As the internet continues to evolve, so does the way that we consume content. These days, people are used to getting their information in short, bite-sized pieces that they can easily digest. But there is a growing trend of people wanting to consume longer form video content. And this shift is changing the landscape of marketing as we know it.

When it comes to an eCommerce business, visual content is key. Product videos, explainer videos, and demo videos are essential for driving sales and conversion rates. They're also great for recruiting, too!

Having the best film crew is important. It doesn't matter if you're producing a film, docuseries, or making videos for your social media campaigns, a great crew is essential.

What does your video marketing campaign look like? Does it include a Brand Video? If not, it should! Brand Videos are a powerful marketing tool that allows you to tell your story and connect with your audience on a deeper level. Brand videos are an essential part of marketing your company, brand, or product. They give potential customers a way to see what your brand is all about and how it can benefit them.

Having the best production team possible is key to making a successful film or video. And while there are many factors that go into making a great production, one of the most important is having a great camera operator.

If you're like most business owners, you know that video marketing is a powerful tool that can help you reach a wider audience and boost your bottom line. But what you may not realize is that getting your team on board with video marketing can be just as important as creating great content.

There are many different jobs to be done during film production. We've already covered what makes a good Director of Photography and what makes a good Gaffer, but what about the other positions that need to be filled?

As the world of marketing continues to change and evolve, so too do the platforms that companies use to reach their target audiences. One platform that has seen a recent surge in popularity is TikTok.

The recruiting process can be a long and challenging one, especially if you're trying to fill a role that requires specific skills or experience. Video content can be a valuable asset in your recruiting efforts, helping you connect with potential candidates and providing an overview of your company culture.

With the winter holidays fast approaching, you might be already looking into creating some extra festive marketing content. And what better way to do that than with a video!

Every role in a production crew is important to the success of a project, but none more so than the director of photography. The DP is responsible for ensuring that the images captured on film are faithful to the director’s vision and are aesthetically pleasing. And whether you're creating videos for your marketing campaign or shooting a television show to boost your brand recognition, you want to make sure that you have the best DP for the job!

Producing a video, no matter what kind, can be a large and stressful project. From scripting to storyboarding to filming to editing, there are a lot of moving parts that have to come together to create a cohesive and entertaining final product. But, video is one of the strongest marketing strategies around in today's technological world.

YouTube has become one of the most popular platforms for sharing videos, and it's no wonder why: it's easy to use, and it's free. But just because YouTube is easy to use doesn't mean that anyone can produce a great video. It takes some planning and effort to create a video that will capture an audience's attention and keep them engaged.

Color correction is an important part of any film production. By color correcting your footage, you can ensure that your final product looks its best.

One of the great things about livestreaming is that it's relatively easy to get started. All you need is a camera, an internet connection, and something to livestream to (like Facebook Live or YouTube).

Having the right crew for your video production is absolutely crucial. And while every member of the crew is important, the gaffer is perhaps the most crucial. After all, they are responsible for lighting the set, which can make or break a production.

Amazon is one of the biggest online retailers in the world, and Amazon Video is a powerful tool that can help you reach new customers and grow your business. But what makes a good Amazon Video?

If you're new to the world of video marketing, it can seem a bit daunting. How do you create an effective video marketing campaign that will reach your target audience and achieve your business goals?

There's no doubt that TikTok  is one of the hottest social media platforms right now. With over 1 billion active users worldwide, it's a great place for brands to reach a large, engaged audience. It's also a great place to show off your brand's story and express creativity while improving the visibility of your brand and sales.

Longform content is becoming increasingly popular online as people seek out more in-depth and comprehensive information. This trend is being driven by the proliferation of mobile devices and the increasing demand for quality content.

If you think that video content only supports the marketing department, you'd be very mistaken. Creating video content supports the entire company and brand, including the sales team.

As more and more brands move towards long-form content, producing a television show that emulates and promotes your brand can be a great idea to get ahead of your competition.

There's no doubt that video is a powerful marketing tool. In fact, many people say they've watched an explainer video to learn more about a product or service.

If you've found yourself with a little extra marketing budget this year, congratulations! Whether your company had an unexpectedly good year or you simply planned ahead, having leftover marketing funds is always a nice problem to have.

There's a lot that goes into video production, and one of the most important facets is creating a production timeline. This document outlines all the key steps in video production, from pre-production to post-production, and helps to keep everyone on track.

As social media platforms go, TikTok is still relatively new. Launched in 2016, it's only now starting to gain mainstream popularity. But in such a short amount of time, TikTok has become one of the most popular social media platforms among teenagers and young adults.

Teleprompters are great tools for video production that help you make sure that you're delivering your lines on time and accurately. But how much do you actually know about teleprompters? Have you ever used one for a production? If not, you're missing out!

Creating a podcast on a budget doesn't have to be difficult. There are plenty of podcast studio rentals available that won't break the bank. You can find a great studio that won't break the bank if you know where to look and what to look for in a professional podcast studio.

It's no secret that video is a powerful marketing tool. In fact, including videos on your website can actually help improve your SEO ranking. Video production is becoming increasingly popular and for good reason. Video content helps to engage viewers and keep them on your site longer, which are both signals that search engines look for when determining your ranking.

As brand films and original content become more popular, it's important to understand why they are such powerful marketing tools. By staying with the current trends and bringing brand films and original content to your marketing strategy, you are setting your brand up for success.

As we move towards the year 2023, there are some key trends in logo design that businesses should be aware of. Logos are an important part of your company's branding efforts. Having a great logo can mean all the difference when it comes to brand recognition and successful marketing.

Having the right crew to work on your next film or commercial production is crucial. A director of photography (DP) can make or break your project. Their expertise in lighting, camera operation, and shot composition are essential to creating a successful final product. Hiring the right crew is one of the most important parts of pre-production  for both film and commercial productions.

When it comes to brand videos, there are a few essential elements that can make or break your video. It's important as a brand to create videos that will engage your audience. Videos and other long-form content tend to get more engagement than shorter content, so it's important to make sure that your brand video is interesting and engaging.

If you're working on a film production, it's important to have a great grip. Every part of the crew is important, including the grip. If they don't work well with the rest of your crew, then a production could go sour.

Choosing the right music or soundtrack for your film production is one of the most important aspects of creating a film that will resonate with audiences. The music can make or break a scene and can be the difference between an emotionally powerful film and one that falls flat. Music is one of the most widely used tools in film to set the tone and mood of a scene and can be used to foreshadow events or build tension. It can also be used to create an emotional connection between the characters and the audience.

Video production is a powerful way to tell your brand's story. It can help you connect with your audience on an emotional level and communicate your message in a way that words alone cannot. But how do you make sure that you're telling the right story?