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The Key Ingredients to Marketing an Ecomm Closeup of mustard colored Uncreative sweatshirt hanging in a store

The Key Ingredients to Marketing an Ecomm Startup

So you've started an eCommerce store, congratulations! Now it's time to start marketing your business and getting customers. The key to success with eCommerce is reaching the right audience and offering them the products they want. Whether it's a beauty brand or you're selling handmade items as a small business, you need to have a great marketing strategy!
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Livestreaming 101

Livestreaming is becoming increasingly popular as a way to reach out and engage with your audience. Live streaming services such as YouTube Live, Facebook Live, Twitch and Periscope are great tools to tap into the power of real-time interaction with your followers.
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Marketing in the metaverse Things to consider Color graphic on man wearing a blue cap on a light blue scooter with a package on the back cruising down a road by buildings

Marketing in the metaverse: Things to consider

You've been marketing your business in the real world. Posting on social media about your latest products or services, handing out coupons either in person or via e-mail, or organizing special events to bring in customers. But there are more effective ways to market your business online, and taking advantage of them can help you reach a much wider audience and increase your sales.
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Tips for Shooting Video on Green Screen Side profile silhouette of a soldier wearing gear and a backpack standing in front of a green backdrop

Tips for Shooting Video on Green Screen

Green screens are well-known in the video production industry as an easy and effective way of creating a variety of different effects. By using a green backdrop, it is possible to create the illusion that you are in another place or time without the need for expensive props or location scouting. It’s also great for creating special effects like fades, superimposing images, or inserting moving backgrounds into your video production.
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How to Find an Executive Producer

Having the right people in your next project's crew is crucial to said project's success. An executive producer is one of those key people who will make or break the project. An executive producer is responsible for managing the entire production, from pre-production to post-production, to ensure it runs smoothly and efficiently.
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How Stock Photo and Video can Hurt your Brand

It can be exhausting always having to take your own photos, produce videos, and other media for your brand. It takes a lot of time, effort, and money to make sure that you have enough content. That's when you start to think about shortcuts you can take to save time, energy, and money. Stock media can look appealing as a quick solution, but it can actually do more harm than good for your brand.
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How a Fixer can Help you Crew your Next Project

Having the right crew for a job or production is absolutely key when it comes to making sure that the end product is high quality and something you and your company can be proud to share with the rest of the world. If you're working on a large project, it's important to have a full crew, especially if they're already established as a team.
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IU C&I Studios Post Best Practices for Facebook Ad Images and Videos Uncreative headshot of woman with curly blond hair posing for the camera

Elements your Digital Ads Need to Convert

In today's world of technology, digital ads are going to be one of the most important types of advertisements you put out into the world. They are also one of the most effective ways to generate sales and reach potential customers. But in order for digital ads to be successful, they need to contain certain elements that will help them convert into sales.
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Drones 101: Professionals vs. Amateurs

Working with drones in film production is becoming increasingly popular, as they offer a unique perspective and can be used in a variety of ways. However, it's important to remember that not all drone operators are created equal. There are many amateurs out there who may be cheaper to hire, but working with a professional is always the best option.
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The Benefits of Creating Content en Masse Leather shoes, old mantle clock, black t shirt that says Drink Superior Coffee a coffee cup of coffee, a black cap and striped suspenders on display

The Benefits of Creating Content en Masse

We understand that it can take a lot of time to create content. You find yourself creating one or two TikToks for your business a day, taking and editing new photos each day for various social media outlets, and it seems like it never ends! All of this can take a couple of hours (or more!) out of your day. It can cost money to outsource content creation, which can be difficult to justify when you’re running a business.
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What Your Brand Video Might be Missing Woman with long blond hair being filmed holding her hands up signaling number eight

What Your Brand Video Might be Missing

What does your video marketing campaign look like? Does it include a Brand Video? If not, it should! Brand Videos are a powerful marketing tool that allows you to tell your story and connect with your audience on a deeper level. Brand videos are an essential part of marketing your company, brand, or product. They give potential customers a way to see what your brand is all about and how it can benefit them.
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What makes a good DP Male crew member using a video camera in the studio

What makes a good DP

Every role in a production crew is important to the success of a project, but none more so than the director of photography. The DP is responsible for ensuring that the images captured on film are faithful to the director’s vision and are aesthetically pleasing. And whether you're creating videos for your marketing campaign or shooting a television show to boost your brand recognition, you want to make sure that you have the best DP for the job!
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Best Practices When Shooting for YouTube

YouTube has become one of the most popular platforms for sharing videos, and it's no wonder why: it's easy to use, and it's free. But just because YouTube is easy to use doesn't mean that anyone can produce a great video. It takes some planning and effort to create a video that will capture an audience's attention and keep them engaged.
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What makes a good Gaffer

Having the right crew for your video production is absolutely crucial. And while every member of the crew is important, the gaffer is perhaps the most crucial. After all, they are responsible for lighting the set, which can make or break a production.
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TikTok Best Practices for Brands Black and white view looking up at woman wearing white crop top and camouflage pants looking down the street

TikTok Best Practices for Brands

There's no doubt that TikTok  is one of the hottest social media platforms right now. With over 1 billion active users worldwide, it's a great place for brands to reach a large, engaged audience. It's also a great place to show off your brand's story and express creativity while improving the visibility of your brand and sales.
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C&I Studios Blog How Video Helps with your SEO Ranking

It's no secret that video is a powerful marketing tool. In fact, including videos on your website can actually help improve your SEO ranking. Video production is becoming increasingly popular and for good reason. Video content helps to engage viewers and keep them on your site longer, which are both signals that search engines look for when determining your ranking.
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C&I Studios Blog How to Choose the Right Music for your Film

Choosing the right music or soundtrack for your film production is one of the most important aspects of creating a film that will resonate with audiences. The music can make or break a scene and can be the difference between an emotionally powerful film and one that falls flat. Music is one of the most widely used tools in film to set the tone and mood of a scene and can be used to foreshadow events or build tension. It can also be used to create an emotional connection between the characters and the audience.
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C&I Studios Blog Hiring a DP for your Production

Having the right crew to work on your next film or commercial production is crucial. A director of photography (DP) can make or break your project. Their expertise in lighting, camera operation, and shot composition are essential to creating a successful final product. Hiring the right crew is one of the most important parts of pre-production  for both film and commercial productions.
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C&I Studios Blog I Want to Produce a Documentary but Don’t Know Where to Start

Documentaries are becoming one of the most popular genres of films being created today. From True Crime series to shows explaining how our favorite things and media have been made in the past, there's a documentary out there for everyone to enjoy and learn from. If you're interested in documentary filmmaking but don't know where to start, here are a few of the basic steps to get you on your way.
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What Makes a Good Grip Male and female crew members setting up a set with equipment

C&I Studios Blog What Makes a Good Grip?

In order to create a successful film or video, you need to have the right crew, talent, equipment, and locations. It's like a recipe, and adding the wrong or too much of an ingredient can ruin the final product. The grip is an important part of film and video production, and there are a few key things that make a good grip.
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Why Having a Professional Film Editor Color Correct Your Films is a Must Side by side comparison of an image of a camper on a driveway

C&I Studios Blog Why Having a Professional Film Editor Color Correct Your Films is a Must

When it comes to film, color is important. It's perhaps one of the most important aspects of the film that you should be paying attention to in post-production. Why? Because the color of your film can set the entire mood and tone of the piece. A professional film editor who is experienced in color correction can make all the difference in how your film looks and feels.
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C&I Studios Blog 7 Key Elements of an Explainer Video

If you're thinking about creating an explainer video for your business, there are a few key elements that you'll need to make sure it's successful. Explainer videos are a great way to spread information about different products and services and introduce new concepts to potential customers. However, in order for them to be effective, explainer videos need to be clear, concise, and engaging.
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The versatility of a green screen in film production and where to find a professional video company that has one Side profile silhouette of a solder wearing gear in front of a green backdrop in a studio

C&I Studio Blog The versatility of a green screen in film production and where to find a professional video company that has one

A green screen is an incredibly versatile tool that can be used in a number of different ways in film production. From providing a backdrop for special effects to creating a completely green environment, a green screen can offer a lot of options for directors and producers. It's one of the many pieces of gear that can really make your film something extra special!
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