Index Template

Laudz Feneles

MOODY

LAUDZ FENELES

"MOODY" by Laudz Feneles

When you’re filming a music video titled “Moody” it only makes sense to come to the content creators who specialize in creating deeply seductive and intimate video productions.

We filmed this entire music video at our studio headquarters in downtown Fort Lauderdale. With some clever lighting applications, we achieved these intoxicating hues that sway between dark and brooding to bright and empowered. After filming, our audio engineers mastered the vocals and instrumentals then placed them on a timeline so the highs and lows of the soundtrack matched perfectly with the lighting.

The final product turned out amazing! The clarity of the vocals is off the charts and the vibrancy of the video footage gives Laudz this air of intoxicating superiority. She’s desirable from start to finish and again on repeat.

Everglades Holiday Park

EVERGLADES HOLIDAY PARK

Everglades Holiday Park is a wildlife education and entertainment experience in the Florida Everglades.

The mission of the park is to protect Florida’s most prized ecosystem while educating and exciting guests from all around the world through immersive activities, wildlife shows, interviews, and more.

When we first started working with Everglades Holiday Park, they were working to build authority in their profession and establish their name among the top wildlife parks in the region. With these business goals in mind, we created and executed annual marketing strategies designed to showcase their unique involvement with local wildlife, the guest experience, their attention to environmental stewardship and preservation, and the vibrant personalities that create such a welcoming and memorable adventure.

To achieve these goals, we created a strategy that involved detailed social media marketing complete with monthly video production, graphic design, and photography. Our team planned Everglade Holiday Park’s social media campaigns and managed tens of thousands of engagements from all over the world.

SOCIAL MEDIA MARKETING

When we identified the impact that social media marketing would have on Everglades Holiday Park’s overall business strategy, we made this our number one priority.

Our strategy focused on organic marketing and a playful menu of media content (video, graphic design, and photo) to drive user participation and followership. By treating Everglades Holiday Park’s social media as an extension of the guest experience, we were able to reengage social media users who had recently visited the park, as well as excite and pique the interests of users who lived in or were visiting Florida.

One of the key elements in the overall strategy was sharing fun and educational media to establish Everglades Holiday Park as a thought leader in wildlife preservation. This greatly increased audience participation on Instagram and Facebook and allowed us to discuss the function of the park and the involvement of the staff in more detail.

One of the great benefits of our strategy was the ability to teach Everglades Holiday Park’s audiences about the many areas in which they cater to the local environment. There is much more to the park than alligator shows and airboat tours. We chose to bring this to the very forefront of communication. Sharing fun and engaging content like this created the foundation for EHP’s online community, who regularly engage one another and act as brand ambassadors to the park.

Digital Platforms connected tv video ads

Two men posing with alligators along with woman posing with an albino alligator posing in a sand pit

THE GATOR BOYS (AND GAL)

The Gator Boys are the main attraction at Everglades Holiday Park.

There are often misconceptions associated with alligators. Many people who have never interacted with them fear them because they simply don’t understand their nature.

The Gator Boys seek to change the public’s perception and to teach Florida locals and visitors not to fear alligators but to respect them and their environment. Their shows are a balancing act between adventure, suspense, and education. Daring maneuvers are performed with live alligators to show the majesty of these creatures and to teach the general public more about them.

Once The Gator Boys became the face of the park, we chose to keep them at the forefront of EHP’s social media. Over time, as their reputation became more widespread and the content associated with them increased in popularity, we were able to incorporate more species of wildlife into the content structure, such as information about snakes, birds, and mammals.

TEASING THE LIVE SHOWS

Everglades Holiday Park interacts with a massive community through social media. Many of their most loyal audience members have visited their park, but there are a ton of people who are following their accounts that have yet to visit. These consumers are still in the consideration phase of EHP’s marketing funnel, so sharing content that will appeal to and interest them is a major focus in our overall strategy. To convert these warm leads, we often share sneak previews of the live gator shows performed by The Gator Boys. This type of content leads to a few different outcomes, which are crucial for driving sales: 1) it sparks conversations amongst our followers, who in turn advocate on behalf of EHP; 2) it encourages warm leads to seek out additional information about the park or book tickets outright; 3) it helps to reinforce the love our online community has for the brand; 4) it increases the recognition of The Gator Boys (essentially bolstering the power of this marketing funnel).

Below are some of the snapshots we’ve shared on social media to keep The Gator Boys in the limelight and to help increase foot traffic to the park and loyalty amongst our most dedicated fanbase.

THE EVEGLATORS

Everglades Holiday Park has a diverse online following, but, as you would expect, many of their followers are younger. To appeal to EHP’s younger following, we created goofy comics that personified their mascot. These comics received a ton of engagement and were essential in showing the family-friendly atmosphere and lighthearted personality signature to the park.

CREATING VIRAL CONTENT

We grew Everglades Holiday Park’s Instagram to over 50k followers since taking over.

Our success can be attributed to the type of content we shared with their audience. In addition to the educational content featuring The Gator Boys and other staff, we included goofy media that coincided with seasonal themes and social themes to give our audience more reason to follow EHP’s account.

These were often done through graphic design and leaned heavily on pop culture and cult fiction.

These messaging segments greatly increased user participation, raising engagement across the board. With more likes and comments on every post, we had a rare opportunity to create hilarious graphics and videos. Ultimately, this new collection of media showed EHP’s audience that the guest experience was enjoyable for adventurers of all ages and that EHP offered a totally unique journey through the Florida Everglades.

All in all, the inclusion of this media provided our audience playful breaks between realistic media, which helped diversity our content structure and the type of engagement we received from our audience.

THE GUEST EXPERIENCE

Another significant focus in our content structure was showcasing the guest experience.

This type of content was purposed to encourage user participation in social media. By showcasing the guest experience, we found that users were more likely to comment on our social media content and share their adventures with the community. Not only did this increase traffic to Everglades Holiday Park, but it also helped to market their attractions, like airboat tours, the petting zoo, and gator shows.

The involvement we received from EHP’s audience also helped with our online customer service. With tens of thousands of questions and comments to answer weekly, having users answer guest inquiries became a major advantage.

This level of community building also aided in increasing the amount of 5-star Google and Yelp! reviews, which led to EHP ranking higher on Google.

Below are some examples of the media we created to showcase some fan favorites, like airboat tours, wildlife encounters, and EHP’s beloved petting zoo.

Just Water

Purple, orange, light blue and orange containers of spring water on display with bubbles

JUST WATER

When working with a brand as established as JUST WATER, you need to find a balance between simplicity and creativity.

This holds especially true when marketing on social media, where this advertisement would live. When advertising on social media, your content needs to excite the user in as few as three seconds, otherwise, you risk losing their interest. If your ad is overly complicated, then viewers will likely keep scrolling. If your ad is too simple, then they will most definitely keep scrolling. Discovering that balance is what sets quality media apart from the ordinary.

In this ad for JUST WATER, we created harmony between the product, the brand, and the visual cues that make this ad so alluring. Yes, it’s simple, but more importantly, it is visually stimulating. Secondly, the ad educates viewers on the value of the product without having to say anything. And since most viewers watch video ads on social media without sound, this gives their content a significant edge. In essence, consumers can discover the same meaning whether watching silently or with sound.

For this video ad, we used a motion-controlled slider system to time our transitions and to keep all visual elements perfectly aligned. We also used our Macro Lens for the super crisp underwater shots. This was essential in capturing a clean, natural look in the bubbles and the fruit as they cascade underwater.

Video Production Services

CELEBRATE YOUR TASTEBUDS

Video camera trained on an orange drink carton in a tank filled with water in a studio

Orange drink carton under water in a tank filled with water in a studio in semidarkness

View from behind of camera trained on purple drink container in a tank filled with water in a studio with crew members standing by

View from behind of camera trained on purple drink container in a tank filled with water in a studio with crew members standing and sitting by surrounded by lighting equipment

Florida Quality Roofing

Giving a family-owned business the means to expand their market.

Florida Quality Roofing has been in business since 2002, and even before that their roots dug deep into roofing craftsmanship. When the family business was passed down to the next generation, the new president and vice president contacted us to modernize their brand.

They were lacking quality media content and had an outdated website that needed improved functionality. After learning their business goals, we got to work creating a new website built to enhance conversions and house their new media content, of which client testimonials were a major part. Of the many services we provided, the following were the most crucial to their business:

Video Production
Website Design and Development
Marketing

A complete website overhaul was the most essential aspect of modernizing Florida Quality Roofing. It guided content generation and provided deep insights on what else was needed to get the job done.

Web Design Services

Florida Quality Roofing Mockup screenshot

COVID-19 Business Update

Navigating uncertain times with class.

The novel coronavirus outbreak in the U.S. put many businesses in a hard place. Profits shrunk overnight, existing client work was postponed or vanished entirely, and businesses’ ability to conduct their normal services was greatly limited in an effort to flatten the curve.

Florida Quality Roofing was not immune to this massive economic shift. However, unlike most businesses, they did not roll over and wait for this period of uncertainty to pass us by.

Rather, they adapted to the situation and enlisted our video production services to inform their clientele of the safety measures being employed companywide and their continued ability to provide 5-star roofing maintenance and replacement despite the circumstances.

Proactive business strategies such as this are the most effective way of capitalizing on the economic uptick once the time. Even though this is a rather simple message, it reassured Florida Quality Roofing’s clientele and reinforced their dedication to the community. By remaining vocal and present they put their business in a good position to capture to convert clients and improve lead generation.

Video Production Services

The Uncreative Shop

THE UNCREATIVE SHOP by C&I Studios

Men and Women’s Apparel for the Creative Professional

The Uncreative brand is the creative movement of our generation. Since early adulthood, we’ve been told that we’re uncreative, lazy, and lack the passion and drive needed to make an impact in the world. To that, we say, “you’re dead wrong.”

The generations that came before us have always tried to belittle us. They think we should abide by their social constructs; their traditions; their boring lifestyles. And when we don’t they label us outliers. What they fail to grasp is that we are carving our own path, living by our own philosophies, and creating art that has a place in the present and the future, not the past.

Yes, they labeled us Uncreative… but in doing so, they gave us the power and the reason to create works of art that don’t, and will never, belong to them.

So, embrace yourself, your mind, your unique way of seeing the world. Create beautiful art and never apologize for following your passion. The old ways of living are not for you or for us. We are Uncreative, and we’ll do whatever the hell we want.

Brand Awareness and the Art of the Sale

Video production is the new king of media content.

Consumers are more likely to engage with video content over any other form of media because it has an unparalleled ability to connect emotionally with viewers. As leaders in content creation, we knew that the Uncreative brand would thrive using videos, so that’s exactly what we prioritized.

Aside from our geo-targeted video ads, like the Maui shoot with Patty Lee, we chose to use video throughout the site to empower the shopping experience.

Whereas most brands rely on product photography, we chose to showcase everything through video. When a user enters the product page they can see exactly how an item fits and moves with the body. This gives the consumer a more informed outlook before making a purchase, which consequently encourages more users to take action when shopping for Uncreative apparel.

Video Production Services

LaySee Pillow

The Eyeglass Pillow by LaySee Pillow is the answer to a longtime annoyance.

If you wear seeing eyeglasses, then you know how uncomfortable it is to lay on your side. Pillows simply do not agree with glasses. They shift your sight, press your glasses into your skull, or completely obstruct your view of the television! Well, not anymore.

LaySee Pillow invents comfortable, practical solutions for everyday people. Their innovations in the home goods retail department have been a great benefit for people of all ages, especially those who wear glasses. When they were ready to launch their latest product, the Eyeglass Pillow, they came to us because of the work we did for Ghostbed and the success of their ad campaign.

LaySee Pillow wanted to hit the market hard with a memorable and catchy piece of visual media that would encourage users to explore their brand and make a purchase. With this goal in mind, we created a straightforward ad with eclectic characters that is both fun and succinct. We included bite-sized pieces of information on the screen in the form of text to educate consumers on the benefit of their product and leave a lasting impression.

Video Production Services

Moss Construction

Aerial view of group of people standing on green turf by a beach

Moss Construction

Moss Construction’s dedication to excellence and transparency has made them a household name in the construction industry.

Their honest, intelligent, and thoughtful approach to business are all distinguishing characteristics that have led to them being one of the most recognizable construction firms in operation. Their work philosophy combined with their collection of sustainable, award-winning buildings has grown their company into one of the largest in the industry.

The Moss team spans the entire United States with offices in Hawaii, California, Texas, and Florida. And that is who we were hired to highlight. When Moss Construction approached us, they asked for two videos:

to showcase their award-winning buildings
to spotlight their outstanding company culture

When spotlighting their company culture, we chose to inject a bit of humor into the piece. This was a key element in showing the human factor in their business and the many unique personalities that contribute to their ongoing mission. As a whole, this video sheds light on the outstanding people at the helm of their business, as well as the scope of their influence.

These videos were originally revealed at Moss Construction’s annual company retreat in dedication to all of their employees, but remain a valuable asset for their branding and marketing.

Video Production Services

Koya Bay

Live Life Elevated

scroll to explore

Rendering of a building with people walking outside by the water's edge

Macken Companies

Macken Companies approached C&I Studios about commissioning a video for a luxury waterfront townhome community they were creating in North Miami Beach. They wanted something creative that would convey the lifestyle possibilities latent within their newest residential real estate development: Koya Bay.

The purpose was to create a video that would build intrigue about their upcoming project. Our task was to create a commercial to advertise the homes of Koya Bay to the general public and potential buyers. The only trouble was, the homes of Koya Bay—a series of ten four-level townhomes situated on the water The Isle of Eastern Shores—had yet to be built.

Video Production Services

Showcasing the Dream

A major challenge for this production was that there was no physical building to work film. To circumvent this, our team of professionals turned to other options to focus on. 3D renders. Clever cutaways. The surrounding area. The lifestyle possibilities. The conveniences and pleasures offered by a modern habitat. By doing this, we were able to capture the essence of the environment in lieu of showing it physically.

We wanted the imagery to be indicative of luxury and water-side living, elevated living. Wine, cheese platters, jet skis, sunsets, day beds, bikinis, beaches, and yachts. A world of possibilities for the viewer to inhabit in their imaginations. Our pre-production team expertly secured access to these items which helped take production to the next level.

Rendering of kitchen with furniture and appliances

Life Elevated

A One-Day Shoot

First we began with a script.

We live for creativity, but we never allow our own visions to alter the integrity of our client’s brand; our job is to help them speak in the most effective way possible. We were sure in developing this script to receive the approval of both Alan, the owner of Koya Boy, and his sister Jodi, in charge of sales for the development. In fact, their input was imperative to us.

Once we had the green-light, we were flat out scouting talent and locations that would unify the script and bring it to life on screen, laying out the schedule for what would be an impossibly quick turnaround—the rough shots for this entire branding video were to be caught over the span of a one-day shoot.

With a crew call of 5:30am, we hit the ground running. A director, a lighting crew, and cinematographers toting two cinema-grade RED 8k cameras, staged interviews with Alan and Jodi to give the video a personal touch.

We captured b-roll of the talent; men and women looking out of windows, gazing up at their property with pleasure, drinking champagne on a balcony, enjoying the sun on the beach or jumping into a pool underwater.

We caught fly-over drone footage of the beach, the tropical coastline, the marina, to really hone-in on the location—it being perhaps one of the most important factors in the real estate business.

All of it, caught in just one day.

When it was over, when the cameras stopped rolling and the talent was wrapped, the day finished—our job was not. Editing came next. Cutting and splicing raw footage in DaVinci to create a narrative. We overlaid the final cut with the voice of our narrator, and color-graded the imagery and leveled the sound until it was perfect. A complete and compelling dream.

Our final delivery on this project was one 15 second video, one 60 second video, and a total of 30 still images for our client to use as promotional content for their development.

We like to highlight that such images were lifted from rough edits and then color graded. The reason for pointing this out is that frame-grabs so in fact live up to the standard of professional photography. In this case, the high-resolution of our RED cameras allowed us to capture a whopping eight-thousand pixels per frame. That’s why the quality of these photographs are so crisp, so cinematic—indistinguishable, you might say, from those caught on a traditional photo camera.

Metisha Model Profile

METISHA

model profile

Metisha Model Profile

A look into the Fort Lauderdale Talent Pool

We have deep ties to the artists’ community. Especially here in South Florida. We host creative events, like our Crew Call talent event, and use our resources to shed light on rising talent, regardless of their industry. Our collaborations with artists, like Metisha, are mutually beneficial, which is why the media content comes out so beautiful.

Our business’ marketing strategy requires that we are constantly producing original media for our brand. Sharing our passion for art is how we connect with our audience, so shoots like this are always at the forefront of our agenda. They are our segue into new frontiers. And we are always on the hunt to capitalize on those newly presented opportunities.

But these model profiles are not solely about us, which is another reason we enjoy them so much. They are about the people we work with: the people behind the camera, as well as those in front of it. Understand that everyone in the creative business relies on media reels to show off their skills and get hired for new jobs. When we watch a model reel that is completely dominated by the brands they’re modeling, we’re somewhat disappointed. Not in the model. In the fact that their talents are being overshadowed by a product. This is one of the reasons we started doing these model profiles in the first place.

Models are always in ads and working hard for other brands. We wanted to do something that was purely about them; where nothing — no product, no logo, no agenda — is stealing their spotlight.

Behind the scenes on the set of the Metisha Model Profile

For this shoot, we used our RED Monstro 8k with the Vista Vision sensor because of the outstanding dynamic range and higher ISO. We outfitted the Monstro with a Leica Vista Vintage Lens to incorporate a tone that couldn’t be applied in post-production.

Leica has always been a beacon for incredible craftsmanship, so incorporating their gear into this shoot was a no brainer. The combination of high-tech, ultra-modern tech with Leica’s old-school equipment created a unique cinematic tone, which really made this production what it is.

We were fortunate to work with Metisha on this shoot. The original talent canceled last minute. Rather than scramble to reschedule, we were able to find Metisha, who showed up at 5 AM to deliver on an awesome performance.

Perhaps the highlight of this shoot (and most definitely one of the most nerve-wracking moments) was when Metisha scaled the edge of the building. There was nothing separating her from the ground eight stories below — no guard rail, no harness, nothing. Capturing that daring maneuver put this model profile on another level.

Kali Boxes

Bring Wellness Full Cycle

Kali Boxes was started by our close friend Sara Shake of ExposedPR and her partner Joanna Piira to help ease that time of the month for women in a healthier and wholesome way.

Kali Boxes are a subscription box service intended to raise awareness of what women are putting in their bodies. As health-conscious individuals, Sarah and Joanna wanted to make the option of choosing organic an easy one. In doing so, every purchase also donates a $1 of the cost to Girl Up, the United Nations Foundation’s Adolescent Girl Campaign.

Kali Boxes Product Photography

Photography was an essential factor in Kali Boxes quick growth.

One of the chief reasons photography was so necessary is because of the honesty we employed. Nothing is embellished or misleading. We showcased the exact products that would be delivered in each box.

This also helped ease conumsers into this new style of shopping.

As with anything new, consumers are often apprehensive. That’s why honest photography such as this was so effective. Consumers needed to know what they were committing to. They needed to see the real products, the real packaging… all of it. We believe that that is how brands should operate. Nothing is more attractive than honesty in marekting. So, we made sure our content was accurate across the board.

Freebird

Freebird Real Estate Fort Lauderdale

Freebird is an exciting new real estate concept debuting in East Fort Lauderdale.

Freebird real estate agents focus on the unique lifestyle needs of their clientele to find them a home that best suits their way of living. Before beginning the home buying process, they take the time to get to know their clients personally. If you’re a yogi, an outdoorsman, a business person, a boater, a foodie (you get the point), they’ll learn about your interests and passions until they have a firm understanding of how you live. Then they’ll find you a perfect home in a neighborhood that exemplifies your lifestyle.

Freebird’s personalized program represents a massive paradigm for real estate in East Fort Lauderdale.

Freebird believes that how you live is the first step in deciding where you should live. They inject the home buying experience with a social-centric, no-pressure vibe, which provides their agents with the intel needed to locate your dream home in East Fort Lauderdale. This intimate process creates a positive and relaxed atmosphere in which their clients can experience life in East Fort Lauderdale before committing to a move.

Freebird has invented a new style of community building.

They are unlike any other real estate firm in the profession. And we are confident they will enrich the quality of life in East Fort Lauderdale for residents interested in buying, selling, or renting a beautiful home.

Branding Freebird

The first step in branding Freebird was creating an image that would welcome home buyers, sellers, and those interested in the East Fort Lauderdale lifestyle.

Our image had to excite consumers by breathing life into real estate. Boring wouldn’t do. Ordinary wouldn’t do. Their real estate process contradicts the status quo, therefore, their branding had to be completely unique for the industry.

First, we created a color palette that was iconic to South Florida scenery yet unique to the Freebird brand. One important difference here is how it distinguishes the company from other real estate agencies. The client wanted to avoid mimicking the realtor aesthetic that has completely saturated the market. This decision inspired us to incorporate people into the branding collateral. Rather than showcase homes and realtors in suits, we chose to showcase real people living and enjoying the East Fort Lauderdale lifestyle.

Given that Freebird is redefining the real estate process for home buyers and sellers by making the entire experience more social and laidback in nature, we avoided using imagery or language that denoted hard sales. We want users to feel comfortable every time they interact with the Freebird brand. If we did not achieve this, then we risked devaluing the Freebird program, which would, ultimately, cast the brand in the same shade as generic real estate agencies.

The final product is a distinguished and easily identifiable brand image that we are confident will become an icon to real estate in East Fort Lauderdale. No other company embodies the same values, energy, or process as Freebird, which is why the branding is so effective.

View Freebird’s Branding

Freebird Real Estate Fort Lauderdale Branding on Facebook

Freebird cultivates the most experienced professionals in the industry. Their leadership has been serving the East Fort Lauderdale markets in various capacities for the past 30 years. They know everything there is to know about Fort Lauderdale and will use their insights to guide you to your dream home.

More importantly, once you do find your new home in East Fort Lauderdale, Freebird invites you to join their community permanently. They host monthly Happy Hour occasions throughout Fort Lauderdale, so you can embrace your new home and start building your social network.

Designing & Developing Freebird's Website

The crown jewel of Freebird’s branding and marketing is their website.

We designed and developed a digital home that exemplifies the Freebird program. The entire website is built around the user experience. It is designed to excite consumers, inform them of the benefits of Freebird’s unique program, show them the validity of their process and encourage them to reach out to schedule a tour with a Freebird agent.

The greatest challenge we faced in the creation of the website was the interactive map for the Areas East page. This custom design provides an overview of East Fort Lauderdale, showing major points of interest and the locations of the most iconic and livable neighborhoods in the city. Our interactive map allows users to embark on a digital tour of East Fort Lauderdale. Each icon leads to a unique page that provides lifestyle information and pictures of the neighborhood, the most recent real estate statistics, and a few Freebird favorites.

To exemplify the laidback, social-centric appeal of Freebird real estate in Fort Lauderdale, we created a custom lifestyle quiz. This casual intake form preps users for the program and provides Freebird agents with a few talking points to get to know their clients on a personal level. A major function of the site is to ease consumers into this new real estate process while gently feeding them information on the Freebird brand and what awaits their new life in East Fort Lauderdale.

Hollywood Community Housing

Hollywood Community Housing Corporation

TRANSFORMING COMMUNITIES | TRANSFORMING LIVES

Hollywood Community Housing Corporation is solving the Los Angeles housing crisis by providing communities with affordable housing, enrichment opportunities, and supportive services.

Perspective is the root to their success in tackling this crisis. Rather than look at communities and decide their needs they look to communities for guidance. They don’t make assumptions. They speak to the people, learn their hardships and their greatest needs, then deliver the means for them to overcome their greatest obstacles.

We believe that outreach that provides people the tools and insights to create change for themselves produce the greatest results. We appreciate everything that Hollywood Community Housing Corporation is doing for the city of Los Angeles. When they came to us to create their company branding video — to showcase their mission, ideology, and promise for the future — we were all in!

A major focus of the video is explaining how their organization works for the people of L.A. By showing how their leadership works alongside those who are vulnerable, yet driven to improve their lives and their communities, we created a video that is equal parts community, results-driven, uplifting, and optimistic. It is a showcase of their passion, determination, legacy, and vision… and that carries immense weight.

Hollywood Community Housings Sponsorship Booklet Building Stories of Hope with view of city in the background at sunrise

Hollywood Community Housing Marketing Booklet

Our company profile video conditions viewers to invest in the HCH mission.

Brand storytelling is effective because it is emotional (and humans are creatures of emotion).

The effectiveness of our marketing booklet was dependent on the impact of our company profile video, which is featured on the homepage of the Hollywood Community Housing website. This video is the showcase and comprehensive overview of their mission. But it is not rigid, boring, or stuffy. It focuses on people, positive change, progress, and a selfless determination to empower those in hard times. These messages resonate with a lot of people, but especially with Hollywood Community Housing’s target demographics.

To generate the best results, we were created a marketing booklet to be distributed alongside the premier of Hollywood Community Housing’s company video. The marketing booklet shows a different side of the same mission. It gets into the numbers and the facts, informing our audience of the crisis, the longterm downside if it doesn’t get solved, and the strides that HCH is making to change Los Angele’s housing landscape.

Hover over the image to the left and click the button to open Hollywood Community Housing’s marketing brochure and invest in their mission.

CTS Engineering

In association with the Florida Department of Transportation, CTS Engineering hired us to create a short video in support of carpooling.

CTS Engineering Inc. “began serving the Southeast Florida market with the belief and understanding that the future of the transportation industry requires creative thinking and diverse solutions.” Even with the spirit of innovation propelling their business, they don’t overlook simple and proven transportation alternatives, such as carpooling.

This video comes in response to a growing South Florida population and exciting building boom in downtown Fort Lauderdale, which is adding vertical density to the region. Both of these factors impact traffic in South Florida. More people equals more cars. Ongoing development equates to temporary congestion and detours. The South Florida community needed a simple response to increased traffic congestion that could be implemented quickly and effectively. Rather than reinvent the wheel, CTS Engineering and the FDOT promoted carpooling.

The familiarity of carpooling and the frequency of its use were our chief selling points. We chose to film this production from multiple perspectives to appeal to a larger audience. Our video targeted parents, teenagers, and working adults. The purpose of this video was not to convince the community on the efficacy of carpooling. It was to encourage residents to think about making small strides in energy conservation and to promote thoughtful planning in the way we navigate our city every day.

Monster Music

Monster Music is one of the leading sound and music engineers in the industry. Their history dates back 38 years. The legacies of household names, like Beats by Dre, begins with Monster as the key design, manufacturing, and distribution partner.

The advanced quality of their engineering disrupted the music market in incredible ways. Before the introduction of the first Beats, very few people were willing to pay upwards of $300 for a pair of headphones. Today, that is the standard, and consumers are willing to make the investment.

The Sounds of Champions Video Series

Monster Music, in collaboration with Roc Nation, hired us to conceptualize and produce a video marketing series promoting their new line of headphones and speakers.

The Sound of Champions accomplishes two functions:

it introduces a new line of state-of-the-art music products, showcasing various products without overwhelming consumers, and
it reshapes the application and use of their products, situating their gear in the arena of health and fitness alongside relaxation and leisure.

To meet the standards of Monster Music, Roc Nation, and their consumer base, we chose to create athletic showcases featuring star athletes in boxing and basketball.

Monster Music Athletes

The athletes are, ultimately, the centerpiece of our series, however, subliminally attached to their character is the presence of Monster Music marketing. This soft-sell elevates the series, creating a Nike-Esque marketing scheme in which consumers identify with the character and the sensation of using their products more-so than the product itself.

Featured in the video above is Luis Arias, an American professional boxer currently at work with Mayweather Productions. On the right is another professional boxer, Guillermo Rigondeaux Ortiz, a Cuban professional boxer and two-weight world champion in the bantamweight and super-bantamweight divisions. The video below features former NBA star, Charlie Villanueva, a New York-born star of Dominican heritage with over a decade of actively playing in the NBA.

Each narrative is a chapter in a larger story. They are effective when viewed individually but are significantly more powerful when viewed as a whole. The message is simple: inspiration comes in many forms but determination often looks the same. Determination is a struggle — it’s blood, sweat, and tears. It’s taking the difficult road and facing each challenge head-on. Regardless of the path you take to find success, you need to create your own soundtrack. That is Monster Music way.

The Story of Charlie Villanueva

What is Alopecia?

The Story of Charlie Villanueva

What is Alopecia? is the first chapter of a video documentary series about former NBA star, Charlie Villanueva. The video documentary was produced for NBA SeasonX.

Charlie Villanueva is a longtime friend of the studio. We’ve worked with him on a number of projects in the past and most recently on our History Matters series where he shares the life and legacy of Michael Jordan. This video documentary not only covers the life and career success of Charlie Villanueva, but it also raises awareness on alopecia, a condition in which hair loss is experienced in specific areas or more commonly throughout the entire body.

INDUSTRY

SPORTS | DOCUMENTARY

SERVICES

DOCUMENTARY PRODUCTION | VIDEO PRODUCTION

Redefining Strength Through Alopecia

Alopecia, though physically painless, causes immense psychological stress. This is something that Charlie Villanueva dealt with his entire life. Though he overcame the obstacles imposed by alopecia by making a professional career in the NBA, he continues to live with the burden. In this first chapter, Charlie V shares his experiences and bonds with others dealing with alopecia. This uplifting and informative documentary series is the first of its kind. We expect that it will change perspectives on this uncommon and misrepresented ailment while shedding light on the life and psyche of Charlie Villanueva.

Sportsblog

SPORTSBLOG

A Video Documentary Mini Series

Ed Davis from the Portland Trailblazers was inspired to create a two-part video documentary series about sports and its impact on the youth. Pulling from personal experience, Ed David shares an insightful and genuine narrative on how sports shape the lives of young adults. Using sports camp as the setting, Ed Davis blends the experiences of the youth with those of his past to create a story that unites the past with the present day.

This short documentary mini series uses Ed Davis as a pillar to attract viewers but diverts the story away from his character to focus on the youth and the role of sports in their life, which is a powerful message. His status as an NBA professional player gives his words authority and he uses that to share an uplifting story set in Richmond, Virginia.

Jedidiah Learning Steps

Jedidiah Learning Steps Video Documentary

Jedidiah Learning Steps is a nonprofit school on the outskirts of Lusaka, Zambia that offers children and teens free schooling and educational services. Their vision for united and prosperous Zambia begins with the children. They trust in the power of knowledge and have pledged to instill likeminded respect for schooling in their students. Jedidiah Learning Steps was started by Sifelani Mwale in 2010. At first, her school had 25 students. It has since grown to well over 300 students! They are in the process of building a fully functioning school building to give the children more comfort and space to grow.

We filmed the following video documentary for Jedidiah Learning Steps through our 501c(3) nonprofit organization, C&I Reach. We wanted to shed light on their ongoing mission and inform viewers about life in Zambia. We filmed this video documentary during our first trip to Jedidiah Learning Steps so it plays much like an origin story. Being there, getting to know and experience life in Zambia firsthand, added a lot of authenticity and accuracy to our documentary.

We used this video documentary production to help Jedidiah Learning Steps market their brand. To succeed they need to attract the global spotlight. This video is a great start in achieving just that. If you’d like to help Jedidiah Learning Steps build their brand new school, please visit our website and donate.

Flutemaker Ministries

Flutemaker Ministries Documentary

Flutemaker Ministries is a nonprofit organization based in Nicaragua. They were founded in 2013 with a mission to provide families and children of Nicaragua a life beyond necessity through humanitarian work that teaches craftsmanship, agriculture, and life skills. Their work has helped lift communities out of poverty. They have created the framework of a self-sustaining community in which the citizens work together to help each other and create remarkable opportunities for future generations.

Through our 501c(3) nonprofit organization C&I Reach, we filmed the following documentary for Flutemaker Ministries, which explains their origin story and how they are building a promising future through independence and hard work. The documentary film introduces the organization by providing background on one of the original founders, Pastor Carlos. From there, we take the viewer on an adventure through the Nicaraguan countryside, showing how one small organization with outstanding purpose has changed the lives of so many by giving them the tools to govern their lives.

We produced this documentary free of charge to empower Flutemaker Ministries to share their story with the world. Through marketing and awareness, we aim to point a spotlight on this small corner of the world so that even more people volunteer and donate to their ongoing mission.

The Bag Maker

Flutemaker Ministries holds that craftsmanship is the path to independence. By teaching practical trade skills, they empower the citizens in their community to shape their place in society. This is a major theme of Flutemaker Ministries’ work in Nicaragua. We wanted to pay tribute to this practical philosophy with a thematic short that plays off their documentary video.

This short video functions as a trailer of sorts. The moody, slow-motion style captures the viewer’s attention. The drama of the scene plays on their emotions. The vintage appeal keeps them attentive. All of these sensations make the viewer want to learn more about the organization. We found that this segue increased viewership and user engagement, which, ultimately, was integral to the success of the overall marketing campaign.

C&I Video Reels

Reels

C&I Interview Reel

Our production team are masters of the interview format. The subject is allowed to feel candid, and Producers make it their business to understand the brand in and out. Knowing the right questions to ask, how to ask them, and when, is key. That way a message can be followed which runs parallel with the video’s business goal.

C&I Studios functions as a well-oiled machine. Interviews can be staged and readied for shooting in record time. Existing content, or that which our team is tasked to capture, is spliced with interview footage to create something seamless yet purposeful. It is stress-free and cost effective. And the outcome is invariably a video of import that holds high sensory value. Both a verbal and visual presentation which leaves a lasting impact on the viewer.

Aerial Mastery

C&I Drone Reel

Step into a captivating world of aerial mastery with our drone footage reel, where the sky becomes a canvas for storytelling. Our skilled drone operators navigate the skies, capturing breathtaking landscapes, urban panoramas, and dynamic scenes with precision and artistry. Through these aerial perspectives, we craft immersive experiences that transcend conventional videography, offering an unparalleled view of the world from above. Each frame is a testament to our commitment to excellence and innovation in visual storytelling, bringing a fresh dimension to every project.

With state-of-the-art equipment and skilled pilots at the helm, our drone footage provides a bird’s-eye view that amplifies the impact of each video production. Each shot is a testament to the quality and innovation we bring to every project, allowing us to soar above standard visual storytelling and deliver an experience that’s truly awe-inspiring.

Adventure Has Its Rewards

Repurpose Video with Purpose

One of the many advantages of video content is the ability to repurpose footage to meet current business needs. No other media is as versatile. This is why we encourage our clients to be adventurous in their video productions. You should want to travel to outstanding locations, incorporate memorable faces, and diversify camera work to include everything from close-ups to drone shots. We can repurpose all this to create stellar video reels for you to share with your audiences.

With our video production work and editing expertise, your business can’t fail. We film expecting that your content will be reused to expand your brand story. We craft stories knowing that they should build upon the last chapter. We only use the highest-quality gear because we understand what the consumer’s standards are. We have an eye for storytelling, and that will be your advantage.

Our Team Is Your Greatest Ally

Marketing Your Brand

You can be strategic with your video reels, showing them when they answer a particular need, or extremely generous, sharing them with anyone who interacts with your brand. Best of all, video reels never go out of style. Since they are synopses of your brand story, summarizing your narrative as it unfolds, they will always remain relevant.

Evergreen content with this much power and versatility is hard to come by. Fortunately, if you have already worked with us, there is no need to start from scratch. We keep all of our content for life, so we are prepared to edit a video reel for your brand storytelling needs whenever you need it. And if you are starting from scratch, trust that we will use our entire bag of tricks to create a video that can be tastefully reproduced into your first video reel.

Masterful Storytellers

A public-facing brand such as ours must outline benchmarks beyond traditional business goals. In short, we have to engage audiences frequently and on a more intimate level. This requires that we budget more time and resources in the creation of original content.

The advent of social media has made this the case for nearly every brand that aims to engage the public and gain value from consumer participation. A major part of business success is, therefore, dependent on the consumer-brand relationship.

There is no such thing as passive consumers anymore. Obviously, there are, but they do not benefit your business beyond a single sale. The consumers that businesses need to attract to thrive are the ones who want to be involved in the shaping of their brand story. This puts content creation at the center of your business interests.

Telling Your Story Your Way

Consumers have more control than ever, especially over the way audiences interact with brands. This is a good thing… if you play your cards right by staying at the forefront of content creation. Brands should allow consumers to participate in the telling of their story, however, by no means should they allow them to narrate it for them.

We implement video reels to ensure that the telling of our story remains in our control. Through fast-paced, high-quality, and engaging media we are capable of providing a synopsis of our brand, our mission, our successes, and our many adventures in a matter of seconds. The more video reels we have the more control we have over our public-facing image.

Shall We Get Started Then?

Congressional Candidate Jose Hernandez | 76 Words

Congressional Candidate
Jose Hernandez

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

We were commissioned to film this political campaign video for Jose Hernandez. Jose is an American engineer, a retired NASA Astronaut, and ran for U.S. Congress in California’s 10th District. Devoted husband, loving father, and a proud Democrat, his new mission is to ensure the American Dream for our children. Jose’s platform focuses on lowering unemployment rates, making sure water continues to stay a reliable resource for the Central Valley, guaranteeing social security the community’s senior citizens, protecting the interests of veterans and military families, and procuring a dependable energy source for the people of California’s District 10.