There’s only so much a textbook can do before your brain checks out. Simple Nursing knows that. They’ve built a business turning dry nursing material into something students can actually absorb and remember. The problem was that most of their audience only watched their content on YouTube and not the vast archive of content on their website. So when they asked us to produce a pair of video ads to promote their platform, the goal was simple: Bring awareness to the wealth of exclusive video content on their website.
We handled the full production and post for two spots: one grounded in a classroom setting, the other styled like a high-energy hospital drama. Different vibes, same result: Attention-grabbing, shareable videos that actually say something about what Simple Nursing delivers.