Let's face it. Your company's marketing mix is wrong if it isn't heavy on video and social media. Video and social media are the perfect matches at the ideal time.

Yes. You need a promotional video. A promotional video (or promo video) is a video that promotes a company/brand, product, service, or cause.

"If you build it, they will come." That is the famous line from W.P. Kinsella's book-turned-hit movie, "Shoeless Joe: Field of Dreams," about a magic baseball field where the ghosts of the greatest baseball players reunite to play ball just for fun.

Digital video marketing is in a golden era of innovation. Digital marketers and companies produce many types of videos pushed through a web of online and traditional distribution channels that can reap tremendous results.

This article is an exercise. Below, a list of ten types of corporate videos. Read through them and think about which way you would go – Animation or Live-Action.

The war isn't over 'til I say it's over. Motss' stories about challenges he has faced producing past films are priceless: "THIS IS NOTHING!" is the attitude you should adopt right now because when you start making your video, everything will go wrong.

Video has now become an essential channel for marketers. Over 5 billion videos are watched on YouTube daily. A great marketing video tells a concise and cohesive story

GoPros are small, affordable, and simple to use. When we think of good underwater filming, we have images of expensive equipment and highly skilled videographers

Video is critical to your marketing efforts. It is possible to create a great professional video representing your brand well on a budget by doing it yourself or working with an agency

Underwater filming is an art of its own. The best photographers are also going to be scuba divers and will have a love for underwater species

Shooting underwater video is the perfect way to share your underwater world with your friends and social community if you follow a few basics

Shooting underwater video is the perfect way to share your underwater world with your friends and social community if you follow a few basics

If you have not integrated connected TV (or CTV) into your marketing mix, you are behind the power curve. Connected TV is taken over the digital advertising world

Marketers should consider best practices for the entire lifecycle of a video ad campaign. The Creative, Storytelling, Production and Distribution of digital video ads have best practices

Cost, which is the focus of this article, is only one factor to consider when developing a marketing strategy. Whatever the circumstances, the cost differential between TV and digital is easy to calculate

The future of advertising has been digital video for so long it is safe to say the future has arrived. Digital video has a reach hitherto unknown in the epic history of global communication

Brainstorming is our attempt to structure what was once considered mental aberrations but is now considered great ideas that could go viral

Storytelling is essential to your video because the most effective way to communicate your message has been pre-determined for thousands of years

Producing a high-quality video "in-house" is not easy or economical, and "in-house" is a euphemism for Do It Yourself. Before producing a video "in-house," brands should consider the following five questions

Branded content is a story that creates an emotional response, and there is no better medium to achieve that end than video, there are types of videos that fit every business.

Programmatic Display Advertising is everything a digital marketer needs to grow its brand and reach its audience - targeted, multi-channeled, and automated.

With the advent of the internet, mobile devices, social media channels, and easy-to-use online editing applications, not to mention influencers whose currency is video.