Moss Construction’s dedication to excellence and transparency has made them a household name in the construction industry.

Their honest, intelligent, and thoughtful approach to business are all distinguishing characteristics that have led to them being one of the most recognizable construction firms in operation. Their work philosophy combined with their collection of sustainable, award-winning buildings has grown their company into one of the largest in the industry.

The Moss team spans the entire United States with offices in Hawaii, California, Texas, and Florida. And that is who we were hired to highlight. When Moss Construction approached us, they asked for two videos:

1. to showcase their award-winning buildings
2. to spotlight their outstanding company culture

When spotlighting their company culture, we chose to inject a bit of humor into the piece. This was a key element in showing the human factor in their business and the many unique personalities that contribute to their ongoing mission. As a whole, this video sheds light on the outstanding people at the helm of their business, as well as the scope of their influence.

These videos were originally revealed at Moss Construction’s annual company retreat in dedication to all of their employees, but remain a valuable asset for their branding and marketing.

Freebird is an exciting new real estate concept debuting in East Fort Lauderdale.

Freebird real estate agents focus on the unique lifestyle needs of their clientele to find them a home that best suits their way of living. Before beginning the home buying process, they take the time to get to know their clients personally. If you’re a yogi, an outdoorsman, a business person, a boater, a foodie (you get the point), they’ll learn about your interests and passions until they have a firm understanding of how you live. Then they’ll find you a perfect home in a neighborhood that exemplifies your lifestyle.

Freebird’s personalized program represents a massive paradigm for real estate in East Fort Lauderdale.

Freebird believes that how you live is the first step in deciding where you should live. They inject the home buying experience with a social-centric, no-pressure vibe, which provides their agents with the intel needed to locate your dream home in East Fort Lauderdale. This intimate process creates a positive and relaxed atmosphere in which their clients can experience life in East Fort Lauderdale before committing to a move.

The first step in branding Freebird was creating an image that would welcome home buyers, sellers, and those interested in the East Fort Lauderdale lifestyle.

Our image had to excite consumers by breathing life into real estate. Boring wouldn’t do. Ordinary wouldn’t do. Their real estate process contradicts the status quo, therefore, their branding had to be completely unique for the industry.

First, we created a color palette that was iconic to South Florida scenery yet unique to the Freebird brand. One important difference here is how it distinguishes the company from other real estate agencies. The client wanted to avoid mimicking the realtor aesthetic that has completely saturated the market. This decision inspired us to incorporate people into the branding collateral. Rather than showcase homes and realtors in suits, we chose to showcase real people living and enjoying the East Fort Lauderdale lifestyle.

Given that Freebird is redefining the real estate process for home buyers and sellers by making the entire experience more social and laidback in nature, we avoided using imagery or language that denoted hard sales. We want users to feel comfortable every time they interact with the Freebird brand. If we did not achieve this, then we risked devaluing the Freebird program, which would, ultimately, cast the brand in the same shade as generic real estate agencies.

The final product is a distinguished and easily identifiable brand image that we are confident will become an icon to real estate in East Fort Lauderdale. No other company embodies the same values, energy, or process as Freebird, which is why the branding is so effective.

The crown jewel of Freebird’s branding and marketing is their website.

We designed and developed a digital home that exemplifies the Freebird program. The entire website is built around the user experience. It is designed to excite consumers, inform them of the benefits of Freebird’s unique program, show them the validity of their process and encourage them to reach out to schedule a tour with a Freebird agent.

The greatest challenge we faced in the creation of the website was the interactive map for the Areas East page. This custom design provides an overview of East Fort Lauderdale, showing major points of interest and the locations of the most iconic and livable neighborhoods in the city. Our interactive map allows users to embark on a digital tour of East Fort Lauderdale. Each icon leads to a unique page that provides lifestyle information and pictures of the neighborhood, the most recent real estate statistics, and a few Freebird favorites.

To exemplify the laidback, social-centric appeal of Freebird real estate in Fort Lauderdale, we created a custom lifestyle quiz. This casual intake form preps users for the program and provides Freebird agents with a few talking points to get to know their clients on a personal level. A major function of the site is to ease consumers into this new real estate process while gently feeding them information on the Freebird brand and what awaits their new life in East Fort Lauderdale.

JELLYFISH is a short film produced by C&I Studios.

The film was written by the lead actress, Katherine Montgomery, and directed by our good friend Joe Perri.

Joe is a photographer by trade — an excellent one at that! Check out his artist profile! But he wanted to explore the intricacies of directing Film. Katherine’s script proved to be a great introduction for him, so we lent our services and helped them bring their passion project to life.

We love Film. And we love being a resource for those who do, too.

In the case of Jellyfish, we had the tools, the software, the expertise, and the strong arm in production. Katherine had a fully hashed out script. And Joe had a plan to execute her vision. So, we collaborated to create this fine work of art.

At the end of the day, we love films. It’s why we got into the content creation business. When we meet people who are equally passionate and just as curious as we are, we often do what we can to help them execute their art. This was a great project to work on and we are thrilled with how it turned out.

TRANSFORMING COMMUNITIES | TRANSFORMING LIVES

Hollywood Community Housing Corporation is solving the Los Angeles housing crisis by providing communities with affordable housing, enrichment opportunities, and supportive services.

Perspective is the root to their success in tackling this crisis. Rather than look at communities and decide their needs they look to communities for guidance. They don’t make assumptions. They speak to the people, learn their hardships and their greatest needs, then deliver the means for them to overcome their greatest obstacles.

We believe that outreach that provides people the tools and insights to create change for themselves produce the greatest results. We appreciate everything that Hollywood Community Housing Corporation is doing for the city of Los Angeles. When they came to us to create their company branding video — to showcase their mission, ideology, and promise for the future — we were all in!

A major focus of the video is explaining how their organization works for the people of L.A. By showing how their leadership works alongside those who are vulnerable, yet driven to improve their lives and their communities, we created a video that is equal parts community, results-driven, uplifting, and optimistic. It is a showcase of their passion, determination, legacy, and vision… and that carries immense weight.

Our company profile video conditions viewers to invest in the HCH mission.

Brand storytelling is effective because it is emotional (and humans are creatures of emotion).

The effectiveness of our marketing booklet was dependent on the impact of our company profile video, which is featured on the homepage of the Hollywood Community Housing website. This video is the showcase and comprehensive overview of their mission. But it is not rigid, boring, or stuffy. It focuses on people, positive change, progress, and a selfless determination to empower those in hard times. These messages resonate with a lot of people, but especially with Hollywood Community Housing’s target demographics.

To generate the best results, we were created a marketing booklet to be distributed alongside the premier of Hollywood Community Housing’s company video. The marketing booklet shows a different side of the same mission. It gets into the numbers and the facts, informing our audience of the crisis, the longterm downside if it doesn’t get solved, and the strides that HCH is making to change Los Angele’s housing landscape.

Hover over the image to the left and click the button to open Hollywood Community Housing’s marketing brochure and invest in their mission.

An Impactful Company Profile Video For A Game-Changing Business

MRINetwork is derived from a global network of recruitment and talent advisory experts. Their mission is to help recruitment and talent advisory firms thrive. They assist with growth at each phase of business expansion through training, consultation, and back office solutions.

MRINetwork is the only the only company in the world exclusively supporting recruitment and talent advisors. Their global presence enables them to meet business owners anywhere in the world to share solutions that will help them thrive in an evolving industry.

MRINetwork asked for a Company Profile Video that would showcase their expansive staff, educate viewers on their expertise, and excite business owners to join their coalition.

Together, we created a “round-table” concept in which key staff members start and finish one another’s sentences. This quick-paced and shared dialogue fulfills various functions.

1. It proves that MRINetwork is a team
2. It shows that each member of the team is an expert at growing businesses
3. It showcases the style of their collaborative services
4. It embeds their company culture and core values within the framework of their new brand narrative

All of these factors come together to create a final product that excites viewers. The final takeaway is that MRINetwork’s confidence, passion, and understanding of intricate business practices makes them the ideal partner to guide growth.

“Impossible is Possible” is the second music video that we wrote, directed, and produced for Black Violin’s new album Take The Stairs. 

When brainstorming this music video, we toyed around with a few concepts before writing this script and moving into production. Some of the other concepts are what you’d expect… there were the ideas in a concert hall with Wil, Kev, and a ballerina (overdone), the radical “no-care-in-the-world” concepts that you’d expect from Kanye and Jay-Z, and the uplifting wanderlust ideas of people living their out their best life. But none of these seemed right to us. No, we wanted to tell a real story — something that was genuine, true, and would fully capture the essence Black Violin’s beautiful song.

The chorus, “show the world the impossible is possible” kept ringing in our minds. It stuck with us. It begged the question,  what is impossible… what’s possible?

Now, this holds a lot of different meanings to a lot of different people. Naturally, what’s achievable for some and hard to come by for others is decided early on, literally at the time of birth. Yes, the circumstances we are born into can surely dictate what we are capable of achieving. This idea of opportunity is what we gravitated towards and what we chose to articulate in this video.

It’s an important theme and more relevant than ever. As the super rich continue to accumulate wealth and deepen the inequality gap that separates the haves from the have-nots, the opportunities afforded to everyday people will continue to shrink until even the slightest success seems like an impossible feat.

With this in mind, we told the  story of a young boy born into poverty, who pursues his dreams despite the odds and excels in life because of the beautiful support network he was blessed with. His mother and father sacrifice everything to provide him with a better life. And what’s important is that he sees their sacrifices and turns this into success, He make the impossible possible; he changes his stars.

Blu Pledge World Campaign

When Blu wanted to take their pledge drive global they knew that our team would get the job done. We travel internationally for our clients all the time, so we were a good fit for the role. We weren’t just there to set up our gear and record for them. No, we were there to inspire storytelling. So, off we went to Africa, Hawaii, New York City, and beyond to bring Blu’s pledge drive to life.

Part of the challenge here was making sure dozens of pledge drive videos came together to tell one cohesive story. Yes, we wanted each episode to stand independently and transmit their own inspiration, but it was super important that they built off one another and became a series. This was vital to the success of the campaign.

The sheer scale of this production was only half the battle. Not only did we need to travel from state to state, country to country, and interview musicians, artists, models, athletes and entrepreneurs, but we needed to make it feel natural. Each location needed to breathe life into the production just as each subject’s story needed to inspire the viewer to take action and make a pledge of their own.

We had tons of fun creating this series. Below are a few of our favorite episodes so you can see the lengths we went to deliver Blu a series that would deliver on their business goals. The Blu Pledge World series received a ton of positive feedback from reporters and industry professionals.

In the end, we showed people around the world how to embark on life-changing journeys and how to embrace rich experiences no matter where they are in life.