Let's face it. Your company's marketing mix is wrong if it isn't heavy on video and social media. Video and social media are the perfect matches at the ideal time.
"If you build it, they will come." That is the famous line from W.P. Kinsella's book-turned-hit movie, "Shoeless Joe: Field of Dreams," about a magic baseball field where the ghosts of the greatest baseball players reunite to play ball just for fun.
Digital video marketing is in a golden era of innovation. Digital marketers and companies produce many types of videos pushed through a web of online and traditional distribution channels that can reap tremendous results.
This article is an exercise. Below, a list of ten types of corporate videos. Read through them and think about which way you would go – Animation or Live-Action.
The war isn't over 'til I say it's over. Motss' stories about challenges he has faced producing past films are priceless: "THIS IS NOTHING!" is the attitude you should adopt right now because when you start making your video, everything will go wrong.
Marketers should consider best practices for the entire lifecycle of a video ad campaign. The Creative, Storytelling, Production and Distribution of digital video ads have best practices
Cost, which is the focus of this article, is only one factor to consider when developing a marketing strategy. Whatever the circumstances, the cost differential between TV and digital is easy to calculate
The future of advertising has been digital video for so long it is safe to say the future has arrived. Digital video has a reach hitherto unknown in the epic history of global communication
Producing a high-quality video "in-house" is not easy or economical, and "in-house" is a euphemism for Do It Yourself. Before producing a video "in-house," brands should consider the following five questions
Podcasts are becoming more popular every day. There are more than a million active podcasts. Why? Because they make money. Here's how to join the league of money-making podcasts....
Branding needs to part of your web design to ensure you carry a consistent message across all of the ways you engage with your audience, including social media, blogs, and packaging. This is how it's done.
Cinematography is about weaving together art and technique to visually tell your story in a way that moves or changes the audience. Our top video filming techniques will show you that it takes much more than equipment and a script to bring your story to life.
Planning is key to creating an effective advertising campaign. Follow these top 6 steps to bring your message to life, get it in front of the right target audience, and get the most from your advertising and marketing budget.
As consumers, we all fall victim to information overload daily. We all want info served up to us in the most straightforward and most easily digestible form. Enter the product image...
Great content marketing can be the key to your success, regardless of whether your goals are growing your audience, increasing audience engagement, building your brand and brand presence, or driving sales.
Great product videos are one of the best ways to introduce, promote, or market your products and your message. Product videos are sharable, affordable, and according to Hubspot 2020, will increase the chance of a purchase by 144%.
The importance of audio engineering and mixing on a video production can easily be overlooked. This oft-overlooked element of your creation is powerful and can be as important to your brand as a logo or tagline, and as important as the video content itself.
Filming in Los Angeles can be challenging, particularly when it comes to lighting. So, be sure to brush up on these practical lighting tips before pre-production.
Filming in Los Angeles can be challenging, particularly when it comes to lighting. So, be sure to brush up on these practical lighting tips before pre-production.
When it comes to location diversity and opportunity, Los Angeles offers an embarrassment of riches. You'll find iconic film locations, the unmatched natural beauty of California beaches, luxurious mansions, dream-worthy beach homes, or plenty of the grittier side of Los Angeles.
Vlog content is as varied as blog content. If you’re thinking about starting a vlog, you probably know what you’ll focus on. If you’re not there yet, this will help you get started.
Do you know about the flood of generic videos and ads in the early 2010s? Well, you don’t want that same tone, overused words, and presentation to epitomize your company again.
Videos are one of the most artful and creative forms of storytelling. A well-imagined and executed video can communicate emotions and teach, transform, inspire, or move a viewer to action.
If you’re someone who wants to dip their toes in the lake of drone video and photography, the sky's the limit! Check out these 7 proven tips for making a beautiful drone video.
Every post, follow, tweet, or like is extending your presence and telling the world something about your brand. Here's 5 Proven Brand Building Tips to implement on social media.