Skip to content
Black and white of LA Podcast Studio with video and audio equipment in a room

C&I Studio Blog Who Should Rent a Podcast Studio

If you're podcasting on a budget, renting a podcast studio can be a great way to get professional-quality audio without breaking the bank. Let's face it, microphones and podcasting gear are expensive and sound proofing can take a lot of work, and are you really able to dedicate a whole room in your home or office to recording podcasts? Probably not.
Read more
Side profile closeup of audio equipment

C&I Studio Blog Beginners Guide to Mastering an Audio Track

When producing audio, the mastering stage is often one of the most important, yet also one of the most misunderstood. It's important for the entire production process to be given the proper attention, but oftentimes mastering is viewed as the "end all, be all" of audio production when in reality, it's just one part of a much larger process. Today, we'll break down the basics of audio mastering and give you some tips on how to approach it as a beginner.
Read more
Video cameras on display

C&I Studio Blog 8 Technologies Revolutionizing the Film Industry

Technology is always changing. And with those changes come new opportunities for the film industry. Whether they're technologies meant for the filming process, post-production, or even the prop department, each one of these new technologies has the potential to change how movies are made. Better technologies usually open up new opportunities for films, such as adding new ways to get the right camera angles or even in how you view the finished film.
Read more
Shooting on Location vs. Shooting in a Studio Rental and When You Need to Use Both View from behind of woman wearing a hoodie looking out at the water from a ciff

C&I Studio Blog Shooting on Location vs. Shooting in a Studio Rental, and When You Need to Use Both

Knowing where you're going to be filming is important to the entire film production process. Knowing your filming location will help you when it comes to the details of the production. You'll be able to plan for what kind of set needs to be built, what kind of lighting you need to set up, audio information, and what kind of crew you'll need. And, you'll be able to budget accordingly!
Read more
View from behind of woman in an orange vintage car with black seats looking back over her seat looking down

C&I Studio Blog How to stand out during a casting call for a media production company

The casting process is one of the most important aspects of film and media production. A casting call is an opportunity for you to show off your acting or modeling skills, land the role you've always wanted, or continue to build upon your experience and resume. Post-production is an important step in creating beautiful photography, no matter if it's wedding photography, pictures meant for advertising, product photography, or simply snapshots to post on social media.
Read more
Screenshot of photo editor on a computer display

C&I Studio Blog 16 Important Post-Production Photo Editing Tips from a Professional Film Editor

Having great photographs is only half the battle - in order to really make your images stand out, post-production photo editing is essential. Post-production is an important step in creating beautiful photography, no matter if it's wedding photography, pictures meant for advertising, product photography, or simply snapshots to post on social media.
Read more
Greenberg Capital site on display in various media formats

C&I Studio Blog Features Your Website Should Already Have

It's important to make sure that your website looks amazing. It's the first impression your potential customers have of you and your business after all. But, it's not just about making sure that your website looks good on the surface. In order to ensure that your website is successful, there are some features that you have to have in order to be functional for you and your customers.
Read more
Man with a long beard wearing a leather jacket on a motorcycle at night with headlight on waiting on the street

C&I Studio Blog How Great Content Will Improve Your SEO Ranking

Do you want to make sure that your blog, online store, or any other kind of website pops up on the first page when someone searches for the products you sell or something related to your business? If so, then you need to focus on content production and content marketing. Why content? Content is key when it comes to SEO success. Creating quality content helps your website rank higher in search engine results pages (SERPs), and thus drives more organic traffic to your site.
Read more
The Future of Production ALEXA Mini LF Side profile of African American actor talking being filmed by a video cameraman

The Future of Production: ALEXA Mini LF

The film production industry is always evolving, and new technologies are constantly emerging that have the potential to change the way movies are made. Just as most technologies do, cameras and other filming technology are always evolving. Keeping up with the latest trends can be overwhelming, that's why we're here to help!
Read more
Closeup of image editing software on a monitor with black fan next to it

Natural Lighting vs. Studio Lighting

So you’re planning a photoshoot or video production, and you're trying to figure out the best place to shoot your footage. One of the most important things to consider when deciding on a location for your production is what kind of light you need. Do you want an outdoor venue with lots of natural light? Or are you looking to use studio lighting in an indoor location?
Read more
Various Hon's Honey items on display

Product Photography Tips to Increase Your Sales

eCommerce stores know that one of the keys to selling products successfully is making sure that you have good photos of your products. After all, customers can’t buy what they can’t see! Product photography is considered the first impression someone has of a product. They need to be able to see as many details as possible, maybe even see it in use in order to really get a feel for how it works in real life.
Read more
Two women kneeling on yoga mats looking at a cell phone that one of them is holding

15 Best strategies for small business marketing

As a small business owner, you know that marketing is essential to growing your business. But with so many options and limited resources. It can be difficult to know where to start, especially as a small business in the same market as large, already well-known companies. You don't want your efforts to be lost in the noise of other companies' marketing strategies.
Read more
Closeup of RED video camera

C&I: Benefits of creating a film with the Monstro 8K VV

As you plan your next film production, you need to be researching the latest and greatest equipment out there to ensure that your film is of the highest quality. Production value is important, and one way to increase production value is by using the latest technology available. The Monstro 8k VV camera is a top-of-the-line film camera that offers many benefits for film productions. You'll see a huge difference in the film you shoot compared to other cameras!
Read more
Woman with blond braids wearing glasses and green t shirt and apron handling money at a business

How to Leverage TikTok for Small Businesses

TikTok is a new kind of social networking platform. Unlike Instagram, Facebook, Snapchat, or newer platforms like Clubhouse, the video-sharing app is more about presenting oneself or one's brand realistically and capturing in-the-moment creativity than it is about personal brand growth, networking, or messaging.
Read more
Closeup of stacks of paper money on a table

Do Micro-conversion Strategies really decrease ad costs and improve conversion rates?

As a company, making sure that you're saving money whenever and wherever you can as well as making sure your advertising efforts are converting into sales as much as possible is one of the most important aspects of successful marketing. This is where micro-conversion strategies come in - but do they really work to decrease ad costs and improve conversion rates?
Read more
Closeup of teleprompter with two staff members nearby

Best uses for a teleprompter: What you need to know and how to get the most out of a teleprompter in your production

You've decided to dive into the world of video marketing, feature films, or web series production. Adding video marketing into your marketing strategy is guaranteed to boost your company's success. Like most people starting out in video production, you're probably wondering what teleprompters are and how they can help you during your next film or video shoot.
Read more
The type of crew you need to make a commercial Two women looking at a laptop in an office

The type of crew you need to make a commercial

Commercials can really help spread the word about your business, product, or service. Making a commercial requires more than just having a great idea. You need to have the right film crew to make your commercial production a success. Before you begin, you might want to read about important elements that make a 30-second commercial successful.
Read more
View from behind camera of woman and female crew member on set

19 Questions to Ask the Studio You Are Booking for Your Next Production

You've got the idea, the script, the plan, and basically everything else ready to go, but now you're in need of a space to film. How do you find the right studio? First, what kind of production requires a studio? You can learn more about what different types of productions are best shot within a studio here and why you want to make sure you're booking the right studio for them.
Read more
Screenshot of Photoshop on desktop computer monitor

5 Photoshop Tricks to Make Your Picture Pop

Adobe Photoshop is a well-known tool for anyone who wants to make their pictures look amazing. Whether you're taking product photos for your eCommerce store, taking headshots for your company's website, or creating content for your social media profiles; knowing how to edit your photos is key to making sure your brand comes across professional and polished.
Read more
Side profile of woman with long blond hair taking a picture with cell phone

How to automate your Instagram

Having to post to all of your social media platforms constantly can get difficult to maintain as your business grows. It can quickly become overwhelming and things can get mixed up very easily. That is why it can be incredibly helpful to look into automating your social media posts.
Read more
CI Drone Shots vs FPV Our Opinion Mountains with clouds

Drone Shots vs FPV, Our Opinion

When you're trying to get the right footage for your film production, you want to consider the different options you have available. Drone shots and FPV can both give you great footage for your video, but each has its own advantages and disadvantages. It can be difficult to choose between the two, especially if you don't yet know the differences between them.
Read more
View from behind of staff member working on editing software on desktop

Everything you need to know to be a video editing wizard

There is a lot that goes into video editing and I am going to do my best to touch on everything from the very basics; like what programs you need to start, all the way up to more advanced topics like color correction. While this article will be very long it will not be as comprehensive as I would like. In order to make it easier to understand and follow I will be dividing up video editing into simple categories.
Read more
View of office and studio

How to Find Ample Studio Space for Filming and Setup

If you're in the midst of planning your next film production, be it large or small, you're probably trying to figure out where to film. You've considered all of your options and you're ready to rent a space. Depending on what kind of video you're creating, whether it’s a television program, a commercial, or music video, a studio will probably be your best bet. But not all studios are created equal.
Read more
A couple sitting at a table and enjoying drink talking on a restaurant patio in the city at night.

How To Pick The Right Music For Your Videos

Music is one of the most basic ingredients in video production. If used right, music is the most powerful tool to deliver your message effectively. Choosing the right music for a video is not rocket science, but it holds the key to making or breaking the video. Music has the potential to become a cultural phenomenon. Just think about the importance of Game of Thrones’s music in its iconic success.
Read more
Woman wearing unique glasses in a purplish bluish light

20 Ways To Use Motion Graphics at In-Person Events

This can help you make your event invitations more visually appealing and engaging. Utilizing motion graphics in your event invitations can also help you create a more cohesive brand identity for your event and future events! If someone enjoyed your previous event and can recognize the same brand for your next event, they're much more likely to purchase a ticket!
Read more
Headshot of lower face and chest of a man wearing a suit

7 Reasons Black Tech is on the rise

Most people wonder if the growth of technology has peaked or if there is still more to come. The tech industry is clearly in for a seismic shift, with demand for tech-related goods and services potentially tripling over the next decade. This alone has aided blacks' entry into the market, resulting in a cultural shift and a shift in how technology, in general, is viewed.
Read more
Closeup of Arri Alexa Mini LF equipment

Best Routes to find an Arri Camera Crew

Are you planning your next video production? Maybe you're getting ready to shoot your next brand film, or are you planning to create a hybrid documentary to show off your company's impact on the world? You’ll need to have similar equipment setups in order to capture the footage that you need to create what you've envisioned.
Read more
Headshot of man with beard wearing special glasses

How Brands Can Join the Metaverse

As brands increasingly look for ways to stand out in a crowded online landscape, many are turning to the Metaverse as a way to connect with new consumers in a more immersive and interactive way.Before you decide to join it, you should probably need to know what the Metaverse is and how it can benefit your brand. Let's take a look!
Read more
Screen grab of scene from an animation film with old man on a roof pulling out young man out of a chimney

How to Pick the Right Animation Style for Your Business

Animation is a powerful tool that can help businesses achieve their marketing and advertising goals. It's one of those marketing tools that are certainly not one-size-fits-all, but can be easily tailored to fit your business, industry, and overall brand. With animation, you can do pretty much anything with your video marketing. With so many different animation styles to choose from, how do you know which one is right for your business?
Read more
Female model with long, blond hair and white sleeveless shirt posing on a backwards chair facing camera.

Type of Productions That Require A Studio

Making sure you have the correct location to film, record, or photograph your upcoming productions is crucial to the process of creating any kind of media content. You need to make sure that wherever you're working is well-equipped, functional, and will help contribute to the overall aesthetic of your finished product. So, what kind of productions require a studio?
Read more
Side profile of two men working on notes between two laptop computers

How to Start a Video Marketing Campaign

Video marketing is one of the most effective ways to reach and engage customers in today's social media dominated world. Not only is video marketing effective, but it's also one of the most affordable types of marketing. In this article you'll learn how to start a video marketing campaign from scratch and when it's needed to hire help.
Read more
Hide picture