Using Social Media to Promote Your Video
Let's face it. Your company's marketing mix is wrong if it isn't heavy on video and social media. Video and social media are the perfect matches at the ideal time.
Let's face it. Your company's marketing mix is wrong if it isn't heavy on video and social media. Video and social media are the perfect matches at the ideal time.
Yes. You need a promotional video. A promotional video (or promo video) is a video that promotes a company/brand, product, service, or cause.
"If you build it, they will come." That is the famous line from W.P. Kinsella's book-turned-hit movie, "Shoeless Joe: Field of Dreams," about a magic baseball field where the ghosts of the greatest baseball players reunite to play ball just for fun.
Digital video marketing is in a golden era of innovation. Digital marketers and companies produce many types of videos pushed through a web of online and traditional distribution channels that can reap tremendous results.
This article is an exercise. Below, a list of ten types of corporate videos. Read through them and think about which way you would go – Animation or Live-Action.
The war isn't over 'til I say it's over. Motss' stories about challenges he has faced producing past films are priceless: "THIS IS NOTHING!" is the attitude you should adopt right now because when you start making your video, everything will go wrong.
Marketers should consider best practices for the entire lifecycle of a video ad campaign. The Creative, Storytelling, Production and Distribution of digital video ads have best practices
Cost, which is the focus of this article, is only one factor to consider when developing a marketing strategy. Whatever the circumstances, the cost differential between TV and digital is easy to calculate
The future of advertising has been digital video for so long it is safe to say the future has arrived. Digital video has a reach hitherto unknown in the epic history of global communication
Brainstorming is our attempt to structure what was once considered mental aberrations but is now considered great ideas that could go viral
Storytelling is essential to your video because the most effective way to communicate your message has been pre-determined for thousands of years
Producing a high-quality video "in-house" is not easy or economical, and "in-house" is a euphemism for Do It Yourself. Before producing a video "in-house," brands should consider the following five questions
Content and strategy are the name of the game.
Podcasts are becoming more popular every day. There are more than a million active podcasts. Why? Because they make money. Here's how to join the league of money-making podcasts....
Video has emerged as an integral part of every major social media platform and is the most powerful asset for growing your brand.
Before publishing that next social post, read up on these tips for taking advantage of Facebook video marketing.
Planning a video production during the era of covid-19? Remember these important steps.
Before publishing that next social post, read up on these tips for taking advantage of Facebook video marketing.
Why is video content so important in social media marketing?
Should you buy or rent video production equipment? Decisions. Decisions.
Perfecting your video production sales pitch is easier than you think.
Branding needs to part of your web design to ensure you carry a consistent message across all of the ways you engage with your audience, including social media, blogs, and packaging. This is how it's done.
Film editing has been referred to as the "invisible art." The better the film editing is, the more transparent it becomes...
Cinematography is about weaving together art and technique to visually tell your story in a way that moves or changes the audience. Our top video filming techniques will show you that it takes much more than equipment and a script to bring your story to life.
There's a big difference between shooting photography in LA vs. NYC. Here's our pro guide on how to make the best of both locations.
Planning is key to creating an effective advertising campaign. Follow these top 6 steps to bring your message to life, get it in front of the right target audience, and get the most from your advertising and marketing budget.
As consumers, we all fall victim to information overload daily. We all want info served up to us in the most straightforward and most easily digestible form. Enter the product image...
Great content marketing can be the key to your success, regardless of whether your goals are growing your audience, increasing audience engagement, building your brand and brand presence, or driving sales.
We travel a lot and we've learned from our mistakes. Do yourself a favor, and follow these tips for filming abroad.
Looking to purchase a cinema quality lens? Read up on this guide to learn everything you need to know before making your purchase.
Great product videos are one of the best ways to introduce, promote, or market your products and your message. Product videos are sharable, affordable, and according to Hubspot 2020, will increase the chance of a purchase by 144%.
The importance of audio engineering and mixing on a video production can easily be overlooked. This oft-overlooked element of your creation is powerful and can be as important to your brand as a logo or tagline, and as important as the video content itself.
Filming in Los Angeles can be challenging, particularly when it comes to lighting. So, be sure to brush up on these practical lighting tips before pre-production.
Filming in Los Angeles can be challenging, particularly when it comes to lighting. So, be sure to brush up on these practical lighting tips before pre-production.
When it comes to location diversity and opportunity, Los Angeles offers an embarrassment of riches. You'll find iconic film locations, the unmatched natural beauty of California beaches, luxurious mansions, dream-worthy beach homes, or plenty of the grittier side of Los Angeles.
Vlog content is as varied as blog content. If you’re thinking about starting a vlog, you probably know what you’ll focus on. If you’re not there yet, this will help you get started.
Do you know about the flood of generic videos and ads in the early 2010s? Well, you don’t want that same tone, overused words, and presentation to epitomize your company again.
The talent, the locations, the tropical climate and all the other reasons it's great to film in Florida.
The planning, the strategy, the execution. Everything you need to know about SEO Copywriting to rank on Google.
Videos are one of the most artful and creative forms of storytelling. A well-imagined and executed video can communicate emotions and teach, transform, inspire, or move a viewer to action.
There is a lot that goes into deciding on the best graphic design company for your brand. Here's a checklist for you to reference.
In this era of technology, nearly every business has a website making digital marketing a key aspect of any business operation.
If you’re someone who wants to dip their toes in the lake of drone video and photography, the sky's the limit! Check out these 7 proven tips for making a beautiful drone video.
Every post, follow, tweet, or like is extending your presence and telling the world something about your brand. Here's 5 Proven Brand Building Tips to implement on social media.