Does your company put on live events regularly or are looking to start? Video content can be a great way to enhance your live events and create an immersive experience for your attendees both in-person and online.

Events can do wonders for your company's success. They bring awareness, engagement, and sales in a short amount of time. But how can you extend this success? You produce videos from the events, of course!

When you're running an online store, it's important to keep your customers engaged with dynamic content. One great way to do that is by adding videos to your Shopify website.

Choosing a marketing strategy for your business can be intimidating. There are many different avenues to take to get your company noticed by potential customers and clients. But choosing a specific marketing strategy depends upon your budget, target audience, and what you’re selling. There is no one single answer as to how you should be marketing your business. 

Amazon Ads are a great way to promote and sell products on the world’s largest online marketplace. Amazon has allowed many companies to expand their eCommerce presence and find more success than they ever could have imagined.

Live, in-person, events are back! We're all getting ready to gather again after two very long years of virtual events and conferences, but what does that mean for your business? It means you need to start working on your exhibit booths for the events you'll be attending as vendors or sponsors!

E-mail marketing is being utilized by many businesses, big or small. Most inboxes are filled to the brim with e-mails from businesses that many get lost in the noise. Adding visuals to e-mails can increase e-mail open rates and e-mail click-through rates. The following list will detail 12 reasons why e-mails with visuals are more effective than e-mails without.

So, you've decided that you want to use videos in your marketing strategy. Great! You've looked into the different kinds of videos and are still trying to decide where to start.

There are so many avenues for getting the word about your company out there. Today, let's break down just one facet of your marketing strategy- video marketing.

If you're an eCommerce brand looking for ways to boost your marketing, you should really consider creating TikTok content. TikTok is a social media app that is mainly used for sharing short videos. It's a great platform for eCommerce brands because it allows you to reach a large number of people quickly and easily.

When you are planning an event, live streaming should be one of your top priorities. Live streaming can help to boost an event's success in a number of ways, and it is becoming an increasingly important tool for marketing events.

Creating video content can be time-consuming and tedious. You've spent days shooting video footage for different productions, you've spent the money on hiring talent and renting the location of the set. It's a lot of work. But did you know that you can easily repurpose old footage from your previous productions into new marketing content?

There's no doubt about it – video marketing is becoming an increasingly important tool for businesses of all sizes. In fact, according to recent studies, including video on a website can increase conversion rates by up to 80%.

It can be a daunting task choosing the right animation company to help you with your video marketing strategy. After all, animation is a very versatile and powerful tool that can be used for a wide range of purposes – from explaining complex concepts to making a product or service more engaging.

It's never too early to incorporate videos into your marketing strategy and company branding. It can be the first impression you give your potential customers or it can be something you slowly build up over time.

If you're looking for great filming locations in South Florida, you're in luck. There are plenty of amazing spots to choose from, and with a little bit of planning, you can find the perfect location for your next video marketing project.

Ideas for your next video project are usually the hardest to come up with. Whether you're just starting out with video marketing or you've utilized this form of media before but you've just run out of ideas, it's hard to brainstorm new video ideas!

As a Shopify store owner, it is your responsibility to quickly generate sales and get shopify store conversions with little stress. You're wanting to boost your sales and expand your customer base.

Social media marketing is still one of the fastest-growing places to advertise your eCommerce endeavors. But social media is only as effective as it is influential; if you haven't found a way to stand out during your social media marketing efforts, then you aren't getting the social returns that eCommerce businesses need.

As livestreaming continues to grow, more and more people are using livestream events for all kinds of things. Social media has become the driver behind this level of usage, as anything social media-related takes off very fast, or dies out quickly. Livestreaming isn't going away any time soon, though.

Think about what you've purchased online recently. Did the website have photos of the products you bought? Of course it did. Think about those photos, though. Did they make a good impression? Is that what drew you into making that purchase?

Next up on our Filming Location series, let's talk about finding filming locations in New York City!

Think about the e-mails that you receive from your favorite stores and restaurants. How many of them do you ignore? How many of them do you open and then close quickly? And then how many of them do you actually read and engage with?

Every commercial video production is different; sometimes they can be humorous and light-hearted, other times serious and thought-provoking. It all depends on the commercial's intent: whether it's to promote a new company, improve interior design, or educate consumers about gluten.

Commercials are one of the most demanding video productions you can work on. You're expected to deliver a commercial that tells a story and builds a relationship with potential customers in 30 seconds or less.

If you work in marketing, you most likely know that video marketing is huge right now. It's bringing in the most engagement and sales to every company that uses video in their marketing strategies.

Visibilty on the internet is absolutely crucial to a company's success in today's online-based world. Everyone uses their smartphones or computers to shop for new products and look up businesses that offer services they need...

As video marketing grows in popularity, the importance of knowing video trends is absolutely crucial to the success of your video marketing efforts. You should make sure you know the latest trends in your industry as well as in video marketing as a whole.

You have the script written. You hired the talent. You're almost ready to film your latest marketing video. What's left? Choosing a filming location, of course!

As with any kind of technology and marketing, the industry of marketing photography and its trends are always changing. It can be difficult to know which trends to pay attention to, which ones to be trying out for your company's own marketing photography, and what your target audience will respond to positively.

Finding a filming location can be one of the most stressful parts of creating video marketing content. There's a lot that goes into your search and research.

As an eCommerce brand, are you using every marketing outlet that you can be to promote your brand and products? Take a minute to think about what's missing from your social media presence

Planning out your marketing content is essential to making sure your marketing efforts aren't going to waste. Knowing your strategy is key in making sure everything runs as smoothly as it possibly can.

So, you're making your marketing plan for the first quarter of the upcoming year. Well, at least we hope you're making your marketing plan in advance. We don't recommend just winging it, that leads to marketing disaster-- but that's a blog post for another day!

Have you tried TikTok yet to further your business' marketing reach? If not, you're really missing out on a large platform on which you can advertise and procure new potential customers.

If you're a content marketer, content manager, social media manager, blogger, or content creator of any kind; there is one thing you need to know. And it's how to create a content calendar that works for you and your business.

Planning a marketing budget should be the first step you take as a small business owner when diving into marketing your small business. Knowing how much you can spend on creating your marketing materials...

Video has become an integral part of almost every online business as part of its marketing strategy. Sure, it's fun and definitely makes life more interesting, but it also conveys a message better than any other form of written communication.

As an eCommerce business, you want to make sure you're presenting yourself and your products in an informative and appealing way. You want photos that are accurate, high quality, and professional.

Video marketing can really allow your company to be creative in your marketing endeavors. It can be very effective, getting your company in front of a much larger audience and turning those views into sales.

First things first: YouTube is a really strong platform that you should take into account when it comes to promoting your business or corporation in a direct manner.

You've written a script, hired the talent, shot the video footage for your company's latest marketing campaign, but now it's time for post-production to finish off your marketing video.

E-commerce businesses always need to display their products in a professional and easy-to-see way in order to sell their products.

Video is no longer just video.  It's video with animation.  Businesses, charities, and individuals are all looking to video as an affordable way to get their message out there in the world.

In this day and age, photography and videography have almost completely merged into one industry. Unfortunately, that doesn't mean photography and video are always interchangeable.

So, you're new to the idea of posting to TikTok, but realize you should be using it to gain potential customers.

An animated explainer video can be a huge asset to any company's marketing strategy, but only if the video falls into that sweet spot of being informative while also being entertaining.

Everybody knows that video marketing is best for engagement and reaching consumers. But what type of video content should you create that will suit your company's industry the best?

There are several ways TikTok can be used to get your message, music, or art out into the world.

Video marketing campaigns are delivering positive results for businesses across the globe.

Everyone knows how important video content is for marketing your product or service, but how do you get started?

Taking care of your camera equipment is very important if you want it to function properly, whether...

The TikTok revolution is upon us, and it's important that marketers take notice. TikTok is a short-form video social network where users can record 15-second clips (called "Takes"), set them to music...

We all know that video content is king in today's market. Video marketers are taking this to heart and using it to their advantage by creating video content at a rapid pace...

A self-service tool like Hulu's Ad Manager provides a powerful suite of advanced advertising solutions with which a marketer can deliver an enhanced viewer experience

The average time spent viewing CTV increased 81% since last year. Today 80% of households in the US have at least one CTV device and 75% have at least one CTV service

A brand should not base its advertising strategy on.... Digital marketing trends become standards, and these are the top innovations that should keep you busy in 2021.

Digital video ads are a vital part of any digital marketing mix. Digital video engages viewers and prompts them to action at a greater rate than other forms of content

Most businesses, large and small, start as a proposal to investors or banks. There is always a marketing section because promotion leads to sales.

Television commercials have lost power and effectiveness when compared to other forms of advertising. DVR technology allows end-users to scrub product advertising from their sets

Are you sick of reading corporate branding that’s as basic as the marketing scheme hanging out next store? You hear ‘born out of…’ and ‘pushing the boundaries’ over and over again. You’ve heard the phrase, ‘people buy from people,’ but how can you use that in your company?

Content and strategy are the name of the game.

Having the right talent is everything.