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Rokinon Xeen 24mm T1.5 Lens for Canon EF Mount is built specifically for use as a cinema lens. It features an internal focus design so that the lens does not change size while focusing, this minimizes the appearance of breathing…
Let's face it. Your company's marketing mix is wrong if it isn't heavy on video and social media. Video and social media are the perfect matches at the ideal time.
Yes. You need a promotional video. A promotional video (or promo video) is a video that promotes a company/brand, product, service, or cause.
"If you build it, they will come." That is the famous line from W.P. Kinsella's book-turned-hit movie, "Shoeless Joe: Field of Dreams," about a magic baseball field where the ghosts of the greatest baseball players reunite to play ball just for fun.
Digital video marketing is in a golden era of innovation. Digital marketers and companies produce many types of videos pushed through a web of online and traditional distribution channels that can reap tremendous results.
This article is an exercise. Below, a list of ten types of corporate videos. Read through them and think about which way you would go – Animation or Live-Action.
The war isn't over 'til I say it's over. Motss' stories about challenges he has faced producing past films are priceless: "THIS IS NOTHING!" is the attitude you should adopt right now because when you start making your video, everything will go wrong.
Video has now become an essential channel for marketers. Over 5 billion videos are watched on YouTube daily. A great marketing video tells a concise and cohesive story
GoPros are small, affordable, and simple to use. When we think of good underwater filming, we have images of expensive equipment and highly skilled videographers
Video is critical to your marketing efforts. It is possible to create a great professional video representing your brand well on a budget by doing it yourself or working with an agency
Underwater filming is an art of its own. The best photographers are also going to be scuba divers and will have a love for underwater species
Shooting underwater video is the perfect way to share your underwater world with your friends and social community if you follow a few basics
Shooting underwater video is the perfect way to share your underwater world with your friends and social community if you follow a few basics
If you have not integrated connected TV (or CTV) into your marketing mix, you are behind the power curve. Connected TV is taken over the digital advertising world
By the end of 2020, more than 30% of households in the United States were streaming video content through Connected TV or CTV.
Connected TVs (or CTVs) are simply televisions that have access to the internet and can load or stream digital content. Connected TV video ads or CTV ads are a part of just about any good marketing mix today
Cross-device marketing takes advantage of the many methods of device identification per person available and allows for real-time analytics and targeting
Marketers should consider best practices for the entire lifecycle of a video ad campaign. The Creative, Storytelling, Production and Distribution of digital video ads have best practices
Cost, which is the focus of this article, is only one factor to consider when developing a marketing strategy. Whatever the circumstances, the cost differential between TV and digital is easy to calculate
The future of advertising has been digital video for so long it is safe to say the future has arrived. Digital video has a reach hitherto unknown in the epic history of global communication
Website design and SEO strategy go together and can seamlessly drive more of the right traffic back to your website. Some basics are mandatory for an SEO friendly website.
Brainstorming is our attempt to structure what was once considered mental aberrations but is now considered great ideas that could go viral
Storytelling is essential to your video because the most effective way to communicate your message has been pre-determined for thousands of years
Producing a high-quality video "in-house" is not easy or economical, and "in-house" is a euphemism for Do It Yourself. Before producing a video "in-house," brands should consider the following five questions
The words you'll hear in advertising circles, again and again, are OTT and Connected TV (or CTV). So what exactly are they?
A self-service tool like Hulu's Ad Manager provides a powerful suite of advanced advertising solutions with which a marketer can deliver an enhanced viewer experience
The average time spent viewing CTV increased 81% since last year. Today 80% of households in the US have at least one CTV device and 75% have at least one CTV service
A brand should not base its advertising strategy on.... Digital marketing trends become standards, and these are the top innovations that should keep you busy in 2021.
Digital video ads are a vital part of any digital marketing mix. Digital video engages viewers and prompts them to action at a greater rate than other forms of content
Branded content is a story that creates an emotional response, and there is no better medium to achieve that end than video, there are types of videos that fit every business.
Programmatic Display Advertising is everything a digital marketer needs to grow its brand and reach its audience - targeted, multi-channeled, and automated.
Most businesses, large and small, start as a proposal to investors or banks. There is always a marketing section because promotion leads to sales.
Television commercials have lost power and effectiveness when compared to other forms of advertising. DVR technology allows end-users to scrub product advertising from their sets
With the advent of the internet, mobile devices, social media channels, and easy-to-use online editing applications, not to mention influencers whose currency is video.
Podcasts are becoming more popular every day. There are more than a million active podcasts. Why? Because they make money. Here's how to join the league of money-making podcasts....
Video has emerged as an integral part of every major social media platform and is the most powerful asset for growing your brand.
Before publishing that next social post, read up on these tips for taking advantage of Facebook video marketing.
Planning a video production during the era of covid-19? Remember these important steps.
Before publishing that next social post, read up on these tips for taking advantage of Facebook video marketing.
Why is video content so important in social media marketing?
Should you buy or rent video production equipment? Decisions. Decisions.
Perfecting your video production sales pitch is easier than you think.
Branding needs to part of your web design to ensure you carry a consistent message across all of the ways you engage with your audience, including social media, blogs, and packaging. This is how it's done.
Film editing has been referred to as the "invisible art." The better the film editing is, the more transparent it becomes...
Cinematography is about weaving together art and technique to visually tell your story in a way that moves or changes the audience. Our top video filming techniques will show you that it takes much more than equipment and a script to bring your story to life.
There's a big difference between shooting photography in LA vs. NYC. Here's our pro guide on how to make the best of both locations.
Planning is key to creating an effective advertising campaign. Follow these top 6 steps to bring your message to life, get it in front of the right target audience, and get the most from your advertising and marketing budget.
As consumers, we all fall victim to information overload daily. We all want info served up to us in the most straightforward and most easily digestible form. Enter the product image...
Great content marketing can be the key to your success, regardless of whether your goals are growing your audience, increasing audience engagement, building your brand and brand presence, or driving sales.
We travel a lot and we've learned from our mistakes. Do yourself a favor, and follow these tips for filming abroad.
Looking to purchase a cinema quality lens? Read up on this guide to learn everything you need to know before making your purchase.
Great product videos are one of the best ways to introduce, promote, or market your products and your message. Product videos are sharable, affordable, and according to Hubspot 2020, will increase the chance of a purchase by 144%.
Anything can be made perfect. Here's the step-by-step process on how we removed a tattoo from a client's video.
The importance of audio engineering and mixing on a video production can easily be overlooked. This oft-overlooked element of your creation is powerful and can be as important to your brand as a logo or tagline, and as important as the video content itself.
Filming in Los Angeles can be challenging, particularly when it comes to lighting. So, be sure to brush up on these practical lighting tips before pre-production.
Filming in Los Angeles can be challenging, particularly when it comes to lighting. So, be sure to brush up on these practical lighting tips before pre-production.
When it comes to location diversity and opportunity, Los Angeles offers an embarrassment of riches. You'll find iconic film locations, the unmatched natural beauty of California beaches, luxurious mansions, dream-worthy beach homes, or plenty of the grittier side of Los Angeles.
Vlog content is as varied as blog content. If you’re thinking about starting a vlog, you probably know what you’ll focus on. If you’re not there yet, this will help you get started.
Do you know about the flood of generic videos and ads in the early 2010s? Well, you don’t want that same tone, overused words, and presentation to epitomize your company again.
The talent, the locations, the tropical climate and all the other reasons it's great to film in Florida.
The planning, the strategy, the execution. Everything you need to know about SEO Copywriting to rank on Google.
Videos are one of the most artful and creative forms of storytelling. A well-imagined and executed video can communicate emotions and teach, transform, inspire, or move a viewer to action.
There is a lot that goes into deciding on the best graphic design company for your brand. Here's a checklist for you to reference.
In this era of technology, nearly every business has a website making digital marketing a key aspect of any business operation.
If you’re someone who wants to dip their toes in the lake of drone video and photography, the sky's the limit! Check out these 7 proven tips for making a beautiful drone video.
Every post, follow, tweet, or like is extending your presence and telling the world something about your brand. Here's 5 Proven Brand Building Tips to implement on social media.
If you're a real estate agent, it's time to capitalize on higher conversions by using video production to close the sale.
Creating an aesthetically-pleasing website that aligns with the tone and goals of your brand is a crucial element of running a successful business in the digital world.
3D Product Animations are a marketing force to be reckoned with.
Marketing for real estate is serious business. That's why we have some special techniques up our sleeves.
Your website is the single most important asset in your marketing toolbox. Here are some must-know considerations before moving building out your new website.
We specialize in creating content for social media influencers. Whether they're experiencing a creative lull or preoccupied with business interests, we ensure that their brand's story is told the right way.
[Estimated Read Time: 5 Min, 40 Sec] All brand's should be telling their company story through video. Here are the basics you need to know to get started...
Industry know-how for the industry professionals
[Estimated Read Time: 5 Min, 20 Sec] When it comes to marketing and promoting any business, in today’s content-rich world of the media, the use of professional photography is a must. This is no matter what industry you work in!
Industry know-how for the industry professionals
Industry know-how for the industry professionals
Are you sick of reading corporate branding that’s as basic as the marketing scheme hanging out next store? You hear ‘born out of…’ and ‘pushing the boundaries’ over and over again. You’ve heard the phrase, ‘people buy from people,’ but how can you use that in your company?
Industry know-how for the industry professionals
[Estimated Read Time: 4 Min, 25 Sec] Are you wondering how to influence others through video production? Check out this guide to learn how to create breathtaking video content
Blackmagic Design invited us to present on their post-production editing software, Resolve, at Editfest 2019 [Watch the Video!]
[Estimated Read Time: 4 Min, 27 Sec] Needing some help crafting an engaging, sensational story? Here are the top 5 Ted Talks on storytelling and how to use it in your business
[Estimated Read Time: 4 Min, 15 Sec] Wondering what makes video marketing so special? Here are a few reasons why video marketing is important for growing your business.
[Estimated Read Time: 3 Min, 45 Sec] Needing help creating an awe-inspiring video advertising campaign? Here are a few tips to help get you started creating your campaign!
Check out the latest episode of Freestyle Friday featuring rapper Nylle Thebes! Subscribe to our Youtube Channel for more original content featuring local artists. Details inside...
[Estimated Read Time: 5 Min, 21 Sec] Are you looking to use video as a tool for storytelling? Here are the three best secrets to creating brilliant storytelling videos.
Check out the latest episode of Freestyle Friday featuring rapper Marnino Toussaint! Subscribe to our Youtube Channel for more original content featuring local artists. Details inside...
[Estimated Read Time: 3 Min] Are you curious about what exactly a video production agency is all about? Read more to find out what makes these companies tick
[Estimated Read Time: 4 Min] The video storytelling formats are as important as video content! Learn about the various frameworks and types for your video creation.
[Estimated Read Time: 5 Min, 15 Sec] Building brand awareness is super important. Check out this guide to learn the importance of brand building and how to intrigue your audience
[Estimated Read Time: 4 Min, 25 Sec] Are you wondering how to influence others through video production? Check out this guide to learn how to create breathtaking video content
[Estimated Read Time: 5 Min] Visuals can make or break a brand. Basic media is no longer effective. You need quality content and lots of it.
