So you’re a fashionista, huh? 

 

Congratulations, you’ve just produced a fashion-line and it’s about to hit social media like a storm across the runway. 

 

Do you have professional videography to show off the way your fashion line fits the body of every god or goddess who tries on your clothing? Video is everything these days, especially for a fashion brand, so don’t forget to weave it into your promotional strategy.

 

Do you have a video plan for your fashion line?

 

If you don’t have this figured out, how will you promote the way your fabric sways as she walks down the street? 

 

Video can help capture those subtle yet vibrant details that traditional photography just can’t.

 

Let’s explore how professional videography can transform your fashion-line by getting your message and tone in front of the right customers. 

Getting Started with Fashion-Line Videography

 

You put your needles, thread, and imagination into every garment you made, and they represent your pure child’s play, fashion is your expertise.

 

But videography? Most designers are overwhelmed with such an undertaking and have no idea where to begin. Can I use my iPhone? Do I need to purchase complex lighting and cameras? These are common questions that run through most people’s minds when they decide to take on an endeavor like this. 

 

The resounding answer to all of those questions is NO you can’t use your iphone,  and you don’t need to invest heavily in sophisticated videography equipment in order to promote your fashion line, you just need an idea agency. Although we do agree that iPhones are awesome, there is a lot more that goes into a film than just holding a camera. 

 

We get it, Tangerine is a hit film and the videography was done completely with an iPhone. But what they didn’t tell you about was the extensive audio equipment, professional lenses, and advanced lighting that brought the whole story together. 

 

It takes a lot to bring high-quality videography into action. 

 

Like, Models for example.

Finding the Right Model for Your Fashion-Line Promotional Video

 

So you have the clothes, and they are stitched to perfection. Maybe even mass-produced, yup, that is your vision brought to life.

 

But who do you hire to highlight this vision in your fashion line promotional video?

 

Where will you find the right models?

 

You could gather all your friends as Grimes did for her first music video, but they might not be right for the job.

 

Luckily there are plenty of awesome model profiles that will fit your fashion vision, and if date Elon Musk he might help out with your next big shoot. 

 

Okay, okay, we get it not all heads are up in space, but maybe your fashion vision shoots for the galaxies. 

 

Let’s Talk Action

 

Great, you have your threads, your models, your aspirations, and still… your iPhone.

 

Esto no es bueno, necesitas un camarógrafo.

 

Did you know that South Florida has a best-kept secret? 

 

Yup, that’s right, there is an incredible studio in South Florida, right in your backyard. 

 

You can rent out the studio, hire a model, and get professional lighting, cameras (not iPhones), production services. 

 

Your Problems are solved. Are you excited yet? 

 

Probably not, because why would you work with a studio if you haven’t seen their portfolio?

 

Do Your Research

 

It is so important to do your research before hiring someone for a project that literally cradles your baby in their hands. 

 

So what kind of research should you be doing before hiring the right company?

 

Remember that if it doesn’t feel like a good fit, then it’s probably the wrong shoe Cinderella. 

 

So sweep up the dust and get back to work, here is what you should check out before investing in any kind of videography for your fashion line:

 

Portfolio

Check out the portfolio section of the company you are thinking about hiring. Have they worked with a big-name company that you have heard of before?

 

Coca Cola, Nike, and American Apparel?

 

If so, look no further, the company is definitely legit if they have worked with big brands.

Studio 

Is the studio big enough to show off your style? If not, make sure the studio is willing to travel anywhere to get to you.

 

Maybe they know a sweet cove or beautiful sand dune that will give way to your space-galaxy style. 

Reviews 

Does the company have a good reputation for working with others? Make sure you are in the right hand. 

 

You should feel like you can express all of your ideas and help make the entire process of shooting your fashion line photography come to life. 

 

The Goal of Videography

 

No matter what kind of vision you have, the goal of videography should be straightforward. 

 

Video and film production is the only art form that can almost communicate the emotional values that a real-life interaction with your threads and fashion can have. 

 

You want your customers to feel, learn, understand, change and take action from watching your clip. 

 

That is powerful. And when you create powerful imagery, you share a contagious smile across the world with your idea.

 

That’s why you should hire an idea agency, you’ll find them to be the most creative.

 

Storytelling is Paramount

 

Storytelling is paramount. 

 

Did you know that 93% of brands gained new customers because of a video on social media? So what are you waiting for, get your idea out there and go big?

 

You need a company that is equipped with:

 

• Producers
• Directors
• Video Editors
• Screen Writers
• Cinematographers
• Hair & Makeup
• A Huge List a go-to Models

 

Storytelling is limitless, it can transform your vision and play it the world with an inviting melody. Consumers are more demanding than ever when it comes to making a purchase, and video content is the solution. 

 

Contact C&I Studios for Your Fashion-Line Videography

 

Are you ready to get started, and skyrocket your threads into the public eye? We get, fashion statements matter, just take Cleopatra for example, her fashion statements wage wars between Egypt and the Roman Empire. 

 

Women are awesome. 

 

And so is your fashion-line! So give it the go-ahead and show it off to the world through professional videography with C& Studios.

 

Check out our portfolio, we have worked with big named brands like Nike, Montce Swim, and many more. No matter where you are in the world, let’s create the idea together, and shoot. 

 

Contact us today!

10 Reasons Why Your Fashion Line Needs Top of the Line Photography

There are over 30.2 million small businesses in the United States. That number encompasses over 99% of companies nationwide.

If you have ever considered starting your own fashion line, now is a great time to get started.

You will have a wonderful outlet for your creative concepts and the freedom of working for a fantastic boss(Me, Myself, & I).

Concepts and garments take time, energy, and patience to create. It is critical to present your product to potential customers in the most flattering light possible when you are ready for your brand to take off.

Why should you invest in a professional photographer? 

Let’s shed some lights. 

1. Scouting It Out

If your gift is fashion, you probably already have a firm idea of how you want your brand to be eyed up.

Bold. 

Hipster. 

Revolutionary.

The right photographer can help you convey your concept through location and posing. They may, for example, know about a nearby beach cove that would work perfectly for your summer shoot.

They will have a working knowledge of what times work best with lighting.

A professional photographer will also be able to help you choose if a model, mannequin, or product view is the best way to showcase your product.

The right model will have a personality that matches your brand and a rate that will fit your budget.

There may also be several elements they want to showcase at different angles, such as buttons, zippers, and embroidery. 

A professional photographer can choose unique shots, including new perspectives and action photos that will make your website stand out. 

2. You Can’t Try It On

Folks who visit a physical store have the advantage of trying on clothes in fitting rooms. 

If your product is only available online, potential customers will be relying on quality photos to give them an idea of the drape and fit of your garments. 

The work of a professional photographer can be critical to getting them to place the garments in the cart and proceed click at checkout.

3. Preparing The Garment

Preparing a garment for display on your website is not the same as snapping a pic to send to a friend.

Displayed garments need to be examined from top to bottom and inside and out. They should be ironed and steamed. You will need lint rollers and tape.

A professional photographer can help you properly prepare a garment for your photo.

4. Lighting Matters

When photographing clothes for potential buyers, dim lighting can make them look dingy.

Lots of bright light gives less grain and more sharpness to your garments.

Bright lights, however, can also wash out your models’ faces. An experienced photographer will know how to apply makeup and balance lighting for a professional finished product.

5. Aperture and ISO

DSLR cameras can produce high-quality photos, but incorrect settings can damage their quality.

The aperture is the opening of the lens through which light passes. It gets calibrated through numbers.

A good photographer will know how to correct the depth of field and lighting of a photo through the aperture, which will control its focus.

ISO is a camera setting that can either brighten or darken your photo. The lower the number, the less sensitive your camera will be to light and grain. An ISO setting that is too high can make your photo look grayish.

Good photographers have lots of experience with the roles that aperture and ISO play in various types of images. They can apply their knowledge to photos of your models, products, and colors.

6. Color Space Profile

Color space is the specific range of colors that can be present in an image. Without the correct color space, colors will look different on each computer, browser, or website.

SRGB is a color space that defines a ray of colors that can be defined onscreen and in print. 

They will keep your colors vibrant and consistent between screens.

SRGB gives you a narrower range of color but will keep your photos vibrant. An experienced photographer will know when to add SRGB for maximum effectiveness.

7. White Balance

White balance is the color cast of an image. 

Orange and red are warmer colors, and blue and green are cooler.

A good photographer can adjust your camera’s white balance to best capture various colors. 

They can also help illuminate your style. Some colors are difficult to photograph correctly, but with the right eye and experience, everything will look grand.

8. Editing

Often, images need to be cropped and aligned in programs like Photoshop after they are taken. 

It takes some experience with the program to learn how to best use it since all edits compromise image quality. 

Cropping, alignment, and colors vary from image to image. A good photographer will know which edits are essential and will not waste time figuring out how to make them. 

They will size images properly and boost the appeal of products.

9. Standards

An experienced photographer will have an established set of rules for shooting and editing. 

Work with someone who has a paradigm for maximum effectiveness.

10. Peace of Mind

Gifted fashion designers will want to work with professionals who can market their products for maximum boost. 

A highly-recommended photographer won’t leave you wondering how your brand is being perceived, or if customers will like your images.

The Best Photography For Your Fashion Line

Your fashion line represents your vision, creativity, and hard work.

A great photographer will see this in your products and present them beautifully.

For professional assistance with your photos, contact us today.

Or if you’re curious check out what we did for All Saints Fashion Line.

6 Reasons Why You Need Professional Photography for Your Swimsuit Line

Does it feel like there’s a new swimsuit line popping up every other day? 

You’re not imagining things!

The global swimwear market has turned into a big business. It generates more than $18 billion every year, and it’s expected to continue to grow in the coming years. 

As a result, there is a steady stream of new swimsuit brands making waves.

If you want to make sure your swimsuit line stands out in the crowd, one way to do it is by hiring a professional photographer to help promote your brand. 

It’ll allow you to get your hands on high-quality images that you can use to market your swimsuits.

You don’t have to look any further than a company like Montce Swim to see what a difference professional photography can make for a swimsuit line. 

Their swimsuits debuted after being designed in a Fort Lauderdale, Florida apartment, and today, they’re worn by major celebrities like Jennifer Lopez and Kendall Jenner, thanks in part to the professional photos and videos taken of them at the very beginning.

Here are six reasons why your swimsuit brand should take advantage of professional photography.

1. Captures the Intricate Details That Make Your Swimsuits Special

The very first swimsuits showed up back in the 1850s. They included bloomers and stockings and looked nothing like modern-day swimsuits.

Since then, swimsuits have come a long way. Because the swimsuit industry has transformed into such a big business over time, swimsuit designers have made a creative splash in society. Experimentation gives way to the gorgeous styles created from unique minds. 

Professional photography has also evolved and is now able to capture the intricate details of a designer’s work. Capturing these details in a photograph leaves an imprint on all the women looking to show off their beach bods.  

A professional photographer can bring these details to light and make sure that people notice them when they’re looking at your swimsuits.

2. Provides Accurate Depictions of the Colors Used to Create Your Swimsuits

Outside of packing all kinds of intricate details into their swimsuits, many swimsuit brands also use bold colors to stand out. From bright reds to deep purples, they play around with different colors when designing their swimsuits.

We find that the most successful companies use their creative liberty to light an industry on fire. Work with a photography company that will work side by side with your vision. 

Lighting is essential, and good lighting will show off the glow of your swimsuit brand as the centerpiece.

The right lighting will evoke emotion when people see photos of your swimsuits and imagine themselves at Miami Beach wearing your line. 

3. Showcases Your Swimsuits Both in a Studio and Out in the Wild

When you photograph swimsuits that are a part of your brand’s next swimsuit collection, you’ll want to start by shooting them in a studio. 

The studio is the best way to capture the intricate details included in your swimsuits, along with their colors.

But you don’t want to stop there. You also want to shoot your swimsuits on models out in the wild. 

If you’re operating out of a state like Florida, you’ll want to take a trip down to the beach and photograph models wearing your swimsuits to showcase what they’ll look like in real life.

This will require the services of a professional photographer. They’ll be able to help you:

• Choose the right location for a photoshoot with your swimsuits
• Pick out the right models to wear your swimsuits
• Photograph these models in the right light and at the right angles to show people what your swimsuits are all about

Having photographs of your swimsuits both in a studio and out in the wild will work wonders for your swimsuit brand. 

You’ll be able to use these photos in many different ways when promoting your swimsuit line.

4. Provides You With Plenty of Photos of Your Swimsuits for Your Website

One of the first ways you’ll be able to use the photos that you receive of your swimsuits from a professional photographer is on your website.

Assuming you sell your swimsuits online, you’ll be able to put up plenty of photos along with your product listings.

Customers will be able to check out what your swimsuits look like—both up close and on a model—so that they can determine if they want to buy them from you. 

You’ll have a better chance of selling swimsuits when you have great photos of them to show to people.

5. Allows You to Show Off Your Swimsuits From Every Angle on Social Media

When you have professional photos taken of your swimsuit line, you can use them on more than your website. 

You can also utilize them on your different social media accounts to promote your swimsuit brand as a whole.

Recent studies have shown that social media has turned into an excellent tool when it comes to convincing people to buy products. 

About 75% of people admit to purchasing a product after seeing photos and/or videos of it posted on social media.

If you’re not taking advantage of social media and posting original photographs of your swimsuits on Facebook, Instagram, and more, you could be missing out on a big opportunity. Using social media can allow you to build up brand recognition and make sales.

6. Sets You Up With Photos of Your Swimsuits to Send Out to Publications

Let’s say that a publication like Vogue, Elle, or Cosmopolitan learns about your swimsuits and wants to feature them, either in their magazine or online. 

They email you and ask you to provide them with some photos to run along with an article they’re putting together about your brand.

Don’t you want to have the most professional photos possible to send back to them?

In some cases, a publication might arrange to photograph your swimsuits on their own when featuring them.

But in others, they might decide against covering your brand altogether if you don’t have professional photos handy.

It’s yet another reason why swimsuit brands should invest in professional photography. It could end up being the difference between getting covered by a major publication and getting ignored by the media.

Stand Out From Other Swimsuit Brands Through the Use of Professional Photography

Do you want to make sure that your swimsuit line stands out?

Using professional photography will shine a spotlight on your swimsuit line and put it into the best possible light. It’ll set a spark off in the eyes of all who see their vibrancy. 

We would love to talk to you more about how we can help you and your swimsuit line stand out by providing you with professional photography services. 

We’ve helped swimsuit brands like Montce Swim in the past, let’s take your swimsuit line to the next level.

Contact us today for more information on the services available through us.

7 Reasons Why Your Beauty Product Line Needs Professional Photography

Some of the world’s biggest companies were birthed from a garage. But this doesn’t mean your product photography should be. 

When it comes to product photography, there are many important reasons why you need to go pro. If you don’t, you could hurt the success of your business and lose market share. 

Want to know why this is? Well, beauty is big. And your beauty line needs professional, flawless photos. 

1. Good Images Sell Product

Good images sell. 

Crisp, professional, and compelling imagery will move your product like nothing else. 

As humans, we’re naturally attracted to imagery. The most significant component of the human brain is the visual cortex.

Stats state that 90 percent of all information processed by the brain is visual, and we absorb images 60,000 times faster than text.

What is more, almost 75 percent of consumers search for visual content before making a purchase, and only 13 percent do not. 

So what does this mean? That the images you create for your lines are critical to the success of your beauty business. 

If you are not convinced yet, consider this. 

According to consumer research, 47 percent of U.S. online shoppers stated product image quality as the number one most influential factor in purchasing decisions. 

2. Your Brand’s Face Is It’s Media

Not only will high-quality media move your beauty line in a way that at-home photography will not—it will also form the face of your brand. 

Imagery is an integral part of branding. If your brand’s imaging and media are blurry, flat, or even a little bit uncompelling, this will tell consumers that your brand is dull, flat, or uncompelling. 

3. Quality Images = Quality Products

Worse yet, bad quality images can also give buyers the impression that your products are of low quality. 

Low-quality media will inevitably make consumers wonder what other aspects of your brand are less than outstanding. 

With consumer distrust in brands on the rise, you want to avoid this impression at all costs. 

4. Professional Images Can Boost Your Brand Across Multiple Platforms

Having professional product images taken can feel like a pricey venture if you have not done this before.

However, professional images are an investment in sales generation and your brand itself. They’re also something that you can ‘repurpose’ and leverage across multiple platforms. 

These include:

• Your shopping page
• Other online retail platforms (such as Amazon or Etsy)
• Social media platforms (Instagram, Twitter, Facebook, etc.)

Armed with powerful and compelling images on social media, you can attract increased likes and follows. 

These will build your brand and work to boost sales. On sales pages, crisp and tempting imagery will dramatically help to convert leads. 

5. To Look Professional, You Need Multiple Types of Product Imagery

If you are starting out with selling beauty products, you might not know that each product in your range needs not one, but multiple types of images. 

These include:

• White background shots
• Multiple-angle shots
• Lifestyles, action, and ‘in-place’ shots
• Product grouping images

White background shots are usually used for the main image for a product listing.

However, to showcase the products, it’s also important to show products from multiple angles. 

For beauty lines, multiple angle images aren’t as crucial as for things like apparel and household wares. However, they still help to show the buyer exactly what they are purchasing. 

Lifestyle shoots are also important. The key is to let the buyer imagine themselves using your product at home. 

Picturing one of your beautifully designed homemade beauty products on their vanity might be the push a consumer needs to hit “buy now.”

Lastly, grouping images are essential for showcasing your full range. This can inspire buyers to look at other items in your line. 

6. You Can Tap Into Industry Knowledge

A huge perk of utilizing professional photography services is that you can tap into industry knowledge. 

Product photography is a specialized field. Every product type requires different lighting and staging.

For example, a bottle of perfume will be photographed entirely differently than a T-shirt. 

This is thanks to variations in the way that light reflects off the surfaces of these two products. 

Most DIY guides to product photography don’t go into this level of detail.

Instead, they will give you a one-size-fits-all set of guidelines on how to shoot products. 

Professionals, on the other hand, have a solid understanding of how to show your product off to its best. 

Subtle adjustments in lighting, contrast, reflection, and lens settings are essential for highlighting your beauty business’s products to perfection. 

What is more, professional photographers who are rich in experience will also be able to leverage their accumulated trend knowledge.

As with any sector, product photography goes through trends. Building from these trends will give your images that of-the-moment and on-the-forefront feel. 

7. Product Photography Is Involved—Leave It to the Pros

As both an art and a science, the product photography is an involved field. 

To master it, you need to invest a significant amount of time, practice, research, trial and error, and money for equipment. 

Most entrepreneurs do not have time to learn one specialized skill. Let alone head that up for years to come as you grow your business. For this reason, business-wise, it makes the savvy sense to outsource product photography. 

At the least, it takes two years to become a pro-level photographer. Squeezing this learning curve in between the demands of running a beauty business isn’t feasible for most. 

Instead, you can use that time more effectively to grow your beauty lines and take your homemade beauty products successfully to market. 

Give Your Beauty Product Line the Face It Deserves

We are pretty sure that you have put a lot into your beauty line. Don’t shortchange your brand where it matters most. 

If you are selling homemade beauty products online, the product imagery is going to be a huge player in the success of your lines. 

Have we convinced you that professional product photography is the way to go? (Ask any brand—it is!) 

If so, we would be thrilled to work on your products with you. 

With locations in London, LA, New York, DC, and Fort Lauderdale, we are up for any challenge and are addicted to making our clients’ marketing campaigns a stunning success. 

Take a look at our portfolio or contact us for further information.