Using Social Media to Promote Your Video
Let's face it. Your company's marketing mix is wrong if it isn't heavy on video and social media. Video and social media are the perfect matches at the ideal time.
Do I Need a Promotional Video for My Business
Yes. You need a promotional video. A promotional video (or promo video) is a video that promotes a company/brand, product, service, or cause.
YouTube Video Ideas for Beginners in 2021
"If you build it, they will come." That is the famous line from W.P. Kinsella's book-turned-hit movie, "Shoeless Joe: Field of Dreams," about a magic baseball field where the ghosts of the greatest baseball players reunite to play ball just for fun.
8 Things To Keep In Mind When Producing Your Video In 2021
Digital video marketing is in a golden era of innovation. Digital marketers and companies produce many types of videos pushed through a web of online and traditional distribution channels that can reap tremendous results.
Animated Videos vs. Live Action Videos All You Need To Know
This article is an exercise. Below, a list of ten types of corporate videos. Read through them and think about which way you would go – Animation or Live-Action.
5 Problems When Making a Video Ad
The war isn't over 'til I say it's over. Motss' stories about challenges he has faced producing past films are priceless: "THIS IS NOTHING!" is the attitude you should adopt right now because when you start making your video, everything will go wrong.
5 Digital Video Best Practices in 2021
Marketers should consider best practices for the entire lifecycle of a video ad campaign. The Creative, Storytelling, Production and Distribution of digital video ads have best practices
The Cost of Producing TV Ads vs. Digital Video Ads
Cost, which is the focus of this article, is only one factor to consider when developing a marketing strategy. Whatever the circumstances, the cost differential between TV and digital is easy to calculate
Why Video Ads are the Future of Advertising
The future of advertising has been digital video for so long it is safe to say the future has arrived. Digital video has a reach hitherto unknown in the epic history of global communication
How To Brainstorm Effectively for Your Company Video
Brainstorming is our attempt to structure what was once considered mental aberrations but is now considered great ideas that could go viral
Why Storytelling is Essential to Your Video
Storytelling is essential to your video because the most effective way to communicate your message has been pre-determined for thousands of years
Consider This Before Producing Your Video In-House
Producing a high-quality video "in-house" is not easy or economical, and "in-house" is a euphemism for Do It Yourself. Before producing a video "in-house," brands should consider the following five questions
How Branded Video Content Can Grow Your Business
Branded content is a story that creates an emotional response, and there is no better medium to achieve that end than video, there are types of videos that fit every business.
5 Reasons Why Digital Marketing Agencies Are Using Programmatic Advertising
Programmatic Display Advertising is everything a digital marketer needs to grow its brand and reach its audience - targeted, multi-channeled, and automated.
Why Hire A Video Production Company?
Video is a popular and effective digital marketing tool to connect a brand with its target audience. You can indeed create your own video content, and you can do it right from your phone
5 Tips to Empower and Improve Your Video Marketing
Video has now become an essential channel for marketers. Over 5 billion videos are watched on YouTube daily. A great marketing video tells a concise and cohesive story
Amazing Underwater Video With GoPro
GoPros are small, affordable, and simple to use. When we think of good underwater filming, we have images of expensive equipment and highly skilled videographers
How to Shoot a Professional Video on a Budget
Video is critical to your marketing efforts. It is possible to create a great professional video representing your brand well on a budget by doing it yourself or working with an agency
Amazing Underwater Filming Secrets
Underwater filming is an art of its own. The best photographers are also going to be scuba divers and will have a love for underwater species
Tips to Drive Awareness & Grow Your Instagram Audience
Shooting underwater video is the perfect way to share your underwater world with your friends and social community if you follow a few basics
Tips For Beautiful Underwater Video
Shooting underwater video is the perfect way to share your underwater world with your friends and social community if you follow a few basics
How To Run a Successful Connected TV Campaign
If you have not integrated connected TV (or CTV) into your marketing mix, you are behind the power curve. Connected TV is taken over the digital advertising world
Why Agencies Are Adding Connected TV To Their 2021 Marketing Mix
By the end of 2020, more than 30% of households in the United States were streaming video content through Connected TV or CTV.
How Do Connected TV Video Ads Differ From Traditional Ads?
Connected TVs (or CTVs) are simply televisions that have access to the internet and can load or stream digital content. Connected TV video ads or CTV ads are a part of just about any good marketing mix today
Follow the Customer! Successful Cross-device CTV Marketing
Cross-device marketing takes advantage of the many methods of device identification per person available and allows for real-time analytics and targeting
5 Trade Secrets For Linking Your SEO Strategy And Web Design
Website design and SEO strategy go together and can seamlessly drive more of the right traffic back to your website. Some basics are mandatory for an SEO friendly website.
The Facts – OTT vs. CTV advertising – What’s the difference?
The words you'll hear in advertising circles, again and again, are OTT and Connected TV (or CTV). So what exactly are they?
Hulu’s Self-Service Ad Platform. Why Marketing Agencies Are Raving About It
A self-service tool like Hulu's Ad Manager provides a powerful suite of advanced advertising solutions with which a marketer can deliver an enhanced viewer experience
10 Agency Tips For Creating Professional CTV Videos
The average time spent viewing CTV increased 81% since last year. Today 80% of households in the US have at least one CTV device and 75% have at least one CTV service
Top 5 Digital Video Advertising Trends to Follow in 2021
A brand should not base its advertising strategy on.... Digital marketing trends become standards, and these are the top innovations that should keep you busy in 2021.
Understanding Common Types of Digital Video Ads
Digital video ads are a vital part of any digital marketing mix. Digital video engages viewers and prompts them to action at a greater rate than other forms of content
Video Advertising Basics for Small Businesses
Most businesses, large and small, start as a proposal to investors or banks. There is always a marketing section because promotion leads to sales.
10 Steps to Making an Effective TV Commercial Video
Television commercials have lost power and effectiveness when compared to other forms of advertising. DVR technology allows end-users to scrub product advertising from their sets
Why Hire A Video Production Company?
With the advent of the internet, mobile devices, social media channels, and easy-to-use online editing applications, not to mention influencers whose currency is video.
How Branded Video Content Can Grow Your Business
Branded content is an experience… that relies on storytelling tools and techniques. Branded content is beyond the sale.
Amazing Agency Tips to Making A Great Podcast
Podcasts are becoming more popular every day. There are more than a million active podcasts. Why? Because they make money. Here's how to join the league of money-making podcasts....
How to boost branding on social media with video production
Video has emerged as an integral part of every major social media platform and is the most powerful asset for growing your brand.
How To Pick The Right Music For Your Video
Before publishing that next social post, read up on these tips for taking advantage of Facebook video marketing.
12 Pre-production Tips to Make Killer Videos
Before publishing that next social post, read up on these tips for taking advantage of Facebook video marketing.
How to plan video production during Covid-19
Planning a video production during the era of covid-19? Remember these important steps.
Facebook Video Marketing – All You Need to Know!
Before publishing that next social post, read up on these tips for taking advantage of Facebook video marketing.
10 Pro Tips to Using Video in Social Media Marketing
Why is video content so important in social media marketing?
5 Advantages of Renting Production Equipment
Should you buy or rent video production equipment? Decisions. Decisions.
Video Production Sales Pitch: 10 Pro Tips On How To Pitch Videos
Perfecting your video production sales pitch is easier than you think.
The Art of Film Editing – C&I Studios
Film editing has been referred to as the "invisible art." The better the film editing is, the more transparent it becomes...
Top 10 Essential Video Filming Techniques
Cinematography is about weaving together art and technique to visually tell your story in a way that moves or changes the audience. Our top video filming techniques will show you that it takes much more than equipment and a script to bring your story to life.
Why branding is the most important step in the web design process
Branding needs to part of your web design to ensure you carry a consistent message across all of the ways you engage with your audience, including social media, blogs, and packaging. This is how it's done.
The difference between shooting photography in LA vs NYC
There's a big difference between shooting photography in LA vs. NYC. Here's our pro guide on how to make the best of both locations.
The first 6 steps in advertising and why they’re the most important
Planning is key to creating an effective advertising campaign. Follow these top 6 steps to bring your message to life, get it in front of the right target audience, and get the most from your advertising and marketing budget.
Agency Secrets – What Makes Killer Product Photography?
As consumers, we all fall victim to information overload daily. We all want info served up to us in the most straightforward and most easily digestible form. Enter the product image...
Tips on Filming a Video Production Abroad
We travel a lot and we've learned from our mistakes. Do yourself a favor, and follow these tips for filming abroad.
Best lenses filmmakers use when shooting in Los Angeles
Looking to purchase a cinema quality lens? Read up on this guide to learn everything you need to know before making your purchase.
7 Reasons Why Content Creation is Important for Your Social Media Strategy
Great content marketing can be the key to your success, regardless of whether your goals are growing your audience, increasing audience engagement, building your brand and brand presence, or driving sales.
BlackMagic Design Editfest 2020
Our video presentation for Editfest Global 2020 on behalf of BlackMagic Design's DaVinci Resolve
Inside the Editing Room
Anything can be made perfect. Here's the step-by-step process on how we removed a tattoo from a client's video.
The Importance of Sound on Your Video
The importance of audio engineering and mixing on a video production can easily be overlooked. This oft-overlooked element of your creation is powerful and can be as important to your brand as a logo or tagline, and as important as the video content itself.
Best Locations to Film in New York City
Filming in Los Angeles can be challenging, particularly when it comes to lighting. So, be sure to brush up on these practical lighting tips before pre-production.
Lighting Tips for Shooting in Los Angeles
Filming in Los Angeles can be challenging, particularly when it comes to lighting. So, be sure to brush up on these practical lighting tips before pre-production.
Guide to the Best Filming Locations in Los Angeles
When it comes to location diversity and opportunity, Los Angeles offers an embarrassment of riches. You'll find iconic film locations, the unmatched natural beauty of California beaches, luxurious mansions, dream-worthy beach homes, or plenty of the grittier side of Los Angeles.
What is a Vlog? The Ultimate Guide to Vlogging
Vlog content is as varied as blog content. If you’re thinking about starting a vlog, you probably know what you’ll focus on. If you’re not there yet, this will help you get started.
How to Pick the Right Video Production Company for Your Business
Do you know about the flood of generic videos and ads in the early 2010s? Well, you don’t want that same tone, overused words, and presentation to epitomize your company again.
The Agency Guide On Creating Product Videos That Sell
Great product videos are one of the best ways to introduce, promote, or market your products and your message. Product videos are sharable, affordable, and according to Hubspot 2020, will increase the chance of a purchase by 144%.
Video Production Tips for Filming in Florida
The talent, the locations, the tropical climate and all the other reasons it's great to film in Florida.
SEO Copywriting – Must Know Digital Agency’s Secrets
The planning, the strategy, the execution. Everything you need to know about SEO Copywriting to rank on Google.
Video Production – A Look Behind the Scenes!
Videos are one of the most artful and creative forms of storytelling. A well-imagined and executed video can communicate emotions and teach, transform, inspire, or move a viewer to action.
7 Proven Tips On How to Pick a Graphic Design Company
There is a lot that goes into deciding on the best graphic design company for your brand. Here's a checklist for you to reference.
Digital Marketing Agency – How to Choose The Right One
In this era of technology, nearly every business has a website making digital marketing a key aspect of any business operation.
7 Proven Tips on How to Take a Perfect Drone Video
If you’re someone who wants to dip their toes in the lake of drone video and photography, the sky's the limit! Check out these 7 proven tips for making a beautiful drone video.
Top 5 Proven Tips to Brand Building on Social Media
Every post, follow, tweet, or like is extending your presence and telling the world something about your brand. Here's 5 Proven Brand Building Tips to implement on social media.
The Uncreative Tour: Providing High-End Brand Visibility
The Uncreative Tour is a content creation playground. If you want to engage your consumer base on a deeper level, then this is the adventure you've been looking for.
The Importance of Web Design & Color Theory
Creating an aesthetically-pleasing website that aligns with the tone and goals of your brand is a crucial element of running a successful business in the digital world.
How to Take Over the Real Estate Market With Videography
If you're a real estate agent, it's time to capitalize on higher conversions by using video production to close the sale.
7 Proven Ways 3D Animation Can Boost Your Business
3D Product Animations are a marketing force to be reckoned with.
Upgrading the Real Estate Market With Drone Footage
Marketing for real estate is serious business. That's why we have some special techniques up our sleeves.
6 Things to Look for in a Web Design Company
Your website is the single most important asset in your marketing toolbox. Here are some must-know considerations before moving building out your new website.
Miller’s Notes Pg. 1: Why We Hire Creative People, Not “Creatives”
These are Miller's Note. DO NOT READ.
Creating Content for Social Media Influencers
We specialize in creating content for social media influencers. Whether they're experiencing a creative lull or preoccupied with business interests, we ensure that their brand's story is told the right way.
The Industry | Episode 35
Traveling around the world...one of the many luxuries afforded to the video crew in our industry.
C&I Studios Presents at Editfest 2019
Blackmagic Design invited us to present on their post-production editing software, Resolve, at Editfest 2019 [Watch the Video!]
The Industry | Episode 30
We're mapping music for OneUnited Bank in this episode inside The Industry
The Industry | Episode 25
Join us behind the scenes on the set of Nike in this edition of The Industry.
The Sauce You Never Knew You Needed
[Estimated Read Time: 2 Min] If you love hot sauce, this is for you...
Industry Showdown: The Freelancer VS The Creative Agency
[Estimated Read Time: 14 Min, 30 Sec] We know our industry. Do you? We analyzed the differences between working with a creative agency versus hiring a freelancer so you can make the most informed hiring decision.
The Industry | Episode 13
A trip to Atlanta. A video production with Nikia Phoenix of Black Girl Beautiful... and more [Watch the Video]
The Industry | Episode 12
A trip to Africa. Video production. And kind people half a world away. This is The Industry... [Watch the Video]
The Top 5 Ted Talks On Storytelling
[Estimated Read Time: 4 Min, 27 Sec] Needing some help crafting an engaging, sensational story? Here are the top 5 Ted Talks on storytelling and how to use it in your business
7 Reasons You Need To Invest In Video Marketing
[Estimated Read Time: 4 Min, 15 Sec] Wondering what makes video marketing so special? Here are a few reasons why video marketing is important for growing your business.
Developing the Perfect Video Strategy for Your Business
[Estimated Read Time: 3 Min, 45 Sec] Are you wondering how to develop a meticulous film strategy? Check out this guide to learn how to develop the perfect film strategy.
How to Make a High-Impact Marketing Video in 9 Simple Steps
Industry know-how for the industry professionals
3 Secrets to Great Storytelling Videos
[Estimated Read Time: 5 Min, 21 Sec] Are you looking to use video as a tool for storytelling? Here are the three best secrets to creating brilliant storytelling videos.