latest marketing trends.

The following are photography trends that companies should be paying attention to, as these will likely have a significant impact on their own marketing efforts.

First, let’s talk about the subject of your photography. Trends in the subjects are some of the most obvious trends that you can point out, but editing trends should also be taken into account. Trends in who is portrayed in a photograph, how the photograph is set up with the subjects are both equally important to pay attention to.

Subjects

Deciding on a photograph’s subject should be somewhat determined by your industry. If you sell products, you want to make sure the products are in the shot. If you’re selling an experience, make sure to highlight the place and the action! But what else is important to the subject of the photograph? Let’s take a look at all of the different kinds of subjects that you can feature in your company’s marketing photography:

Photography of People

As people tend to respond better emotionally when they see other humans in advertising, this is a trend that companies should definitely try. The use of photography featuring actual people allows for a more relatable marketing message and can help convince customers to engage with a business by either purchasing their products or using their services. People also have a tendency to connect more positively to images of other people, as opposed to those that only feature a product.

Photography of Color

Color is another element in marketing and photography trends that businesses should pay attention to, as it has been shown to have an impact on customers’ buying decisions.

Photography featuring certain color tones will attract specific groups of consumers based on research about their preferences. For example, warmer colors are best for selling luxury brands, while cooler tones are better for selling sports apparel or other products that have a more youthful appeal.

Photography of The Environment

One trend that companies should pay attention to is the use of natural imagery. Photography trends have shown that images portraying a location where a business operates tend to be more successful than those with digitally altered scenery. Images featuring actual landscapes can show off a company’s products in a setting that customers will already recognize and also provide an image of the surrounding area where they might be looking to spend their time.

Photography of Lifestyle

Lifestyle photography trends show people’s daily lives, so businesses can use this style in order to give customers an idea about the types of activities that are involved with using a product or service. Photography showing people enjoying themselves at an event can increase attendees’ interest in that event and also help customers see how they can use a product or service to enhance their own lives.

Photography of The Home

Companies can use photography trends to enhance their marketing by utilizing images showing the home as a symbol for happiness, warmth, and family values. Photography showing kitchens has been shown to be particularly effective in marketing products that are used in this area, while family portraits have been shown to be one of the most popular types of images used in marketing.

Photography of Animals

Using photographs with animals appeals to customers’ emotions in a positive way and can make them feel like they would enjoy owning such an animal. Photography trends have shown that images featuring dogs especially get higher engagement on social media, while images of puppies are some of the most popular among consumers on Instagram.

Photography of Products

It’s important for every company to show off its products in an attractive way that draws attention to them and appeals to customers’ emotions. Photography trends have shown that close-up shots can be especially effective in this area, as they give customers a clear view of the product’s details and textures. Although it might be tempting to use stock photos, companies should take advantage of photography trends and show off their own products in an original way that will set them apart from competitors.

Photography by Customers

The final trend to pay attention to in photography is the use of images that are taken by customers themselves. Photography trends have shown that user-generated content has been one of the most successful ways for companies to market their products or services online, so businesses should encourage customers to send in photos they’ve snapped of their experiences with a company’s product or service.

Photography of Food

Photography trends have shown that images showing off the details and textures of food items are incredibly popular on social media, so businesses can use this strategy to market their menus through online channels. Images featuring dishes that are aesthetically pleasing and look delicious enough to eat tend to be most popular with customers, so restaurants should put an effort into ensuring that their photos stand out in this area.

Photography of Action

Photography trends have shown that using images that feature movement and speed can be a successful way to catch the attention of audiences online. With this in mind, action shots showing products with their features in use can help companies explain how their products work and why customers should buy them. While it might be tempting for companies to edit additional effects into their photos, they should try to take advantage of photography trends and capture these moments in real-time.

Photography of Emotions

This trend can meld into any of the other trends. Photographs that evoke an emotional response can be of any subject. It just has to connect with your audience in the right way.

Although it’s important for any kind of photography used as marketing to show off a company’s products or services, images that also elicit an emotional response from consumers will be even more effective. Photos showing people enjoying themselves at a restaurant, for example, will make others want to visit that location and have a similar experience. Photography trends have shown that images evoking a wider range of emotions tend to be more successful, so it’s important for companies to pique the interest of customers by showing how they could benefit from their product or service.

Editing Trends

Trends in how photographs are edited are also important to pay attention to. Photography trends have shown that images showing off moods or emotions can be especially effective if they have been edited to appear more dream-like. Photography trends have also shown that vintage effects are popular with consumers, so businesses shouldn’t neglect to edit their photos accordingly in order to take advantage of this trend.

Filters

Editing trends can include adding filters to your pictures. Filters have been around for a very long time, long before they were added to social media platforms like Instagram or Snapchat. Digital photography has always allowed us to lay a filter over the photograph in the editing stage.

We don’t mean adding animal ears and a slobbering tongue to a photograph. We’re talking about filters that make the photograph black-and-white or with different colors emphasized by slightly desaturating others, among other things.

Photography trends have shown that black-and-white photos are also highly popular with customers, so businesses should take advantage of this trend by editing their promotional images accordingly.

Special Effects

You can easily turn a photograph into a video these days with the click of a button. You can add looped motion to make water ripple or clothing float in the wind. Photography trends have shown that we currently enjoy seeing life-like images that look as though they could exist in the real world, so businesses should do their best to incorporate special effects into their photographs accordingly. Make your products sparkle, literally, with special effects or even turn them into 3D images through special effects.

Photography trends have also proven that videos are more popular than ever with customers, so companies should consider how they can utilize both formats.

 

With these photography trends in mind, companies can take advantage of the incredibly high number of people who use social media to market their products and services every day. Whether it’s through videos or images, companies should take advantage of photography trends to reach audiences in new and innovative ways. Photography trends will continue to change as we move forward so it’s important for companies to stay up to date on the latest styles and techniques. Photography can be a successful way to capture emotions and memories, so if you want your business marketing strategy to be successful, it’s important to keep track of the latest changes in the industry.

So, tell us, what trends are you seeing in photography right now? Are there any you want to try out but either don’t have the know-how, equipment, or workforce to do so?

Contact us at C&I Studios! We would be honored to help you with your company’s photography. Our company has been able to provide photography services from renting out equipment to renting out studios to even taking care of the entire shoot for you! We would love to work with you and your company, so please drop us a line!

Finding a filming location can be one of the most stressful parts of creating video marketing content. There’s a lot that goes into your search and research.

But what does it look like to find filming locations in specific places, like Los Angeles?

We’re going to be posting a series of blogs about how to locate the best filming locations for your video marketing endeavors in your neck of the woods! Every city has different types of filming locations available. And today we’re looking at LA!

The Los Angeles area has a lot of different filming locations that you can take advantage of. Whether you’re looking to have the iconic Hollywood sign in your shot, or you’re trying to put together a following by being located near Venice Beach, Los Angeles is an amazing place to film your videos! Los Angeles has filming locations for everyone.

But don’t limit yourself – Los Angeles has tons of other great filming locations that are just waiting to be discovered!

How do you find the best filming locations in Los Angeles, though? And how can you get access? After all, these places are often not open to public participation. If you’re in Los Angeles and looking for a place to shoot video content, take our advice: Los Angeles really does have some of the best filming locations- you just have to look for them!

Research

Start researching LA filming as soon as you know that you’re going to need a filming location. Sometimes you need to know the location before you start writing a script, sometimes you don’t know what kind of location you need until the script is written. All that matters is getting your research started as soon as you possibly can.

But how do you start researching? There are a lot of ways to research filming locations.

Word of Mouth

If you’re looking for great Los Angeles filming locations, your best bet of a first step is to talk to the locals. Research like this will help you to find the hidden gems that other companies might not use as often, really making your content stand out.

Talk to as many people as you can and spread a wide net in order to figure out what kinds of places are available for filming. You never know who might have the hookup on an awesome place that you wouldn’t have known about otherwise, that maybe no one else in the industry has used in their videos yet! You might even come across places that don’t cost anything or have too many hoops to jump through in order to start filming!

Online

Another great way to find Los Angeles filming locations is to do online research. Search on Google for the best Los Angeles filming locations that you can access, and see if there are any unique places that you haven’t seen before or places that are easily recognizable, depending on the aesthetic you’re going for. Los Angeles has a lot of different neighborhoods with their own style and vibe, so finding great Los Angeles filming locations is as simple as knowing where to look.

If you’re looking for something that screams “Los Angeles” for your filming location, your best option might be to head toward the center of Los Angeles. Los Angeles has a central business district that contains some of the most iconic Los Angeles filming locations in history! There’s no reason why you can’t follow suit and create some classic content. A lot of viewers respond well to recognizable scenes. Nostalgia and familiarity can do wonders, depending on your demographic.

You might come across helpful sites like the California Film Commission which can help you to work through every stage of finding the right place to film your video(s)! You’ll be able to look through the permit process, learn about tax credits, and so much more, which is a great asset to have in your back pocket.

There are also great websites like Peerspace or Giggster that list locations that you can filter by type of location or even view on a map.

Never underestimate the power of Google, or any search engine! They’re there to help you. Los Angeles has a lot of Los Angeles filming locations, but you need to know where to find them.

Social Media

You can also use social media such as Twitter or Facebook to help you with your research into Los Angeles filming locations. Hashtags like #filminglocations and #lahelp are great for Los Angeles filming locations, and they can help you to find Los Angeles filming locations that are frequently used and available for renting.

Social media helps to connect you with people who either have access to amazing filming locations or know people who do! Los Angeles has a lot of history and a lot of people who are willing to help you, as long as you’re able to do your part.

Scouting

After you’ve done some research and maybe know what kind of places you’re looking for, you’ll want to visit them in person to make sure they’re going to be the right fit for your filming needs. Scouting is a very important part of the process, so don’t skip it!

You should bring a checklist of the necessary amenities you’ll need for filming. Things like access to electricity, bathrooms for your talent and workers, space to move and set up are all important things you should be looking out for. There may even be amenities you need that are specific to the video you’ll be filming.

Scouting out locations may even lead you to other locations that you wouldn’t have known about in your initial research. Los Angeles filming locations can be in the middle of residential neighborhoods or hidden in plain sight. Scouting will give you a good idea of what Los Angeles has to offer and how accessible it all is for you!

Working

Finding the best filming locations doesn’t always happen in the way you’d think. Sometimes it takes actually being out in the field, working on another set, to come across something special. Only you know your Los Angeles filming locations needs, so don’t be afraid to ask for help when you need it. Los Angeles has a lot of resources for helping people in the film industry. It’s the home of Hollywood, of course!

Los Angeles filming locations are waiting to be discovered. But you have to know where to look. Los Angeles is a big place with tons of Los Angeles filming locations, so finding the best Los Angeles filming location can take time and patience. Los Angeles has everything from beautiful beaches to busy downtown Los Angeles filming locations that continue on into the late hours of the night. Los Angeles is alive, and Los Angeles filming locations are the heart of it all. Los Angeles has its Los Angeles filming locations – you just have to know where to look!

Hire a company

Hiring a company, like C&I Studios, to do all of the hard work for you.

C&I Studios knows all of the ins and outs of the Los Angeles area. We know what filming locations would work best for you, your company, and your industry. We can take care of everything from booking the right location to everything in post-production. It’s important that you hire a company that really understands not only Los Angeles as a city, but also your industry’s marketing needs and how to truly create amazing videos for many different uses.

And there you have it—your Los Angeles filmmaking process, from researching Los Angeles filming locations through actually using Los Angeles filming locations! Los Angeles is an amazing place for video marketing content, so locations are incredibly important. Los Angeles has history, Los Angeles has life, Los Angeles has fantastic filming locations! Los Angeles is waiting for you to find them all.

Locating the best Los Angeles filming location is just one piece of creating an amazing video marketing campaign that will have your audience captivated.