So you’re a fashionista, huh? 

 

Congratulations, you’ve just produced a fashion-line and it’s about to hit social media like a storm across the runway. 

 

Do you have professional videography to show off the way your fashion line fits the body of every god or goddess who tries on your clothing? Video is everything these days, especially for a fashion brand, so don’t forget to weave it into your promotional strategy.

 

Do you have a video plan for your fashion line?

 

If you don’t have this figured out, how will you promote the way your fabric sways as she walks down the street? 

 

Video can help capture those subtle yet vibrant details that traditional photography just can’t.

 

Let’s explore how professional videography can transform your fashion-line by getting your message and tone in front of the right customers. 

Getting Started with Fashion-Line Videography

 

You put your needles, thread, and imagination into every garment you made, and they represent your pure child’s play, fashion is your expertise.

 

But videography? Most designers are overwhelmed with such an undertaking and have no idea where to begin. Can I use my iPhone? Do I need to purchase complex lighting and cameras? These are common questions that run through most people’s minds when they decide to take on an endeavor like this. 

 

The resounding answer to all of those questions is NO you can’t use your iphone,  and you don’t need to invest heavily in sophisticated videography equipment in order to promote your fashion line, you just need an idea agency. Although we do agree that iPhones are awesome, there is a lot more that goes into a film than just holding a camera. 

 

We get it, Tangerine is a hit film and the videography was done completely with an iPhone. But what they didn’t tell you about was the extensive audio equipment, professional lenses, and advanced lighting that brought the whole story together. 

 

It takes a lot to bring high-quality videography into action. 

 

Like, Models for example.

Finding the Right Model for Your Fashion-Line Promotional Video

 

So you have the clothes, and they are stitched to perfection. Maybe even mass-produced, yup, that is your vision brought to life.

 

But who do you hire to highlight this vision in your fashion line promotional video?

 

Where will you find the right models?

 

You could gather all your friends as Grimes did for her first music video, but they might not be right for the job.

 

Luckily there are plenty of awesome model profiles that will fit your fashion vision, and if date Elon Musk he might help out with your next big shoot. 

 

Okay, okay, we get it not all heads are up in space, but maybe your fashion vision shoots for the galaxies. 

 

Let’s Talk Action

 

Great, you have your threads, your models, your aspirations, and still… your iPhone.

 

Esto no es bueno, necesitas un camarógrafo.

 

Did you know that South Florida has a best-kept secret? 

 

Yup, that’s right, there is an incredible studio in South Florida, right in your backyard. 

 

You can rent out the studio, hire a model, and get professional lighting, cameras (not iPhones), production services. 

 

Your Problems are solved. Are you excited yet? 

 

Probably not, because why would you work with a studio if you haven’t seen their portfolio?

 

Do Your Research

 

It is so important to do your research before hiring someone for a project that literally cradles your baby in their hands. 

 

So what kind of research should you be doing before hiring the right company?

 

Remember that if it doesn’t feel like a good fit, then it’s probably the wrong shoe Cinderella. 

 

So sweep up the dust and get back to work, here is what you should check out before investing in any kind of videography for your fashion line:

 

Portfolio

Check out the portfolio section of the company you are thinking about hiring. Have they worked with a big-name company that you have heard of before?

 

Coca Cola, Nike, and American Apparel?

 

If so, look no further, the company is definitely legit if they have worked with big brands.

Studio 

Is the studio big enough to show off your style? If not, make sure the studio is willing to travel anywhere to get to you.

 

Maybe they know a sweet cove or beautiful sand dune that will give way to your space-galaxy style. 

Reviews 

Does the company have a good reputation for working with others? Make sure you are in the right hand. 

 

You should feel like you can express all of your ideas and help make the entire process of shooting your fashion line photography come to life. 

 

The Goal of Videography

 

No matter what kind of vision you have, the goal of videography should be straightforward. 

 

Video and film production is the only art form that can almost communicate the emotional values that a real-life interaction with your threads and fashion can have. 

 

You want your customers to feel, learn, understand, change and take action from watching your clip. 

 

That is powerful. And when you create powerful imagery, you share a contagious smile across the world with your idea.

 

That’s why you should hire an idea agency, you’ll find them to be the most creative.

 

Storytelling is Paramount

 

Storytelling is paramount. 

 

Did you know that 93% of brands gained new customers because of a video on social media? So what are you waiting for, get your idea out there and go big?

 

You need a company that is equipped with:

 

• Producers
• Directors
• Video Editors
• Screen Writers
• Cinematographers
• Hair & Makeup
• A Huge List a go-to Models

 

Storytelling is limitless, it can transform your vision and play it the world with an inviting melody. Consumers are more demanding than ever when it comes to making a purchase, and video content is the solution. 

 

Contact C&I Studios for Your Fashion-Line Videography

 

Are you ready to get started, and skyrocket your threads into the public eye? We get, fashion statements matter, just take Cleopatra for example, her fashion statements wage wars between Egypt and the Roman Empire. 

 

Women are awesome. 

 

And so is your fashion-line! So give it the go-ahead and show it off to the world through professional videography with C& Studios.

 

Check out our portfolio, we have worked with big named brands like Nike, Montce Swim, and many more. No matter where you are in the world, let’s create the idea together, and shoot. 

 

Contact us today!

10 Reasons Why Your Fashion Line Needs Top of the Line Photography

There are over 30.2 million small businesses in the United States. That number encompasses over 99% of companies nationwide.

If you have ever considered starting your own fashion line, now is a great time to get started.

You will have a wonderful outlet for your creative concepts and the freedom of working for a fantastic boss(Me, Myself, & I).

Concepts and garments take time, energy, and patience to create. It is critical to present your product to potential customers in the most flattering light possible when you are ready for your brand to take off.

Why should you invest in a professional photographer? 

Let’s shed some lights. 

1. Scouting It Out

If your gift is fashion, you probably already have a firm idea of how you want your brand to be eyed up.

Bold. 

Hipster. 

Revolutionary.

The right photographer can help you convey your concept through location and posing. They may, for example, know about a nearby beach cove that would work perfectly for your summer shoot.

They will have a working knowledge of what times work best with lighting.

A professional photographer will also be able to help you choose if a model, mannequin, or product view is the best way to showcase your product.

The right model will have a personality that matches your brand and a rate that will fit your budget.

There may also be several elements they want to showcase at different angles, such as buttons, zippers, and embroidery. 

A professional photographer can choose unique shots, including new perspectives and action photos that will make your website stand out. 

2. You Can’t Try It On

Folks who visit a physical store have the advantage of trying on clothes in fitting rooms. 

If your product is only available online, potential customers will be relying on quality photos to give them an idea of the drape and fit of your garments. 

The work of a professional photographer can be critical to getting them to place the garments in the cart and proceed click at checkout.

3. Preparing The Garment

Preparing a garment for display on your website is not the same as snapping a pic to send to a friend.

Displayed garments need to be examined from top to bottom and inside and out. They should be ironed and steamed. You will need lint rollers and tape.

A professional photographer can help you properly prepare a garment for your photo.

4. Lighting Matters

When photographing clothes for potential buyers, dim lighting can make them look dingy.

Lots of bright light gives less grain and more sharpness to your garments.

Bright lights, however, can also wash out your models’ faces. An experienced photographer will know how to apply makeup and balance lighting for a professional finished product.

5. Aperture and ISO

DSLR cameras can produce high-quality photos, but incorrect settings can damage their quality.

The aperture is the opening of the lens through which light passes. It gets calibrated through numbers.

A good photographer will know how to correct the depth of field and lighting of a photo through the aperture, which will control its focus.

ISO is a camera setting that can either brighten or darken your photo. The lower the number, the less sensitive your camera will be to light and grain. An ISO setting that is too high can make your photo look grayish.

Good photographers have lots of experience with the roles that aperture and ISO play in various types of images. They can apply their knowledge to photos of your models, products, and colors.

6. Color Space Profile

Color space is the specific range of colors that can be present in an image. Without the correct color space, colors will look different on each computer, browser, or website.

SRGB is a color space that defines a ray of colors that can be defined onscreen and in print. 

They will keep your colors vibrant and consistent between screens.

SRGB gives you a narrower range of color but will keep your photos vibrant. An experienced photographer will know when to add SRGB for maximum effectiveness.

7. White Balance

White balance is the color cast of an image. 

Orange and red are warmer colors, and blue and green are cooler.

A good photographer can adjust your camera’s white balance to best capture various colors. 

They can also help illuminate your style. Some colors are difficult to photograph correctly, but with the right eye and experience, everything will look grand.

8. Editing

Often, images need to be cropped and aligned in programs like Photoshop after they are taken. 

It takes some experience with the program to learn how to best use it since all edits compromise image quality. 

Cropping, alignment, and colors vary from image to image. A good photographer will know which edits are essential and will not waste time figuring out how to make them. 

They will size images properly and boost the appeal of products.

9. Standards

An experienced photographer will have an established set of rules for shooting and editing. 

Work with someone who has a paradigm for maximum effectiveness.

10. Peace of Mind

Gifted fashion designers will want to work with professionals who can market their products for maximum boost. 

A highly-recommended photographer won’t leave you wondering how your brand is being perceived, or if customers will like your images.

The Best Photography For Your Fashion Line

Your fashion line represents your vision, creativity, and hard work.

A great photographer will see this in your products and present them beautifully.

For professional assistance with your photos, contact us today.

Or if you’re curious check out what we did for All Saints Fashion Line.

Why Your Non-profit Organization Needs Professional Photography

When you’re starting a non-profit, there are so many things to consider that photography might be at the bottom of your non-profit business plan.

Even worse, you could completely overlook it. Your non-profit is nothing without its supporters, though, and photography is a key way to bring in more donations. 

Now that everyone has a good camera, it’s easy to think that anybody can take the photographs you need. 

Maybe that intern you hired or your colleague who takes lovely vacation photos can handle it? 

It might save precious budget funds, but it won’t help your cause. 

Professional photography is more than the quality of the camera. Great photography that connects with the audience requires years of experience and talent. 

Your images need to convey a message and capture the attention of a diverse audience. It would help if you had a photographer who understands how to do it. 

Keep reading to find out why professional photography is essential to the success of your non-profit and why it should have a secure place in your business plan. 

The Power of Visuals

We process visuals more quickly than any other type of data and 60,000 times quicker than words. 

That’s essential information for every business, especially non-profits that might want to keep spending to a minimum. 

If you’re prioritizing your copy to the detriment of your photographs, your audience might scroll past it. 

Us homo sapiens also judge images for quality and meaning. 

If your photographs don’t make an instant, eye-catching impression, the viewer won’t receive your message. 

Photographs aren’t just lovely to look at; they invoke emotion. 

This is crucial if you want people to learn more about your non-profit and to take action for your cause. 

How Professional Photography Can Help Your Cause

Using a professional photographer is essential for non-profits because professionals understand how to capture more than an image. They can capture emotions, meaning, and stories. 

Photography might look like it only involves pressing the shutter button, but it’s a lot more than that. 

Emotions

Your non-profit will rely on people donating their time and money to your cause. People don’t give these things away randomly, though. 

They need to feel emotions that cause them to want to help.

A professional photographer can use emotion to great effect. 

They will both capture the emotions of the people or animals in their photographs and produce images that generate feelings in the viewer. 

Images that bring out our compassion can push us to want to help the cause. These emotions are vital to getting support and creating change for the betterment of society. 

Connection

Emotions are powerful, but only targeting them might cause you to lose your audience. Instead, you can use professional photographs to create a relationship with your audience. 

This connection might be a shared theme or location that people can relate to. We all have unique and diverse lives, but it is universal issues that keep us connected. 

From childhood disease and animal cruelty to environmental disasters and water shortages, we all have some experience with many non-profit causes. 

Finding these areas of shared experience allows you to curate photographs that form a deep connection with your audience and show the world how they can help you make a difference. 

Storytelling

Storytelling has huge importance for how we live our lives. It helps us remember things, connect with others, and find meaning all around us.

Storytelling is also an essential factor in successful marketing. It allows you to show others why they should support your non-profit. 

Professional photography helps you tell the story of your cause and how you’re doing good in the world. You can use it at the start of your non-profit business and throughout your projects to form a greater connection with your supporters and audience. 

They say images speak a thousand words, and it’s true. Using photography to tell stories is a powerful way to show your audience how they can help your cause. 

Authenticity

Stock imagery is the enemy of authenticity, even in a world where there are fantastic stock images available. 

By using a professional photographer, you can make sure each photograph is personal to your non-profit and its cause. 

When you use photographs specific to your non-profit and your cause, your business will come across as authentic and create a bond with your supporters. 

Sharing Culture

Word-of-mouth marketing is the most powerful way to spread the news about your non-profit. 

Today, word of mouth means that you need a social media presence. Twitter posts, for instance, see a significant increase in retweets if an image accompanies them. 

With engaging images that capture imaginations, users are more likely to share your social media posts, increasing audience exposure. 

Your social following can do a lot of marketing on your behalf, as long as you provide high-quality content like professional photographs. 

By choosing a professional photographer with experience in non-profit photography, you’ll get shareable photographs for use across all platforms. 

PR Images

Unlike advertising, PR can help build brand reputation in a less sales-based way.

By sharing your goals and messages in print and online, you can begin building brand awareness and stick in readers’ minds. 

Many publications will search for print-quality images to help them tell the story of your non-profit. Having these on hand is essential, as low-quality photographs might dissuade journalists from writing about your business. 

Outstanding photographs will help you draw more attention to your cause and assist in PR efforts. 

Make Professional Photography a Key Part of Your Non-Profit Business Plan

When you’re creating your non-profit business plan, marketing will be a top priority. 

Professional photography is a vital part of marketing. It allows you to build authenticity, tell your story, and capture your audience’s emotions. 

Amateur photography is easy to spot and can do more harm to your non-profit than good. Professionally taken photographs go further than being beautiful to look at.

Instead, they tell stories and convey a much deeper meaning. 

To make your non-profit stand out with professional photography, get in touch with us today. 

At our studio, we go beyond great photographs. We create powerful images unique to your cause. 

6 Reasons Why You Need Professional Photography for Your Swimsuit Line

Does it feel like there’s a new swimsuit line popping up every other day? 

You’re not imagining things!

The global swimwear market has turned into a big business. It generates more than $18 billion every year, and it’s expected to continue to grow in the coming years. 

As a result, there is a steady stream of new swimsuit brands making waves.

If you want to make sure your swimsuit line stands out in the crowd, one way to do it is by hiring a professional photographer to help promote your brand. 

It’ll allow you to get your hands on high-quality images that you can use to market your swimsuits.

You don’t have to look any further than a company like Montce Swim to see what a difference professional photography can make for a swimsuit line. 

Their swimsuits debuted after being designed in a Fort Lauderdale, Florida apartment, and today, they’re worn by major celebrities like Jennifer Lopez and Kendall Jenner, thanks in part to the professional photos and videos taken of them at the very beginning.

Here are six reasons why your swimsuit brand should take advantage of professional photography.

1. Captures the Intricate Details That Make Your Swimsuits Special

The very first swimsuits showed up back in the 1850s. They included bloomers and stockings and looked nothing like modern-day swimsuits.

Since then, swimsuits have come a long way. Because the swimsuit industry has transformed into such a big business over time, swimsuit designers have made a creative splash in society. Experimentation gives way to the gorgeous styles created from unique minds. 

Professional photography has also evolved and is now able to capture the intricate details of a designer’s work. Capturing these details in a photograph leaves an imprint on all the women looking to show off their beach bods.  

A professional photographer can bring these details to light and make sure that people notice them when they’re looking at your swimsuits.

2. Provides Accurate Depictions of the Colors Used to Create Your Swimsuits

Outside of packing all kinds of intricate details into their swimsuits, many swimsuit brands also use bold colors to stand out. From bright reds to deep purples, they play around with different colors when designing their swimsuits.

We find that the most successful companies use their creative liberty to light an industry on fire. Work with a photography company that will work side by side with your vision. 

Lighting is essential, and good lighting will show off the glow of your swimsuit brand as the centerpiece.

The right lighting will evoke emotion when people see photos of your swimsuits and imagine themselves at Miami Beach wearing your line. 

3. Showcases Your Swimsuits Both in a Studio and Out in the Wild

When you photograph swimsuits that are a part of your brand’s next swimsuit collection, you’ll want to start by shooting them in a studio. 

The studio is the best way to capture the intricate details included in your swimsuits, along with their colors.

But you don’t want to stop there. You also want to shoot your swimsuits on models out in the wild. 

If you’re operating out of a state like Florida, you’ll want to take a trip down to the beach and photograph models wearing your swimsuits to showcase what they’ll look like in real life.

This will require the services of a professional photographer. They’ll be able to help you:

• Choose the right location for a photoshoot with your swimsuits
• Pick out the right models to wear your swimsuits
• Photograph these models in the right light and at the right angles to show people what your swimsuits are all about

Having photographs of your swimsuits both in a studio and out in the wild will work wonders for your swimsuit brand. 

You’ll be able to use these photos in many different ways when promoting your swimsuit line.

4. Provides You With Plenty of Photos of Your Swimsuits for Your Website

One of the first ways you’ll be able to use the photos that you receive of your swimsuits from a professional photographer is on your website.

Assuming you sell your swimsuits online, you’ll be able to put up plenty of photos along with your product listings.

Customers will be able to check out what your swimsuits look like—both up close and on a model—so that they can determine if they want to buy them from you. 

You’ll have a better chance of selling swimsuits when you have great photos of them to show to people.

5. Allows You to Show Off Your Swimsuits From Every Angle on Social Media

When you have professional photos taken of your swimsuit line, you can use them on more than your website. 

You can also utilize them on your different social media accounts to promote your swimsuit brand as a whole.

Recent studies have shown that social media has turned into an excellent tool when it comes to convincing people to buy products. 

About 75% of people admit to purchasing a product after seeing photos and/or videos of it posted on social media.

If you’re not taking advantage of social media and posting original photographs of your swimsuits on Facebook, Instagram, and more, you could be missing out on a big opportunity. Using social media can allow you to build up brand recognition and make sales.

6. Sets You Up With Photos of Your Swimsuits to Send Out to Publications

Let’s say that a publication like Vogue, Elle, or Cosmopolitan learns about your swimsuits and wants to feature them, either in their magazine or online. 

They email you and ask you to provide them with some photos to run along with an article they’re putting together about your brand.

Don’t you want to have the most professional photos possible to send back to them?

In some cases, a publication might arrange to photograph your swimsuits on their own when featuring them.

But in others, they might decide against covering your brand altogether if you don’t have professional photos handy.

It’s yet another reason why swimsuit brands should invest in professional photography. It could end up being the difference between getting covered by a major publication and getting ignored by the media.

Stand Out From Other Swimsuit Brands Through the Use of Professional Photography

Do you want to make sure that your swimsuit line stands out?

Using professional photography will shine a spotlight on your swimsuit line and put it into the best possible light. It’ll set a spark off in the eyes of all who see their vibrancy. 

We would love to talk to you more about how we can help you and your swimsuit line stand out by providing you with professional photography services. 

We’ve helped swimsuit brands like Montce Swim in the past, let’s take your swimsuit line to the next level.

Contact us today for more information on the services available through us.

7 Reasons Why Your Beauty Product Line Needs Professional Photography

Some of the world’s biggest companies were birthed from a garage. But this doesn’t mean your product photography should be. 

When it comes to product photography, there are many important reasons why you need to go pro. If you don’t, you could hurt the success of your business and lose market share. 

Want to know why this is? Well, beauty is big. And your beauty line needs professional, flawless photos. 

1. Good Images Sell Product

Good images sell. 

Crisp, professional, and compelling imagery will move your product like nothing else. 

As humans, we’re naturally attracted to imagery. The most significant component of the human brain is the visual cortex.

Stats state that 90 percent of all information processed by the brain is visual, and we absorb images 60,000 times faster than text.

What is more, almost 75 percent of consumers search for visual content before making a purchase, and only 13 percent do not. 

So what does this mean? That the images you create for your lines are critical to the success of your beauty business. 

If you are not convinced yet, consider this. 

According to consumer research, 47 percent of U.S. online shoppers stated product image quality as the number one most influential factor in purchasing decisions. 

2. Your Brand’s Face Is It’s Media

Not only will high-quality media move your beauty line in a way that at-home photography will not—it will also form the face of your brand. 

Imagery is an integral part of branding. If your brand’s imaging and media are blurry, flat, or even a little bit uncompelling, this will tell consumers that your brand is dull, flat, or uncompelling. 

3. Quality Images = Quality Products

Worse yet, bad quality images can also give buyers the impression that your products are of low quality. 

Low-quality media will inevitably make consumers wonder what other aspects of your brand are less than outstanding. 

With consumer distrust in brands on the rise, you want to avoid this impression at all costs. 

4. Professional Images Can Boost Your Brand Across Multiple Platforms

Having professional product images taken can feel like a pricey venture if you have not done this before.

However, professional images are an investment in sales generation and your brand itself. They’re also something that you can ‘repurpose’ and leverage across multiple platforms. 

These include:

• Your shopping page
• Other online retail platforms (such as Amazon or Etsy)
• Social media platforms (Instagram, Twitter, Facebook, etc.)

Armed with powerful and compelling images on social media, you can attract increased likes and follows. 

These will build your brand and work to boost sales. On sales pages, crisp and tempting imagery will dramatically help to convert leads. 

5. To Look Professional, You Need Multiple Types of Product Imagery

If you are starting out with selling beauty products, you might not know that each product in your range needs not one, but multiple types of images. 

These include:

• White background shots
• Multiple-angle shots
• Lifestyles, action, and ‘in-place’ shots
• Product grouping images

White background shots are usually used for the main image for a product listing.

However, to showcase the products, it’s also important to show products from multiple angles. 

For beauty lines, multiple angle images aren’t as crucial as for things like apparel and household wares. However, they still help to show the buyer exactly what they are purchasing. 

Lifestyle shoots are also important. The key is to let the buyer imagine themselves using your product at home. 

Picturing one of your beautifully designed homemade beauty products on their vanity might be the push a consumer needs to hit “buy now.”

Lastly, grouping images are essential for showcasing your full range. This can inspire buyers to look at other items in your line. 

6. You Can Tap Into Industry Knowledge

A huge perk of utilizing professional photography services is that you can tap into industry knowledge. 

Product photography is a specialized field. Every product type requires different lighting and staging.

For example, a bottle of perfume will be photographed entirely differently than a T-shirt. 

This is thanks to variations in the way that light reflects off the surfaces of these two products. 

Most DIY guides to product photography don’t go into this level of detail.

Instead, they will give you a one-size-fits-all set of guidelines on how to shoot products. 

Professionals, on the other hand, have a solid understanding of how to show your product off to its best. 

Subtle adjustments in lighting, contrast, reflection, and lens settings are essential for highlighting your beauty business’s products to perfection. 

What is more, professional photographers who are rich in experience will also be able to leverage their accumulated trend knowledge.

As with any sector, product photography goes through trends. Building from these trends will give your images that of-the-moment and on-the-forefront feel. 

7. Product Photography Is Involved—Leave It to the Pros

As both an art and a science, the product photography is an involved field. 

To master it, you need to invest a significant amount of time, practice, research, trial and error, and money for equipment. 

Most entrepreneurs do not have time to learn one specialized skill. Let alone head that up for years to come as you grow your business. For this reason, business-wise, it makes the savvy sense to outsource product photography. 

At the least, it takes two years to become a pro-level photographer. Squeezing this learning curve in between the demands of running a beauty business isn’t feasible for most. 

Instead, you can use that time more effectively to grow your beauty lines and take your homemade beauty products successfully to market. 

Give Your Beauty Product Line the Face It Deserves

We are pretty sure that you have put a lot into your beauty line. Don’t shortchange your brand where it matters most. 

If you are selling homemade beauty products online, the product imagery is going to be a huge player in the success of your lines. 

Have we convinced you that professional product photography is the way to go? (Ask any brand—it is!) 

If so, we would be thrilled to work on your products with you. 

With locations in London, LA, New York, DC, and Fort Lauderdale, we are up for any challenge and are addicted to making our clients’ marketing campaigns a stunning success. 

Take a look at our portfolio or contact us for further information. 

How to Create Video Tutorials That Everyone Will Love

According to Forbes, one of the biggest reasons people decide not to buy a product is that they feel like they can’t trust it or don’t understand it. 

 

In other words, you may need to be more transparent about your product, or service if you want them to sell better. How do you do that?

 

By creating easy-to-follow tutorials-duh, highlight how your products generate solutions, not problems. Whether you are teaching someone how to jam out on the latest electric guitar or showcasing a Pillsbury mixing bowl, people like to know what they are buying and how it works.

 

Studies have shown that 72% of consumers prefer video marketing to text marketing. But you should offer both because everyone learns differently. Plus, if you create a video, you can automatically convert it to text with sonix.

 

If you want to make the most significant pop on your customers’ buying decisions, you’ll need to create video tutorials.

 

Its time to show off your creations in a new light!

 

If you’re not tech-savvy, this may seem a little bit daunting. The good news is that video tutorials should always be simple, short, and to the point.

 

However, they should also have good production value and good quality, or your viewers may stray away before the video is over.

 

Let’s uncover all the allures that will keep your customers coming back for more.

 

Know What You Want to Accomplish

 

Before you get into the nitty-gritty details, decide what you want to achieve with your video tutorial.

 

It’s important to note that tutorials are different from general marketing videos and will accomplish different goals, like selling “the sauce you never knew you needed.”

 

A tutorial does more than show off the features of your product. In fact, you need to keep it short, so you can’t spend a ton of time talking about all of the great features your product comes with. 

 

Instead, consider your tutorial a trouble-shooting video that will address the most pressing issues your customers may encounter.

 

A great way to determine what your tutorial needs to cover is by reviewing the reviews and feedback left by previous customers. If you notice a recurring issue that customers have with a particular function of your product, spend some time in the tutorial showing them how to get past the issue.

 

Potential customers will read the reviews before making their decision, and you can use your video tutorial to answer any questions raised by your negative or mixed reviews.

 

Put Together a Storyboard and Script

 

Now that you know what your video tutorial needs to accomplish, it’s time to figure out how to make that goal come to life. Begin with a storyboard so that you can plan your video shot by shot. These don’t have to be complicated!

 

If you’re recording a live video, think of your storyboard as the comic book version. 

 

Nine to twelve panels should be enough for a shorter video and will allow you to draw out (as crudely or intricately as you like) the steps in your video. If you’re recording a computer screen, use a series of screenshots rather than cartoon panels.

 

Now you’ve got a tangible image of what your final video is going to look like; It’s time to figure out what needs to be said! 

 

As you’re writing your script, keep a few things in mind. First, you want to explain your product as clearly as possible without losing any crucial information.

 

Second, you want to make sure you’re not just telling, but showing and telling at the same time.

 

One way to achieve a seamless showing-and-telling video is by scripting out actions that accompany each line. For example, if your line is, “To achieve an XYZ effect, you need to hold down the 123 button,” your action might be, “Zoom in on 123 button.” For every question your lines might raise, your actions should answer them.

 

Get Recording

 

Believe it or not, you don’t need expensive equipment to produce a high-quality tutorial.

 

Even some of the newer smartphones will do the trick as long as you have the right tripod adapter and can get the phone’s camera to focus. 

 

Most importantly, make sure the camera is capturing the speaker and product directly, and not at an angle or distance that will obscure the speaker’s actions.

 

Whether you have a massive budget for equipment or not, there are a few steps you should always take to guarantee high-quality footage. 

 

Find a space where background noise and distracting clutter are at a minimum.

 

If necessary, add extra lighting that will draw the viewer’s eye straight to the product and the person conducting the tutorial.

 

As you’re recording, you may fumble some of your lines or actions. When this happens, don’t start from the very beginning. Pause, regroup, and say the line and complete the action again. You can remove these errors during the editing process.

 

Polish with Editing

 

When it’s time to edit your video tutorial, don’t get caught up on perfection. You’re not trying to win any awards; you’re just providing your customers with efficient solutions to problems that arise from their lack of understanding.

 

 The most important thing is that the video is easy to watch, easy to follow and effectively conveys your message.

 

The most important part of editing a video tutorial is cutting out all of the unnecessary bits. 

 

Get rid of all of the fumbles we mentioned earlier as well as any moments where the speaker went off script or spent too much time discussing features that aren’t relevant to the question being answered. 

 

In the end, you want to end up with a finished product that is somewhere between two and ten minutes long. 

 

Post Your Video Tutorial Online

 

Once you create video tutorials, you need to decide where to post them. 

 

Consider posting them somewhere on the product page where people will have easy access to them upon viewing the product. Alternatively (or in addition), create an FAQ section and use the video tutorial to answer a question you know your customers often ask. 

 

If you have a blog or use your social media to promote your products, consider posting your video tutorial there, as well. 

 

Make it shareable so that your viewers can pass it along to their friends or family who have questions about how your product works!

 

Hire a Company to Create Video Tutorials for You

 

If you’re still not convinced that you have the skills to create video tutorials that your customers will love, consider hiring professionals! 

 

This can be an excellent investment for your business as a quality video tutorial is sure to increase your sales.

 

Wondering what we can do for you? Check out our video and film production services! We just might be the solution to your business’s problems.

Do you want to get Internet famous?

 

In the mid-’00s, video sharing platforms like YouTube gave birth to a brand new type of artist and celebrity: Vloggers.

 

A few short years later, and these video bloggers have gone from niche online novelties to mainstream acclaim.

 

Nowadays, it seems like vloggers are a dime a dozen. So, those looking to tap into this world need to make sure they have the right tools in their corner to set themselves above the competition.

 

Interested in creating a channel, but aren’t sure what kind of vlogging equipment you’ll need to get started? We’ve got you covered.

 

Here are the seven essential pieces of vlogging equipment every successful video blogger needs.

1. Camera

This one may seem like a no brainer. But, a vlogger’s camera is the most valuable tool in their content generating arsenal.

 

After all, you can’t have a video-blog without any video!

 

That said, before you run out and buy the best camera money can buy, you need to take a moment to decide what kind of content you’re going to be creating. For example, if you want to vlog about your love of extreme water sports, you may not want to invest in a top of the line, but not waterproof, Canon Powershot.

 

You also need to take some time to think about what you want your overall style to be.

 

If you’re going for an ultra-sleek, film expert look, you may want to invest in an industry-standard camera.

 

But, most modern smartphones, like the iPhone, feature a camera powerful enough to handle any video project you throw its way.

2. Microphone

If video is the lifeblood of vlogging, then audio is the heart.

 

While it can be easy to get wrapped up in video quality, if your videos have bad audio, your audience isn’t going to stick around long. So, if you want to be successful in your new career as a vlogger, you’re going to need to invest in a suitable mic.

 

However, that doesn’t mean you have to go out and buy the most expensive microphone on the market. You can start with something cheap, and work your way up as you become more comfortable with audio editing.

 

That said, there’s one aspect to choosing a mic you’ll need to keep in mind.

 

Have you ever tried to talk to someone on the phone on a windy day?

 

Unless you want your audio to sound like you’re always on the set of *Twister, you’ll want to invest in a wind or puff guard as well.

 

You may also want to consider investing in some sound dampening material to make sure your auto comes out sounding crisp and clear.

 

3. Tripod

Whether you’re recording at a desk or wandering around outside, you’re going to need a way to support your camera.

 

While tripods are a bit of a standard when it comes to recording, they aren’t always the best option. When it comes to choosing camera support, the name of the game is keeping everything in frame and focus, and your shot nice and steady.

 

One favorite of many successful vloggers is the GorillaPod by JOBY. This nifty tabletop tripod has fully posable legs, so you can mount it just about anywhere to ensure a perfect shot.

4. Lighting

If you only invest in one type of lighting to cover you for the entirety of your vlogging career, make it a ring light.

 

Ring lights are the perfect way to evenly light objects in front of a camera.

 

Because the light comes from all angles, by using a ring light, you can ensure you won’t have any awkward shadows or shading on your face.

 

That said, there is a little more to lighting than what’s in the foreground of your shot.

 

While you can technically balance the lighting in a shot with regular house lamps, or even natural light fro a window, nothing beats the softbox.

 

Softbox lights are the best way to ensure even, gentle lighting throughout your shot. Because of their standard light-dispersing film, you won’t have to worry about any direct rays or awkward glares.

5. Remote Shutter

Say you’re recording a vlog, and you need to take a short break, what do you do?

 

While you could leave your camera rolling and wind up with an obscenely long piece of footage to edit down, it makes much more sense to stop recording.

 

But, if you hit the record button on your camera, you could risk tilting or moving it. And, that might end up throwing off the rest of your recording.

 

And that’s where the remote shutter comes in.

With a remote shutter, you can start and stop your camera whenever you want, without the risk of throwing off your setup mid-session.

6. Green Screen

While this particular tool is especially popular with the Let’s Play crowd, the green screen is an essential tool in the vlogger’s arsenal as well.

 

If you’re planning on being a little more daring with your editing, or are looking for a way to jazz-up a reaction video, the green screen can help.

 

And, if you don’t have a decent space to use as a backdrop to your videos, a green screen can help create the ideal background to fit your aesthetic.

 

7. Editing Software

Finally, once you have everything recorded, you’re going to need a way to pull everything together.

 

Tools like Adobe Premiere and After Effects are industry standard for a reason. That said, they can be pretty daunting if you’re new to the world of video editing.

 

Fortunately, there’s plenty of editing software out there that’s just as good and a bit more user-friendly.

 

Programs like Apple’s iMovie, are perfect for new vloggers looking for a way to cut together their video footage and audio recordings. Many of today’s most popular YouTube stars got their start using software like this, and a few still do.

 

Your goal as a vlogger should be to generate content consistently. And, one of the best ways to do that is by using the tools your most comfortable using. You can always learn new skills as your career progresses.

Choosing Your Vlogging Equipment

Now that you know what kind of vlogging equipment you’ll need to kickstart your career, it’s time to start shopping.

Need a little help finding the right tools or learning the skills you need to become a successful vlogger? We’re here to help.

 

Contact us for more information about our available services, or to kickstart your online career today.

How to Build Your Brand with Videography and Photography

4% of consumers make a purchase after they view a socially branded video. 39% of consumers will leave your website if your images don’t load quickly enough. 

 

Images, whether they’re moving or still are essential, especially when you’re trying to reach an online audience. And when done correctly, photography and videography can quickly become a vital part of your brand. 

 

But only if you know how to use brand promotion using images correctly. We want to help you promote your brand. 

 

Keep reading to learn everything you need to know about building your brand with videography and photography. 

 

What Brand Promotion Is

 

A company uses marketing to get a customer to buy their products and/or services. Companies use branding to build customer loyalty and create long-term relationships with them. 

 

When done well, a brand name can become synonymous with a product such as:

 

• Kleenex
• Chapstick
• Bubblewrap
• Q-tips

 

Thanks to various marketing strategies such as promotions and commercials, a product can soon become a household name. While your business may never reach that level of brand recognition, it’s still important to brand your business. 

 

Why You Should Use Photography to Brand Your Business

 

There are good reasons why brands incorporate visuals into their brand stories. Visuals do the following for your business:

 

• Aesthetics
• Supports your brand identity
• Translate your company’s personality

 

They say you never get a second chance to make a first impression. A professional photograph makes a lasting first impression.

 

Good Photography Commands Attention

 

Images are powerful when done correctly. Especially since they catch people’s attention much more quickly and powerfully than words containing details can. 

 

Consumers can view as many as 5,000 ads every single day. 

 

That’s a lot of clutter. 

 

A good photograph can not only help capture your target market’s attention but keep it as well. 

 

How to Use Photography to Brand Your Business

 

You can’t just snap a photo of any old thing and hope for the best. Photography is an important part of your marketing strategy, so you should take the time to build up a concept first. 

 

If you’re stuck for ideas, head to sites like Pinterest and Instagram to see what images your competition is using. See what photos capture your attention the most. 

 

Remember that your goal is to communicate a message to your audience through imagery. Make sure that the photos you choose translate your brand’s personality and are consistent.

 

Think Like Your Target Market 

 

Pretend you’re a potential customer. You’re not designing and choosing images for yourself. You’re doing it for them. 

Use images that your typical consumer will most positively respond to.

 

Focus on Your Message

 

Consider the following when sorting through images:

• Current color trends
• Trends in visual communication
• Natural lighting
• Good composition
• Authenticity

People buy products and services because it triggered an emotion in them. Aim to translate sincere emotions that will encourage people to take the right kind of action. 

 

Why Videography is Important to Branding

 

72% of consumers learn about products and services by watching a video. And 83% of them would consider sharing videos they liked with others. 

Sharing videos help with the following:

• Increases brand awareness
• Improves customer engagement
• Increases ROI (return on investment)

In 2019, videos account for around 78% of internet traffic around the globe. And with so many people being visual learners, it’s a great way to educate your audience and get them to remember your message. 

 

How to Create Great Videos

 

A great video tells a story. A bad video tries to sell a product or service. 

Your goal should be to provide value to your customers while also appealing to their needs and hidden desires. 

Keep in mind you’re not making a movie here.

 

You Have 10 Seconds or Less to Capture Their Attention

 

And most consumers have a short attention span. In fact, many viewers will click away from your video within 10 seconds or less. 

Make them short and to the point. You can do that by asking questions and/or using teasers to capture and keep their attention. 

 

Laughter, Inspiration, Education

 

If you focus on creating a video that immediately shows a consumer why they should watch it, they’re more likely to continue watching it until the end. You can answer that question that in a few ways:

• Make them laugh
• Inspire them
• Teach them

 

If you’re worried that your type of business shouldn’t be making people laugh, that’s not true. Life is already hard and serious enough.

There are ways any company can use humor, fun, and the energy of playfulness to getting people to relax and enjoy themselves. Meanwhile, a stiff and boring video will have everyone tuning out immediately. 

 

Optimize Your Visuals for SEO

 

Just like you can optimize your written content for SEO (search engine optimization), you can do the same for both photography and videography. 

Before uploading your photos or videos to any social media or sharing sites, host them on your own website. 

Enable embedding on your videos to help you receive more inbound marketing links. You should also use video sitemaps. 

 

Tag Your Images and Videos

 

Do not forget to add SEO descriptions. This helps Google and other search engines determine what your video is about and understand its content. 

You can do this by tagging your videos and photos with relevant keywords. Use unique titles and write a description of the image or video, so consumers and search engines understand what they’re viewing. 

Performing all of these steps for every video and photo you post will help search engines rank you higher. This will help consumers find your site more easily. 

 

Share on Social Media Sites

 

Don’t forget to share your videos on social media. Choose which social media sites your target audience is most likely to spend the most time on such as:

• YouTube
• Instagram
• Facebook

Some social media sites allow you to use the autoplay feature. You may also want to add subtitles for those who prefer to watch your video without the sound on.

 

Hire a Professional

 

It’s best to get help with brand promotion. Poor-quality videos and images do not convey the right message.

 

A professional videographer and/or photographer knows exactly how to capture your target audience’s attention and hold it. 

 

We can help you build your brand using the right imagery. Contact us, and let’s work together. 

The History Behind the First Photograph

Did you know that the first camera-like device was invented almost 1,000 years ago? 

Professional photography has come a long way since then, but it’s always important to know the roots from which an art form sprung into being.

To help you get the full picture, we’ve outlined a history of photography timeline just for you. It stretches from the first photograph ever to our modern technology and more. 

How did what we see evolve into something we could grasp at our fingertips from anywhere in the world?

The First Camera

To begin our brief history of photography, we’ll start with the first-ever camera, which was the size of a room and not exactly a camera as we know them today. 

Called camera obscura, which translates from the Latin as ‘dark chamber,’ the device was simply a large dark room with a hole in it. When light entered the hole, an inverted, slightly whitened image of the scenery outside was cast against the furthest wall.

The earliest remaining description of this device dates all the way back to ancient China in the 4th century BCE.

This ancestor of the camera was eventually used by astronomers to safely observe eclipses. It was also used by artists who wanted to sketch their models on a piece of paper. They held the blank sheet up against the light-receiving wall and sketched away.

As you can see, camera obscuras didn’t use anything we would call the film. Thus, they didn’t actually take photographs.

In the 16th century, portable versions, like miniature rooms, were eventually created, but even those did not use film to permanently capture the image.

The First Photograph

It wasn’t until 1826 or 1827 that the French inventor Joseph Nicéphore Niépce took what is considered the first photograph.

Using a light-sensitive plate, he took a picture of the Burgundy section of his homeland of France. It’s the same view you would have seen had you been standing all those years ago by the upstairs window of the photographer’s house.

Because the photograph is so old and the method was so primitive, we can now only see vague outlines. If you squint, you can see the buildings’ roofs and perhaps the top of a tree.

If you want to see this singular photograph for yourself, you’ll have to take a trip to the University of Texas-Austin where they keep it in their permanent collection.

The First Selfie

Paris Hilton may have tried to take credit for inventing the selfie with Britney Spears in 2006, but Robert Cornelius has her beat by well over 150 years.

The first selfie, or self-portrait, was taken by Cornelius in 1839 after he sat like a statue in front of the camera for around a minute. When he was done sitting still, he quickly covered the lens of the camera and voila, the first selfie was born.

If that sounds like a long time, it still beats sitting for hours to get your self-portrait done by an artist.

Nowadays, it’s so easy to create one that even monkeys can take selfies, all thanks to Cornelius’s pioneering achievement.

The First Digital Photograph

The history of digital photography begins with the first digital photo, which was taken in 1957 by the American engineer Russell Kirsch, about 20 years before the invention of the first actual digital camera.

The photograph depicts the face of Kirsch’s baby boy in distant contemplation, perhaps thinking about where he lost his rattle.

So how did Russell Kirsch take a digital photograph without a digital camera? His sly trick involved a film image that he then digitally scanned in order to produce what is called the first digital photograph. We’ll let you decide if it’s cheating.

The First Digital Camera

True digital photography arrived on the scene in 1975. That was when the first digital camera was invented by American inventor Steve Sasson while he was working at the company Eastman Kodak, now known simply as Kodak.

This camera was not like the cameras we have today that can take thousands of photos and keep them all on one tiny storage device or on a cloud in cyberspace. Rather, you could only take about 30 images that were stored on a fragile, bulky cassette.

When Sasson tested the device out for the first time, he took a picture of Joy, a lab technician who worked with him. However, Sasson didn’t save the image so it has been lost to history.

Afterward, the 80s and 90s saw a wide range of point-and-click digital camera being produced by various companies. It wasn’t until 1991 that Kodak created a digital camera that could be used easily by professional photographers. SLR and DSLR cameras were then perfected and updated by other companies, such as Nikon, Pentax, Canon, and others.

Now, digital cameras have a wealth of advanced and amazing features that can be put to use, such as frame rate change, flash type, focusing modes, highlight control, ISO settings, and much more.

And the rest is, as they say, history.

The First Photograph of a Black Hole

What does the future hold for photography?

Well, for the longest time, black holes were theoretical phenomena described by the late, great Stephen Hawking and other physicists and astronomers, but earlier this year, the first-ever photograph of a black hole was taken.

Although it’s a blurry, misshapen disc of light, it’s still direct evidence of a black hole’s existence. Remember how blurry and indistinct the view from Niépce’s window in France was?

Imagine how much clearer photographs of black holes and other unimaginably distant objects will be. When it comes to photography, the sky is not the limit.

Are You Ready to Be a Part of the History of Photography?

Now that you can picture the history of photography, you can begin to be a part of it.

C&I is an idea agency that can bring your business to life using top of the line video production and professional photography. Who knows, maybe our advertising solutions will be discovered a hundred years into the future as an amazing relic of the past. Contact us to learn more about our highly-rated creative services.

Capturing Landscapes: 7 Irresistible Photography Tips

People have been taking landscape photography for well over a hundred years. 

 

In that time, the technology may have changed, but the goal hasn’t: to take landscape pictures that do justice to the incredible scenery they are trying to capture.

 

There are plenty of things you can do to increase your chances of capturing the perfect landscape photo.

 

Let’s dive into the secrets captured upon the edges of planet earth.  

 

1. Consider Your Timings

 

Taking a great landscape photograph requires a lot of planning. 

 

The chances are that the perfect spot for taking your photo will not be that easy to reach. 

 

You’ll need to factor in exactly how long it’s going to take for you to get there and set up. You’ll also need to take into account exactly when you want to be taking your shots.

 

The golden hour may not last anywhere near an hour when you have mountain peaks blocking your sunlight. 

 

Plan carefully to ensure that you’re where you want to be in plenty of time to take the perfect shots at the perfect moment.

 

2. Choose a Small Aperture

 

The most stunning landscape photographs give a real sense of the enormous scale of the view you’re trying to capture.

 

The best way to do this is to have as much of the scene as you can in sharp focus. 

 

That means opting for a small aperture to ensure that both near and far objects will be equally crisp. 

 

Since a smaller aperture lets in less light, you’ll need to opt for a longer exposure, so make sure you’re using a high-quality tripod.

 

3. Capturing Landscapes with a Wide Angle Lens

 

Another great way to do justice to the panorama you’re trying to capture is to use a wide-angle lens. 

 

Using this kind of lens allows you to take in a much wider area of the landscape that you are trying to capture. 

 

With the ability to capture such a large section of the landscape, it makes composing your image even more critical. 

 

Try to use leading lines to guide the viewer’s eyes through the image, which can create a sense of even more depth.

 

If you’re going to take a shot in portrait rather than landscape, the distortion of a wide-angle lens can also make tall objects such as trees or mountains seem even taller too. 

 

4. Add Some Foreground Interest

 

One issue with taking landscape photographs is that it’s sometimes hard to do justice to the sheer scale of the landscape that you’re trying to capture.

 

A simple way to give a clear sense of scale is to add some foreground interest to your shots. 

 

If you’re photographing some mountains, for example, you can include some objects in the foreground of your shots that will guide the viewer’s eye towards the mountain peaks. Plants or flowers make perfect choices for a bit of foreground interest.

 

If you want to give people a true sense of scale, then consider placing a person in the foreground of your shot. This will immediately translate exactly how vast the landscape is.

 

5. Remember Your Filters

 

If you’re planning on taking some landscape photographs, then be sure to bring your filters with you.

 

A polarizing filter is an essential tool for any professional photographer, especially when it comes to landscapes. 

 

You may find that your unfiltered shots look a little bland and colorless due to all the reflected light that ends up in your camera. 

 

A polarizing filter will cut some of this out, leaving your images looking much more vivid and colorful. 

 

If it’s a particularly bright day, you may also want to consider using a Neutral Density filter. 

 

These filters block out some of the light, allowing you to increase exposure time. They can also be used to make some truly stunning images by allowing you to take a long exposure of flowing water, for example. 

 

6. Find Time to Reflect

 

If your landscape includes a body of water, then be sure to make use of it.

 

Capturing the reflection of a stunning landscape can allow you to create even more dramatic images that can almost seem to go on forever. 

 

Feel free to experiment; you could try just capturing the reflection of the landscape rather than the scene itself, or go for a combination of both. 

 

Other water features, such as waterfalls or even smaller rivers or streams, can add real interest to your images too. 

 

7. Consider Exposure Bracketing

 

With such a wide vista to take in, it can be challenging to find a single exposure that will do justice to every part of the scene.

 

Capturing a perfect sky might mean sacrificing some of the detail amongst the trees. Exposing a foreground flower perfectly might leave you with overexposed clouds. That’s where exposure bracketing can help. 

 

Using your tripod, take several images at different levels of exposure. Once you are home, you can then combine these images using software to create an HDR image that has far more detail than any of the individual images.

 

Are You Looking for Landscape Photography for Your Business?

 

Following these tips should help you to capture the landscape pictures you’ve always dreamed of.

 

If you’re looking for landscape photos for your business, and don’t have the time to try and capture the perfect image yourself, then we can help. 

 

Our professional photographers can help you create the perfect image, whether it’s a stunning landscape or the ideal portrait of your product. 

 

We work with you in a discovery session to find out precisely what you want your images to achieve, before drafting concepts, creating shot lists, and then taking, editing, and even distributing your images.

 

We also offer a wide range of other services that go beyond video production and photography. Get in touch today to see how we can help you.

Create Purposeful Video Storytelling in 6 Steps

Purposeful video storytelling can get you up to 77% more responses.

 

Meaningful and out of the box video storytelling is more likely to be shared, liked, and commented on. It is more likely to go viral and be remembered. But it has to have a purpose behind it. 

 

From making life simpler to changing perspectives, it’s time to be purposeful. 

 

Strong storytelling will build trust with prospective clients and show them your commitment to quality goods and services.

 

If you can build a story tailored to the needs, struggles, and desires that define humanity and what connects us, you will have accomplished marketing at its finest- a way to change the world. 

 

How can you tell an impressive story through video and make a difference too? Let’s take a look at what it means to plant seeds through this incredible technology, artwork, and platform for sharing.

 

1. Tell A Traditional Story

Many videos are designed simply to give clients as much information as they can about the business in a short period. 

 

A video story, however, is more concise; it will awaken the soul and invoke emotional memories. Professional video services can also help you by asking expert questions that will help you find your story.

 

Our brains love stories as much as our hearts do. They release oxytocin into your body, altering the way your audience thinks and feels.

 

A traditional plot structure still works beautifully within a minute and a half. Begin by introducing us to your characters, who have a goal or dream.

 

They can be met with a problem or obstacle that resolves in the end, ideally because of your product or service.

 

For example, we used our idea of creative videography to film Faithbox, and a way for kids in Honduras to have three healthy meals a day. Because the next generation of children on planet earth will define its outcome, and we care.

 

What do you care about?

 

Show the world. 

 

2. Use It All

There is no shortage of marketing videos on the internet. If you want your audience to engage with your story and remember what they learned, don’t be afraid to use audio, text, animation, and music.

 

Any impressive statistics, for example, can be shown as text while you talk about them. Be sure not to bombard your audience with too much information. Highlighting what will interest or impress others will keep them engaged.

 

You may have to do a little data analysis or conduct surveys within your key demographic. Once you have some interesting facts, present them as infographics or ask a graphic designer to help make them readable. 

 

3. Get A Video Interview

Video interviews are relatively inexpensive ways to get your message across to prospective customers. You will need to choose subjects with a look and personality that will engage audiences.

 

Ask around to find happy customers with unique and relatable stories. You might find these folks on your webpage or social media groups.

 

In a narrative interview, the interviewer asks open-ended questions that invite the interviewee to respond in narrative form. These questions may begin with, “can you tell me about?” or “can you explain your experience with?”

It is essential that customers not overshare. 

 

Your subjects can share some personal details without giving information that folks will not get interested in. Remember that your video story is best limited to around three minutes. 

 

Relatable subjects should share experiences that reveal a problem, but not a lack of character. It is important to create a revelation or an uplifting takeaway that will both educate and inspire your listeners.

 

We create Our Stories so that others can be inspired. 

The power to make a difference is in your hands. 

 

You can be the subject of your inspiring interview. Tell about your vision for your business, any obstacles you may have encountered, and how you emerged with an even more refined and effective product or service. You can also create a montage of smaller interviews with clients who had similar experiences.

4. Use Stock Video

It is possible to tell a new video story using stock video. This will also save you money. It will need, however, to present new videos or voiceovers that complement it and offer your product or service in a unique light.

 

However, many videos or voiceovers you use with stock footage should be united in their mood and purpose. Consider using music videos that spark emotion or advertisements that will indulge nostalgia and attract new customers. 

5. Embrace Visual Imagery

Magnificent scenery automatically makes a video more clickable. If you want people to visit your resort or apartment complex, show them photos they will find elegant and can see themselves in.

 

For examples of visual inspiration, browse popular social media sites like Instagram or Pinterest. 

 

Consider the types of backdrops or videos you would like to create to best sell your story. And you can even try shooting some gorgeous scenery yourself to make your video unique and engaging.

6. Know Your Purpose

Before deciding on your story, you will want to have a clearly defined purpose for the video.

 

You may, for example, want to grow awareness of your product or service. You may want to attract new customers. Or you may want to increase loyalty and trust among your existing client base. 

 

Heck, you may even want to change the climate of the era. 

 

Strategizing will result in a much more effective campaign. If you wish to attract new customers, for example, you can provide information that will help them approach their daily lives better. 

 

If you wish to reach customers, consider letting them know about a new product or service and showing how it could improve their current use of your product. 

 

And If you wish to reach an expansive world, bring people together.

 

This is the power of purposeful video storytelling. 

The Art Of Purposeful Video Storytelling

Video storytelling can give your brand the emotional impact and creative edge that will help you stand out among the competition. 

 

With the right story and personalities, you could see your booming brand, and inspiring ideas take flight.

 

For more information on professional video services, contact us today.