You can go to a fancy photography school, do everything as required, and ace your course.
However, being a good photographer is much more than reading concepts and theories.
If you're in the midst of planning your next film production, be it large or small, you're probably trying to figure out where to film. You've considered all of your options and you're ready to rent a space. Depending on what kind of video you're creating, whether it’s a television program, a commercial, or music video, a studio will probably be your best bet. But not all studios are created equal.
Arri cameras are some of the most popular cameras in film production. And there are many good reasons for that! Arri has a wide range of camera models to choose from, so you can find one that fits your budget and build. They're also known for their excellent image quality.
Music is one of the most basic ingredients in video production. If used right, music is the most powerful tool to deliver your message effectively. Choosing the right music for a video is not rocket science, but it holds the key to making or breaking the video. Music has the potential to become a cultural phenomenon. Just think about the importance of Game of Thrones’s music in its iconic success.
Every company has a budget that they need to stick with when it comes to marketing. Some will have a larger budget and can afford more luxury experiences in their content creation while others may feel like they need to make sacrifices in order to create the latest and greatest types of content.
This can help you make your event invitations more visually appealing and engaging. Utilizing motion graphics in your event invitations can also help you create a more cohesive brand identity for your event and future events! If someone enjoyed your previous event and can recognize the same brand for your next event, they're much more likely to purchase a ticket!
Do you have trouble deciding which color combinations to use in your photographs? Using the proper colors in photography draws attention to your subject, creating a stunning visual impression that is attractive to the eye.
If you've scrolled through your social media feeds within the past year or so, you've probably noticed more and more videos being posted and shared. Particularly by companies as part of their marketing strategy. There's a good reason for this: short-form videos are becoming increasingly popular, especially as social media platforms continue to evolve.
Most people wonder if the growth of technology has peaked or if there is still more to come. The tech industry is clearly in for a seismic shift, with demand for tech-related goods and services potentially tripling over the next decade. This alone has aided blacks' entry into the market, resulting in a cultural shift and a shift in how technology, in general, is viewed.
Are you planning your next video production? Maybe you're getting ready to shoot your next brand film, or are you planning to create a hybrid documentary to show off your company's impact on the world? You’ll need to have similar equipment setups in order to capture the footage that you need to create what you've envisioned.
As brands increasingly look for ways to stand out in a crowded online landscape, many are turning to the Metaverse as a way to connect with new consumers in a more immersive and interactive way.Before you decide to join it, you should probably need to know what the Metaverse is and how it can benefit your brand. Let's take a look!
So, you've plunged into the idea of making documentaries that showcase your company's work, but you don't want to create something that's already been done. You want something with a little extra flair. Why not try making a hybrid documentary?
Hiring a Director of Photography (DP) is a big decision for any video production. The DP is responsible for the visual design of your production and can make or break the final product. It's their responsibility to see the project through the lens of the camera and translate your vision into reality.
We are on the cusp of a new era in video production. Not only are we able to capture the world around us on film, but we're able to change reality as it is in our videos. Augmented reality (AR) is poised to change the way we create and consume video content.
Animation is a powerful tool that can help businesses achieve their marketing and advertising goals. It's one of those marketing tools that are certainly not one-size-fits-all, but can be easily tailored to fit your business, industry, and overall brand. With animation, you can do pretty much anything with your video marketing. With so many different animation styles to choose from, how do you know which one is right for your business?
Making sure you have the correct location to film, record, or photograph your upcoming productions is crucial to the process of creating any kind of media content. You need to make sure that wherever you're working is well-equipped, functional, and will help contribute to the overall aesthetic of your finished product. So, what kind of productions require a studio?
Video marketing is one of the most effective ways to reach and engage customers in today's social media dominated world. Not only is video marketing effective, but it's also one of the most affordable types of marketing. In this article you'll learn how to start a video marketing campaign from scratch and when it's needed to hire help.
Documentaries are one of the most popular types of media being consumed right now. There are documentary films being created on virtually every subject imaginable, and new ones are released every day. They can boost your brand’s recognition and business sales if done correctly! Documentaries are truly powerful tools for any business.
If you're looking to create interesting ways of displaying your products on your eCommerce store or show them off in your next marketing campaign, consider 3D product animation! It's a great way to engage potential customers and give them a realistic idea of what your product looks like in use.
Are you looking for an awesome way to kick up your marketing strategy with something that will get your company noticed in a new way and be able to reach a bigger audience? Make a documentary film!
Are you thinking about renting a video production studio? If so, there are some things you need to take into account before making your decision. But don't worry, we're here to help. In this blog post, we'll outline 10 key signs that show you're ready to rent a video production studio. So, if you're curious about what to look for, read on!
So, you're getting ready to produce a video. You have it all planned out, you have a great idea and you're ready to make it happen. But, what about the video production itself? Who do you put in charge of making sure everything looks good on camera?
When you're working on creating content for your latest marketing strategy, you might consider renting a studio by the hour. Studios can be a great resource for video production, photography, and more.
Livestreamed events have become all the rage in today's world. When people couldn’t gather, we adapted to Livestreaming so that everyone could still enjoy a social event. Businesses are using Livestreaming as a way to connect with their customers and create an interactive experience.
Are you trying to come up with a new way to feature your products? Product animation may be the answer! 3D product animation is an engaging and effective way to show off your product and explain its features. In this guide, we'll walk you through the process of creating a 3D product animation and explain why it's important for video marketing.
Digital signage can be a great way to improve communication and engagement with your audience. It's important to use digital signage in a way that will be most effective for your particular situation.
Do you really want to step up your marketing strategy and embrace 2020's technological advancements? So, let's talk about incorporating elements of Augmented and Virtual Reality!
If you read our previous blog about when to start adding videos into your marketing strategy, you know that you should start looking into creating videos as soon as you possibly can!
Video content added to your marketing strategy will help improve your business, especially conversion rates. But how can you keep posting consistent content that you know people will love to watch? Add Episodic Content into your marketing strategy!
How does art affect your perception of the world as well as your own identity? Do you find yourself more expressive when you’re in an artistic space? Can a temporary artistic change create a permanent change in perspective?
When you're hiring a production team, what do you imagine they'll look like? We don't always mean their physical appearance, but what do their resumes and skillsets look like? When it comes to video production, having a diverse team behind your brand and media production is key.
If you're looking for a new way to bring in new customers, social media followers, and more, you should consider creating a brand film for your company!
Does your company put on live events regularly or are looking to start? Video content can be a great way to enhance your live events and create an immersive experience for your attendees both in-person and online.
Events can do wonders for your company's success. They bring awareness, engagement, and sales in a short amount of time. But how can you extend this success? You produce videos from the events, of course!
When you're running an online store, it's important to keep your customers engaged with dynamic content. One great way to do that is by adding videos to your Shopify website.
Choosing a marketing strategy for your business can be intimidating. There are many different avenues to take to get your company noticed by potential customers and clients. But choosing a specific marketing strategy depends upon your budget, target audience, and what you’re selling. There is no one single answer as to how you should be marketing your business.
Amazon Ads are a great way to promote and sell products on the world’s largest online marketplace. Amazon has allowed many companies to expand their eCommerce presence and find more success than they ever could have imagined.
Live, in-person, events are back! We're all getting ready to gather again after two very long years of virtual events and conferences, but what does that mean for your business? It means you need to start working on your exhibit booths for the events you'll be attending as vendors or sponsors!
E-mail marketing is being utilized by many businesses, big or small. Most inboxes are filled to the brim with e-mails from businesses that many get lost in the noise. Adding visuals to e-mails can increase e-mail open rates and e-mail click-through rates. The following list will detail 12 reasons why e-mails with visuals are more effective than e-mails without.
So, you've decided that you want to use videos in your marketing strategy. Great! You've looked into the different kinds of videos and are still trying to decide where to start.
There are so many avenues for getting the word about your company out there. Today, let's break down just one facet of your marketing strategy- video marketing.
If you're an eCommerce brand looking for ways to boost your marketing, you should really consider creating TikTok content. TikTok is a social media app that is mainly used for sharing short videos. It's a great platform for eCommerce brands because it allows you to reach a large number of people quickly and easily.
When you are planning an event, live streaming should be one of your top priorities. Live streaming can help to boost an event's success in a number of ways, and it is becoming an increasingly important tool for marketing events.
Creating video content can be time-consuming and tedious. You've spent days shooting video footage for different productions, you've spent the money on hiring talent and renting the location of the set. It's a lot of work. But did you know that you can easily repurpose old footage from your previous productions into new marketing content?
There's no doubt about it – video marketing is becoming an increasingly important tool for businesses of all sizes. In fact, according to recent studies, including video on a website can increase conversion rates by up to 80%.
It can be a daunting task choosing the right animation company to help you with your video marketing strategy. After all, animation is a very versatile and powerful tool that can be used for a wide range of purposes – from explaining complex concepts to making a product or service more engaging.
It's never too early to incorporate videos into your marketing strategy and company branding. It can be the first impression you give your potential customers or it can be something you slowly build up over time.
If you're looking for great filming locations in South Florida, you're in luck. There are plenty of amazing spots to choose from, and with a little bit of planning, you can find the perfect location for your next video marketing project.
Ideas for your next video project are usually the hardest to come up with. Whether you're just starting out with video marketing or you've utilized this form of media before but you've just run out of ideas, it's hard to brainstorm new video ideas!
As a Shopify store owner, it is your responsibility to quickly generate sales and get shopify store conversions with little stress. You're wanting to boost your sales and expand your customer base.
Social media marketing is still one of the fastest-growing places to advertise your eCommerce endeavors. But social media is only as effective as it is influential; if you haven't found a way to stand out during your social media marketing efforts, then you aren't getting the social returns that eCommerce businesses need.
As livestreaming continues to grow, more and more people are using livestream events for all kinds of things. Social media has become the driver behind this level of usage, as anything social media-related takes off very fast, or dies out quickly. Livestreaming isn't going away any time soon, though.
Think about what you've purchased online recently. Did the website have photos of the products you bought? Of course it did. Think about those photos, though. Did they make a good impression? Is that what drew you into making that purchase?
Think about the e-mails that you receive from your favorite stores and restaurants. How many of them do you ignore? How many of them do you open and then close quickly? And then how many of them do you actually read and engage with?
Every commercial video production is different; sometimes they can be humorous and light-hearted, other times serious and thought-provoking. It all depends on the commercial's intent: whether it's to promote a new company, improve interior design, or educate consumers about gluten.
Commercials are one of the most demanding video productions you can work on. You're expected to deliver a commercial that tells a story and builds a relationship with potential customers in 30 seconds or less.
If you work in marketing, you most likely know that video marketing is huge right now. It's bringing in the most engagement and sales to every company that uses video in their marketing strategies.
Visibilty on the internet is absolutely crucial to a company's success in today's online-based world. Everyone uses their smartphones or computers to shop for new products and look up businesses that offer services they need...
As video marketing grows in popularity, the importance of knowing video trends is absolutely crucial to the success of your video marketing efforts. You should make sure you know the latest trends in your industry as well as in video marketing as a whole.
You have the script written. You hired the talent. You're almost ready to film your latest marketing video. What's left? Choosing a filming location, of course!
As with any kind of technology and marketing, the industry of marketing photography and its trends are always changing. It can be difficult to know which trends to pay attention to, which ones to be trying out for your company's own marketing photography, and what your target audience will respond to positively.
Finding a filming location can be one of the most stressful parts of creating video marketing content. There's a lot that goes into your search and research.
As an eCommerce brand, are you using every marketing outlet that you can be to promote your brand and products? Take a minute to think about what's missing from your social media presence
Planning out your marketing content is essential to making sure your marketing efforts aren't going to waste. Knowing your strategy is key in making sure everything runs as smoothly as it possibly can.
So, you're making your marketing plan for the first quarter of the upcoming year. Well, at least we hope you're making your marketing plan in advance. We don't recommend just winging it, that leads to marketing disaster-- but that's a blog post for another day!
Have you tried TikTok yet to further your business' marketing reach? If not, you're really missing out on a large platform on which you can advertise and procure new potential customers.
If you're a content marketer, content manager, social media manager, blogger, or content creator of any kind; there is one thing you need to know. And it's how to create a content calendar that works for you and your business.
Planning a marketing budget should be the first step you take as a small business owner when diving into marketing your small business. Knowing how much you can spend on creating your marketing materials...
Video has become an integral part of almost every online business as part of its marketing strategy. Sure, it's fun and definitely makes life more interesting, but it also conveys a message better than any other form of written communication.
As an eCommerce business, you want to make sure you're presenting yourself and your products in an informative and appealing way. You want photos that are accurate, high quality, and professional.
Video marketing can really allow your company to be creative in your marketing endeavors. It can be very effective, getting your company in front of a much larger audience and turning those views into sales.
First things first: YouTube is a really strong platform that you should take into account when it comes to promoting your business or corporation in a direct manner.
You've written a script, hired the talent, shot the video footage for your company's latest marketing campaign, but now it's time for post-production to finish off your marketing video.
Video is no longer just video. It's video with animation. Businesses, charities, and individuals are all looking to video as an affordable way to get their message out there in the world.
In this day and age, photography and videography have almost completely merged into one industry. Unfortunately, that doesn't mean photography and video are always interchangeable.
An animated explainer video can be a huge asset to any company's marketing strategy, but only if the video falls into that sweet spot of being informative while also being entertaining.
Everybody knows that video marketing is best for engagement and reaching consumers. But what type of video content should you create that will suit your company's industry the best?
The TikTok revolution is upon us, and it's important that marketers take notice. TikTok is a short-form video social network where users can record 15-second clips (called "Takes"), set them to music...
Your filming location is one of the most important elements to consider when planning your video marketing campaign. In order to get the best filming location for your video...
We all know that video content is king in today's market. Video marketers are taking this to heart and using it to their advantage by creating video content at a rapid pace...
Let's face it. Your company's marketing mix is wrong if it isn't heavy on video and social media. Video and social media are the perfect matches at the ideal time.
"If you build it, they will come." That is the famous line from W.P. Kinsella's book-turned-hit movie, "Shoeless Joe: Field of Dreams," about a magic baseball field where the ghosts of the greatest baseball players reunite to play ball just for fun.
Digital video marketing is in a golden era of innovation. Digital marketers and companies produce many types of videos pushed through a web of online and traditional distribution channels that can reap tremendous results.
This article is an exercise. Below, a list of ten types of corporate videos. Read through them and think about which way you would go – Animation or Live-Action.
The war isn't over 'til I say it's over. Motss' stories about challenges he has faced producing past films are priceless: "THIS IS NOTHING!" is the attitude you should adopt right now because when you start making your video, everything will go wrong.
Marketers should consider best practices for the entire lifecycle of a video ad campaign. The Creative, Storytelling, Production and Distribution of digital video ads have best practices
Cost, which is the focus of this article, is only one factor to consider when developing a marketing strategy. Whatever the circumstances, the cost differential between TV and digital is easy to calculate
The future of advertising has been digital video for so long it is safe to say the future has arrived. Digital video has a reach hitherto unknown in the epic history of global communication
Producing a high-quality video "in-house" is not easy or economical, and "in-house" is a euphemism for Do It Yourself. Before producing a video "in-house," brands should consider the following five questions