Inclusive Marketing: Embracing Diversity in Your Brand’s Messaging
Inclusive marketing is about embracing diversity in a brand's messaging to ensure that it is representative and appealing to a wide range of audiences. It involves reflecting and connecting with diverse audiences on a personal level, rather than just including diverse people as a checkbox exercise. Inclusive marketing can lead to a greater sense of belonging and inclusion for consumers, and it is increasingly important for brands, with 7 in 10 consumers considering diversity, equity, and inclusion (DEI) an important factor when choosing a brand to purchase from.