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What Makes a Great Art Director Black and white of three male crew members working on set

What Makes a Great Art Director

Your production is important. To you, your crew, your cast, and anyone involved. It takes hard work, dedication, and a lot of collaboration to make any production successful. An art director is one key role in this collaboration; they are the ones that help bring your vision to life through design elements and set pieces within a scene.
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Essential Elements in Reality TV Show Production

Reality TV is some of the most popular television programs both on air and streaming still. From shows like Survivor and Big Brother to The Bachelor and Love Island, these programs provide an entertaining escape for viewers. What people don't always realize is that reality TV also has a great power to influence public opinion and shape popular culture.
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How to Manage Multi-Location Commercial Shoots

When it comes to managing a commercial production that shoots in multiple locations, preparation is key. A well-planned shoot schedule and budget can help ensure the project runs as smoothly as possible with minimal hiccups or delays. Properly planning out the details of each location will also help to reduce costs by ensuring that all necessary elements are accounted for upfront.
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Livestream Man with short black hair and beard talking to a group of people in a video conference room

Livestream Pitfalls and How to Avoid them

Livestreaming is a great way to engage with your followers and audience in real-time. With livestreams, you can share stories, answer questions, and get to know your viewers better. It's the perfect way to engage with customers new and returning and create new networks among you and your coworkers or employees during corporate events. Plus, it’s an easy way to reach out to new followers who may not have seen your other content.
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A Step-by-Step Guide to Developing a TV Show

Television has become an important part of everyday life for many people. It is a source of entertainment, news, and information, as well as a way to stay connected with the world around them. Through television, people can watch shows about their favorite topics, follow current events in different countries, learn about different cultures, and get access to educational programming.
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What Your Amazon Ads are Missing Black and white Beachsecured bag in the sand with brown sandals, lotion, water bottle as well as pink hat and beach towel

What Your Amazon Ads are Missing

Advertising on Amazon can be a great way to drive more leads and sales, but it's important to make sure that you have an effective strategy in place. This means utilizing all of the elements and features that are available to you as an advertiser on Amazon. Many advertisers miss out on some of these key elements, which can lead to less-than-optimal results.
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Important Tips for Professional Underwater Video Capture

Professional underwater video capture is an art that requires a lot of skill and knowledge. It involves taking footage of marine life, coral reefs, or any other underwater scenes in their natural environment. It's important to make sure that the film you're producing from underwater scenes is crisp, clear, and captures the moment just as you saw it in real life.
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Ways to Make Your Annual Reports Stand Out View over the shoulder of man and woman using cell phones at a table with notebook and laptop on table

Ways to Make Your Annual Reports Stand Out

Video content is an effective way to make your annual reports more memorable and interesting. Videos allow you to communicate complex information in a format that is easy for viewers to digest and engage with. With videos, you can highlight key successes, draw attention to important figures or statistics, explain industry trends, and showcase employee achievements.
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Livestream Dos and Donts Woman with microphone addressing a group of people in a video conference room

Livestream Dos and Donts

It might seem like everyone you know and their mother has a favorite podcast that they rave about any chance they get. You may even have a collection of podcasts that you continually return to. But what is the secret to making a successful podcast like those you and your friends listen to? Lucky for you, C&I Studios is here to help!
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Podcast Production Tips for 2023

It might seem like everyone you know and their mother has a favorite podcast that they rave about any chance they get. You may even have a collection of podcasts that you continually return to. But what is the secret to making a successful podcast like those you and your friends listen to? Lucky for you, C&I Studios is here to help!
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Elements of a website header video

Think of your website as if it's a first impression. Because that's exactly what it is. Your company website is your first impression upon anyone who clicks on it! So what can you do to make sure that your website makes the best first impression on future clients and customers possible? Have a great website header video, of course!
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10 Elements every Docuseries should Feature

By now you know that documentaries are some of the most binge-watched media out there. So it stands to reason that producing a documentary is a great way to create a high-quality, engaging piece of content that viewers will love. But before you jump in and start shooting your film, there are some important elements you should be including in order for your documentary to be successful.
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The Key Ingredients to Marketing an Ecomm Closeup of mustard colored Uncreative sweatshirt hanging in a store

The Key Ingredients to Marketing an Ecomm Startup

So you've started an eCommerce store, congratulations! Now it's time to start marketing your business and getting customers. The key to success with eCommerce is reaching the right audience and offering them the products they want. Whether it's a beauty brand or you're selling handmade items as a small business, you need to have a great marketing strategy!
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Livestream Side profile of man with short black hair wearing glasses

Livestreaming 101

Livestreaming is becoming increasingly popular as a way to reach out and engage with your audience. Live streaming services such as YouTube Live, Facebook Live, Twitch and Periscope are great tools to tap into the power of real-time interaction with your followers.
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Marketing in the metaverse Things to consider Color graphic on man wearing a blue cap on a light blue scooter with a package on the back cruising down a road by buildings

Marketing in the metaverse: Things to consider

You've been marketing your business in the real world. Posting on social media about your latest products or services, handing out coupons either in person or via e-mail, or organizing special events to bring in customers. But there are more effective ways to market your business online, and taking advantage of them can help you reach a much wider audience and increase your sales.
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Tips for Shooting Video on Green Screen Side profile silhouette of a soldier wearing gear and a backpack standing in front of a green backdrop

Tips for Shooting Video on Green Screen

Green screens are well-known in the video production industry as an easy and effective way of creating a variety of different effects. By using a green backdrop, it is possible to create the illusion that you are in another place or time without the need for expensive props or location scouting. It’s also great for creating special effects like fades, superimposing images, or inserting moving backgrounds into your video production.
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How to Find an Executive Producer

Having the right people in your next project's crew is crucial to said project's success. An executive producer is one of those key people who will make or break the project. An executive producer is responsible for managing the entire production, from pre-production to post-production, to ensure it runs smoothly and efficiently.
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How Stock Photo and Video can Hurt your Brand

It can be exhausting always having to take your own photos, produce videos, and other media for your brand. It takes a lot of time, effort, and money to make sure that you have enough content. That's when you start to think about shortcuts you can take to save time, energy, and money. Stock media can look appealing as a quick solution, but it can actually do more harm than good for your brand.
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Amy Joy Miller Producer C&I Studios looking over shoulder at worker's computer display

How a Fixer can Help you Crew your Next Project

Having the right crew for a job or production is absolutely key when it comes to making sure that the end product is high quality and something you and your company can be proud to share with the rest of the world. If you're working on a large project, it's important to have a full crew, especially if they're already established as a team.
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IU C&I Studios Post Best Practices for Facebook Ad Images and Videos Uncreative headshot of woman with curly blond hair posing for the camera

Elements your Digital Ads Need to Convert

In today's world of technology, digital ads are going to be one of the most important types of advertisements you put out into the world. They are also one of the most effective ways to generate sales and reach potential customers. But in order for digital ads to be successful, they need to contain certain elements that will help them convert into sales.
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Drones 101: Professionals vs. Amateurs

Working with drones in film production is becoming increasingly popular, as they offer a unique perspective and can be used in a variety of ways. However, it's important to remember that not all drone operators are created equal. There are many amateurs out there who may be cheaper to hire, but working with a professional is always the best option.
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The Benefits of Creating Content en Masse Leather shoes, old mantle clock, black t shirt that says Drink Superior Coffee a coffee cup of coffee, a black cap and striped suspenders on display

The Benefits of Creating Content en Masse

We understand that it can take a lot of time to create content. You find yourself creating one or two TikToks for your business a day, taking and editing new photos each day for various social media outlets, and it seems like it never ends! All of this can take a couple of hours (or more!) out of your day. It can cost money to outsource content creation, which can be difficult to justify when you’re running a business.
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What Your Brand Video Might be Missing Woman with long blond hair being filmed holding her hands up signaling number eight

What Your Brand Video Might be Missing

What does your video marketing campaign look like? Does it include a Brand Video? If not, it should! Brand Videos are a powerful marketing tool that allows you to tell your story and connect with your audience on a deeper level. Brand videos are an essential part of marketing your company, brand, or product. They give potential customers a way to see what your brand is all about and how it can benefit them.
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What makes a good DP Male crew member using a video camera in the studio

What makes a good DP

Every role in a production crew is important to the success of a project, but none more so than the director of photography. The DP is responsible for ensuring that the images captured on film are faithful to the director’s vision and are aesthetically pleasing. And whether you're creating videos for your marketing campaign or shooting a television show to boost your brand recognition, you want to make sure that you have the best DP for the job!
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Best Practices When Shooting for YouTube

YouTube has become one of the most popular platforms for sharing videos, and it's no wonder why: it's easy to use, and it's free. But just because YouTube is easy to use doesn't mean that anyone can produce a great video. It takes some planning and effort to create a video that will capture an audience's attention and keep them engaged.
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Gaffer Group of crew members filming on set

What makes a good Gaffer

Having the right crew for your video production is absolutely crucial. And while every member of the crew is important, the gaffer is perhaps the most crucial. After all, they are responsible for lighting the set, which can make or break a production.
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TikTok Best Practices for Brands Black and white view looking up at woman wearing white crop top and camouflage pants looking down the street

TikTok Best Practices for Brands

There's no doubt that TikTok  is one of the hottest social media platforms right now. With over 1 billion active users worldwide, it's a great place for brands to reach a large, engaged audience. It's also a great place to show off your brand's story and express creativity while improving the visibility of your brand and sales.
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