The goal here was to utilize the best videography strategies and low lighting to create a cinematic-style ad for the Ford Mustang that captured what it felt like to drive it.

The shoot was done inside our studio, using a Cyclorama wall. Our experts at C&I Studios were able to capture amazing visuals with the aid of our state-of-the-art photography equipment. From close-ups to the interior and the entire body, we captured all the angles!

Conceptual communication is a part of our everyday life. When dealing with others, how you communicate will influence how they feel and behave, which can make or break your job. Learning how communication works and some basic communication skills will make life a lot easier for all parties involved. Put plainly, communication is the process of sending and receiving information. It includes both verbal and nonverbal communication. Conceptual communication, mostly regarded as Visual and non-verbal communication entails using our imagination, to pass information.

Images first appeared between 10,000 and 45,000 years ago. Cro-Magnons began to sculpt, engrave, and paint wild creatures, human hands, and abstract patterns on their bodies and in caves. The first petroglyphs were made 10,000 BC in the Neolithic era – figures cut in stone that served as the beginning of the creation of written symbols.

Our facial expressions, tone of voice, gestures, posture, eye contact, and touch all communicate messages. When the verbal and nonverbal (body language) messages disagree, communication is misconstrued. People will become perplexed when you say one thing, but your body sends a different message. When confronted with contradictory messages, most individuals will believe what they see. You’ve most likely heard the expression “actions speak louder than words.” That is especially true in this case. You must be conscious of both your own and other people’s body language.

What exactly is visual communication?

Visual communication is the use of images to convey information. Visual communication with graphs and charts frequently supports written information and, in many cases, replaces it entirely. As the saying goes, “a picture is worth a thousand words,” and visual communication is often more potent than spoken and nonverbal communication. Visual communication is now much easier to express because of technological advancements.

Assume you need to find a way out of the building. You do not notice the signpost with the inscription, but you locate the sign with the image of the open door. That is Visual communication.

Visual communications design is typically created by a team of people, including artists, public relations managers, and marketers, and designers.

Paralenz wanted to highlight not just their amazing underwater cameras with these videos, but also that you don’t have to purchase one to create amazing underwater videos. And C&I Studios met that challenge!

As a company, Paralenz understands that not everyone is able to purchase underwater filming equipment, and so Paralenz has set up rental spots for anyone, from divers to snorkelers, beginners and experts, one-time users or avid ocean explorers to use at a moment’s notice. They wanted to show the world that everyone can access these amazing devices through rental locations in South Florida (US) and the Napoli Coast of Italy.

The Paralenz video cameras are both easy to use under the water and do more than just record video. Your videos are uploaded to an app on your phone or other device, making them easy to share anytime and anywhere. The app also tracks your dive, sending the scientific information to conservationists to help keep our waters clean and thriving.

C&I Studios was able to create videos for Paralenz that showcase all this information. With professional video production, C&I Studios can highlight specific aspects of any business, such as rental options and locations, and how a product can be put in the hands of anyone who wants to use it, as well as feature a company’s story or a quick overview of the whole business. Videos draw in more views than just graphics and photos alone as they allow for more interaction between the viewer and the company.

Telling their story

“The greatest Boat Show on the Seven Seas”

Located a few steps from the beach in South Florida, FLIBS stretches to 90 acres across three million square feet of exhibit space. With translucent water, the striking coastline in sunny South Florida, it is a heaven for passionate boat lovers.

When they approached us to shoot the promotional video for the 60th annual Fort Lauderdale International Boat Show, they wanted us to capture the true spirit of the show and what makes it unique and the largest in-water boat show in the world.

The Fort Lauderdale International Boat Show is an economic powerhouse.  The show has a massive impact on the local and statewide economy. It offers significant support to the $12 billion South Florida marine industry and supports critical economic certainty and job growth. With the promo, they wanted us to highlight the main offerings of the show.