The big reason content falls short on conversions? It fails to reach an audience.
Facebook live video is one of the newest tools for social media marketers.
It is designed to help marketers publish engaging content that caters to, and connects with, more interactive, thoughtful audiences.
Part of the audience’s favorability for Facebook Live Streaming is the chance to interact with their favorite brands in a raw, unfiltered, unscripted setting. Audiences are responding to this authenticity with regular, genuine engagement, which marketers are converting.
With Facebook Live Video Cross-Posting the ability to connect with consumers in real-time is even greater.Facebook live is about living in the moment.
When an audience is a part of the conversation in real time they are more emotionally invested in the subject matter. This personal connection to messaging is highly effective. It levels the playing field and in a way humanizes brand messaging by delivering it casually.
These casual business-consumer interactions open consumers up to a whole new spectrum of messaging.
The setting is the most powerful function here.
These conversations happen in a medium that is significantly more relaxed than threads where ads are strategically inserted. This tends to lower the consumers’ apprehensions — their doubt regarding the corporate persona — which positions them to engage in real-time, click to a landing page, purchase online, or subscribe to an emailing list.
Facebook Live Video Cross-Posting allows marketers to publish a single broadcast on multiple Facebook pages.
This drastically reduces time spent coordinating content.
For example:
Consider a business with multiple brand extensions. There is the primary identity — the main chunk of what the business produces. This is the industry persona.
Then there is the non-profit brand extension. This motivates the primary identity because the success of the primary directly affects the effectiveness of this extension. This is the philanthropic persona.
There is the culturally centered spin-off of the primary brand. This could be a community forum, a physical place (like a bar or rental space), or a series of regular programming/events. This is the cultural persona.
Finally, there is the merchandising shop. This is a physical space within the business and also an online shop. This is the consumer-centric persona — a way for your audience to attach their identity to your brand via merchandise.
Each brand extension shares certain audiences. Each brand is also comprised of specific subsets of loyal followers that are not as involved in one extension as they may be with another.
One audience subgroup may visit the cultural persona for updates on local events more than they would the philanthropic persona, which has stronger messaging. Furthermore, each audience member may not even follow Facebook pages for each brand extension.
This is where Facebook Live Video Cross-Posting makes a big impact [consolidating brand messaging and audience subgroups].
Let’s say the non-profit brand identity is promoting their first annual fundraising event.
This is a local event hosted by the non-profit, which is associated with, and established by, the primary brand. The cultural brand persona is an information resource for the community, so the “local event” application suites this brand’s guidelines as well. Take this even further and incorporate the merchandising persona into the live broadcast, because of it’s physical presence and connection to the fundraising application.
The messaging is consistent for all brand extensions. They share elements of branding, tone of voice and intent, which allows marketers to broadcast one message on every page. A single live video now has the potential of reaching four target demographics.
That’s not all!
Marketers are in essence introducing and connecting their audience subgroups with one another by connecting multiple brand extensions with one segment of messaging. This ultimately strengthens the overall company culture.
Marketers (in this example) quantify their reach exponentially because Facebook live videos typically experience 3x more engagement than regular video content.
Do the math: 3x engagement across four brand extensions… That’s more comments, more shares, more likes, more conversions than any single video could provide.
Another useful application of Facebook Live Video Cross-Posting is connecting brands from different industries.
Say an architecture firm worked in conjunction with a landscape architecture firm on a large-scale design project. Their industries overlap but don’t conflict. Their messaging follows similar guidelines, as do their core values. By collaborating on a live video broadcast they can consolidate loyal viewers and establish greater authority in their industries without compromising each others status.
That’s a big win.
Effective sharing through Facebook Live Video Cross-Posting is easier said than done, however. If you plan to add this tool to your marketing kit then it is still going to require strategy.
Here are the tips to get started:
Live content is good if, and only if, it is seen by consumers, so your broadcasting schedule should adhere to your targeted demographic’s schedule. The exception: steaming an event or something you cannot change the time.
Promote before your broadcast — on all platforms you plan on airing the live video.
Plan out your live content. You don’t need a script, but you do need an outline to ensure you remain on topic
Make formatting decisions before filming: I.e., horizontal or vertical (We recommend horizontal videos since they are easier to view on mobile devices).
Offer context regularly — if people start watching in the middle you want to make sure to reference who you are and what you’re doing or discussing so new viewers aren’t lost.
Always be responsive — you have live comments and reactions — use them.
Be likable — do not sell. Engage.
Give yourself a shoutout and thank people for watching.
Analyze your results — Facebook has several metrics that you can measure with live videos.
Why you need Facebook Story Ads in your social media marketing campaign.
[how to add this trend to your strengths]
Facebook is one of the biggest assets in a marketer’s toolbox. If you aren’t using the platform the right way, you’re missing out on their huge interactive market.
Business-consumer relationships created through Facebook are more emotionally charged. These are bonds established by mutual trust and genuine interest. The Facebook algorithm encourages (and, in a way, requires) businesses and consumers to interact with each other in thoughtful ways in order to create this type of relationship.
Facebook is encouraging business-consumer interactions that revolve around authentic, story-driven content.
That is where facebook story ads are making a huge impact on the market.
They are quickly gaining popularity and already reach over 150 million users each day.
Their immediate popularity is partly due to the fact that Facebook Story Ads are more artistically focused than standard paid ads. The platform calls for more thoughtful content and when marketers deliver on that their ads become more relevant, reach more people, and show up in Facebook feeds more frequently.
This focus on storytelling marketing is sure to gain more attraction over the years. Already, Instagram announced their newest concept — a video sharing platform comparable to youtube. This will give marketers access to even more potential consumers — roughly 800 million — and will also open the floodgates for a whole new genre of brand marketing via video storytelling.
It starts with the stories you tell.
Research shows that design-forward content is the way to go.
By capturing the consumer’s attention with artistic content, marketers open consumers up to their messaging. By holding a consumer’s attention long enough, marketers convince those viewers to take action — whether that is a click through to a landing page, a blog, an email subscription or an online purchase is a win by digital marketing standards.
This idea of design-driven content is further reinforced by the fact that 85% of videos are watched without sound. This, therefore, calls for content with text. Copywriting that sells combined with designs that garner attention is valuable messaging for any brand… no matter how established.
Don’t use flashy content.
You’re going shopping for your first car. You’ve been saving for years. There are two cars in your price range in the car lot. They are the same make and model but have totally different cosmetics. The first car is a deep blue with polished rims and black tint; the second is neon green with red and orange flames painted down the side, and every available inch covered in shiny chrome.
Which car are you most likely to buy?
Just as an overly flashy car is a turn-off for a new car shopper, flashy video content is a turn-off for someone casually viewing cool videos. Never underestimate the consumer’s control, especially considering the new Facebook algorithm. Annoy a consumer and they will make sure you no longer show up in their media stream. Do that and you lose out on a lot of business.
Storytelling is genuine by nature.
Don’t go corporate.
Good storytelling works. Bad storytelling damages. The better your story the more people engage, share and come back for more. If you can drive users on to the next image, the next web page, the next source of branded media then you are using Facebook Ads successfully.
Storytelling is our bread and butter.
There are many reasons we are a full-service marketing agency, and one of those is because we refuse to limit our storytelling abilities. The more options we have at our disposal — the more creative tools we have to work with — the better the story.
Specifically, regarding Facebook Story Ads, we’ve noticed that shorter video ads and attention-grabbing GIFs are most effective. They’re simple, quick and get the messaging out fast enough to keep pace with the latest trends and conversations.
Using stock photography for a branding campaign is like using cliff notes. They’re cheap. They’re boring. And they devalue the integrity of the content.
Sure they sum up the message, but the fact that a marketing agency would even want to “sum up” their client’s brand is odd enough. They’re easy substitutes for good work. And easy is bad.
We strongly discourage taking such a shallow approach. Aside from the fact that stock photography is unoriginal… it’s boring. Way too boring for us to have any part in, at least. Stock imagery is just a generic approach to an idea or project.
Creativity will always have a place at C&I Studios
Like Leo Burnet said, “Curiosity about life in all its aspects, I think, is still the secret of great creative people.”
Couldn’t have said it any better. It’s true, too. Why would we cut our experiences short by eliminating creative vision?
Short answer: we don’t.
Take our recent branding campaign for Visbiome Vet – High Potency Pet Probiotics. This is a really unique frontier, and Visbiome is essentially pioneering this new industry. They’re disrupting standards on pet health in a really positive way.
We felt their branding campaign should do the same. So, we shot original photography to create a unique brand persona for their new line of pet probiotics. Our approach was designed to distance Visbiome Vet from the competitors, just as their product has.
Why?
In certain industries, it is common practice to use stock imagery. It’s an immediate placeholder, and saves a lot of time, money and resources. But really, it’s a substitute for hard work, and original ideas.
It’s an easy, lazy way of branding a product. We repeat, it’s boring!
The medical industry is one of the more obvious examples of this approach. The pet industry is also devalued by rampant stock imagery.
Visbiome Vet — High Potency Pet Probiotics is a combination of the two industries: pets and medicine.
We had our work cut out for us.
The Challenge
We needed to create original imagery that would be the face of this medical food for quite some time. When your product is lined up with 20 others on a store shelf this is really important.
Our challenge was positioning Visbiome Vet as the more advanced, effective solution to pet health. We needed to position their brand above the competitors in a way that was still approachable to consumers, while highlighting their primary brand standards.
So we did some hunting until we found the right pup. Let’s call him Rex.
Rex was unique. From the pattern of his coat, to his personality, to the color of his eyes. He was also very smart so we were able to take a lot of really unique photos for their new campaign. There was no way the competition could replicate the same feels.
And as it would turn out, they didn’t.
When Visbiome Vet showcased their new brand of pet probiotics at a trade fair that was attended by basically all of their competitors, they were the ONLY business with original imagery.
Every other competitor used stock photography (some even used the same stock photo!). It was a big win for their brand. And pretty funny for our team of professional photographers to witness.
The Results
The trade fair was a big success for Visbiome Vet.
Their original branding showed consumers that their product was, well, unique.
More importantly, it proved they truly cared about their business, and wanted to offer the consumer an experience that the competition couldn’t match.
In today’s age of rapid, cluttered content it is so important to invest in quality work. Your brand should never compromise on stock imagery because there is no way it will properly capture your brand’s intentions.
Check out our portfolio to see how we can elevate your brand with some cool, original photography.
4% of consumers make a purchase after they view a socially branded video. 39% of consumers will leave your website if your images don’t load quickly enough.
Images, whether they’re moving or still are essential, especially when you’re trying to reach an online audience. And when done correctly, photography and videography can quickly become a vital part of your brand.
But only if you know how to use brand promotion using images correctly. We want to help you promote your brand.
Keep reading to learn everything you need to know about building your brand with videography and photography.
What Brand Promotion Is
A company uses marketing to get a customer to buy their products and/or services. Companies use branding to build customer loyalty and create long-term relationships with them.
When done well, a brand name can become synonymous with a product such as:
Kleenex
Chapstick
Bubblewrap
Q-tips
Thanks to various marketing strategies such as promotions and commercials, a product can soon become a household name. While your business may never reach that level of brand recognition, it’s still important to brand your business.
Why You Should Use Photography to Brand Your Business
There are good reasons why brands incorporate visuals into their brand stories. Visuals do the following for your business:
Aesthetics
Supports your brand identity
Translate your company’s personality
They say you never get a second chance to make a first impression. A professional photograph makes a lasting first impression.
Good Photography Commands Attention
Images are powerful when done correctly. Especially since they catch people’s attention much more quickly and powerfully than words containing details can.
Consumers can view as many as 5,000 ads every single day.
That’s a lot of clutter.
A good photograph can not only help capture your target market’s attention but keep it as well.
How to Use Photography to Brand Your Business
You can’t just snap a photo of any old thing and hope for the best. Photography is an important part of your marketing strategy, so you should take the time to build up a concept first.
If you’re stuck for ideas, head to sites like Pinterest and Instagram to see what images your competition is using. See what photos capture your attention the most.
Remember that your goal is to communicate a message to your audience through imagery. Make sure that the photos you choose translate your brand’s personality and are consistent.
Think Like Your Target Market
Pretend you’re a potential customer. You’re not designing and choosing images for yourself. You’re doing it for them.
Use images that your typical consumer will most positively respond to.
Focus on Your Message
Consider the following when sorting through images:
Current color trends
Trends in visual communication
Natural lighting
Good composition
Authenticity
People buy products and services because it triggered an emotion in them. Aim to translate sincere emotions that will encourage people to take the right kind of action.
Why Videography is Important to Branding
72% of consumers learn about products and services by watching a video. And 83% of them would consider sharing videos they liked with others.
Sharing videos help with the following:
Increases brand awareness
Improves customer engagement
Increases ROI (return on investment)
In 2019, videos account for around 78% of internet traffic around the globe. And with so many people being visual learners, it’s a great way to educate your audience and get them to remember your message.
How to Create Great Videos
A great video tells a story. A bad video tries to sell a product or service.
Your goal should be to provide value to your customers while also appealing to their needs and hidden desires.
Keep in mind you’re not making a movie here.
You Have 10 Seconds or Less to Capture Their Attention
And most consumers have a short attention span. In fact, many viewers will click away from your video within 10 seconds or less.
Make them short and to the point. You can do that by asking questions and/or using teasers to capture and keep their attention.
Laughter, Inspiration, Education
If you focus on creating a video that immediately shows a consumer why they should watch it, they’re more likely to continue watching it until the end. You can answer that question that in a few ways:
Make them laugh
Inspire them
Teach them
If you’re worried that your type of business shouldn’t be making people laugh, that’s not true. Life is already hard and serious enough.
There are ways any company can use humor, fun, and the energy of playfulness to getting people to relax and enjoy themselves. Meanwhile, a stiff and boring video will have everyone tuning out immediately.
Optimize Your Visuals for SEO
Just like you can optimize your written content for SEO (search engine optimization), you can do the same for both photography and videography.
Before uploading your photos or videos to any social media or sharing sites, host them on your own website.
Enable embedding on your videos to help you receive more inbound marketing links. You should also use video sitemaps.
Tag Your Images and Videos
Do not forget to add SEO descriptions. This helps Google and other search engines determine what your video is about and understand its content.
You can do this by tagging your videos and photos with relevant keywords. Use unique titles and write a description of the image or video, so consumers and search engines understand what they’re viewing.
Performing all of these steps for every video and photo you post will help search engines rank you higher. This will help consumers find your site more easily.
Share on Social Media Sites
Don’t forget to share your videos on social media. Choose which social media sites your target audience is most likely to spend the most time on such as:
YouTube
Instagram
Facebook
Some social media sites allow you to use the autoplay feature. You may also want to add subtitles for those who prefer to watch your video without the sound on.
Hire a Professional
It’s best to get help with brand promotion. Poor-quality videos and images do not convey the right message.
A professional videographer and/or photographer knows exactly how to capture your target audience’s attention and hold it.
We can help you build your brand using the right imagery. Contact us, and let’s work together.
Did you know that the first camera-like device was invented almost 1,000 years ago?
Professional photography has come a long way since then, but it’s always important to know the roots from which an art form sprung into being.
To help you get the full picture, we’ve outlined a history of photography timeline just for you. It stretches from the first photograph ever to our modern technology and more.
How did what we see evolve into something we could grasp at our fingertips from anywhere in the world?
The First Camera
To begin our brief history of photography, we’ll start with the first-ever camera, which was the size of a room and not exactly a camera as we know them today.
Called camera obscura, which translates from the Latin as ‘dark chamber,’ the device was simply a large dark room with a hole in it. When light entered the hole, an inverted, slightly whitened image of the scenery outside was cast against the furthest wall.
The earliest remaining description of this device dates all the way back to ancient China in the 4th century BCE.
This ancestor of the camera was eventually used by astronomers to safely observe eclipses. It was also used by artists who wanted to sketch their models on a piece of paper. They held the blank sheet up against the light-receiving wall and sketched away.
As you can see, camera obscuras didn’t use anything we would call the film. Thus, they didn’t actually take photographs.
In the 16th century, portable versions, like miniature rooms, were eventually created, but even those did not use film to permanently capture the image.
The First Photograph
It wasn’t until 1826 or 1827 that the French inventor Joseph Nicéphore Niépce took what is considered the first photograph.
Using a light-sensitive plate, he took a picture of the Burgundy section of his homeland of France. It’s the same view you would have seen had you been standing all those years ago by the upstairs window of the photographer’s house.
Because the photograph is so old and the method was so primitive, we can now only see vague outlines. If you squint, you can see the buildings’ roofs and perhaps the top of a tree.
If you want to see this singular photograph for yourself, you’ll have to take a trip to the University of Texas-Austin where they keep it in their permanent collection.
The First Selfie
Paris Hilton may have tried to take credit for inventing the selfie with Britney Spears in 2006, but Robert Cornelius has her beat by well over 150 years.
The first selfie, or self-portrait, was taken by Cornelius in 1839 after he sat like a statue in front of the camera for around a minute. When he was done sitting still, he quickly covered the lens of the camera and voila, the first selfie was born.
If that sounds like a long time, it still beats sitting for hours to get your self-portrait done by an artist.
Nowadays, it’s so easy to create one that even monkeys can take selfies, all thanks to Cornelius’s pioneering achievement.
The First Digital Photograph
The history of digital photography begins with the first digital photo, which was taken in 1957 by the American engineer Russell Kirsch, about 20 years before the invention of the first actual digital camera.
The photograph depicts the face of Kirsch’s baby boy in distant contemplation, perhaps thinking about where he lost his rattle.
So how did Russell Kirsch take a digital photograph without a digital camera? His sly trick involved a film image that he then digitally scanned in order to produce what is called the first digital photograph. We’ll let you decide if it’s cheating.
The First Digital Camera
True digital photography arrived on the scene in 1975. That was when the first digital camera was invented by American inventor Steve Sasson while he was working at the company Eastman Kodak, now known simply as Kodak.
This camera was not like the cameras we have today that can take thousands of photos and keep them all on one tiny storage device or on a cloud in cyberspace. Rather, you could only take about 30 images that were stored on a fragile, bulky cassette.
When Sasson tested the device out for the first time, he took a picture of Joy, a lab technician who worked with him. However, Sasson didn’t save the image so it has been lost to history.
Afterward, the 80s and 90s saw a wide range of point-and-click digital camera being produced by various companies. It wasn’t until 1991 that Kodak created a digital camera that could be used easily by professional photographers. SLR and DSLR cameras were then perfected and updated by other companies, such as Nikon, Pentax, Canon, and others.
Now, digital cameras have a wealth of advanced and amazing features that can be put to use, such as frame rate change, flash type, focusing modes, highlight control, ISO settings, and much more.
And the rest is, as they say, history.
The First Photograph of a Black Hole
What does the future hold for photography?
Well, for the longest time, black holes were theoretical phenomena described by the late, great Stephen Hawking and other physicists and astronomers, but earlier this year, the first-ever photograph of a black hole was taken.
Although it’s a blurry, misshapen disc of light, it’s still direct evidence of a black hole’s existence. Remember how blurry and indistinct the view from Niépce’s window in France was?
Imagine how much clearer photographs of black holes and other unimaginably distant objects will be. When it comes to photography, the sky is not the limit.
Are You Ready to Be a Part of the History of Photography?
Now that you can picture the history of photography, you can begin to be a part of it.
C&I is an idea agency that can bring your business to life using top of the line video production and professional photography. Who knows, maybe our advertising solutions will be discovered a hundred years into the future as an amazing relic of the past. Contact us to learn more about our highly-rated creative services.
People have been taking landscape photography for well over a hundred years.
In that time, the technology may have changed, but the goal hasn’t: to take landscape pictures that do justice to the incredible scenery they are trying to capture.
There are plenty of things you can do to increase your chances of capturing the perfect landscape photo.
Let’s dive into the secrets captured upon the edges of planet earth.
1. Consider Your Timings
Taking a great landscape photograph requires a lot of planning.
The chances are that the perfect spot for taking your photo will not be that easy to reach.
You’ll need to factor in exactly how long it’s going to take for you to get there and set up. You’ll also need to take into account exactly when you want to be taking your shots.
The golden hour may not last anywhere near an hour when you have mountain peaks blocking your sunlight.
Plan carefully to ensure that you’re where you want to be in plenty of time to take the perfect shots at the perfect moment.
2. Choose a Small Aperture
The most stunning landscape photographs give a real sense of the enormous scale of the view you’re trying to capture.
The best way to do this is to have as much of the scene as you can in sharp focus.
That means opting for a small aperture to ensure that both near and far objects will be equally crisp.
Since a smaller aperture lets in less light, you’ll need to opt for a longer exposure, so make sure you’re using a high-quality tripod.
3. Capturing Landscapes with a Wide Angle Lens
Another great way to do justice to the panorama you’re trying to capture is to use a wide-angle lens.
Using this kind of lens allows you to take in a much wider area of the landscape that you are trying to capture.
With the ability to capture such a large section of the landscape, it makes composing your image even more critical.
Try to use leading lines to guide the viewer’s eyes through the image, which can create a sense of even more depth.
If you’re going to take a shot in portrait rather than landscape, the distortion of a wide-angle lens can also make tall objects such as trees or mountains seem even taller too.
4. Add Some Foreground Interest
One issue with taking landscape photographs is that it’s sometimes hard to do justice to the sheer scale of the landscape that you’re trying to capture.
A simple way to give a clear sense of scale is to add some foreground interest to your shots.
If you’re photographing some mountains, for example, you can include some objects in the foreground of your shots that will guide the viewer’s eye towards the mountain peaks. Plants or flowers make perfect choices for a bit of foreground interest.
If you want to give people a true sense of scale, then consider placing a person in the foreground of your shot. This will immediately translate exactly how vast the landscape is.
5. Remember Your Filters
If you’re planning on taking some landscape photographs, then be sure to bring your filters with you.
A polarizing filter is an essential tool for any professional photographer, especially when it comes to landscapes.
You may find that your unfiltered shots look a little bland and colorless due to all the reflected light that ends up in your camera.
A polarizing filter will cut some of this out, leaving your images looking much more vivid and colorful.
If it’s a particularly bright day, you may also want to consider using a Neutral Density filter.
These filters block out some of the light, allowing you to increase exposure time. They can also be used to make some truly stunning images by allowing you to take a long exposure of flowing water, for example.
6. Find Time to Reflect
If your landscape includes a body of water, then be sure to make use of it.
Capturing the reflection of a stunning landscape can allow you to create even more dramatic images that can almost seem to go on forever.
Feel free to experiment; you could try just capturing the reflection of the landscape rather than the scene itself, or go for a combination of both.
Other water features, such as waterfalls or even smaller rivers or streams, can add real interest to your images too.
7. Consider Exposure Bracketing
With such a wide vista to take in, it can be challenging to find a single exposure that will do justice to every part of the scene.
Capturing a perfect sky might mean sacrificing some of the detail amongst the trees. Exposing a foreground flower perfectly might leave you with overexposed clouds. That’s where exposure bracketing can help.
Using your tripod, take several images at different levels of exposure. Once you are home, you can then combine these images using software to create an HDR image that has far more detail than any of the individual images.
Are You Looking for Landscape Photography for Your Business?
Following these tips should help you to capture the landscape pictures you’ve always dreamed of.
If you’re looking for landscape photos for your business, and don’t have the time to try and capture the perfect image yourself, then we can help.
Our professional photographers can help you create the perfect image, whether it’s a stunning landscape or the ideal portrait of your product.
We work with you in a discovery session to find out precisely what you want your images to achieve, before drafting concepts, creating shot lists, and then taking, editing, and even distributing your images.
Purposeful video storytelling can get you up to 77% more responses.
Meaningful and out of the box video storytelling is more likely to be shared, liked, and commented on. It is more likely to go viral and be remembered. But it has to have a purpose behind it.
From making life simpler to changing perspectives, it’s time to be purposeful.
Strong storytelling will build trust with prospective clients and show them your commitment to quality goods and services.
If you can build a story tailored to the needs, struggles, and desires that define humanity and what connects us, you will have accomplished marketing at its finest- a way to change the world.
How can you tell an impressive story through video and make a difference too? Let’s take a look at what it means to plant seeds through this incredible technology, artwork, and platform for sharing.
1. Tell A Traditional Story
Many videos are designed simply to give clients as much information as they can about the business in a short period.
A video story, however, is more concise; it will awaken the soul and invoke emotional memories. Professional video services can also help you by asking expert questions that will help you find your story.
Our brains love stories as much as our hearts do. They release oxytocin into your body, altering the way your audience thinks and feels.
A traditional plot structure still works beautifully within a minute and a half. Begin by introducing us to your characters, who have a goal or dream.
They can be met with a problem or obstacle that resolves in the end, ideally because of your product or service.
For example, we used our idea of creative videography to film Faithbox, and a way for kids in Honduras to have three healthy meals a day. Because the next generation of children on planet earth will define its outcome, and we care.
What do you care about?
Show the world.
2. Use It All
There is no shortage of marketing videos on the internet. If you want your audience to engage with your story and remember what they learned, don’t be afraid to use audio, text, animation, and music.
Any impressive statistics, for example, can be shown as text while you talk about them. Be sure not to bombard your audience with too much information. Highlighting what will interest or impress others will keep them engaged.
You may have to do a little data analysis or conduct surveys within your key demographic. Once you have some interesting facts, present them as infographics or ask a graphic designer to help make them readable.
3. Get A Video Interview
Video interviews are relatively inexpensive ways to get your message across to prospective customers. You will need to choose subjects with a look and personality that will engage audiences.
Ask around to find happy customers with unique and relatable stories. You might find these folks on your webpage or social media groups.
In a narrative interview, the interviewer asks open-ended questions that invite the interviewee to respond in narrative form. These questions may begin with, “can you tell me about?” or “can you explain your experience with?”
It is essential that customers not overshare.
Your subjects can share some personal details without giving information that folks will not get interested in. Remember that your video story is best limited to around three minutes.
Relatable subjects should share experiences that reveal a problem, but not a lack of character. It is important to create a revelation or an uplifting takeaway that will both educate and inspire your listeners.
We create Our Stories so that others can be inspired.
The power to make a difference is in your hands.
You can be the subject of your inspiring interview. Tell about your vision for your business, any obstacles you may have encountered, and how you emerged with an even more refined and effective product or service. You can also create a montage of smaller interviews with clients who had similar experiences.
4. Use Stock Video
It is possible to tell a new video story using stock video. This will also save you money. It will need, however, to present new videos or voiceovers that complement it and offer your product or service in a unique light.
However, many videos or voiceovers you use with stock footage should be united in their mood and purpose. Consider using music videos that spark emotion or advertisements that will indulge nostalgia and attract new customers.
5. Embrace Visual Imagery
Magnificent scenery automatically makes a video more clickable. If you want people to visit your resort or apartment complex, show them photos they will find elegant and can see themselves in.
For examples of visual inspiration, browse popular social media sites like Instagram or Pinterest.
Consider the types of backdrops or videos you would like to create to best sell your story. And you can even try shooting some gorgeous scenery yourself to make your video unique and engaging.
6. Know Your Purpose
Before deciding on your story, you will want to have a clearly defined purpose for the video.
You may, for example, want to grow awareness of your product or service. You may want to attract new customers. Or you may want to increase loyalty and trust among your existing client base.
Heck, you may even want to change the climate of the era.
Strategizing will result in a much more effective campaign. If you wish to attract new customers, for example, you can provide information that will help them approach their daily lives better.
If you wish to reach customers, consider letting them know about a new product or service and showing how it could improve their current use of your product.
And If you wish to reach an expansive world, bring people together.
This is the power of purposeful video storytelling.
The Art Of Purposeful Video Storytelling
Video storytelling can give your brand the emotional impact and creative edge that will help you stand out among the competition.
With the right story and personalities, you could see your booming brand, and inspiring ideas take flight.
For more information on professional video services, contact us today.
C&I is a combination of fresh, incredible ideas, the perfect team—who fears no project or deadline, and a little bit of magic.
It is tough to describe what C&I means to us, because it’s more than a company. Being able to help business owners and corporations accomplish a marketing goal through storytelling is an incredible feeling, and we are addicted to seeing these campaigns work.
What we do is hard to replicate. You can’t hire an internal marketing team and achieve the same goal. We have the outside view, the outside opinion, the fresh perspective. We are thinking not only about our clients, but how our clients can be successful every single day. What we do at C&I is more than just a job to us. We were made to create, and we bring that passion to every single project that we work on. We package our creativity with compelling research and statistics to accomplish any goal.
The secret sauce of our company is its people. A team of selfless workaholics that aren’t satisfied with just being good. When we step up to the plate with every client, we never want a base hit, we want to throw our bat on the ground and watch the ball fly into the stands. We aren’t the middlemen, either. We are the men, we are the women, and we know how to take an idea straight out of thin air and technically execute it right in front of you.
We aren’t creatives, we are professionals. Creatives need to be inspired to take action. Professionals are so good, that they need to no inspiration to act.
These words have only tried to scratch the surface of what C&I is. Watch this video, and you’ll see what we mean.
