Once media was created we were able to design marketing assets to be used online and via print. We covered all the bases: Dedicated Landing Pages, Facebook Banner Ads, Google Display Ads, Web Pop-up Ads, Email Templates, Fence Banners, Direct Mailers, Billboards, Palm Cards, Program Guides, et cetera. Each campaign employed unique color palettes to differentiate the seasons and show the transition from the old campaign offer to the new one.
Our comprehensive marekting strategy ensured The YMCA would convert warm leads into sales, and generate increased interest amongst cold leads both online and in-person. By presenting the value prop in various ways, while offering various enrollment benefits, we appealed to a large swatch of consumers who prioritize different values in their spending habits. Additionally, we targeted these audience on the online platforms where they are most active, for instance, Facebook and Google. This kept our marketing collateral front and center throughout the entire enrollment campaign.
What made our marketing strategy so effective, was the way these materials came together to make one cohesive sales pitch. Certain collateral focused on particular incentives while other collateral targeted particular demographics. By appealing to a larger group of consumers (who we knew would bre receptive to our messaging) while also diversifying the value proposition, we increased enrollment at both YMCA family centers and thier newest Miami Downtown Fitness Center season after season.
Here a few examples of our work.
